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All Journal Innofarm Jurnal Inovasi Pertanian CEMARA AGRISE JURNAL GALUNG TROPIKA Jurnal Agribest Jurnal Ilmiah Fillia Cendekia Jurnal Ilmiah Hijau Cendekia JURNAL BUDIDAYA PERTANIAN JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) Cendekia : Jurnal Pengabdian Masyarakat Jurnal Agriovet Abdimasku : Jurnal Pengabdian Masyarakat JURNAL ILMIAH AGRINECA Jurnal Abdiraja KOLONI International Journal of Integrative Research (IJIR) Journal of Rural and Urban Community Studies Jurnal Ilmiah Nusantara AGROLAND: The Agricultural Sciences Journal
Navita Maharani
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Pengaruh Harga dan Kualitas Produk Terhadap Keputusan Pembelian Frozen Sirsak: Pengaruh Harga dan Kualitas Produk Terhadap Keputusan Pembelian Frozen Sirsak Yuan Alfian; Navita Maharani; Vifi Nurul Choirina
JURNAL ILMIAH AGRINECA Vol 26 No 2 (2026): JURNAL ILMIAH AGRINECA
Publisher : JURNAL ILMIAH AGRINECA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/afp.v26i2.6727

Abstract

The perishability of soursop fruit necessitates value-added processing innovations to minimize post-harvest losses and improve market competitiveness. Frozen soursop products represent one such innovation; however, consumer purchasing decisions are influenced by perceptions of price and product quality. This study aimed to examine the effects of price and product quality on purchasing decisions for frozen soursop products in Wonorejo Trisulo Village, Kediri Regency. A quantitative approach was employed using purposive sampling involving 105 consumers who had previously purchased frozen soursop products. Primary data were collected through Likert-scale questionnaires and analyzed using multiple linear regression. The findings revealed that price and product quality had positive effects on consumer purchasing decisions, both partially and simultaneously. Product quality was identified as the most influential factor affecting purchasing behavior. These findings highlight the importance of maintaining product quality while implementing appropriate pricing strategies to enhance consumer interest and competitiveness of frozen soursop products. This study provides practical implications for agroindustry stakeholders in developing value-added products from perishable agricultural commodities.
Pelatihan Teknologi Pengolahan Bakso Ayam dan Tahu Bakso di Program Studi Agribisnis UNISKA Kediri Nunuk Helilusiatiningsih; Nastiti Winahyu; Navita Maharani; Heru Setiyadi; Vifi Nurul Choirina
Jurnal ABDIRAJA Vol 6 No 1 (2023): Jurnal Abdiraja
Publisher : LPPM Universitas Wiraraja Sumenep, Jalan Raya Sumenep Pamekasan KM. 5 Patean Sumenep 69451, Telp. (0328) 673399 Fax. (0328) 673088

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/adr.v6i1.2357

Abstract

Bakso dan tahu bakso adalah jenis olahan dari daging yang populer di masyarakat, karena rasanya nikmat dan harga terjangkau serta bernilai gizi yang baik. Permasalahan yang berkembang adalah harga daging yang mahal dan banyak ternak sapi yang terkena virus sehingga menimbulkan panik di kalangan peternak dan konsumen. Kegiatan pelatihan ini bertujuan untuk memberi ketrampilan kepada masyarakat kampus agar dapat berwirausaha membuka kuliner bakso dan jenisnya dalam meningkatkan pendapatan. Metode Kegiatan menggunakan penyuluhan materi, diskusi, pelatihan ketrampilan dan uji organoleptik. Pemberdayaan masyarakat kampus dikuti oleh 30 orang dari kalangan mahasiswa agribisnis, Dan karyawan. Hasil kegiatan mempunyai manfaat sebagai berikut : Memahami dan terampil dalam proses pengolahan daging ayam menjadi bakso dan tahu bakso, meningkatkan nilai ekonomi dalam pembentukan UMKM, membuka lapangan pekerjaan baru bidang ekonomi, memotivasi masyarakat dalam inovasi baru dalam bidan olahan pangan. Bakso dan tahu bakso yang dibuat dari dagang ayam sangat baik untuk diolah dan di pasarkan dengan harga yang terjangkau daya beli masyarakat.
Co-Authors Ardyana Tri P Atika, Khofifa Nur Dianasari, Melinda Nur Djoko Koestiono Dwi Septiani, Avita Risky Erlin Widya F Erlin Widya Fatmawati Fajar Setyawan H., Nunuk Heru Setiyadi I Gusti Wayan Murjana Yasa Irawati, Titik Irwan Ibrahim Jafar Nastiti Winahyu Nico Nur Juan Nunuk Helilusiatiningsih Nur Dianasari, Melinda Pratama, Wahyu Aditya Putri Dewi Masitoh Retna Dewi Lestari Retno Dwi Andayani Rindani Ayu Sintia Rizki Cahyo Utomo Sanipah Sanipah Sevia, Jeni Siska Andriani Siti Mariyana Sugeng Bayu E Sulung Anugerah Uswatul Khoiriyah Vifi Nurul Choirina xxxPrimadito, Moh. Raihan Aditiya Yuan Alfian Yulianto, Mohammad Bagus