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ANALISIS KELAYAKAN USAHATANI JAHE GAJAH DI KECAMATAN DONGKO KABUPATEN TRENGGALEK Sugeng Bayu E; Navita Maharani; Erlin Widya F
Innofarm : Jurnal Inovasi Petanian Vol 28 No 1 (2026): JURNAL INNOFARM : Jurnal Inovasi Petanian
Publisher : FAKULTAS PERTANIAN UNIVERSITAS SLAMET RIYADI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33061/ymt8b328

Abstract

Ginger is a leading Indonesian biopharmaceutical commodity. East Java is one of the centers of biopharmaceutical plant production in Indonesia. As an export commodity, demand for ginger continues to increase along with the development of the herbal food and beverage industry. However, data on ginger production and harvested area in Trenggalek Regency from 2019 to 2023 show fluctuating production results. The high and low production results of a commodity are influenced by many factors. One of them is poor allocation of production inputs, resulting in less than optimal output. This study aims to identify the production factors used and to determine the feasibility of elephant ginger farming in Dongko District, Trenggalek Regency. This study was conducted from December 2023 to January 2024. The method and data analysis used were descriptive quantitative analysis. Data analysis used income analysis (π = TR–TC) and farming feasibility. The results show that elephant ginger farming is profitable and feasible to run. Despite the limited technology (agricultural tools/machines) used, respondent farmers are able to produce high output by selecting good seeds. Elephant ginger seeds must meet the criteria, namely having at least 2-3 brightly colored shoots and a smooth texture.
Pengaruh Harga dan Kualitas Produk Terhadap Keputusan Pembelian Frozen Sirsak: Pengaruh Harga dan Kualitas Produk Terhadap Keputusan Pembelian Frozen Sirsak Yuan Alfian; Navita Maharani; Vifi Nurul Choirina
JURNAL ILMIAH AGRINECA Vol 26 No 2 (2026): JURNAL ILMIAH AGRINECA
Publisher : JURNAL ILMIAH AGRINECA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/afp.v26i2.6727

Abstract

The perishability of soursop fruit necessitates value-added processing innovations to minimize post-harvest losses and improve market competitiveness. Frozen soursop products represent one such innovation; however, consumer purchasing decisions are influenced by perceptions of price and product quality. This study aimed to examine the effects of price and product quality on purchasing decisions for frozen soursop products in Wonorejo Trisulo Village, Kediri Regency. A quantitative approach was employed using purposive sampling involving 105 consumers who had previously purchased frozen soursop products. Primary data were collected through Likert-scale questionnaires and analyzed using multiple linear regression. The findings revealed that price and product quality had positive effects on consumer purchasing decisions, both partially and simultaneously. Product quality was identified as the most influential factor affecting purchasing behavior. These findings highlight the importance of maintaining product quality while implementing appropriate pricing strategies to enhance consumer interest and competitiveness of frozen soursop products. This study provides practical implications for agroindustry stakeholders in developing value-added products from perishable agricultural commodities.