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Inovasi Packaging dan Strategi Pemasaran Keripik Singkong Abadi Kriuk sebagai Upaya Peningkatan Daya Saing UMKM Cilsy Mira Mawarni; Hani Fabiola Rustiana; Levina Konita Kusumadani; Ming Ming Lukiarti
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 3 (2026): Agustus: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v6i3.9644

Abstract

Background: The Business Internship Program (KKU) is a community service program aimed at supporting the development of Micro, Small, and Medium Enterprises (MSMEs) through mentoring and empowerment. The Abadi Kriuk Cassava Chips MSME, which operates in the snack food industry, faces several challenges, such as limited promotion and marketing, unattractive product packaging, and suboptimal use of digital media as a marketing tool. These conditions can hinder business development and product competitiveness in the market. Objective: This community service activity aims to increase the competitiveness of Abadi Kriuk Cassava Chips MSMEs through the development of digital marketing strategies, product packaging innovation, and expansion of promotional media to increase market reach Methods: The implementation of the activities was carried out through several stages, namely: 1) observation and interviews to identify business conditions and problems faced; 2) SWOT analysis as a basis for compiling a mentoring program; 3) digital marketing mentoring through the creation of social media accounts and business locations on Google Maps; and 4) creation of promotional media in the form of packaging designs, product catalogs, posters, and promotional banners. Expected Results: This initiative is expected to provide MSMEs with more optimal digital promotional media, more attractive and informative product displays, and a broader marketing reach. Furthermore, this initiative is expected to increase product sales, strengthen the company's image, and support the development of Abadi Kriuk Cassava Chips, making them more widely known.
ANALISIS KINERJA APARATUR DESA DI KECAMATAN SULANG KABUPATEN REMBANG Ahmad Nur Arifin; Ming Ming Lukiarti
Journal of Social and Economics Research Vol 8 No 1 (2026): JSER, June 2026
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v8i1.1217

Abstract

Village apparatus plays an important role in building and improving the welfare of village communities. This investigation was conducted to provide information on the impact of office facilities, work discipline, and work motivation on the performance of village officials. This investigative approach method involves a quantitative approach with subjective data and primary data types. The subject of this study is the village apparatus of Sulang District, Rembang Regency, which has 21 villages. Two types of variables are involved in this investigation: independent variables (office facilities, work discipline, and work motivation) and the dependent variable (village apparatus performance). The population includes 180 village officials from across Sulang District. The sampling method involved a saturated sample with an effective response rate (effective sample), resulting in a final sample size of 100 respondents (a response rate of 55.6% of the total population). Data collection was carried out using the survey method, utilizing a questionnaire instrument. The data analysis technique involves multiple linear regression analysis. This investigation found that office facilities and work motivation partially impact village apparatus performance, while work discipline partially does not affect village apparatus performance.
PENGARUH MOTIVASI, KOMITMEN KARYAWAN, DAN STRES KERJA TERHADAP PRESTASI KERJA KARYAWAN BAGIAN PRODUKSI DI SALAH SATU PERUSAHAAN SEMEN DI JAWA TENGAH Meisya Rizki Damaranti; Ming Ming Lukiarti
Edunomic : Jurnal Ilmiah Pendidikan Ekonomi Fakultas Keguruan dan Ilmu Pendidikan Vol 12 No 1 (2024): EDISI MARET
Publisher : Prodi Pendidikan Ekonomi-UGJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/ejpe.v12i1.31

Abstract

The purpose of this study is to demonstrate and elucidate the impact of employee commitment and motivation. The impact of work-related stress on the productivity of production staff at a Central Java cement company. The employed research methodology is quantitative in nature, placing emphasis on the analysis of numerical data (numbers) through the application of statistical methods. The sampling method employs cluster random sampling with a probability sampling component. Through the distribution of questionnaires, gather data, which will subsequently be analyzed using SPSS software. The data utilized in this study comprises subject data, which is collected from respondents via questionnaires that were disseminated. In order to ascertain the impact of the dependent variable, work performance, on the independent variables of motivation, employee commitment, and work stress, multiple linear regression was applied to the data. A total of 100 people were included in the research sample. Workers in the production department of a cement firm in Central Java were found to be significantly more productive when they were motivated and committed to their job. On the flip side, there is a positive correlation between work stress and the performance of production department employees at the same organization, although this correlation is not statistically significant.
Pengaruh Prestasi Belajar, Penguasaan Soft Skill, dan Motivasi Memasuki Dunia Kerja Terhadap Kesiapan Kerja Siswa Kelas XII SMK N 1 Rembang Wilda Maulida; Ming Ming Lukiarti
Balance : Jurnal Akuntansi dan Manajemen Vol. 5 No. 1 (2026): April 2026
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jam.v5i1.1306

Abstract

Tingginya tingkat pengangguran lulusan Sekolah Menengah Kejuruan (SMK) menunjukkan adanya permasalahan empiris terkait kesiapan kerja lulusan pendidikan vokasi. Penelitian ini bertujuan untuk mengkaji pengaruh prestasi belajar, penguasaan soft skill, dan motivasi memasuki dunia kerja terhadap kesiapan kerja siswa kelas XII SMK Negeri 1 Rembang. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Populasi penelitian berjumlah 528 siswa, dengan sampel sebanyak 94 siswa yang ditentukan melalui teknik proportionate stratified random sampling. Pengumpulan data dilakukan menggunakan kuesioner skala Likert yang telah memenuhi uji validitas dan reliabilitas. Data analisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa prestasi belajar berpengaruh signifikan terhadap kesiapan kerja dengan arah hubungan negatif, yang mengindikasikan bahwa tingginya capaian akademik tidak secara otomatis meningkatkan kesiapan kerja apabila tidak diimbangi dengan kompetensi praktis dan pengalaman industri. Sebaliknya, penguasaan soft skill dan motivasi memasuki dunia kerja terbukti berpengaruh positif dan signifikan terhadap kesiapan kerja siswa. Secara simultan, ketiga variabel tersebut menjelaskan 46,3% variasi kesiapan kerja siswa. Implikasi penelitian ini menegaskan pentingnya kebijakan pendidikan vokasi yang menyeimbangkan orientasi akademik dengan penguatan soft skill, motivasi kerja, serta pembelajaran berbasis praktik dan kemitraan dengan dunia industri guna meningkatkan daya serap lulusan SMK   The high unemployment rate among Vocational High School (SMK) graduates indicates an urgent empirical issue related to graduates’ work readiness within vocational education. This research aims to investigate the impact of academic achievement, mastery of soft skills, and motivation to enter the workforce on the work readiness of twelfth-grade students at SMK Negeri 1 Rembang. This research used a quantitative approach with a survey method. The population consisted of 528 students, with 94 respondents selected using proportionate stratified random sampling. Data collection was carried out using a Likert scale questionnaire that had passed validity and reliability tests. The data were analyzed using multiple linear regression. The results of the study indicate that academic achievement has a significant effect on job readiness with a negative relationship, suggesting that high academic performance does not automatically enhance job readiness if it is not accompanied by practical competence and industry experience. Conversely, mastery of soft skills and motivation to enter the workforce were shown to have a positive and significant effect on students' job readiness. Collectively, these three variables explain 46.3% of the variation in students' job readiness. The implications of this research emphasize the importance of vocational education policies that balance academic orientation with the strengthening of soft skills, work motivation, as well as practice-based learning and partnerships with the industry to increase the employability of vocational school graduates.