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All Journal TEKNIK Jurnal Ilmu Perpustakaan Journal of the Medical Sciences (Berkala Ilmu Kedokteran) Rekayasa Mesin SWARNADWIPA: Jurnal Kajian Sejarah, Sosial, Budaya, dan Pembelajarannya Jurnal Pengembangan Teknologi Informasi dan Ilmu Komputer Preventif Journal Mesin Indonesian Journal of Obstetrics and Gynecology (Majalah Obstetri dan Ginekologi Indonesia) JSES : Journal of Sport and Exercise Science Procedia of Social Sciences and Humanities Journal of Management Analytical and Solution Jurnal Ilmiah Sultan Agung Proceeding of Undergraduate Conference on Literature, Linguistic, and Cultural Studies Neraca Manajemen, Akuntansi, dan Ekonomi PAPUMA: Journal of Comunnity Services Journal Of Management Analytical and Solution (JoMAS) Seminar Nasional Riset dan Teknologi (SEMNAS RISTEK) House of Wisdom: Journal on Library and Information Sciences
Satrio Wicaksono
Program Studi Teknik Geodesi Fakultas Teknik Universitas Diponegoro
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Journal : Journal of Management Analytical and Solution

 1 
Influence Of Price, Product Quality and Brand Image Towards Oil Customer Loyalty Fried Palmanco In Medan City In East Medan District Triara Juniarsih; Wicaksono, Satrio; Adika Fajar Putra
Journal Of Management Analytical and Solution (JoMAS) Vol. 5 No. 3 (2025): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v5i3.22919

Abstract

This research aims to determine and analyze the influence of price,product quality and brand image on customer loyalty for PalmancoCooking Oil in Medan City in East Medan District. This research isassociative research and the type of data used is quantitative. The dataused was obtained from interviews, surveys and distributingquestionnaires. The analytical method used is descriptive analysis andmultiple linear regression analysis. The population of this research isthe people of Medan city, especially in East Medan District, who usePalmanco cooking oil products. The number of samples in this studywas 119 people using a purposive sampling technique with the criteria:aged over 20 years and had purchased Palmanco cooking oil productsat least 3 times. The results of this research show that simultaneouslyPrice, Product Quality and Brand Image have a positive and significanteffect on Customer Loyalty for Palmanco Cooking Oil in Medan Cityin East Medan District. Partially, Price, Product Quality and BrandImage have a positive and significant effect on Customer Loyalty forPalmanco Cooking Oil in Medan City in East Medan District.
Co-Authors AA Sudharmawan, AA Abadi , Totok Wahyu Adika Fajar Putra Angga Ahmad Maulana Ashaeryanto, . Asmarani, Asmarani Asmarani, Asmarani Asy'arie, Farhan Nur Ayuanti, Rafikhein Novia Azizah, Amalia N Bagus Budiwantoro Bambang Darmo Yuwono Cahyani, Fariska Aulia Gita Citra Asti Rosalia Danu Wahyono Dedi Turmudi Faisal, uhammad Gena, Muhammad Sami Makarim Hani’ah Hani’ah Ilhami, Mochamad Akhsin Juminten Saimin, Juminten Junuda, Junuda Junuda, Junuda Khoirunnisa, Wilda Kusuma, I Dewa Made Aryananda Wijaya Mauriza, Risya Minarti Minarti Moehammad Awaluddin Muhammad Faisal Mukaromah, Awalia Malikhatul Nikmah, Hadiyatun Nuraini, Alifia Siti Poppy Febriana Priyo, Laksana Puja , IGN Wiratmaja Putera, Dimas Fajar Raharjo, Rachmad Dwi Rahmawati, Zulfia Rizkika, Aghnia Rahma Rosyady, Muhammad Ghufron Salsabila, Chorida Fara Santoso, Dodik Saputri, Wulan Setya Putra, Ichsan Sri Indrahti Tatacipta Dirgantara, Tatacipta Triara Juniarsih Unerly, Ashon Alrossy Wardhana, Ega Wijaya Kusuma, I Dewa Made Aryananda Wijoyo, Satrio zidny, raflyy