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All Journal Sosiohumaniora Journal of Economic, Bussines and Accounting (COSTING) Journal of Secretary and Business Administration Petra International journal of Business Studies (IJBS) Jurnal Manajemen Strategi dan Aplikasi Bisnis Majalah Ilmiah UNIKOM JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Dinasti International Journal of Education Management and Social Science Patria : Jurnal Pengabdian Kepada Masyarakat Prima Abdika: Jurnal Pengabdian Masyarakat Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Golden Ratio of Marketing and Applied Psychology of Business Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Multidisciplinary Sciences and Arts Sanskara Manajemen dan Bisnis Jurnal Multidisiplin Sahombu Jurnal Keuangan dan Bisnis International Journal of Management Science and Application SENAPAS Indonesian Journal of Aerospace Jurnal Sekretaris & Administrasi Bisnis
Agus Aribowo
Universitas Kristen Marantha
Aerospace Engineering Arts Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Determinants of Consumer Purchase Behavior in Culinary MSMEs in Jakarta: The Roles of Product Quality, Price, and Promotion Zulkifli, Irwan; Aribowo, Agus
Jurnal Multidisiplin Sahombu Vol. 6 No. 02 (2026): Jurnal Multidisiplin Sahombu, 2026
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the determinants of consumer purchase behavior in culinary micro, small, and medium enterprises (MSMEs) in Jakarta by focusing on the roles of product quality, price, and promotion. Employing a quantitative explanatory design, a cross-sectional survey was administered to consumers who had purchased from culinary MSMEs in Jakarta, and the data were analyzed using multiple linear regression to estimate both partial and simultaneous effects of the explanatory variables. The findings reveal that product quality, price, and promotion each exert a positive and statistically significant influence on consumer purchase behavior, with promotion demonstrating the strongest relative effect. These results indicate that promotional activities are effective in stimulating initial purchase, while sustained purchasing behavior depends on consistent product quality and perceived price fairness. The study offers managerial implications for culinary MSME owners in Jakarta to implement integrated marketing strategies that align quality management, value-based pricing, and promotional design to enhance consumer value perception and support business sustainability in a highly competitive and digitally mediated urban market.
PENGARUH DIGITAL MARKETING DAN WORD OF MOUTH TERHADAP MINAT INVESTASI EMAS YANG DIMODERASI PENDAPATAN DI PT PEGADAIAN PERSERO CABANG SYARIAH PADASUKA Dwirahayu, Intan Agustina; Aribowo, Agus
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 1 (2026): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/4ntbnw79

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Digital Marketing dan Word of Mouth terhadap Minat Investasi Emas yang dimoderasi oleh Pendapatan pada nasabah PT Pegadaian Persero Kantor Cabang Syariah Padasuka. Latar belakang penelitian ini didasari oleh meningkatnya minat masyarakat terhadap investasi emas sebagai instrumen investasi yang relatif aman, serta masih belum optimalnya pertumbuhan jumlah nasabah tabungan emas di Pegadaian Syariah Padasuka. Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif. Data diperoleh melalui penyebaran kuesioner kepada 120 responden yang merupakan nasabah Pegadaian Syariah Padasuka dengan teknik purposive sampling. Analisis data dilakukan menggunakan uji instrumen, uji asumsi klasik, serta analisis moderasi dengan pendekatan PROCESS Macro. Hasil penelitian menunjukkan bahwa Digital Marketing yang dimoderasi oleh Pendapatan berpengaruh positif dan signifikan terhadap Minat Investasi Emas. Selain itu, Word of Mouth yang dimoderasi oleh Pendapatan juga berpengaruh positif dan signifikan terhadap Minat Investasi Emas. Secara simultan, Digital Marketing dan Word of Mouth yang dimoderasi oleh Pendapatan berpengaruh signifikan terhadap Minat Investasi Emas dengan nilai koefisien determinasi sebesar 63,2%. Temuan ini menunjukkan bahwa efektivitas strategi pemasaran digital dan kekuatan komunikasi word of mouth akan semakin optimal dalam meningkatkan minat investasi emas apabila didukung oleh tingkat pendapatan nasabah yang memadai. Penelitian ini diharapkan dapat menjadi bahan pertimbangan bagi PT Pegadaian Syariah dalam merumuskan strategi pemasaran yang lebih efektif dan tepat sasaran.
The The Role of Customer Relationship Management in Customer Retention: Case Study for Ambon Traditional Restaurants Lesbassa, Ricky Kurniawan; Lewerissa, Erlina; Betoky, Markus Imanuel; Aribowo, Agus
Golden Ratio of Marketing and Applied Psychology of Business Vol. 6 No. 2 (2026): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v6i2.1480

Abstract

The culinary industry in Indonesia continues to grow, with restaurants serving regional specialties such as Ambon cuisine. Building and maintaining long-term customer relationships has become an essential strategy for enhancing loyalty and business sustainability. This study aims to analyze the effectiveness of Customer Relationship Management (CRM) on customer retention in Ambon specialty restaurants. The research method employed is a literature study with a descriptive-analytical approach. The findings indicate that effective CRM implementation can enhance customer retention through service personalization, loyalty programs, and continuous communication. CRM components such as personalized service, effective communication, and loyalty programs have been proven to increase customer satisfaction and the likelihood of repeat purchase. The study concludes that consistently implemented CRM strategies can be a key factor in retaining customers and improving restaurants' competitiveness.
Developing Hospital Services Based on "Service Excellence" at the Pantura Regional Hospital, M.A. Sentot Patrol, Indramayu Regency Zulkifli, Irwan; Agus Aribowo; Ezra Karamang
Ilmu Ekonomi Manajemen dan Akuntansi Vol. 7 No. 1 (2026): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v7i1.3302

Abstract

The advancement of the information age, increasing public awareness, and increasingly fierce competition among healthcare facilities have changed the public's assessment of hospitals. Excellent service is a key factor in increasing patient and family trust and satisfaction with hospitals. With increasing public expectations and intense competition among healthcare facilities, hospitals are required to excel not only in medical services but also in the quality of non-medical services. This study aims to assess and formulate the development of a service excellence-based service system at Pantura M.A. Sentot Patrol Regional Hospital, Indramayu Regency. The study used a quantitative approach with a survey method through the distribution of questionnaires to more than 200 respondents consisting of patients and their families. Data analysis showed that communication, staff empathy, speed of service, and facility comfort significantly influence patient satisfaction levels. Based on these findings, this study recommends strengthening excellent service training, developing patient-oriented standard operating procedures (SOPs), and implementing continuous service evaluations. The implementation of these strategies is expected to increase patient satisfaction and loyalty while strengthening the hospital's positive image. The research results are expected to form the basis for recommendations in strengthening excellent service training, formulating SOPs that are oriented towards patient needs, and ongoing evaluation to increase patient satisfaction and loyalty and strengthen the positive image of the hospital.
Analysis of Factors Influencing Switching Intention to Use of M-Payment Applications Abdurrahim, Teddra Naufal; Aribowo, Agus
Golden Ratio of Marketing and Applied Psychology of Business Vol. 6 No. 2 (2026): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v6i2.1408

Abstract

Every consumption activity is influenced by various factors related to security, trust, and transaction efficiency. This underpins the importance of adapting to technological innovation, particularly in modern payment systems. The purpose of this study was to evaluate consumer tendencies toward switching to mobile-based digital payment systems (m-payment). The sampling technique used was purposive sampling, with 100 active students from the Faculty of Law and Digital Business, Maranatha Christian University, from 2021 to 2024. The data used was primary data collected through an online questionnaire using Google Forms. This study was analyzed using multiple linear regression using SPSS version 30 software, focusing on the influence of the push effect, pull effect, and mooring effect variables (variable X) on switching intention (variable Y). The results showed that the pull effect and mooring effect had a significant positive influence on the intention to switch to m-payment, while the push effect had a significant negative influence. Of the three variables, the pull effect was the most dominant factor. Although the Push-Pull-Mooring model proved relevant in this study, limitations arose because the study only involved one educational institution, making the results less generalizable. Therefore, it is recommended that future research involve a more diverse sample and consider the addition of new variables.
Co-Authors A. Rinny Maharsi Abdurrahim, Teddra Naufal Adhynugraha, Muhammad Ilham Agatha Evania Alanarima Allen Kristiawan Amir Machmud Anny Nurbasari Anny Nurbasari Ariesya Aprillia Arrahman, Ansell Rafi Asni Harianti Benny Budiawan Tjandrasa Betoky, Markus Imanuel Bram Hadianto Cahya, Fadli Cen Lu Chairunnisa Chandra Kuswoyo Gerry Morgan Hadi Nasbey Hendry Suhardiman Henky L. Suwarno Ika Gunawan Intan Agustina Dwirahayu, Intan Agustina Irwan Zulkifli, Irwan Irwanta, Tommy Jessica Agrippina Fedora Jewarut, Rofinus Karamang, Ezra Kartika Imasari Tjiptodjojo Kezia Kurniawati Lesbassa, Ricky Kurniawan Lewerissa, Erlina Lubis, Asep Ridwan Maraya, Virliza Maya Malinda Miftahuddin, S.Si.,MAB., asep Morgan, Gerry Nonie Magdalena Nur Nur Nur Rahman, Salma Aulia Nurrohmad, Abian Pangestu, Arini Dewi Peter Peter Pramana, Nurhadi Putro, Rizkia Fajar Eka Raihin, Yusuf Osman Rofinus Jewarut Rully Arlan Tjahyadi Shanvisca Shandy Nicolas Suhardiman, Hendry Tan , Ming Kuang Tatik Budiningsih Tatik Budiningsih Tjandrasa, Benny Budiawan Vinsensius Vinsensius Yolla Margaretha Yunus, Novita Wulansari Yusuf Osman Raihin Zulkefly Abdul Karim