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All Journal Jurnal Keuangan dan Perbankan MODUS-Jurnal Ekonomi dan Bisnis Syntax Literate: Jurnal Ilmiah Indonesia JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Wahana : Tridarma Perguruan Tinggi Aptisi Transactions on Technopreneurship (ATT) Jurnal Informatika Ekonomi Bisnis Journal of Global Business and Management Review EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) International Journal Of Science, Technology & Management (IJSTM) Business Preneur : Jurnal Ilmu Administrasi Bisnis International Journal of Science and Society (IJSOC) Journal of Social Research Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Entrepreneurship and Sustainability Studies Jurnal Informatika Ekonomi Bisnis Jurnal Penelitian Pendidikan Indonesia Jurnal Manajemen Maranatha
Marcellia Susan
Universitas Kristen Maranatha, Bandung, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Nursing Social Sciences Transportation Other

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Journal : Journal of Social Research

 1 
Factors Influencing Purchase Intention for Electric Motorcycles in Indonesia: An Integrated Theory of Planned Behavior–Technology Acceptance Model Approach Oktavianus Yusan, Budi; Susan, Marcellia; Nurbasari , Anny
Journal of Social Research Vol. 5 No. 4 (2026): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v5i4.3107

Abstract

This study examines Indonesian consumers' intention to purchase electric motorcycles by identifying the factors that influence it, using an integrated Theory of Planned Behavior (TPB)–Technology Acceptance Model (TAM) framework. A cross-sectional survey (n = 143) was conducted, and data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The measurement model showed acceptable reliability and validity. The findings revealed that attitude was the strongest direct predictor of purchase intention (? = .353), followed by subjective norms (? = .315) and perceived behavioral control (? = .214), explaining 54.7% of the variance in intention (R² = .547). Technology beliefs influenced intention indirectly through TPB pathways: perceived usefulness strongly predicted attitude (? = .709), while perceived ease of use positively predicted perceived behavioral control (? = .490), supporting both mediation effects. The model also demonstrated predictive relevance in cross-validation. Theoretically, the study extends TPB–TAM evidence to Indonesia's two-wheeler context by showing that TAM beliefs operate through attitude and control. Practically, the findings suggest three levers to raise purchase intention: quantified value communication (e.g., total cost of ownership, reliability, daily convenience), friction reduction (test rides, charging and service enablement), and social-proof activation (peer/community endorsement).
Co-Authors Adinda Julian S Adisa Dini Anggraeni Anggraeni, Adisa Dini Arief Kurniawan Bryan Jonathan Umarjaya Deandra Afifah Zerlinda Maidin Dede R Oktini Esvandiari, Megia Hartawati Hartawati Hartawati, Hartawati Herlina Herlina Herlina Istiharini . Jacinta Winarto Jacinta Winarto Julian S, Adinda Luis Ricardo Masri Pakik Budi Raharjo Lyman, Reyner Alexander Maryani, Dedeh Mega Mega Mikhael Mikhael Muhammad Imaaduddin Muhardi Mulyaningsih, Hendrati Dwi Nunung Nurhayati Nurbasari , Anny Oktavianus Yusan, Budi Raharjo, Luis Ricardo Masri Pakik Budi Ratih Hurriyati Ratih Tresnati Reyner Alexander Lyman Reza Pratama Wiradire Setiawan, Sandy Setya Rahmalida, Hanti Suherman, Meiliana Valen Winda Wicaksono, Satrio Kris Yohanna Nathania