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Retno Astuti
Universitas Brawijaya
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Veterinary Other

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Journal : Indonesian Green Technology Journal

 1 
Analysis of Consumers Satisfaction and Jackfruit Chips Quality Improvement Strategy Using integration Quality Function Deployment (QFD) withAnalytical Hierarchy Process (AHP) (a Case Study in CV. Aneka Rasa, Malang) Andan Linggar Rucitra; Imam Santoso; Retno Astuti
The Indonesian Green Technology Journal Vol 3, No 1 (2014)
Publisher : Program Pascasarjana Universitas Brawijaya

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Abstract

The development of local food products very rapidly at this time is marked by the emergence of a variety of brands on the market. CV Aneka Rasa is a business unit that manufactures special food products of Malang with the average sales per month jackfruit chips in 2013 amounted to 97.5 kg judged more dominant than the consumers preferred other fruit crisps. Quality Function Deployment (QFD) is an effective tool that can help companies towards improving processes to meet consumer expectations. The use of QFD method needs to be integrated with other methods for obtaining the order of priority of an issue, the proper method in analyzing customer satisfaction that QFD is suitable to be integrated with AHP method. The purpose of this study was to analyze the attributes of desire and customer satisfaction with jackfruit chips Aneka Rasa and to formulate strategies to improve product quality jackfruit chips Aneka Rasa. The result of this study was that the sense of a constant volume of jackfruit chips on the tops with the value of 7.5. The highest priority of technical responses that allow recording to the CV. Aneka Rasa was the determination of the appropriate selling price with the value of 0.383. Keywords: customer satisfaction, quality improvement, QFD, AHP
Co-Authors A.A. Ketut Agung Cahyawan W Abdul Rahim Afifah Ulfah Agustin, Yulianti Alda Alvita Ali Djamhuri Alvita, Alda Andan Linggar Rucitra Andriani Kusumawati Ariani, Risna Dyah Askur Rahman Ayu Mardyaning Mukti Ayuningtyas Megawati Azimmatul Ihwah Azzimatul Ihwah, Azzimatul Bella Gloria Ukhisia Dego Yusa Ali Dhita Morita Ikasari Diana Candra Melati Dinar Widyaningtyas E. F. Sri Maryani Santoso Effendi, Mas'ud Endah Rahayu Lestari Endah Rahayu Lestari Hananingsih Widya Rahmanti, Hananingsih Widya Helmi Musyaffak Heny Mardiastutik Herawati Herawati Heru Mahmudi Hidayati, Luki Imam Santoso Imam Santoso Imam Santoso Intan Nofita Sari Kamal, Muhammad Arif Kgs Ahmadi Lestari Rahayu Luki Hidayati Luki Hidayati M. Arif Kamal M. Januar Machfud Machfud Maknunah, Lu'lu Ul Marimin Marimin Miftakhurrizal Kurniawan, Miftakhurrizal Nur Hasanah Nur Hasanah Nurul Hazmi Hamidah Nyimas Ekinevita Putri Oni Zakiyah Panji Deoranto Pramitha Surya Noerdyah Putri Pangestika R. Dianasari Rahman, Mohammad Arifur Rayesa, Neza Fadia Rifan Hariri Riska Devi Nur Arin Roedhy Poerwanto Samsudin, Mohammad Agus Santi Duwimustaroh Shyintia Atica Putri Shyntia Atica Putri Siti Asmaul Mustaniroh Soboh, Rafat Soemarno Soemarno Sri Katoningsih Sucipto Sucipto Sucipto Sucipto Sucipto, Sucipto Sukardi Sukardi Susanto, Sigit Susinggih Wijana Teti Estiasih Tiara Ariqoh Bawindaputri Usman Effendi Usman Effendi Wendra G. Rohmah, Wendra G. Wike Agustin Prima Dania Yandra Arkeman Yuswono Hadi Zakiyah, Oni Zakiyah, Oni