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Market Acceptance Strategy through Customer Centricity Approach in Electric Truck Product Development with Systematic Method Literature Review Sekar Widyasari Putri; Dominggo Bayu Baskara; Krisnayanti Aditasari
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 10 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i10.6674

Abstract

Transportation is one of the contributors to CO2 pollutants that cause Greenhouse Gas (GHG) emissions, ultimately impacting global climate change. The creation of electric vehicles is concerned with clean energy and handling global climate change. This aligns with the 17 global goals of the United Nations, which are the world agenda to protect planet Earth and for everyone to live a decent life by 2030. However, creating innovations in production and transforming consumers to switch from fuel vehicles to electric vehicles, especially electric trucks, is equally difficult. In 2022, based on data from Vehicle Type Approval, electric truck sales in Indonesia have the lowest number compared to other types of electric vehicles. This study aims to discover how innovation should be carried out and how consumer desires can be fulfilled from these innovations so that the market easily accepts electric truck products with the hope that interest and sales can increase. This study uses a literature study method that provides an overview of how the customer-centricity approach is applied to support innovation during production. The results of this study provide suggestions in the development of electric trucks that companies should not only focus on technology but also focus on consumer needs to adopt electric truck technology such as cost and economic benefits, charging infrastructure available in various locations, government support and policies, social influence, economic and social factors, promotion policies and regional support.
Usulan Standardisasi Desain Oblique Approach Booth Dengan Pendekatan Design Thinking Satria Pinandita, Adrianus; Suteja Putra, Perdana; Bayu Baskara, Dominggo
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 5 No. 6 (2024): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2024)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v5i6.2354

Abstract

Oblique  Approach  Booth  (OAB)  merupakan  inovasi  di  bidang  infrastruktur  yang sangat penting karena mampu menyelesaikan masalah over kuota di saat waktu sibuk seperti saat musim mudik lebaran. Seiring dengan meningkatnya kebutuhan Oblique  Approach  Booth  (OAB)  maka  diperlukan  standard  dalam  pembangunan Oblique Approach Booth (OAB). Penelitian ini bertujuan untuk membuat standarisasi dalam pembuatan Oblique Approach Booth (OAB). Terdapat beberapa permasalahan yang dialami dari 10 pengguna Oblique Approach Booth (OAB), 5 pengendara mengeluhkan  bahwa  lebar  gardu  tol  kurang  lebar,  3  pengendara  mengeluhkan bahwa posisi mesin pada Oblique Approach Booth (OAB) tidak nyaman. 2 pengendara yang mengeluhkan mengenai kemiringan Oblique Approach Booth (OAB) tidak standard. Proses pembuatan standarisasi desain Oblique Approach Booth (OAB) dapat menggunakan  framework  Design  Thinking.  Hasil  dari  penelitian  ini  diharapkan dapat digunakan di seluruh Oblique Approach Booth (OAB) di jalan tol Indonesia.