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All Journal JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)
Syaripudin Bahar
Universitas Lambung Mangkurat
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Pendampingan Pembuatan Imooji sebagai Media Promosi Digital bagi Usaha Kecil di Kota Banjarmasin Muhammad Rahmattullah; Jumariati Jumariati; Syaripudin Bahar; Nanda Factur Risa; Muhammad Andrian; Muhammad Arda Bily; Risnande Dwi Soraya
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol 6 No 1 (2022): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : Dewan Pimpinan Daerah (DPD) Perkumpulan Dosen Indonesia Semesta (DIS) Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36339/je.v6i1.515

Abstract

Imooji is a digital promotional media to introduce products or services from small businesses that are not widely known. The introduction of small businesses to digital promotional media is very important, especially during a pandemic, in order to overcome the constraints of direct promotion which has limited activities. This program aims to provide assistance to a number of small businesses in utilizing Imooji as part of the development of the creative economy. The scope of this program includes 20 small businesses in Banjarmasin. The method of this program is through direct assistance to each place of business with the involvement of lecturers and student groups as companions. This program has an impact on increasing the knowledge of small business actors about Imooji as a form of promotional media. They are also directly assisted in creating Imooji to promote their business digitally. The result of the program is an increase in the skills of small business actors in making Imooji as a digital promotion medium for their business. The digital literacy of the small business actors involved is also increasing and hoped that will help them to promote their business efficiently and effectively.
THE INFLUENCE OF SOCIAL CAPITAL ON THE RESILIENCE OF SASIRANGAN CRAFTSMEN IN BANJARMASIN CITY Mahmudah Hasanah; Maulana Rizky; Syaripudin Bahar; Alya Pebriana; Kesiya Teresa D.B.P; Zulfa Achira
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 5 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i5.4283

Abstract

This study aims to examine the influence of social capital on the business resilience of Sasirangan artisans in Banjarmasin City. The research is motivated by an identified research gap, namely the limited empirical studies on the role of social capital in culture-based micro, small, and medium enterprises (MSMEs). Most previous studies have focused on large corporations or formal sectors, while traditional MSMEs such as Sasirangan remain underexplored. Using a quantitative approach with a causal explanatory design, this study involved 21 artisan respondents and analyzed the data through the Partial Least Square-Structural Equation Modeling (PLS-SEM) method. The findings reveal that social capital, which consists of norms, networks, and trust, has a significant contribution to business resilience with an R² value of 0.873. This indicates that 87.3% of the variation in business resilience can be explained by the strength of social capital. Theoretically, these findings emphasize the importance of social capital as a non-financial factor in shaping MSME resilience models. Practically, strengthening community norms, expanding networks, fostering trust, and integrating digitalization are key strategies to reinforce artisans’ resilience. The novelty of this study lies in its empirical evidence that social capital is not merely a supporting factor but a key determinant of business sustainability in creative, culture-based industries.
Co-Authors Alya Pebriana Jumariati Jumariati Kesiya Teresa D.B.P Mahmudah Hasanah Maulana Rizky Muhammad Andrian Muhammad Arda Bily Muhammad Rahmattullah Nanda Factur Risa Risnande Dwi Soraya Zulfa Achira