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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis PROFIT : Jurnal Administrasi Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Informatika Ekonomi Bisnis Budimas : Jurnal Pengabdian Masyarakat Target : Jurnal Manajemen Bisnis Relevance: Journal of Management and Business Surakarta English and Literature Journal Jurnal Informatika Ekonomi Bisnis
Luthfy Purnanta Anzie
Universitas Sains Dan Teknologi Komputer
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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PENGARUH KUALITAS LAYANAN TERHADAP CITRA PERUSAHAAN, KEPUASAN DAN LOYALITAS PELANGGAN (Studi pada Nasabah Pengguna Produk Tabungan BCA di wilayah Rungkut Mapan, Surabaya) Anzie, Luthfy Purnanta; Arifin, Zainul
Profit: Jurnal Adminsitrasi Bisnis Vol. 9 No. 2 (2015): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (403.039 KB) | DOI: 10.21776/ub.profit.2015.009.02.2

Abstract

The purpose of this research was to investigate and explain the significant effect of service quality on corporate image, service quality on customer satisfaction, service quality on customer loyalty, corporate image on customer loyalty, corporate image on customer satisfaction and to customer satisfaction on customer loyalty. This research is an explanatory research that explains the causal relationships between variables by using a quantitative approach. Generalized Structured Component Analysis (GSCA) is used as a method of data analysis, accompanied by hypothesis testing to determine significant effect on the variables that have been determined. Population taken as many as 55 customers who live in the area BCA Rungkut Mapan, Surabaya. The technique used is to provide keuisioner to respondents. The results of this study are of six hypotheses, there is a hypothesis that is rejected is no significant effect of service quality on customer loyalty. Limitation in this research is the narrowness of the region and at least a population sample. So for the next study is expected to extend coverage and increase the study sample, which made a research will be better.  
The Impact of Hedonic Shopping Motivation, Live Streaming, and Flash Sales on Impulse Buying Behavior: A Study of Shopee E-Commerce Users in Semarang Imamah, Istihabil; Zusrony, Edwin; Anzie, Luthfy Purnanta
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 3 (September 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i3.1272

Abstract

Hedonic shopping motivation, live streaming e-commerce, and flash sales together can lead to impulsive purchasing. This research focuses on the impacts of hedonic shopping and live stream flash sales on impulse buying on the Shopee e-commerce platform of the millennial population. This is primarily quantitative research, which exploits associative methodology based on primary data. The primary sample includes about 50 respondents, ranging from 18 to 35 years, and currently located in Semarang Regency, Indonesia. The 50 ‘target’ respondents were collected using purposive sampling techniques. The data were collected via online questionnaires based on a 5-Likert scale. Data were analysed using multiple linear regression and SmartPLS 4.1.1.2, from which the final thesis was confirmed. According to the outcomes of the study, the 4 hypotheses were accepted and confirmed. The data shows that the 3 chosen independent variables do, in fact, promote impulse buying on the Shopee platform. Then simultaneously, it was found that the hedonic shopping motivation, live streaming, and flash sale variables had an effect on impulse buying.
Co-Authors Agustinus Budi Santoso Agustinus Budi Santoso Asti, Pindo Dewi Widyaningsih Edwin Zusrony Gibson Manalu Hendriyani, Ida Ida Hendriyani Imaliya, Tri Imamah, Istihabil Ivan Permana Permana, Ivan Pindo Asti Putri, Ramadhani Oktaviana Roymon Panjaitan Salwa, Athiyah Savitri, Sherly Dwi Ditzi Tri Imaliya Zainul Arifin