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All Journal JURNAL LENTERA BISNIS Jurnal Ilmiah Edunomika (JIE) Jurnal Ekonomi Penamas: Journal of Community Service Jurnal Ilmiah Keuangan Akuntansi Bisnis Jurnal Bisnis, Manajemen, dan Akuntansi JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN Hikmayo: Jurnal Pengabdian Masyarakat
Suliantoro Suliantoro
Akademi Manajemen Administrasi Yogyakarta
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Medicine & Pharmacology Social Sciences Transportation Other

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Pengenalan digital marketing dalam meningkatkan bisnis usaha mikro Siyamto, Yudi; Wijayanti, Irine Diana Sari; Subiyantoro, Ary; Suliantoro, Suliantoro; Subandi, Subandi
Penamas: Journal of Community Service Vol. 4 No. 1 (2024): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v4i1.888

Abstract

Problems in online marketing knowledge for women farming groups include a lack of understanding of effective digital marketing strategies and limited technological accessibility, which hinders optimizing digital marketing and increasing farmers' income and business opportunities. The solution to this problem is to provide online marketing knowledge and skills for farmers through a comprehensive training and mentoring program. This program includes understanding digital marketing strategies, the use of online platforms, engaging content, and consumer behavior. Training helps women farming groups face online marketing challenges. The material is presented in simple and accessible language, and collaborative workshops strengthen farmers' knowledge and skills.
STRATEGI RETENSI KARYAWAN BERBASIS EMPLOYEE ENGAGEMENT Itot Bian Raharjo; Muhammad Fatkhurohman Albashori; Anik Widiyanti; Wahyudiyono Wahyudiyono; Suliantoro Suliantoro
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1585

Abstract

The purpose of this study is to determine employee engagement-based employee retention strategies. This research approach collects data through literature studies, which involve reading literature from various sources including books, reports, articles, and journals using qualitative and deductive approaches. The findings in this study are that there are several employee engagement-based employee retention strategies, including empowering leadership, open and transparent communication, career development, recognition and appreciation, work-life balance, positive social and cultural involvement, and involvement in decision making. These strategies are not only able to reduce employee turnover, but also improve overall company performance.
Co-Authors Anik Widiyanti ARY SUBIYANTORO Cahyani, Niken Ayu Dedy Fatchurahim Dedy Fatchurohim Fahlefi, Wilis Fatchurahim, Dedy Indra Ade Aprilia Itot Bian Raharjo Kunto Wibisono Muhammad Agus Muljanto Muhammad Fatkhurohman Albashori Mursyid Mursyid Nasution, Annio Indah Lestari Purwanta Purwanta Purwanta Purwanta Rosdiana rosdiana Subandi Subandi Taryana Taryana Upik Djaniar Wahyudiyono, Wahyudiyono Wijayanti, Irine Diana Sari Wilis Fahlefi Yamolala Zega Yayuk Suprihartini Yudi Siyamto Yuyun Wahyuni