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All Journal Jurnal Kelautan : Indonesian Journal of Marine Science and Technology JURNAL ENGGANO Jurnal Biodjati EnviroScienteae Fish Scientiae : Jurnal Ilmu-Ilmu Perikanan dan Kelautan Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Dafiuddin Salim
Marine Science Department, Faculty Of Marine And Fisheries, Lambung Mangkurat University, A Yani Street Km 35,8 Banjarbaru, South Kalimantan 70714
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Earth & Planetary Sciences Economics, Econometrics & Finance Engineering Environmental Science Public Health Social Sciences Other

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Economic Empowerment of Fishermen's Wives - Financial Management and Digital Marketing Assistance Program for Sustainable MSME Development in Makassar Tallo District: Pemberdayaan Ekonomi Istri Nelayan - Program Pendampingan Manajemen Keuangan Dan Pemasaran Digital Untuk Pengembangan UMKM Berkelanjutan Di Kecamatan Tallo Makassar Ulfa Sufyaningsi; Samsuddin; Agus Darmawan; Andi Fahri Faisal; Wiwin Anggriani; Nurul Khumairah; Mardiana; Tri Widayati Putri; Muhammad Ikbal; Iin Octaviana Hutagaol; Dafiuddin Salim; Sukmatica Slamet; Ilham; Fadly Yashari Soumena
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol. 9 No. 2 (2025): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : DPD Jatim Perkumpulan Dosen Indonesia Semesta

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Abstract

Fishermen's wives play a vital role in supporting the coastal family economy through various productive economic activities, such as seafood processing and business diversification. However, they face challenges such as limited access to financial services, inadequate management knowledge, and insufficient utilization of digital technology. A community service program conducted in Tallo Subdistrict, Makassar, focused on enhancing financial literacy, market research, and digital marketing skills for micro and small enterprises (MSEs) managed by fishermen's wives. The program included training, mentoring, and monitoring over three months to improve financial management, digital platform adoption, and marketing strategies. The results showed significant increases in sales revenue, distribution networks, and the use of social media among participants. This success underscores the importance of a holistic approach to economic empowerment, which not only improves MSE performance but also contributes to the economic stability of fishermen's families and sustainable coastal economic development.
Co-Authors Abdul Koriyandi Agus Darmawan Anang Kadarsah Andi Fahri Faisal Andrian Saputra Baharuddin Baharuddin Dinata, Marta Fadly Yashari Soumena Hamdani Hamdani Husain, Sadang Iin Octaviana Hutagaol Ilham Luky Adrianto Mardiana Mattiro, Syahlan Maulinna Kusumo Wardhani, Maulinna Kusumo Muhammad Ikbal Nurul Khumairah Putri Mudhlika Lestarina Rochgiyanti Samsuddin Selviani Selviani Sufyaningsi, Ulfa Sukmatica Slamet Syahlan Mattiro Tri Widayati Putri Wiwin Anggriani Yuliyanto Yuliyanto Yusli Wardiatno