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All Journal Geo Media: Majalah Ilmiah dan Informasi Kegeografian JIPSINDO (Jurnal Pendidikan Ilmu Pengetahuan Sosial Indonesia) PHI: Jurnal Pendidikan Matematika Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat TIN: TERAPAN INFORMATIKA NUSANTARA Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Abdi Jurnal Publikasi International Journal of Business and Applied Economics (IJBAE) Journal of Research and Publication Innovation Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service International Journal Multidisciplinary Science Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen Jurnal Intelek Insan Cendikia
Agus Sudarsono
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PENGARUH KUALITAS PRODUK DAN PELAYANAN TERHADAP KEPUASAN NASABAH PADA PT PESONA PUTRA PERKASA DI PAMULANG Juita Dwi Safitri; Agus Sudarsono
Journal of Research and Publication Innovation Vol 3 No 4 (2025): OCTOBER
Publisher : Journal of Research and Publication Innovation

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The aim of this research is to determine the effect of product and service quality on customer satisfaction at PT Pesona Putra Perkasa, both partially and simultaneously. The research method used is a quantitative method with a descriptive approach. The sampling technique used was incidental sampling, namely using a population of 8,018 customers samples of 99 respondents. The analytical methods used include instrument tests, with validity tests, reliability tests, classical assumption tests, with normality tests, multicollinearity tests, heteroscedasticity tests, quantitative tests with linear regression analysis tests, correlation coefficient analysis, coefficient of determination analysis, and Hypothesis Testing as a means of proving the hypothesis. This is proven by the results of the product quality hypothesis test, which obtained a tcount value of 14,656 > ttable 1,984 and was strengthened by the ρ value < Sig.0.05 or a significance value < 0.05 (0.000 < 0.05). (0.000 < 0.05). The research results of product and service quality partially have a positive and insignificant effect on customer satisfaction at PT Pesona Putra Perkasa as shown by the multiple linear regression equation Y = 1.054 + 0.631X1 + 0.361X2. This is proven by the results of simultaneous hypothesis testing obtained by the Fcount value (180.325 > Ftable 3.09) and reinforced by the significance value < 0.00 (0.000 < 0.05). shows that the correlation coefficient is at the level of 0.800 - 1.000, so the level of correlation between product and service quality variables and customer satisfaction is interpreted as very strong. The coefficient of determination value is 0.785 or 78.5% while the remaining 21.5% is influenced by other factors. Thus, H03 is rejected and Ha3 is accepted. This means that it is proven that there is a simultaneous insignificant influence between product quality (X1) service (X2) on customer satisfaction (Y)
PENGARUH PROMOSI DAN HARGA TANAMAN HIAS TERHADAP KEPUTUSAN PEMBELIAN PADA AROY NURSERY DI TANGERANG Juwitha Permata Sari; Agus Sudarsono
Journal of Research and Publication Innovation Vol 3 No 4 (2025): OCTOBER
Publisher : Journal of Research and Publication Innovation

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The aim of this research is to determine the influence of promotions and prices on purchasing decisions at Aroy Nursery in Tangerang, both partially and simultaneously. The research method used is a quantitative method with a descriptive approach. The sampling technique used was incidental sampling, namely using a total consumer population of 1,582 with a sample of 94 respondents. The data analysis techniques used are instrument testing, classical assumption testing, linear regression analysis, correlation coefficient analysis, determination coefficient analysis, hypothesis testing. The research results of promotion and price partially have a positive and insignificant effect on purchasing decisions at Aroy Nursery as shown by the multiple linear regression equation Y = 0.476 + 0.598X1 + 0.407X2. This is proven by the results of the promotional hypothesis test, which obtained a value of tcount 13,155 > ttable 1.986 and was strengthened by the value ρ value < Sig.0.05 or a significance value < 0.05 (0.000 < 0.05). (0.000 < 0.05). This is proven by the results of simultaneous hypothesis testing obtained by the Fcount value (168,722 > Ftable 3.10) and reinforced by the significance value < 0.00 (0.000 < 0.05). shows that the correlation coefficient is at the level of 0.800 - 1.000, so the level of correlation between the promotion and price variables on purchasing decisions is interpreted as very strong and the value of the coefficient of determination is 0.788 or 78.8% while the remaining 21.1% is influenced by other factors. This means that it is proven that there is a simultaneous insignificant influence between promotion (X1) price (X2) on purchasing decisions (Y). Thus, H03 is rejected and Ha3 is accepted.
PENGARUH HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA KEDAIBYSTARLA KALISUREN KECAMATAN TAJUR HALANG Yanisa Pertiwi; Agus Sudarsono
Jurnal Intelek Insan Cendikia Vol. 2 No. 2 (2025): Februari 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Tujuan penelitian ini adalah untuk mengetahui pengaruh Harga dan Promosi terhadap Keputusan Pembelian pada Kedaibystarla Kalisuren Kecamatan Tajur Halang. Metode penelitian yang digunakan adalah metode kuantitatif asosiatif. Teknik pengambilan sampel yang digunakan pada penelitian ini sebanyak 98 responden. Teknik analisa data dengan uji instrumen yaitu uji validitas dan uji reabilitas, uji asumsi klasik yaitu uji normalitas, uji multikolinearitas, uji heteroskedastisitas, uji autokorelasi, uji regresi linier sederhana, uji regresi linier berganda, uji koefisien korelasi, uji koefisien determinasi dan uji hipotesis yaitu uji t dan uji f. Hasil penelitian ini adalah harga berpengaruh signifikan terhadap keputusan pembelian dengan uji hipotesis diperoleh nilai T hitung > T tabel (5,495 > 1.665). Promosi berpengaruh signifikan terhadap keputusan pembelian dengan uji hipotesis diperoleh nilai T hitung > T tabel (6,277 > 1.665). Harga dan Promosi secara simultan berpengaruh signifikan terhadap keputusan pembelian dengan uji hipotesis diperoleh nilai F hitung > F tabel atau (22,922 > 3,09). Dengan demikian dapat disimpulkan bahwa harga dan promosi berpengaruh positif dan signifikan terhadap keputusan pembelian pada Kedaibystarla. Nilai koefisien determinasi berpengaruh atau berkontribusi pengaruh secara simultan sebesar 0,325 atau 33% sedangkan sisanya sebesar 67% dipengaruhi faktor lain.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN  PADA AGEN TOKO MAMAN CIPUTAT TANGERANG SELATAN Yoga Firmansyah; Agus Sudarsono
Jurnal Intelek Insan Cendikia Vol. 2 No. 2 (2025): Februari 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Tujuan penelitian ini adalah untuk mengetahui Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian pada Agen Toko Maman Ciputat. Metode yang digunakan adalah Metode Deskriptif kuantitatif. Teknik sampling yang digunakan adalah teknik probability sampling dengan simple random sampling menggunakan sampel sebanyak 100 responden. Analisis data menggunakan analisis kuantitatif, analisis koefesien korelasi, analisis koefesien determinasi dan uji hipotesis. Hasil penelitian ini adalah Kualitas Produk berpengaruh positif dan signifikan terhadap keputusan pembelian dengan persamaan regresi Y = 11,271 + 0,736X1, nilai koefisien korelasi sebesar 0,776 artinya kedua variabel memiliki hubungan yang kuat dan hasil uji hipotesis diperoleh thitung > ttabel atau (12,183 > 1,984), Harga berpengaruh positif dan signifikan terhadap keputusan pembelian dengan persamaan regresi Y = 12,020 + 0,726X2 nilai koefisien korelasi sebesar 0,816 artinya kedua variabel memiliki hubungan yang sangat kuat dan hasil uji hipotesis diperoleh thitung >  ttabel atau (13,950 > 1,984), Kualitas Produk dan Harga secara simultan berpengaruh positif dan signifikan terhadap keputusan pembelian dengan persamaan regresi Y = 8,331+0,339X1+0,478X2 dengan koefisien determinasi sebesar 71,5% sedangkan sisanya 28,5% dipengaruhi oleh faktor lain. Uji hipotesis diperoleh nilai fhitung > ftabel atau (121,804 > 3,09) dengan demikian H3 diterima dan H0 ditolak. Artinya secara simultan Kualitas Produk dan Harga berpengaruh positif dan signifikan terhadap Keputusan Pembelian pada Agen Toko Maman Ciputat
Co-Authors Abdul Khoir Akbar, Mada Faisal Andhani, Destian Anggraheni, Primanina Juwita Anik Widiastuti, Anik Aris Ariyanto ariyanto Ariyanto, Aris Bambang Syaeful Hadi Hery Sutarto Ivantan, Ivantan Janu Eko Herwanto Juita Dwi Safitri Juwitha Permata Sari Kiki Dwi Jayanti Maulida, Hira Munarsih, Munarsih NURUL KHOTIMAH P, Purwanti Purwanti PURWANTI PURWANTI Raras Gistha Rosardi Satriyo Wibowo Sayni, Yayu Sudrajat Sudrajat Suhadi Purwantara Suhadi Purwantoro Suhandi Supriyatna, Wawan U.H. Hadori Wijayanti, Kiki Dwi Yanisa Pertiwi Yoga Firmansyah