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All Journal Geo Media: Majalah Ilmiah dan Informasi Kegeografian JIPSINDO (Jurnal Pendidikan Ilmu Pengetahuan Sosial Indonesia) PHI: Jurnal Pendidikan Matematika Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat TIN: TERAPAN INFORMATIKA NUSANTARA Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Abdi Jurnal Publikasi International Journal of Business and Applied Economics (IJBAE) Journal of Research and Publication Innovation Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service International Journal Multidisciplinary Science Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen Jurnal Intelek Insan Cendikia
Agus Sudarsono
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PENGARUH PROMOSI DAN HARGA TANAMAN HIAS TERHADAP KEPUTUSAN PEMBELIAN PADA AROY NURSERY DI TANGERANG Juwitha Permata Sari; Agus Sudarsono
Journal of Research and Publication Innovation Vol 3 No 4 (2025): OCTOBER
Publisher : Journal of Research and Publication Innovation

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Abstract

The aim of this research is to determine the influence of promotions and prices on purchasing decisions at Aroy Nursery in Tangerang, both partially and simultaneously. The research method used is a quantitative method with a descriptive approach. The sampling technique used was incidental sampling, namely using a total consumer population of 1,582 with a sample of 94 respondents. The data analysis techniques used are instrument testing, classical assumption testing, linear regression analysis, correlation coefficient analysis, determination coefficient analysis, hypothesis testing. The research results of promotion and price partially have a positive and insignificant effect on purchasing decisions at Aroy Nursery as shown by the multiple linear regression equation Y = 0.476 + 0.598X1 + 0.407X2. This is proven by the results of the promotional hypothesis test, which obtained a value of tcount 13,155 > ttable 1.986 and was strengthened by the value ρ value < Sig.0.05 or a significance value < 0.05 (0.000 < 0.05). (0.000 < 0.05). This is proven by the results of simultaneous hypothesis testing obtained by the Fcount value (168,722 > Ftable 3.10) and reinforced by the significance value < 0.00 (0.000 < 0.05). shows that the correlation coefficient is at the level of 0.800 - 1.000, so the level of correlation between the promotion and price variables on purchasing decisions is interpreted as very strong and the value of the coefficient of determination is 0.788 or 78.8% while the remaining 21.1% is influenced by other factors. This means that it is proven that there is a simultaneous insignificant influence between promotion (X1) price (X2) on purchasing decisions (Y). Thus, H03 is rejected and Ha3 is accepted.
PENGARUH HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA KEDAIBYSTARLA KALISUREN KECAMATAN TAJUR HALANG Yanisa Pertiwi; Agus Sudarsono
Jurnal Intelek Insan Cendikia Vol. 2 No. 2 (2025): Februari 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Tujuan penelitian ini adalah untuk mengetahui pengaruh Harga dan Promosi terhadap Keputusan Pembelian pada Kedaibystarla Kalisuren Kecamatan Tajur Halang. Metode penelitian yang digunakan adalah metode kuantitatif asosiatif. Teknik pengambilan sampel yang digunakan pada penelitian ini sebanyak 98 responden. Teknik analisa data dengan uji instrumen yaitu uji validitas dan uji reabilitas, uji asumsi klasik yaitu uji normalitas, uji multikolinearitas, uji heteroskedastisitas, uji autokorelasi, uji regresi linier sederhana, uji regresi linier berganda, uji koefisien korelasi, uji koefisien determinasi dan uji hipotesis yaitu uji t dan uji f. Hasil penelitian ini adalah harga berpengaruh signifikan terhadap keputusan pembelian dengan uji hipotesis diperoleh nilai T hitung > T tabel (5,495 > 1.665). Promosi berpengaruh signifikan terhadap keputusan pembelian dengan uji hipotesis diperoleh nilai T hitung > T tabel (6,277 > 1.665). Harga dan Promosi secara simultan berpengaruh signifikan terhadap keputusan pembelian dengan uji hipotesis diperoleh nilai F hitung > F tabel atau (22,922 > 3,09). Dengan demikian dapat disimpulkan bahwa harga dan promosi berpengaruh positif dan signifikan terhadap keputusan pembelian pada Kedaibystarla. Nilai koefisien determinasi berpengaruh atau berkontribusi pengaruh secara simultan sebesar 0,325 atau 33% sedangkan sisanya sebesar 67% dipengaruhi faktor lain.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN  PADA AGEN TOKO MAMAN CIPUTAT TANGERANG SELATAN Yoga Firmansyah; Agus Sudarsono
Jurnal Intelek Insan Cendikia Vol. 2 No. 2 (2025): Februari 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Tujuan penelitian ini adalah untuk mengetahui Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian pada Agen Toko Maman Ciputat. Metode yang digunakan adalah Metode Deskriptif kuantitatif. Teknik sampling yang digunakan adalah teknik probability sampling dengan simple random sampling menggunakan sampel sebanyak 100 responden. Analisis data menggunakan analisis kuantitatif, analisis koefesien korelasi, analisis koefesien determinasi dan uji hipotesis. Hasil penelitian ini adalah Kualitas Produk berpengaruh positif dan signifikan terhadap keputusan pembelian dengan persamaan regresi Y = 11,271 + 0,736X1, nilai koefisien korelasi sebesar 0,776 artinya kedua variabel memiliki hubungan yang kuat dan hasil uji hipotesis diperoleh thitung > ttabel atau (12,183 > 1,984), Harga berpengaruh positif dan signifikan terhadap keputusan pembelian dengan persamaan regresi Y = 12,020 + 0,726X2 nilai koefisien korelasi sebesar 0,816 artinya kedua variabel memiliki hubungan yang sangat kuat dan hasil uji hipotesis diperoleh thitung >  ttabel atau (13,950 > 1,984), Kualitas Produk dan Harga secara simultan berpengaruh positif dan signifikan terhadap keputusan pembelian dengan persamaan regresi Y = 8,331+0,339X1+0,478X2 dengan koefisien determinasi sebesar 71,5% sedangkan sisanya 28,5% dipengaruhi oleh faktor lain. Uji hipotesis diperoleh nilai fhitung > ftabel atau (121,804 > 3,09) dengan demikian H3 diterima dan H0 ditolak. Artinya secara simultan Kualitas Produk dan Harga berpengaruh positif dan signifikan terhadap Keputusan Pembelian pada Agen Toko Maman Ciputat
PENYULUHAN PENGOLAHAN SAMPAH ORGANIK MELALUI EKONOMI SIRKULAR PADA ANGGOTA KOMUNITAS SENAM NUSANTARA (KSN) KOTA TANGERANG SELATAN Abdul Khoir; Agus Sudarsono; Suhandi
Abdi Jurnal Publikasi Vol. 4 No. 3 (2026): Januari
Publisher : Abdi Jurnal Publikasi

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Abstract

Organic waste remains a significant environmental issue in urban areas, including South Tangerang City. Low public awareness and skills in managing organic waste have led to an increase in the volume of waste ending up in landfills (TPA). This Community Service activity aims to provide education and understanding to members of the South Tangerang City Nusantara Gymnastics Community (KSN) regarding organic waste management based on a circular economy. The methods used included education, interactive discussions, and simple organic waste processing practices. The results of the activity demonstrated an increase in participants' knowledge and awareness regarding the importance of organic waste management and the potential economic value it can generate. This activity is expected to encourage changes in community behavior towards sustainable waste management.
THE INFLUENCE OF SERVICE QUALITY AND PRICE ON PURCHASE DECISIONS IN CLOTHING STORES AT PARUNG MARKET Supriyatna, Wawan; Purwanti, Purwanti; Sudarsono, Agus
International Journal Multidisciplinary Science Vol. 3 No. 3 (2024): October: International Journal Multidisciplinary Science
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijml.v3i3.1670

Abstract

This study aims to identify the influence of service quality and price on the purchase decisions of clothing at stores in Parung Market, both partially and simultaneously. The research is associative and quantitative, with consumers of Parung Market stores as the subjects. The sample consists of 90 individuals selected using Slovin’s formula. Data collection was done through questionnaires, and the data were analyzed using various tests, such as validity and reliability tests, classical assumption tests, linear regression, correlation coefficient, determination coefficient, and partial and simultaneous hypothesis testing. All analyses were performed using SPSS version 25. The results show that service quality affects purchase decisions, with a positive relationship demonstrated by the regression equation. The correlation coefficient indicates a fairly strong relationship between service quality and purchase decisions. In addition, price has a significant influence on purchase decisions, with a higher correlation coefficient compared to service quality. Simultaneously, both service quality and price together influence purchase decisions. This relationship is strengthened by the high and significant correlation coefficient. The conclusion of this study is that both service quality and price, individually or together, play an important role in influencing consumer purchase decisions at Parung Market.
Co-Authors Abdul Khoir Akbar, Mada Faisal Andhani, Destian Anggraheni, Primanina Juwita Anik Widiastuti Aris Ariyanto ariyanto Ariyanto, Aris Bambang Syaeful Hadi Hery Sutarto Ivantan, Ivantan Janu Eko Herwanto Juita Dwi Safitri Juwitha Permata Sari Kiki Dwi Jayanti Maulida, Hira Munarsih, Munarsih NURUL KHOTIMAH P, Purwanti Purwanti PURWANTI PURWANTI Raras Gistha Rosardi Satriyo Wibowo Sayni, Yayu Sudrajat Sudrajat Suhadi Purwantara Suhadi Purwantoro Suhandi Supriyatna, Wawan U.H. Hadori Wijayanti, Kiki Dwi Yanisa Pertiwi Yoga Firmansyah