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ANALISIS FRAMING PEMBERITAAN KEBIJAKAN EFISIENSI ANGGARAN OLEH PRESIDEN PRABOWO PADA MEDIA KUMPARAN.COM DAN KOMPAS.COM VIOLINIDYA BR BARUS, RANDY SEKAR; Cindoswari, Ageng Rara
Commed Jurnal Komunikasi dan Media Vol. 10 No. 1 (2025): COMMED : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

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Abstract

This study aims to analyze how online media outlets Kumparan.com and Kompas.com frame news coverage of President Prabowo Subianto's budget efficiency policy. The method used is Robert N. Entman's framing analysis model, which encompasses four main elements: define problem, diagnose causes, make a moral judgment, and suggest solutions. The results show that Kumparan.com consistently defines the issue of budget efficiency policy as a serious problem that has the potential to compromise public interests. The main issue raised is the threat to the quality and continuity of public services in vital sectors such as education, health, and regional infrastructure. Meanwhile, Kompas defines budget efficiency as a fiscal challenge that must be implemented carefully because the main issue of efficiency is its impact on the quality of public services, particularly in the education, health, and regional infrastructure sectors. However, Kompas does not display a crisis or conflict-like style of language, but instead chooses to highlight the difference between targeted budget efficiency and misdirected efficiency. This difference in framing demonstrates how media editorial positions can influence the way the public understands and evaluates government policies.
PENGARUH KOMUNIKASI ORGANISASI TERHADAP KINERJA KARYAWAN DI PERUSAHAAN JMS BATAM Aulia, Anisa Rifqi; Cindoswari, Ageng Rara
SCIENTIA JOURNAL Vol 7 No 6 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i6.10206

Abstract

The success of a business that produces medical devices heavily depends on employee performance, especially considering the increasing demand and strict quality requirements. This research examines how much of an impact organizational communication on employee performance at JMS Batam Company, a Japanese multinational operating in the medical equipment sector. According to organizational communication theory, particularly network theory, good communication within an organization creates a network of interpersonal relationships that accelerates decision-making, enhances collaboration, and improves performance. For this quantitative study with an explanatory design, 96 respondents were selected using a simple random selection process. the extent to which data was collected via semi-structured interviews and questionnaires, and how descriptive statistics and basic linear regression were employed for analysis. With a t value of 4.200 above the t tabel value of 1.985 and 0.000 as the significance threshold, the study's results demonstrate that organisational communication significantly and favourably affects employee performance. These findings indicate that improving company communication can significantly enhance employee performance. This study provides recommendations to enhance employee support, feedback, and communication flow to improve employee well-being and productivity within the company
PENGARUH PENGGUNAAN CHATBOT DI APLIKASI X @TANYARLTERHADAP MINAT FOLLOWERS UNTUK REPLY Cendani, Ayanda Zahwa Sekar; Cindoswari, Ageng Rara
SCIENTIA JOURNAL Vol 7 No 5 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i5.10591

Abstract

The rapid development of information technology has driven changes in how people interact on social media, including through the use of chatbots. The X @TanyaRL application is a platform that utilizes chatbots to efficiently deliver public service information. However, there are still limitations in the chatbot's ability to understand conversational context, as well as in the quality of the content, which has yet to fully meet user expectations. This has resulted in a low level of follower engagement in replying, highlighting the need for scientific research to understand the factors influencing digital engagement. This study aims to analyze the influence of chatbot usage and content quality on followers’ interest in replying on the X @TanyaRL application. Data was collected from followers through field surveys using a stratified random sampling method. Data analysis was conducted using both quantitative descriptive and qualitative approaches, with the help of SPSS version 26 and multiple linear regression. The results indicate that chatbot usage does not significantly affect followers’ interest (significance value 0.106 > 0.05), whereas content quality has a significant effect (significance value 0.004 < 0.05). Simultaneously, the two variables contribute 43.60% to followers’ interest in replying. Therefore, improving content quality has greater potential to enhance follower interaction compared to relying solely on chatbot functionality Keywords:Chatbot usage, content quality, follower interest, uses and gratification, theory of planned behavioral
Pelatihan Literasi Politik dalam Peningkatan Partisipasi Pemilih Pemula pada Pelajar di Kota Batam Cindoswari, Ageng Rara; Salsabila, Lubna; Riswandi; Rahma Alia; Elisa; Ayu Wulandari; Ras Gustini Gea
PARAHITA : Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 2 (2025): Jurnal Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal (Jurnal Ilmiah Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/xb94wz41

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan literasi politik pemilih pemula di kalangan pelajar di Kota Batam, dengan fokus pada pengembangan sikap politik, perilaku politik, dan pemahaman pengaruh pendidikan serta media. Materi pelatihan mencakup Analisis dan Evaluasi Konten Media Sosial Politik di Era Digital, Literasi Media & Antisipasi Berita Hoax, dan Literasi Politik Pemuda di Era Digital. Metode pelaksanaan melibatkan ceramah, diskusi, dan simulasi, yang diikuti oleh siswa kelas 12 di SMAS Plus Al-Ustmaniyah Queen Al Falah. Hasil evaluasi pretest menunjukkan bahwa sebagian besar siswa (65%) menunjukkan pemahaman dasar yang baik mengenai pentingnya partisipasi dalam pemilu, sedangkan hasil post-test menunjukkan peningkatan signifikan, dengan 80% siswa menunjukkan pemahaman yang lebih mendalam mengenai sikap politik dan pengaruh media terhadap pemilih. Selain itu, analisis terhadap perilaku politik menunjukkan bahwa 60% siswa memiliki niat untuk menggunakan hak pilih mereka pada pemilu mendatang. Pembahasan menunjukkan bahwa meskipun ada peningkatan dalam sikap dan perilaku politik, masih terdapat keraguan terkait kredibilitas informasi dari media sosial, yang menunjukkan perlunya penguatan literasi media. Keberlanjutan kegiatan ini diharapkan dapat dilakukan melalui penyelenggaraan pelatihan berkelanjutan dan integrasi dalam kurikulum pendidikan formal.
The Effect of Content Quality on the @Tanyakanrl Account on Followers' Interest in Responding on the X App Cindoswari, Ageng Rara; Cendani, Ayanda Zahwa Sekar
Journal of Content and Engagement Vol 4 Issue 1 (2026): April 2026
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.4.1.47-69

Abstract

This study aims to analyze the effect of content quality on followers’ interest in replying (behavioral intention) to posts on the @tanyakanrl account on the X app. This study employs a quantitative approach using a correlation method. The population for this study consists of 3,204,423 followers of the @tanyakanrl account, with a sample of 100 respondents determined using the Slovin formula. Data were collected via a questionnaire using a Likert scale and analyzed using simple linear regression with SPSS version 26. The results indicate that content quality has a positive and significant influence on followers’ interest in replying, with a p-value of 0.004 (<0.05). The coefficient of determination (R²) was 0.436, indicating that content quality accounts for 43.6% of the variation in followers’ interest in replying, while the remaining 56.4% is influenced by other factors outside the model. These findings suggest that higher content quality—measured through aspects of relevance, presentation, language, and design—can increase followers’ interest (intent, prediction, and willingness) to actively engage through replies. This study contributes to the development of digital communication research by highlighting the role of content quality as a primary determinant of active engagement on social media platforms.
PELATIHAN PERSONAL BRANDING PADA ANGKATAN KERJA MUDA DI TANJUNG UMA KOTA BATAM cindoswari, ageng rara; Kurnia, Renita; Fajrah, Nofriani
Jurnal Pengabdian Masyarakat Satya Widyakarya Vol. 4 No. 2 (2026): JASW Vol. 04 No. 01 (2025) April - September 2026
Publisher : Lembaga Penelitian, Publikasi, & Pengabdian kepada Masyarakat, Universitas Satya Negara Indonesia (LP3M-USNI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59408/jasw.v4i2.84

Abstract

Abstrak Kegiatan Pengabdian kepada Masyarakat ini dilatarbelakangi oleh rendahnya kesiapan angkatan kerja muda dalam membangun identitas profesional, terutama dalam menghadapi tantangan dunia kerja yang semakin kompetitif di era digital. Tujuan dari kegiatan ini adalah untuk meningkatkan pemahaman dan keterampilan generasi muda dalam membangun personal branding yang efektif melalui pelatihan interaktif. Metode pelaksanaan mencakup penyampaian materi, diskusi, praktik langsung, dan simulasi wawancara kerja, penyusunan CV, serta pembuatan profil LinkedIn profesional. Kegiatan dilaksanakan dalam empat pertemuan dengan pendekatan partisipatif dan aplikatif. Hasil kegiatan menunjukkan adanya peningkatan signifikan dalam skor post-test peserta dibandingkan pre-test, dari rata-rata 86,87 menjadi 92. Peserta juga menunjukkan perubahan positif dalam membangun dokumen profesional serta kehadiran digital. Antusiasme peserta dan respon mitra menunjukkan bahwa kegiatan ini tepat sasaran dan berdampak langsung. Kegiatan ini terbukti mampu menjembatani kesenjangan antara teori personal branding dan praktik kesiapan kerja generasi muda. Diperlukan keberlanjutan program dengan cakupan yang lebih luas serta pengembangan materi lanjutan seperti portofolio digital dan soft skills. Kata kunci : Personal Branding, Kesiapan Kerja, Identitas Profesional, Angkatan Kerja Muda, Pengembangan Karir Abstract This Community Service activity was motivated by the low level of readiness among young workers in building their professional identity, especially in facing the challenges of an increasingly competitive job market in the digital age. The purpose of this activity was to improve the understanding and skills of the younger generation in building effective personal branding through interactive training. The implementation methods included material delivery, discussions, hands-on practice, and job interview simulations, CV preparation, and professional LinkedIn profile creation. The activity was carried out in four meetings with a participatory and applicative approach. The results of the activity showed a significant increase in the participants' post-test scores compared to the pre-test, from an average of 86.87 to 92. Participants also showed positive changes in developing professional documents and digital presence. The enthusiasm of the participants and the response of partners indicate that this activity was on target and had a direct impact. This activity has proven to be able to bridge the gap between personal branding theory and the practical work readiness of the younger generation. There is a need for program continuity with broader coverage and the development of advanced materials such as digital portfolios and soft skills. Keyword : Personal Branding, Work Readiness, Professional Identity, Young Workforce, Career Development