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Journal : Empowering Humanity

EMPOWERING MSMES IN GEDANGSARI, YOGYAKARTA: CANVA AS A KEY TOOL FOR DIGITAL PROMOTION Hadi, Syamsul; Hidayat, Riskin; Susanti, Dyah Ari; Purnasari, Eni; Bin Pinjaman, Saizal
EMPOWERING HUMANITY Vol. 2 No. 1 (2024): Current Issues 3
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/emhum.v2i1.222

Abstract

The objective of this community service initiative is to enhance the local economy by promoting the use of the creative digital tool Canva among the community of Sengonkerep, Yogyakarta. This area is known for its handmade crafts, traditional foods, and agricultural products. The initiative aims to enable the community to market their products more effectively through digital platforms, thereby fostering sustainable development for micro, small, and medium enterprises (MSMEs). The methods employed include workshops and hands-on training on using Canva as a digital tool for online promotion, as well as education to improve understanding of digital marketing strategies. Results from this activity indicate that 80% of participants have grasped how to use Canva for product promotion. Furthermore, participants expressed confidence that branding with Canva can enhance product image and increase consumer traffic. However, the success and sustainability of this initiative require effective collaboration with various stakeholders, including academic institutions, government entities, and other business actors. Therefore, this service activity recommends closer cooperation among all relevant parties to support sustainable local economic growth.
COMMUNITY EMPOWERMENT OF SENGONKEREP HAMLET GUNUNG KIDUL THROUGH TRAINING ON KUNIR ASEM CANDY AND SOAP PRODUCTION Hidayat, Riskin; Hadi , Syamsul; Fadhilah, Muinah; Agus Setiawan, Eko; Ayu Larasati, Adelia; Chandra Putry, Nur Anita; Kirana Putri , Fuadhillah; Heru Pratama, Yhoga; Fauzi , Fitriya
EMPOWERING HUMANITY Vol. 2 No. 2 (2024): Current Issues 4
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/emhum.v2i2.227

Abstract

Community service activities in Sengonkerep Hamlet, Gunung Kidul, aim to improve residents' skills and economic independence through training in making tamarind candy and dish soap. The training involved a participatory approach, introducing ingredients, production practices, and mentoring. As a result, participants' level of understanding increased from 20% to 80%, and small business income rose from 20% to 75%. In addition, customer satisfaction with the products reached 85%, while participation and cooperation among community members increased to 80%. The program succeeded in improving technical skills and opened up new business opportunities based on local and environmentally friendly materials. For sustainability, further training and strengthening partnerships with various parties to support the marketing and innovation of local products are recommended