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All Journal JAM : Jurnal Aplikasi Manajemen PROFIT : Jurnal Administrasi Bisnis IJBE (Integrated Journal of Business and Economics) Public Corner IIJSE Hudan Linnaas: Jurnal Ilmu Sosial dan Humaniora Assyarikah: Journal Of Islamic Economic Business Jurnal Ekonomi, Bisnis dan Manajemen FIKROTUNA: Jurnal Pendidikan dan Manajemen Islam
Zainurrafiqi Zainurrafiqi
Universitas Brawijaya
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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The Effect of Digital Marketing Literacy and Digital Marketing Strategy on Customer Satisfaction and Its Implications for Customer Loyalty. Fathorrahman, Fathorrahman; Wahyuni, Ummy; Zainurrafiqi, Zainurrafiqi
Assyarikah: Journal of Islamic Economic Business Vol 6, No 2 (2025): Assyarikah: Journal Of Islamic Economic Business
Publisher : Al-Amien Prenduan for Islamic Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28944/assyarikah.v6i2.2312

Abstract

This study aims to analyze the influence of digital marketing literacy and strategies on beauty products in Pamekasan Regency. The sample used in this study involved 190 beauty product consumers. A quantitative approach was applied using the Partial Least Square - Structural Equation Modeling (PLS-SEM) analysis method. This study found that digital marketing literacy and digital marketing strategies have a positive and significant influence on consumer satisfaction and loyalty. Furthermore, consumer satisfaction has also been shown to increase their loyalty. These findings enrich the digital marketing literature by highlighting the important role of effective literacy and strategies in building consumer satisfaction and loyalty. Practically, these results can serve as a foundation for designing more effective digital marketing strategies and provide guidance for companies in the beauty industry to strengthen relationships with consumers through more optimal digital marketing.
The Role of Digital Leadership in Transformation and Employee Creativity: A Case Study at PT. Ong Convection Pamekasan Wahyuni, Ummy; Fathorrahman, Fathorrahman; Zainurrafiqi, Zainurrafiqi
Assyarikah: Journal of Islamic Economic Business Vol 6, No 2 (2025): Assyarikah: Journal Of Islamic Economic Business
Publisher : Al-Amien Prenduan for Islamic Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28944/assyarikah.v6i2.2311

Abstract

This study aims to examine the influence of Digital Leadership on employee performance at PT. Ong Konveksi Pamekasan, by considering the mediating role of Digital Transformation and Employee Creativity. The sample used in this study involved 90 employees of PT. Ong Konveksi Pamekasan. A quantitative approach was applied with a data collection method using a questionnaire, and the analysis tool used was WarpPLS. The results of the study indicate that Digital Leadership has a significant effect on Digital Transformation, Employee Creativity, and Employee Performance. Digital Transformation and Employee Creativity are also proven to improve Employee Performance. This study contributes to the literature on the role of Digital Leadership in improving employee performance through digital transformation and creativity, as well as providing practical insights for companies in implementing effective digital leadership strategies
Co-Authors ,, Gazali ., Fathurrohman Aini, Sumratih Anggraeni, Meilinda Bustaram, Isnain Djamhur Hamid Eko Ganis Sukoharsono Fajar, Achmarul Fathorrahman Fathorrahman, Fathorrahman Furqon, Muhammad Amir Gazali Gazali Hakim, Rachman Hamzah, Moh Hamzah, Moh. Imam, Achmad Indah Fitriana, Leily Nur Innisa, Robiatun Sifa Khairunnisa, Diah Kusuma, Adriani Nurul Hidayati Pakendek, Adriana Putri, Wildatun Alifiana Risal, Zef Sri Wulandari Sukma Umbara Tirta Firdaus, Sukma Umbara Tirta Wahyuni, Ummy