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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis PROFIT : Jurnal Administrasi Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Informatika Ekonomi Bisnis Budimas : Jurnal Pengabdian Masyarakat Target : Jurnal Manajemen Bisnis Relevance: Journal of Management and Business Surakarta English and Literature Journal Jurnal Informatika Ekonomi Bisnis Jurnal Pengabdian Kepada Masyarakat Indonesia
Luthfy Purnanta Anzie
Universitas Sains Dan Teknologi Komputer
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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PENGARUH KUALITAS LAYANAN TERHADAP CITRA PERUSAHAAN, KEPUASAN DAN LOYALITAS PELANGGAN (Studi pada Nasabah Pengguna Produk Tabungan BCA di wilayah Rungkut Mapan, Surabaya) Anzie, Luthfy Purnanta; Arifin, Zainul
Profit: Jurnal Adminsitrasi Bisnis Vol. 9 No. 2 (2015): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (403.039 KB) | DOI: 10.21776/ub.profit.2015.009.02.2

Abstract

The purpose of this research was to investigate and explain the significant effect of service quality on corporate image, service quality on customer satisfaction, service quality on customer loyalty, corporate image on customer loyalty, corporate image on customer satisfaction and to customer satisfaction on customer loyalty. This research is an explanatory research that explains the causal relationships between variables by using a quantitative approach. Generalized Structured Component Analysis (GSCA) is used as a method of data analysis, accompanied by hypothesis testing to determine significant effect on the variables that have been determined. Population taken as many as 55 customers who live in the area BCA Rungkut Mapan, Surabaya. The technique used is to provide keuisioner to respondents. The results of this study are of six hypotheses, there is a hypothesis that is rejected is no significant effect of service quality on customer loyalty. Limitation in this research is the narrowness of the region and at least a population sample. So for the next study is expected to extend coverage and increase the study sample, which made a research will be better.  
The Impact of Hedonic Shopping Motivation, Live Streaming, and Flash Sales on Impulse Buying Behavior: A Study of Shopee E-Commerce Users in Semarang Imamah, Istihabil; Zusrony, Edwin; Anzie, Luthfy Purnanta
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 3 (September 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i3.1272

Abstract

Hedonic shopping motivation, live streaming e-commerce, and flash sales together can lead to impulsive purchasing. This research focuses on the impacts of hedonic shopping and live stream flash sales on impulse buying on the Shopee e-commerce platform of the millennial population. This is primarily quantitative research, which exploits associative methodology based on primary data. The primary sample includes about 50 respondents, ranging from 18 to 35 years, and currently located in Semarang Regency, Indonesia. The 50 ‘target’ respondents were collected using purposive sampling techniques. The data were collected via online questionnaires based on a 5-Likert scale. Data were analysed using multiple linear regression and SmartPLS 4.1.1.2, from which the final thesis was confirmed. According to the outcomes of the study, the 4 hypotheses were accepted and confirmed. The data shows that the 3 chosen independent variables do, in fact, promote impulse buying on the Shopee platform. Then simultaneously, it was found that the hedonic shopping motivation, live streaming, and flash sale variables had an effect on impulse buying.
Meningkatkan Daya Saing UMKM Pangan Melalui Pelatihan 5R Pada Industri Kecil Di Wilayah Kecamatan Tengaran Maya Utami Dewi; Aris Sarwo Nugroho; Migunani; Sumaryanto; Yuli fitrianto; Nanik Qosidah; Ayyub Hamdanu Budi Nurmana; Sri Yulianingsih; Luthfy Purnanta Anzie; Siswanto; Dhevi Dadi Kusumaningtyas
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 5 No. 2 (2025): Agustus: Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v5i2.7865

Abstract

MSMEs have a strategic role in the Indonesian economy, especially in creating jobs and improving people's welfare. However, many MSMEs face challenges in operational efficiency and workplace management. The 5R concept (Ringkas, Rapi, Resik, Rawat, and Rajin) is a method that has been proven to increase productivity and work efficiency. This community service activity was carried out by the Lecturer Team of the University of Computer Science and Technology who held a 5R Training for 20 MSME actors in Sugihan Village, Tengaran District, Semarang Regency. This training aims to improve understanding and application of the 5R principles in the work environment, so that MSMEs can operate more efficiently and increase competitiveness. The methods used include theory sessions, discussions, and questions and answers. The results of the training activities, participants were able to absorb 80% of the material provided related to the implementation of 5R, related to increasing awareness of the importance of workplace organization, production efficiency, and cleanliness and safety of the business environment. It is hoped that in the future, participants through this training can provide real benefits in increasing productivity and the quality of their products.
Co-Authors Agustinus Budi Santoso Agustinus Budi Santoso Asti, Pindo Ayyub Hamdanu Budi Nurmana Dewi Widyaningsih Edwin Zusrony Gibson Manalu Hendriyani, Ida Ida Hendriyani Imaliya, Tri Imamah, Istihabil Ivan Permana Kusumaningtyas, Dhevi Dadi Maya Utami Dewi Migunani Migunani Nanik Qosidah Permana, Ivan Pindo Asti Putri, Ramadhani Oktaviana Roymon Panjaitan Salwa, Athiyah Sarwo Nugroho Savitri, Sherly Dwi Ditzi Siswanto Sri Yulianingsih Sumaryanto Tri Imaliya Yuli Fitrianto Zainul Arifin