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All Journal Media Mahardhika Jurnal Samudra Ekonomi dan Bisnis Optima : Jurnal Ilmiah Agribisnis, Ekonomi dan Sosial Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia CENDEKIA : Jurnal Ilmu Pengetahuan Journal of Economy, Accounting and Management Science (JEAMS) Jurnal Suara Pengabdian 45 Jurnal Pengabdian Masyarakat Sains dan Teknologi Jurnal Pengabdian Ilmu Kesehatan International Journal of Integrative Sciences Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia PRAGMATIS Jurnal Manajemen dan Bisnis Masyarakat Berkarya: Jurnal Pengabdian dan Perubahan Sosial
Ashriana, Ahfi Nova
Fakultas Ekonomi,Universitas Mayjen Sungkono Mojokerto
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Public Health Social Sciences Other

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Kontribusi Strategi Pemasaran Instagram Ads, Celebrity Endorsement, dan Direct Marketing dalam Meningkatkan Minat Pendaftaran Siswa Baru di Al Khodijah Elementary School Kota Mojokerto Sari, Regina Raisa; Ashriana, Ahfi Nova; Abdillah, Adil
Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 1 (2025): JSEB
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v16i1.10802

Abstract

The purpose of this research is to find out how using a mix of direct marketing, celebrity endorsements, and Instagram ads can increase the number of new student registrations. Data from 75 respondents, gathered through both online and offline surveys, were analyzed using SPSS version 27. This study's results demonstrate that celebrity endorsement is a substantial and partially positive variable that affects interest in new student registration, although Instagram advertisements and direct marketing do not have the same effect. New student registration interest at Mojokerto City's Al Khodijah Elementary School is positively and considerably impacted by Instagram advertisements, celebrity endorsements, and direct marketing, among prospective consumers.
Determinants Customer Loyalty Price Perception Promotion and Service Quality Ahfi Nova Ashriana
Journal of Economy, Accounting and Management Science (JEAMS) Vol. 4 No. 2 (2023): March
Publisher : Faculty of Economics, Merdeka University Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55173/jeams.v4i2.58

Abstract

The purpose of this study is to ascertain the impact of price perception, promotion, and service quality on customer loyalty at Sanrio Mojokerto supermarkets. This study is an example of a survey study. The people who shop at Sanrio Mojokerto supermarkets make up the study's demographic. A sample of 100 participants was acquired using the incidental sampling technique in this investigation. The questionnaire used for data collection has undergone validity and reliability testing. Multiple linear regression analysis is the data analysis method used to determine whether the research hypothesis is true. The findings demonstrated that consumer loyalty at Supermarkets Sanrio Mojokerto was positively and significantly impacted by price perceptions, promotion, and service quality.
Sosialisasi Peluang Usaha dan Strategi Pemasaran bagi Calon Wirausaha Muda dalam Meningkatkan Ketahana Ekonomi Rumah Tangga di Desa Mojowiryo Kecamatan Kemlagi Kabupaten Mojokerto Sugeng Eko Yuli Waluyo; Ahfi Nova Ashriana; Elly Joenarni; Elok Cahyaning Pratiwi; Risa Amalia Muzrifah
Jurnal Pengabdian Masyarakat Sains dan Teknologi Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat Sains dan Teknologi
Publisher : Fakultas Teknik Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58169/jpmsaintek.v4i1.712

Abstract

This community service article is a qualitative research, containing efforts to enlighten through exploring business opportunities, fostering an entrepreneurial spirit for teenagers, especially administrators and members of the youth organization. This is done to help the government's program in reducing the impact of unemployment due to the many efficiencies carried out by companies that lay off their employees, eradicating poverty and strengthening food security. The method used is initial socialization about what entrepreneurship is, several new business opportunities that can be pursued as well as marketing strategies. In addition to socialization, there is also intensive mentoring and trying to provide examples of digital marketing. With this youth empowerment activity, it is hoped that it will open their insights and paradigms about the importance of rising from the slump due to unemployment, to becoming a successful entrepreneur in several varied business segments.
OPTIMASI STRATEGI OPERASIONAL DAN PEMASARAN PERGURUAN TINGGI MELALUI PEMODELAN SISTEM DINAMIS DAN ANALISIS STATISTIK PREFERENSI MAHASISWA BARU DI WILAYAH MOJOKERTO Budiyanto, Fajar; Waluyo, Sugeng Eko Yuli; Fitriyani, Zenita Afifah; Ridha, Mokhammad; Ashriana, Ahfi Nova
CENDEKIA: Jurnal Ilmu Pengetahuan Vol. 5 No. 3 (2025)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/cendekia.v5i3.5811

Abstract

The growing competition among higher education institutions in Mojokerto Raya compels universities to develop more adaptive and data-driven operational and marketing strategies. This study aims to analyze the influence of various factors—including internal, external, academic, non-academic, technological and informational, as well as socio-economic—on students' decisions in selecting a university. A quantitative approach was employed with 100 respondents selected using purposive sampling. Data were analyzed using SmartPLS to examine the significance of each factor’s influence. The results show that internal factors, academic quality, and information technology have a significant impact on students' decisions, while external, non-academic, and socio-economic factors are not statistically significant. This research also applies a system dynamics approach to simulate the interactions among strategic variables, providing insights for policymakers in designing long-term strategies based on student preferences. These findings highlight the importance of understanding psychological and digital considerations in optimizing operational and marketing strategies for higher education institutions in today’s competitive landscape. ABSTRAKTingginya persaingan antar perguruan tinggi di wilayah Mojokerto Raya mendorong institusi pendidikan tinggi untuk menyusun strategi operasional dan pemasaran yang lebih adaptif dan berbasis data. Penelitian ini bertujuan untuk menganalisis pengaruh berbagai faktor—meliputi faktor internal, eksternal, akademik, non-akademik, teknologi dan informasi, serta sosial dan ekonomi—terhadap keputusan mahasiswa dalam memilih perguruan tinggi. Pendekatan kuantitatif digunakan dengan 100 responden yang dipilih melalui teknik purposive sampling. Data dianalisis menggunakan SmartPLS untuk menguji signifikansi pengaruh masing-masing faktor. Hasil menunjukkan bahwa faktor internal, akademik, serta teknologi dan informasi memiliki pengaruh yang sangat signifikan terhadap keputusan mahasiswa, sedangkan faktor eksternal, non-akademik, dan sosial ekonomi tidak signifikan. Penelitian ini juga memanfaatkan pendekatan sistem dinamis untuk mensimulasikan interaksi antar variabel strategis, memberikan wawasan bagi pengambil kebijakan dalam merancang strategi jangka panjang berbasis preferensi mahasiswa. Temuan ini memperkuat pentingnya pemahaman terhadap faktor-faktor psikologis dan digital dalam optimalisasi strategi operasional dan pemasaran perguruan tinggi di era kompetitif saat ini.
Penyuluhan Tanaman Cincau Untuk Meningkatkan Perekonomian Warga Dusun Sumbersari Desa Mojojajar Kecamatan Kemlagi Kabupaten Mojokerto Fajar Budiyanto; Ahfi Nova Ashriana; Elly Joenarni; Diah Cahyani; Trijadi Herdajanto; Mochamad Irfan; Yusuf Rahman Al Hakim; Dwi Sembe Sigita
Jurnal Suara Pengabdian 45 Vol. 3 No. 2 (2024): Juni Jurnal Suara Pengabdian 45
Publisher : LPPM Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/pengabdian45.v3i2.1695

Abstract

This community service was carried out in Sumbersari Hamlet, Mojojajar Village, Kemlagi District, Mojokerto Regency, with the aim of increasing the community's knowledge and skills in cultivating grass jelly plants to boost their economy. Community service activities last for 3 months and use counseling and mentoring methods. Counseling is carried out by providing material about the cultivation of grass jelly plants, including planting, maintenance and harvesting techniques to converting them into economically valuable products such as grass jelly ice and organic fertilizer from grass jelly waste. Mentoring is carried out by helping the community apply the material that has been presented in the counseling. The results of community service show a significant increase in community knowledge and skills in cultivating grass jelly plants after participating in counseling and mentoring. This is proven by the increasing number of participants who succeeded in harvesting grass jelly and their harvests. This increase also has a positive impact on the economy of the people of Sumbersari Hamlet, as can be seen from the increase in their average monthly income. The success of this community service shows that grass jelly cultivation can be a promising business alternative to improve the economy of rural communities. This community service program can be replicated in other areas with similar conditions.
The Influence of Workload, Work-Life Balance, TQM on Work Effectiveness in Company "X" in Sidoarjo Agustina, Ratna; Ashriana, Ahfi Nova; Sabani, Nurus; Mubarok, Ahmad
International Journal of Integrative Sciences Vol. 3 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijis.v3i6.10023

Abstract

This test aims to find out how much influence Workload, Work-Life Balance, and Total Quality Management have on work effectiveness. The research was conducted on 95 employees of PT. X in Sidoarjo. The type of data used in this research is primary data in the form of interviews and questionnaires. The data analysis carried out in this research used quantitative methods so that the data in the form of numbers was processed using statistical methods in the SPSS 23 program. The test results stated that each Workload, Work-Life Balance, and Total Quality Management variable significantly influenced Work Effectiveness.  Then, this research shows that the impact of workload variables, work-life balance, and total quality management simultaneously significantly influences the work effectiveness variable
Sosialisasi Penerapan Strategi Inovasi untuk Meningkatkan Produktivitas UMKM Serta Penjualan dalam Kesejahteraan SDM Desa Watesprojo Mochamad Irfan; Yusuf Rachman Al Hakim; Ahfi Nova Ashriana; Elly Joenarni
Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial Vol. 2 No. 4 (2025): November : Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karya.v2i4.2491

Abstract

This community service article focuses on the main issues faced by food processing Micro, Small, and Medium Enterprises (MSMEs) in Watesprojo Village, Mojokerto, namely stagnant productivity and sales due to the lack of implementation of innovation strategies, which directly hinders the improvement of the welfare of local Human Resources (HR). The main objectives of this activity are to increase MSMEs' understanding of innovation models, increase HR productivity through process innovation, and encourage significant sales increases through the adoption of digital marketing innovations. The method used was Participatory Action Research (PAR) for six weeks, involving hands-on workshops, personalized coaching clinics, simple technology transfers such as semi-automatic vacuum packaging, and intensive mentoring for e-commerce account creation and visual branding. The results of the community service showed a high level of success, evidenced by an average increase in innovation understanding scores of 71% and an increase in production output per working hour of 18%. The most significant impact was seen in the marketing aspect, where MSMEs recorded an average increase in online sales of 35%, expanding market reach beyond Mojokerto. Sociologically, this program successfully triggered proactive behavioral changes and fostered a new social institution in the form of a Local Leader, the "Watesprojo UMKM Digital Ambassador," who ensured the sustainability of self-reliance. In conclusion, the structured innovation intervention proved to be a catalyst for holistic socio-economic transformation, linking business efficiency with improved human resource well-being at the village level.
Co-Authors Betty Maya Sari Dadang Purwo Ariwidodo Diah Cahyani diah cahyani Didit Panji Saputra Dwi Sembe Sigita Efendi, Mohamad Johan Elly Joenarni Elok Cahyaning Pratiwi Eny Nuraeny Fajar Budiyanto Fajar Budiyanto Fitriyani, Zenita Afifah Huda, Khasbulloh Irwan Swandana Kridaningsih, Anna Lukito, Harjo Mila Harini Mochamad Irfan Mochammad Irfan Mubarok, Ahmad Novrina Puspitasari Permatasari, Oktaviani Rahmad Sholeh Ratna Agustina, Ratna Ridha, Mokhammad Risa Amalia Muzrifah Sabani, Nurus Sari, Regina Raisa Sholeh, Rachmad Siti Noer Ainiyah Syavianty, Dea Trijadi Herdajanto Vera Virgia Wulan Kurnianingtyas Wulan Kurnianingtyas S Yunita Wikandari Yusuf Rachman Al Hakim Yusuf Rahman Al Hakim Zenita Afifah Fitriyani