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All Journal MediaKom : Jurnal Ilmiah Ilmu Komunikasi WIDYAKALA JOURNAL Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal Pengabdian Masyarakat AbdiMas JURNAL PENDIDIKAN TAMBUSAI Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Praksis dan Dedikasi Sosial PARAHITA : Jurnal Pengabdian kepada Masyarakat Jurnal Visi Komunikasi Komunika: Jurnal Dakwah dan Komunikasi Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Jurnal Ilmiah Teknik Informatika dan Komunikasi
Melly Ridaryanthi, Melly
Universitas Mercu Buana
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Strategi Komunikasi Internal dalam Memperbaiki Work-Life Balance dan Performance Management Karyawan pada Perusahaan Teknologi Informasi (Studi Kasus Pada PT ABC) Dwita Pangesti Ramadhani; Melly Ridaryanthi; Farid Hamid Umarella
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 3 (2025): November: Jurnal Ilmiah Teknik Informatika dan Komunikasi 
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i3.1513

Abstract

Internal communication is a strategic component that plays a crucial role in supporting organizational success, particularly in creating work-life balance and employee performance management. This study aims to analyze the internal communication strategy of PT ABC, an information technology company, to simultaneously improve both aspects. A dynamic work environment characterized by tight deadlines and a project-based work culture creates high levels of stress for employees, leading to an increased risk of burnout and decreased satisfaction with the performance management system. Based on internal company data, fluctuations in work-life balance scores over the past three years have been found, as well as a consistent decline in the assessment of the performance management system. This study uses a qualitative case study approach, where data were obtained through in-depth interviews and analysis of internal company documents. The results indicate that structured, two-way, and adaptive internal communication plays a significant role in strengthening employees' perceptions of the fairness of the performance system and supporting their well-being. A participatory communication strategy bridges the gap between organizational policies and employee needs, creating a healthier and more productive work environment. These findings confirm that internal communication serves not only as a means of conveying information but also as a strategic instrument for increasing long-term employee loyalty and retention. Furthermore, this study also shows that transparency in internal communication is crucial for building trust between management and employees. When information regarding performance management policies, rewards, and efforts to improve work-life balance is communicated openly, employees feel valued and more involved in the decision-making process. This not only increases job satisfaction but also reduces dissatisfaction, which can lead to employee turnover.
Penguatan Etika Digital dalam Membangun Personal Branding Remaja di Media Sosial melalui Pendekatan Digital Public Relations Anindita, Anindita; Ridaryanthi, Melly; Tresnawati, Yuni; Setiawan, Teguh
ABDISOSHUM: Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Vol. 4 No. 3 (2025): September 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdisoshum.v4i3.6466

Abstract

This community service program aims to strengthen digital ethics awareness and build positive personal branding among teenagers through a Digital Public Relations approach. The program is driven by the increasing use of social media among teenagers, which has not yet been accompanied by adequate awareness of digital behavioral ethics and the importance of building a healthy self-image in the online sphere. The activities were conducted in person at SMKN 2 South Tangerang, involving more than 20 students as active participants. The program was designed as participatory training and interactive sessions covering topics on digital ethics, online reputation management, and strategies for building consistent, professional, and ethical personal branding. Participants were also given the opportunity to directly practice shaping their digital identity through social media platforms relevant to their character and goals. Evaluation results showed that the program successfully improved participants’ understanding and practical skills in responsible social media use. The satisfaction level was also high, with more than 90% expressing interest in joining similar activities in the future. This program also supports the achievement of Key Performance Indicators (KPIs) and the implementation of the “Merdeka Belajar Kampus Merdeka” (MBKM) initiative through the active involvement of lecturers and students in the community empowerment process.
Analisis Peran Employee Realtions Untuk Meningkatkan Citra Positif Perusahaan Vrankliyn Tataung; Melly Ridaryanthi
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 4 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Maret - April 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i4.4796

Abstract

Penelitian ini akan dikaji dengan menggunakan paradigma post-positivisme. Dengan menggunakan metode penelitian kualitatif dan deskriptif, pengumpulan data dilakukan melalui wawancara dan studi dokumentasi untuk selanjutnya diolah dan dianalisis. Hasil analisis pertama menunjukkan bahwa upaya perusahaan dalam meningkatkan pengelolaan dan pengembangan kualitas sumber daya manusia antara lain dengan melakukan analisis perencanaan kebutuhan pendidikan dan pelatihan yang dibutuhkan oleh seluruh unit kerja perusahaan, serta mengikutsertakan karyawan pada lembaga pendidikan dan pelatihan eksternal yang memiliki reputasi yang memadai, sedangkan tingkat upaya perusahaan dalam meningkatkan pengelolaan dan pengembangan kualitas sumber daya manusia dalam meningkatkan citra positif perusahaan, sebagian besar upayanya berupa upaya tidak langsung sedang, sebagian besar merupakan upaya tidak langsung minimal, dan sebagian kecil merupakan upaya langsung sedang dan upaya langsung optimal. Hasil analisis kedua, upaya perusahaan dalam melaksanakan kegiatan program reward dan memberikan dukungan motivasi kerja karyawan antara lain memberikan penghargaan kepada karyawan berprestasi secara berkala di setiap unit kerja perusahaan dan melibatkan pimpinan unit kerja untuk mengikuti pelatihan motivasi berprestasi di lembaga pelatihan yang memiliki reputasi memadai, sedangkan tingkat upaya perusahaan dalam melaksanakan kegiatan program reward dan memberikan dukungan motivasi kerja karyawan dalam meningkatkan citra positif perusahaan, sebagian besar upayanya bersifat medium indirect, sebagian besar upaya optimal langsungnya relatif kecil dan sebagian lagi upaya tidak langsungnya minimal. Hasil analisis ketiga, upaya perusahaan dalam melaksanakan kegiatan program gathering dan program media komunikasi internal, antara lain melaksanakan family gathering yang diikuti oleh seluruh karyawan dan keluarga karyawan serta menggunakan media komunikasi internal untuk mensosialisasikan nilai-nilai perusahaan, sedangkan tingkat upaya perusahaan dalam melaksanakan kegiatan gathering dan program media komunikasi internal dalam meningkatkan citra positif perusahaan sebagian besar merupakan media langsungnya, sebagian cukup kecil yaitu minimal tidak langsung dan medium tidak langsung, serta sebagian sangat kecil yaitu optimal langsungnya. Hasil penelitian menyimpulkan bahwa peran hubungan karyawan dalam perusahaan belum sepenuhnya bermakna dalam meningkatkan citra positif perusahaan.
Media Literacy on Prevention of Pornography on Social Media and Sexual Violence on Factory Workers in Malaysia Kholisoh, Nur Kholisoh; Ridaryanthi, Melly
PARAHITA : Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 1 (2024): Jurnal Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal (Jurnal Ilmiah Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/parahita.v5i1.122

Abstract

Social problems that are currently widespread are related to the impact of pornography on social media and the occurrence of sexual violence in society. Pornography has enormous dangers, especially if you are already addicted. Not only drugs are addictive, pornography can also cause addiction. In general, addiction to pornographic sites will have a negative impact on a person's character. Based on Bingham and Piotrowski's research in the Psychological Report entitled On-line Sexual Addiction, the characteristics of people who are addicted to cybersex are: lacking social skills, preferring to struggle with sexual fantasies, having fun communicating with the characters they create own imagination, and not being able to control myself from accessing pornographic sites and losing track of time. Apart from that, it can also result in sexual violence, such as: rape, sexual intimidation including threats or attempted rape, sexual exploitation, forced prostitution and sexual slavery. Sexual violence can happen to anyone, including men, women and children. This action, which can have a negative impact on the victims, can also occur anywhere, including among migrant factory workers abroad such as Malaysia. Therefore, it is necessary to carry out Media Literacy regarding Pornography on Social Media and Sexual Violence among Factory Workers in Malaysia as a form of preventing sexual violence and the impact of pornography on social media
Communication Strategy of Community "Dari Halte ke Halte" To Introduce Indonesian Culinary in the Greater Jakarta Area : A Systematic Literature Viseria, Bella; Ridaryanthi, Melly
Jurnal Visi Komunikasi Vol 24, No 02 (2025): November 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/visikom.v24i02.31809

Abstract

Indonesia's culinary delights, rich in unique spices and seasonings from each region, attract domestic and international travelers. This richness reflects a diverse cultural identity in Indonesia, strengthening social interaction and contributing significantly to the tourism economy. In the digital era, social media has emerged as a key platform for promoting culinary ventures, enabling interaction and broad dissemination of information. The culinary community "Dari Halte Ke Halte" employs a unique communication strategy to showcase Indonesian cuisine, particularly in Jakarta. This article conducts a systematic literature review to examine the communication strategy utilized by the community. As an initial phase of ongoing research, the findings aim to provide academic contributions to communication science and practical insights for culinary communities and government institutions in developing effective culinary promotion initiatives. This article analyzes issues, concepts, research focus for future research that has the potential to introduce Indonesian culinary using systematic literature review. 
IMPLEMENTATION OF MARKETING PUBLIC RELATIONS STRATEGIES IN INCREASING THE EXISTENCE OF SAYURBOX Arisnandhy, Doni; Tomohardjo, Irmulansati; Ridaryanthi, Melly
Jurnal Visi Komunikasi Vol 24, No 02 (2025): November 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/visikom.v24i02.32912

Abstract

In the era of global competition, companies are required to enhance performance and business activities. Marketing plays a crucial role, yet extensive promotions incur significant costs. The internet and online shopping have transformed businesses, particularly e-grocery. Sayurbox leverages digital platforms but faces challenges like changing consumer behavior and layoffs due to mismatched target markets. Companies must build a strong reputation beyond product quality. MPR acts as a bridge between companies and consumers. This study analyzes MPR implementation in enhancing Sayurbox's existence. The research methodology employs a qualitative approach with a case study. Data was collected through interviews with the public relations manager, and five consumers of Sayurbox. The implementation of Marketing Public Relations (MPR) by Sayurbox includes structured PR strategies, a focus on positive image building through company values, and transparent crisis management. Effective communication strategies are used for new product launches. Sayurbox adopts a combination of pull, push, and pass strategies to expand market reach. Pull strategies emphasize customer interaction via social media and events. Push strategies include promotions, bundle deals, loyalty programs, and endorsements. Pass strategies involve community relations and social responsibility. Strong negotiation skills are also a key advantage.
Co-Authors Anindita, Anindita Arisnandhy, Doni Bambang Joko Priyono Ceaserlyn Jindan Sinuyul Dwita Pangesti Ramadhani Elly Yuliawati Farid Hamid Umarella Finy Fitrya Basarah Kholisoh, Nur Kholisoh Nur Kholisoh Octavian, Indri Rajab Ritonga Resnawati Sangadji, Muhammad Ilham Setiana, Neni Shenthya Winarty Teguh Setiawan Tomohardjo, Irmulansati Viseria, Bella Vrankliyn Tataung