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Journal : Jurnal ABM Mengabdi

PRING KOENING” Di Kelurahan Bunulrejo Kecamatan Blimbing Kota Malang Mochammad Rofieq; Roos Widjajani; Nanny Roedjinandari
Jurnal ABM Mengabdi Vol 7 No 2 (2020): Desember
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31966/jam.v7i2.726

Abstract

Salah satu wilayah di Kota Malang yang sebagian warganya adalah generasi muda yang berwirausaha di bidang kuliner adalah Kelurahan Bunulrejo Kecamatan Blimbing khususnya di RT.02 / RW.13. Para pelaku UKM yang ada di wilayah ini membentuk wadah untuk beraktifitas bersama dengan nama “Kampung Kuliner Pring Koening”. Komunitas ini merupakan mitra dalam Program Unmer Membangun Desa dengan fokusmengintegrasikan pengelolaan UKM kuliner dengan pengembangan kawasan wisata serta pembinaan kemandirian dan kewirausahan bagi generasi muda di wilayah ini. Melalui program ini dihasilkan sinergi positif antara akademisi dan masyarakat dalam mengembangkan kawasan wisata kuliner, sehingga setiap konsumen yang berkunjung tidak hanya membeli makanan / minuman yang ditawarkan, namun juga dapat merasakan kenyamanan sambil berwisata dan mendapatkan imagedari brandingyang diberikan.
Pemberdayaan Kampung Wisata Kuliner Pring Koening Bunulrejo Sebagai Wujud Kampung Tematik Khas Kota Malang Rofieq, Mochammad; Siswati, Aris; Fauzy, Muchammad Riza
Jurnal ABM Mengabdi Vol 11 No 2 (2024): Desember
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31966/jam.v11i2.1490

Abstract

One of the areas in Malang City where most of the residents are young people who are entrepreneurs in the culinary sector is in RT.02/RW.13, Bunulrejo Village, Blimbing District. The culinary MSME actors in this area formed a forum for joint activities called "Pring Koening Culinary Tourism Village". The problem that occurs is that some MSMEs still manage their businesses conventionally, where the management used is still simple and has not utilized marketing technology optimally. The stages used are brainstorming with MSME actors, identifying the types of culinary products marketed, and providing training to culinary MSME actors in this village. The first is Business Management training, the second is Digital Marketing training, and the third is training to build an Entrepreneur Mindset. From this training, an understanding is gained of the importance of an entrepreneur mindset and managing a business unit with proper management. With this training, MSME actors can separate financial records for business from household finances and utilize websites and marketplaces to market their products online. With additional production equipment, MSME actors can increase their productivity to meet consumer demand. So this will have an impact on business comfort and increase their income
Inovasi Program Pos Pemberdayaan Keluarga Posdaya Asli Pandanwangi Rofieq, Mochammad; Siswati, Aris; Nugraha, Ginanjar Indra Kusuma
Jurnal ABM Mengabdi Vol 11 No 1 (2024): Juni
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31966/jam.v11i1.1404

Abstract

The Family Empowerment Post (Posdaya) is a forum for friendship, advocacy, communication, education and an integrated forum for strengthening family functions. This forum is formed from, by and for families and communities. Posdaya membership is voluntary and not associated with any particular political party, ethnicity, or religion. Because Posdaya activities are empowering all family functions, namely Education, Health, Entrepreneurship, Environment, Religion and Culture, therefore innovation is very much needed in carrying out its work program. Posdaya ASLI is one of the Posdayas formed by community groups in the RW. 14 Kelurahan Pandanwangi Kecamatan Blimbing, Malang City. The purpose of this activity is to innovate the empowerment program at Posdaya ASLI, especially the production of Jilbab Syar'i "EL-Yasmine". The method of implementing this activity is carried out in stages: Silaturrahmi with the management, Identification of innovation needs, Brainstorming with members, Comparative study of Posdaya empowerment, Comparative study of program innovation, Administrative System Assistance, and Participation in the Entrepreneur Day event. An important outcome of the innovation carried out at this Posdaya is the production of jilbab syar'i products that have the potential to develop with contemporary models and affordable prices.