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All Journal English Education Journal AGRIVITA, Journal of Agricultural Science Seminar Nasional Informatika (SEMNASIF) Jurnal Agro DWIJA CENDEKIA: Jurnal Riset Pedagogik Jurnal Dinamika Sosial Budaya JURNAL EKONOMI MANAJEMEN AKUNTANSI Menara Perkebunan Ekonis : Jurnal Ekonomi dan Bisnis CCIT (Creative Communication and Innovative Technology) Journal Tadabbur: Jurnal Peradaban Islam SOLUSI Journal of Marine and Coastal Science Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Rekayasa Geofisika Indonesia Jurnal RAK (Riset Akuntansi Keuangan) Jurnal Aplikasi Perpajakan Journal of Social and Humanities Socio-Economic and Humanistic Aspects for Township and Industry Economy and Finance Enthusiastic
Abdul Manan
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Religion, Clothing and Modernity (The Influence of Elzatta and Rabbani on the Development of Indonesian Muslim Fashion) Abdul Manan; Siti Munawati
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5534

Abstract

The development of Muslim fashion trends plays a role that is always in demand by various Indonesian people as a symbol of the identity of a modern lifestyle. Today's fashion trends not only include casual wear but also permeate Muslim fashion styles, especially the hijab. The modernization of the Muslim clothing industry is currently growing rapidly, even Muslim women's clothing has become a separate trend in Indonesian people's clothing. The development of Muslim clothing proves that modernization is inevitable and includes the lifestyle of a country. Clothing as the latest cultural phenomenon is a manifestation of human needs and has artistic-entrepreneurial value, which has respect, beauty, and strength. In addition, there is a selling point in the context of the success of marketing, and advertising that appeals to consumer desires and has a symbol of social recognition. The existence of Elzatta and Rabbani consistently, their contribution and role is quite large, it is proven by always upholding Islam. A profession that requires hijab users to always know the development of Muslim fashion, and must be active and creative in finding out to create hijab trends with attractive clothing. This makes the designers of the two industries an icon that represents hijab fashion in Indonesia. The method used in this research is qualitative research with a case study approach and data collection methods through two primary and secondary data, with interviews, observations to Elzatta and Rabbani, as well as documentation from libraries, journals and others. By using social change theory, modernization theory, and lifestyle theory. The results showed that the existence of modern Muslim clothing as a religious identity in the fulfillment of the Islamic creed but became a fashion trend that only refers to the covering of aurat. As for the identity of the wearer, the clothing creates a new identity for the wearer, which is no longer a religious identity but rather an identity of modernity and popularity, namely wearing the hijab with a modern style in addition to wanting to look more fashionable and following trends. As owners of hijab products, Elzatta and Rabbani have the orientation of the hijab command to develop innovations from the latest creative lifestyle ideas and produce hijab and clothing products that can be accepted by the market.
Co-Authors AA Sudharmawan, AA Abdul Karim Agustono Agustono Aisyah Afrianti Alaeda Putri Lestari, Alaeda Putri Lestari Aloysius Ajab Amin Anci Sisianti Asnawi Muslem Astutya Ningsih Bayu Kurniawan Bazira Bigawa Abel Boedi Setya Rahardja Cindy Puspitafuri Cindy Puspitafuri Driss Tsouli Eka Agustiani Endang Mugiastuti Falah Abdul Redha Al Kharassani Farah Nabilah Farid Ahmad Fitrianti Fitrianti Gaghman , AbdulGhani Husain Husain Ikhwan Wadi Itapuspita handayani Iwan Marwan Kamarullah Kamarullah Khairul Hadi La Hamimu La Hamimu Loekas - SOESANTO Loekas Soesanto M. Alif Husain Melani Putri Pratama Mochammad Amin Alamsjah Mohammed Ahmar Uddin MUHAMMAD TAJUDDIN Mukhsin Nyak Umar Muljo Wachjadi Murti Wisnu Ragil SASTYAWAN Nenet Natasudian Jaya Ni Ketut Sri Winarti Ni Nengah Adenita Mahitna Ni Nengah Winda Naraswari Nur Halimah Reysa Sasmaya Wahyadyatmika Ruth Feti Rahayuniati Samuel Asuamah Yeboah Satria Molandy Putra Siti Munawati Siti Nurafifah Siti Sriningsih T. Lembong Misbah Titi Yuniarti Vesna Aleksić Windasari Rachmawati Yevheniia Sribna Zainal A Hasibuan Zilvi Irta Rizkita