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Pengaruh Kepercayaan, Komitmen dan Komunikasi Terhadap Retensi Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Intervening (Studi Pada Nasabah Bank BRI Unit Kartini Semarang) Fitria Sulistiani; Naili Farida; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 5, No 1 (2016)
Publisher : Universitas Diponegoro

The background of this study is banking bussines industry growing. That thing makes competition between banking competitor tighter. PT Bank Rakyat Indonesia (Persero) Tbk is one of the corporation that move on financial related service which bigger and has widest connection in Indonesia.The purpose doing this research is to knowing reliance influence. Commitment and communication cutomers’s retention with customers’s satisfactory as intervening variable to customer of BRI bank Kartini Semarang unite. Research type that used in this research is explanatory research, with data collecting technique by quetioner and interview. Sample taking technique using non probability sampling technique that is purposive sampling with number of samples are 100 respondens who they are customers of BRI bank Kartini Semarang unite. Analysis methode which used in this research using regretion analysis two steps which SPSS For Windows version 16.0 help, which before did validty and reliability test firstly.This research result shows that reliance, commitment, and communication partially has positive influence and significant customers satisfactory and customer satisfactory has positive influence and significant to customers retention. Based on two steps regretion analysis result can be conclude that to increase customers retention, corporation management need pay attention reliance factor, commitment, communication and customers satisfactory because of that factors proved to be influence customers retention.

PENGARUH PRODUK WISATA, DESTINATION IMAGE, DAN WORD OF MOUTH TERHADAP KEPUTUSAN BERKUNJUNG (Studi Kasus pada Pengunjung Objek Wisata Goa Kreo Semarang) Rizky Priyanto; Widiartanto Widiartanto; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 5, No 1 (2016)
Publisher : Universitas Diponegoro

Increased tourism industry make tourist visits in some areas is increasing, its specialty in Central of Java. One of them Attractions is Goa Kreo in Semarang that have unique tourism potential which is inhabited by macaque monkeys. However, the number of tourists from Q1 2014 to Q1 2015 occurred volatile and tend to decline. While the results of pre-research, in getting the dissatisfaction of visitors to the tourism product, in addition to the ideals / image imagined visitors, slightly different from those in Goa Keo. It is fear of the existence of negative information spread among tourists. This study aims to determine the influence of Tourism Products, Destination Image and Word of Mouth to the Decision to Visit Attractions Goa Kreo. This type of research is explanatory research, in which the data collection techniques used is by means of questionnaire, the selected sample of 100 people with accidental sampling and purposive sampling. Respondents are visitor attractions Goa Kreo who've been to Goa Kreo and Goa Kreo find out information from others. The results showed that the Tourism Product and significant effect on Decision to Visit viewed by contributing 18.1% and the rest is explained by other factors. Destination Image influential and significant to the Decision to Visit viewed by contributing 39.1% and the rest is explained by other factors. Word of Mouth influential and significant to the Decision to Visit viewed by contributing 42.6% and the rest is explained by other factors. While, simultaneously Travel Products, Destination Image and Word of Mouth influential and significant to the Decision to Visit. That is, the better the product Tourism, Destination Image and Word of Mouth, make higher the Decision to Visit on Goa Kreo. Additionally Word of Mouth has the most dominant influence to Decision to Visit with regression coefficient of 0.438. The results obtained by analyzing primary data using validity, reliability test, correlation coefficient, determination coefficient, simple linear regression, multiple linear regression, and a significance test (t test and F) with SPSS 20.0. Based on this, the researchers suggested that managers Attractions Goa Kreo further enhance the tourism product, which adds to signpost the way to Goa Kreo, improving tourist attractions, improved facilities and more active in offering a guide to visitors, as well as clarify the job description of employees, thus increasing tourists visit Goa Kreo.

Pengaruh Emotional branding dan Experiential marketing Terhadap Loyalitas Merek Eiger Adventure Melalui Brand trust dan Kepuasan Pelanggan Sebagai Variabel Intervening (Studi Kasus Pada Eiger Adventure Store Semarang) Yuda Wijanarka; Sri Suryoko; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 4, No 2 (2015)
Publisher : Universitas Diponegoro

The purpose of this study was to determine the influence of emotional branding, experiential marketing, brand trust and customer satisfaction on brand loyalty of Eiger Adventure. This study uses explanatory research. The sampling technique used nonprobability sampling technique, which is purposive sampling with a sample of 100 people. This research uses analytical quantitative techinques. Data analysis using validity, reliability, correlation coefficient, simple regression, multiple regression, the coefficient of determination, t-test, F-test and path analysis using SPSS 20.0 for Windows. The results showed that emotional branding variables (X1) has mean of 3.80 and a mean respectively experiential marketing variables (X2) is 3.73, brand trust variables (Z1) 3.87, customer satisfaction variable (Z2) 3.83 and brand loyalty variable (Y) of 3.53. Based on the average value, it can be interpreted that the five variables are in high categorization. Results of the analysis showed that emotional branding variable (X1), experiential marketing (X2), brand trust (Z1) and customer satisfaction (Z2) has a positive effect on brand loyalty (Y). Experiential marketing variables are variables that have the greatest influence (0.526) whereas emotional branding variable is a variable that gives the smallest effect (0.043) on brand loyalty. The conclusion of this study shows that emotional branding, experiential marketing, brand trust and customer satisfaction partially or simultaneously affect brand loyalty Eiger Adventure. Based on the results of the Eiger Adventure should improve emotional branding concept, improve the concept of experiential marketing as well as maintain and increase customer confidence and satisfaction. Suggestions for Eiger Adventure is keeping the emotional branding concept and perform various activities to improve the experiential marketing in order to increase confidence in the brand and maintain customer satisfaction products Eiger Adventure.

PENGARUH MOTIVASI KERJA DAN IKLIM ORGANISASI TERHADAP TURNOVER INTENTION KARYAWAN MELALUI KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING ( STUDI KASUS PADA KARYAWAN PT. INTINUSA SELAREKSA,TBK) Ryan Syahgani; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 6, No 2 (2017)
Publisher : Universitas Diponegoro

The fairly tight business competition at the global level will lead to rapid environmental change, characterized by the advancement of information, the variety of high demand, the demographic changes and economic fluctuations. That tight business requires the personnel in the organization to have a better performance.In the relation of human resources, the changes organizational environment, both internal and external, directly or indirectly, might affect employees’ work motivation and organizational climate that can increasing or reducing the level of job satisfaction that evoke employees’ intention to move from their recent jobs (turnover inention) and it could evoke the actual turnover. In PT. Intinusa Selareksa,Tbk., there is an indication in decreasing of the level of job satisfaction, that can lead to employees’ turnover intention.The purpose of this research is to find out the effect of work motivation and organizational climate toward employees’ turnover intention through job satisfaction at PT. Intinusa Selareksa,Tbk. The type of this research is explanatory research, with interviews and questionnaires as data collection technique. The sampling method using proportionate random sampling with 105 employees of PT. Intinusa Selareksa,Tbk. as the participants. The data analysis conducted quantitatively with SPSS version 20.The result of the research indicates that work motivation and organizational climate have positive effect to job satisfaction, and the job satisfaction has negative effect to turnover intention. The organizational climate has the dominant influence, that indicated from primary data analysis using test validity, test reliability, coefficient of correlation, linear regression, coefficient of determination, t-test and two pass regression. The result of this study tells us that the company should improving and keeping good work environment in order to better employees’ performances, that will lead to the increase of job satisfaction, and reducing the turnover intention.

PENGARUH KUALITAS PELAYANAN, DAYA SAING DESTINASI DAN PENGALAMAN SEBELUMNYA TERHADAP KEPUTUSAN BERKUNJUNG KEMBALI DENGAN KEPUASAN PENGUNJUNG SEBAGAI VARIABEL INTERVENING Alvira Zulva Pallefi; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 6, No 3 (2017)
Publisher : Universitas Diponegoro

Based on the need of vacation in the society nowdays, tourism industry offer many choices to fulfill it’s need. Beside, the tourism industry is a potential industry to support ecconomy. Goa Kreo as one of the natural tourism object in Semarang has many potentials but, there was a current condition where the number of visitor’s fluctuating. Goa Kreo is stimulating service quality, destination competitiveness, previous experience and tourist satisfaction to increase revisit intention in Goa Kreo.The aim of this study is to measure the influence of service quality, destination competitiveness, and previous experience toward revisit decision trough tourist satisfaction. The population of this resarch is visitors of Goa Kreo, while the sample is 100 visitor of Goa Kreo with some certain prerequirements. The data was analyzed using two-step analysis with SPSS 17.0 for windows where the validity test, reliability test,doefficient of correlation, coefficient of determination, test of significance (t-test and f-test) in advance has been done before.The result of this study is showing that service quality, destination competitiveness and previous experience has positive impact toward visitor satisfaction, where the biggest impact is own by previous experience. Based on the result of two-step analysis, tourist satisfaction is an intervening variable toward revisit decision in this study.Some recomendations are added based on those result. It’s recomended that hygine, security, and hospitality in Goa Kreo must be incerased. Moreover, it’s neccesary to increase destination competitiveness like facility’s maintenance and added up some general facility so that visitor will be satisfied with their experiences and willing to come back to Goa Kreo.

PENGARUH TARIF DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PENUMPANG DALAM MEMILIH JASA TRANSPORTASI PO. SUMBER ALAM Budi Fermansah; Hari Susanta Nugraha; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 4, No 2 (2015)
Publisher : Universitas Diponegoro

PO. Sumber Alam is a private company in the field of transport services are in Kutoarjo. The role of PO. Sumber Alam are very important in helping people who will be traveling to Jakarta or Yogja. PO. Sumber Alam is committed to serve passengers as well as possible so that passengers feel satisfaction with the services toward PO Sumber Alam. The study was conducted in the PO. Sumber Alam Kutoarjo on passenger buses sumber alam Jakarta to Yogyakarta. Based on data obtained it can be seen that in January 2013-March 2014 the last passenger quota provided by the PO. Sumber Alam are not fully charged. This study aims to determine the effect of fare and quality of service to passengers decision in choosing transportation services PO. Sumber Alam. The sample size in this study is as many as 100 respondents were obtained by using the formula Slovin with the characteristics of the selected respondents had used the Sumber Alam bus service at least twice. The sampling technique used was purposive sampling. The primary data obtained from the questionnaire that has been proposed to obtain a complete picture of what is needed. The analysis in this study is known by calculation software applications (software) SPSS 16 for Windows where the process and results of data analysis as a unit step in hypothesis testing.

PENGARUH PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SURAT KABAR HARIAN SUARA MERDEKA Muhammad Gigih Made; Rodhiyah Rodhiyah; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 4, No 2 (2015)
Publisher : Universitas Diponegoro

Consumer behavior is closely related to the purchase decision, the decision of the purchases made by individuals, groups and organizations in meeting their needs and desires both for goods and services. So it is very important for companies to understand how their consumers in their purchase decision, in order to influence the purchase decision. The purpose of this study was to determine the effect: promotion on purchasing decisions, the price of the purchase decision, promotions and prices on purchase decisions.The population of this study is the customer's Newspapers Suara Merdeka conducted in several sub-agents Semarang and surrounding many as 18.978 people. Sampling using slovin formula so that the number of samples used in this study as many as 100 people. Data were analyzed using test validity, reliability, simple linear regression analysis, multiple regression analysis, the coefficient of determination, t-test and F test calculation using the computer program SPSS version 19 for Windows.The results showed that: t value promotion variables (4.675) > t table (1.984), then Ho is rejected and Ha accepted means no influence between variables promotion on purchasing decisions, the value of the t variable price (12.249) > t table (1.984), then Ho is rejected and Ha accepted means no influence of price on purchase decision variables, variables calculated F value promotions and price (75.503) > F table (3.09), then Ho is rejected and Ha accepted means no influence of promotions and price variables to the decision purchase.In conclusion: there is a promotional effect on purchasing decisions, there is the effect of price on purchase decisions and there are promotions and prices influence on purchasing decisions. The advice given is: to increase and improve purchasing decisions can be done by continuously improving the creativity of the journalist as newsmakers, to enhance and improve the promotion, the efforts made by utilizing print and electronic media, for other researchers should conduct research about the factors that influence purchasing decisions by focusing on the elements of the marketing mix in addition to promotional and other prices are variable so that the distribution of products and research on marketing mix and purchasing decisions will be more perfect.

Pengaruh Motivasi Dan Pengembangan Karir Terhadap Kinerja Melalui Kepuasan Kerja Karyawan AJB Bumiputera 1912 Wilayah Semarang Metro Anita Permata Sari; Saryadi Saryadi; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 4, No 1 (2015)
Publisher : Universitas Diponegoro

Based on Gross Domestic Product in the year of 2007 insurance sector only show 1,88% compared with the other banking sector which reach 2,67% in the same year. That explanation indicates that public’s attention regarding to insurance issue is still limited. This condition demands company to adapt in global competition through human resources management. The management of human resources which are being referred to is factors that influnce job performance of the employee as a part of company asset. It refers to motivation, career development, and job satisfication. The main problem in this research is about target that is never reached in 2010-2013 with provision of the minimum point is 100%. The objective in this research is to find out the influence of motivation and career development on job performance through job satisfication at AJB Bumiputera 1912 Semarang Metro District.This type of research is explanatory research. The population on this research are employees of AJB Bumiputera 1912 Semarang Metro District and the number of sample are 97 respondents. The technique of sampling used is proportionate random sampling. Analysis method used are correlation coefficient test, determination coefficient test, simple regression analysis, multiple regression analysis, t test, F test and path analysis with SPSS Program version 16.The result from path analysis is motivation and career development have bigger effect to job performance, if it’s through to job satification. It shows that if the employees’ motivation is getting higher and career development which is also getting better along with job satisfication that is also high, it will increase the job performance from the employees. Suggestion for AJB Bumiputera 1912 Semarang Metro district are related to socialization about reward system at the company and evaluation about standard operational procedure that should be suitable with the current situation for increasing the independence and as a motivation for the employees in order to do optimal work and give satisfied result.

ANALISIS KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN JASA HOTEL SANTIKA PREMIERE SEMARANG Nandy Dewangga; Wahyu Hidayat; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 3, No 4 (2014)
Publisher : Universitas Diponegoro

The competition of global business today focusing on consumers is a strategic choice in business world in order to survive. For example, the tight competition of business in the company of hotel services is by improving the service quality to consumers. The problems in this research were the decreasing number of hotel service users and the increasing number of consumer complaint as the service users of Santika Premiere Hotel in Semarang from year to year. The aims of this research were to identify the appropriateness level between the expectation and the performance of service implementation including the dimensions of reliability, responsiveness, guarantee, empathy, and direct proof; and to recognize the satisfaction level felt by the guests of Santika Premiere Hotel Semarang. The research type used was the type of Quantitative Descriptive with the number of respondents determined by using Slovin Formula. The number of samples was 100 respondents. The analysis tool used was Importance and Performance Analysis and Cartesius Diagram. The calculation results the score of appropriateness level was 89,22% which means that the performance of the hotel employees was considered appropriate enough by consumers. The satisfaction level was 3,76 which means that consumers feel satisfied enough with the performance of Santika Premiere Hotel Semarang. It is suggested that management Santika Premiere Hotel should repair the facility of laundry by more attention to the cleanliness of washing clothes, performance security officers need to be improved by taking into account the number of hotel guest complaints about the performance of security personnel, the location of mushola is suggested to be near the hotel lobby so that the guests will be easier to worship, Santika Premiere Hotel renovate the design and appearance of the building since the exterior condition of Santika Premiere Hotel was considered quite old compared with the competitors.

PENGARUH INTELLECTUAL CAPITAL TERHADAP KINERJA PENJUALAN PADAUKM BATIK DI KOTA SEMARANG Marskal Riski Hermawan; Hari Susanta Nugraha; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 6, No 3 (2017)
Publisher : Universitas Diponegoro

Although Micro, Small, and Medium Enterprises (MSME) are one of the most important parts of Indonesia’s economy, their development faces many challenges. Low capacity of human resources and their knowledge in the field of technology or management are few examples of their challenges. Currently, the knowledge is the main asset in entrepreneurship.The objective of the study is to understand the influence between Intellectual Capital and the performance of MSME in the field of Batik in Semarang, Indonesia. The study uses explanatory research with a sample of 30 entrepreneurs in the field of batik in Semarang. The sampling technique used is purposive Sampling.In this study, Intellectual Capital is classified into three categories; Human Capital, Structural Capital and Custumer Capital. Those categories and the performance of MSME are scored based on the questionnaires distributed to the entrepreneurs. The influence between each category of Intellectual Capital and the performance of MSME, and their individual contribution are also quantified. To the performance of MSME, the Human capital has influence (2,771) and contribution (21,5%), the Structural capital has influence (2,518) and contribution (16,8 %), and the Customer Capital has influence (2,381) and low contribution (16,8%). The degree of freedom of those three categories when tested simultaneously is 2,97. This value shows a positive correlation between those three categories and the performance of batik MSME in Semarang.The conclusion of the study is that there is a positive correlation between Intellectual Capital and the performance of batik MSME in Semarang. The entrepreneurs in the field of batik need to strengthen the motivation of their batik craftsmen to follow training courses so that they can compete against the other batik craftsmen outside Semarang. The quality of the craftsmen can be improved by giving them information about training courses and motivation so they gradually increase their knowledge and skills in batik production.

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