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All Journal MediaKom : Jurnal Ilmiah Ilmu Komunikasi Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Jurnal Scientia Jurnal Public Relations (J-PR) Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Andalan Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Jurnal Spektrum Komunikasi
Veranus Sidharta
Universitas Bina Sarana Informatika
Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Komunikasi Marketing Politik Dalam Pemilihan Kepala Daerah (Studi Kasus Pemilihan Kepala Daerah Kabupaten Buru Selatan Provinsi Maluku 2020) Ruslan Hurasan; Veranus Sidharta; Nazaki Nazaki; Uly Sophia
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 5 No 1 (2022): Global Komunika
Publisher : FISIP UPNVJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/gk.v5i1.4566

Abstract

Pemilihan kepala daerah merupakan wujud dan mekanisme demokrasi di daerah Strategi komunikasi dan marketing politik berperan penting dalam kampanye pemilihan kepala daerah untuk mencapai tujuan organisasi politik.  Penelitian ini bermaksud untuk mengetahui strategi marketing politik dari tim sukses pemenangan pasangan Safitri Malik Solissa dan Gerson Eliaser Selsily dalam melakukan kampaye politik.  Metode yang digunakan dalam penelitian ini adalah kualitatif dengan menggunakan paradigma konstruktivis dan pendekatan studi kasus.  Kampanye merupakan aktivitas komunikasi yang bertujuan merubah perilaku pemilih. Oleh karena itu, kampanye harus direncanakan sedemikian rupa dalam rangka mencapai target yang diagendakan, atau masa kampanye merupakan masa mengapikasikan strategi-strategi yang telah dirumuskan untuk mencapai target tersebut. Hasil penelitian menemukan, dalam pelaksanaan pilkada Kabupaten Buru Selatan Provinsi Maluku tahun 2020, tim sukses dari pasangan Safitri Malik Solissa dan Gerson Eliaser Selsily mengunakan strategi empat langkah yaitu ; 1). Segmentasi, 2). Targeting. 3). Positioning. 4). Branding, yang menunjukkan keberhasilan dalam penerapannya. Kata Kunci : Komunikasi Politik, Marketing Politik, Pilkada.
Model Komunikasi Kegiatan Remote Working Rahma Yulia; Veranus Sidharta
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 6 No. 2 (2023): Vol. 6 No. 2 (2023)
Publisher : Universitas Majalengka

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Abstract

This research aims to describe the communication model used in remote working activities with a case study of PT employees. Riliv Indonesian Psychology. The research method used is descriptive qualitative using West & Turner's communication model theory. Data was collected through observation, structured interviews and documentation. The informants in this research were Human Capital, Partnership Manager, Product Operation, Social Media Manager, Creative Designer, and Senior Copywriter. The research results show that the communication model that occurs is an interactional communication model, where the communication process requires the sender and recipient of the message to both provide feedback. The interactional communication model is also used in new media so that it is in line with remote working activities which rely on communication technology in their activities. The type of communication in this activity is Computer Mediated Communication (CMC), where interaction occurs via a computer or internet as a medium for writing, sending, receiving and reading messages, either directly or indirectly. Communication process for work activities at PT. Riliv Psychology Indonesia uses three applications, namely Telegram, Google Meet, and Notion.
Parental Communication Patterns In Reducing Children's Dependence On Playing Gadgets Sihombing, Lourensia; Veranus Sidharta; Wenny Maya Arlena
Jurnal Spektrum Komunikasi Vol 12 No 4 (2024): Jurnal Spektrum Komunikasi : December 2024
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v12i4.783

Abstract

Easy access to digital content such as online games, social media, and video streaming, makes gadgets an integral part of children's daily lives that are excessive. Children become dependent on gadgets so that they can have a negative impact on their social, emotional, and physical development. In dealing with these negative impacts, parents are faced with the need to adopt communication patterns that can direct and guide children in using gadgets more wisely. This study explores how effective communication patterns can create an environment that supports reducing gadget dependence. This study uses a qualitative descriptive method. The unit of analysis in this study is parental communication patterns, especially how parents interact and communicate with children regarding gadget use. The subjects of the study were two housewives with the initials Mama-Al and Mama-An who live in Taman Wisma Asri Housing RT 002, North Bekasi. The results of the study showed that Mama-Al and Mama-Anjani combined an authoritative, open, and emotional approach in reducing children's dependence on gadgets. Protective communication patterns help in maintaining gadget usage limits, pluralistic communication patterns facilitate healthier dialogue and social interaction, while sensual communication patterns emphasize discipline with sensitivity to children's emotional needs. The combination of these three patterns creates a balanced environment and supports children to reduce their dependence on gadgets in an effective and sustainable way.
The Influence of Halal Seasoning Issues on Consumer Awareness and Purchase Interest: A Study of the Royco Brand in Cipedak and Cinere Districts Alini Indriana Utari; Resman Muharul Tambunan; Veranus Sidharta; Anisti, Anisti; Syatir, Syatir
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i2.4260

Abstract

Royco is one of the popular seasoning brands in Indonesia. However, increasing consumer awareness regarding halal issues has raised concerns about the product's halal status. Given that Royco seasoning is widely used in daily cooking, ensuring its halalness becomes critical. This study aims to examine the influence of halal issues on consumer awareness and purchase interest toward Royco products in the Cipedak and Cinere Districts. A quantitative explanatory research method was employed using an online survey distributed through Google Forms, and the data were analyzed with the SEM-PLS technique using SmartPLS 3.2.9 software. The findings show that the halal issue has a significant direct effect on purchase interest (22.3%) and an indirect effect through consumer awareness (17.3%). Furthermore, the halal issue strongly influences consumer awareness (50.2%), which subsequently contributes to an increase in purchase interest (34.6%). These results highlight that clarifying and disseminating information about the halal status of products not only directly boosts consumer purchase interest but also enhances consumer awareness, which in turn strengthens purchase interest. The study implies that companies must prioritize transparent halal certification communication to maintain and increase market trust and purchasing behavior.
Sensemaking in Leadership Communication Practices to Maintain Environmental Security in Ketapang Subdistrict, Tangerang City Ayu Indah Lestari; Veranus Sidharta; Wenny Maya Arlena; Ahmad Zakki Abdullah; Ismail Alif
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.5157

Abstract

This study aims to understand how sensemaking operates within the leadership communication practices of neighborhood leaders (RT heads) in maintaining environmental security in Ketapang Subdistrict, Tangerang City. Employing a descriptive qualitative approach with a case study design, data were collected through semi-structured interviews with two RT heads actively involved in community security efforts. Thematic analysis was conducted using NVivo software to map communication patterns and the formation of social values. The findings reveal that RT heads construct sensemaking by framing security threats based on their contextual realities, ranging from social issues like drug abuse to structural challenges such as inadequate public facilities. These interpretations inform the communication strategies and channels, including digital tools and face-to-face engagement. Furthermore, participatory decision-making processes produce technical responses and cultivate social values such as collective responsibility, information ethics, and anti-vigilantism. This study contributes to developing sensemaking theory in community leadership contexts and offers practical recommendations for local leaders in building participatory, value-based security systems. The research emphasizes the importance of contextual, inclusive, and ethical leadership communication in strengthening social cohesion and resilience at the grassroots level.
Co-Authors Abdul Aziz Ahmad Zakki Abdullah Alini Indriana Utari Anisti Anisti Anisti Anisti, Anisti Anisti, Anisti Ayu Indah Lestari Azwar, Azwar Doddy Wihard Eko Wahyono Ferrari Lancia Irfan Fauzi Ismail Alif Liliyana Liliyana Nazaki Nazaki Rahma Yulia Ruslan Hurasan Sampean, Sampean Sihombing, Lourensia Syatir Syatir Syatir, Syatir Tambunan, Resman Muharul Uly Sophia Wenny Maya Arlena Wenny Maya Arlena Wenny Maya Arlena