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All Journal Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Jurnal Pendidikan, Sains, Geologi, dan Geofisika (GeoScienceEd Journal) Economics and Digital Business Review Jurnal Cahaya Mandalika Indonesian Journal of Intellectual Publication (IJI Publication) Jurnal Inovasi, Kreatifitas Anak Usia Dini Innovative: Journal Of Social Science Research Tarunaedu J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi International Law Discourse in Southeast Asia Indonesian Journal of Intellectual Publication (IJI Publication)
Nur Qomariah
Department of Biology, Faculty of Mathematics and Natural Sciences, Surabaya State University, Jl. Ketintang Surabaya 60231
Agriculture, Biological Sciences & Forestry Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

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Analisis Harga, Social Media Marketing Dan Word of Mouth (WoM) Terhadap Dalam Mempengaruhi Minat Beli Konsumen Pada Online Shop Shopee Qomariah, Nur
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 2: Januari 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i2.14756

Abstract

Penelitian ini bertujuan untuk mengetahui Analisis Harga, Social Media Marketing dan Word Of Mouth (WOM) Mempengaruhi Minat Beli Konsumen Masyarakat Raci Bangil Pasuruan pada Online Shop Shopee. Jenis penelitian yang digunakan adalah jenis penelitian kuantitatif. Populasi yang digunakan dalam penelitian ini adalah masyarakat daerah Raci Bangil Pasuruan yang pernah serta sering melakukan pembelian atau berbelanja di Online Shop Shopee, selanjutnya sampel yang digunakan adalah 75 responden. Teknik pengambilan sampel yang digunakan adalah accidental sampling yaitu teknik pemilihan sampel berdasarkan kebetulan, yaitu masyarakat Raci Bangil, populasi yang secara kebetulan bertemu dengan peneliti dapat dijadikan sampel dalam penelitian dan kemudian diolah menggunakan program SPSS untuk mengetahui hasilnya. Dari hasil penelitian menunjukkan bahwa terdapat pengaruh positif dan signifikan secara simultan antara harga, social media marketing dan word of mouth (WOM). Tetapi diantara ketiga variabel tersebut, variabel word of mouth (WOM) lebih dominan mempengaruhi minat beli konsumen pada masyarakat Raci Bangil Pasuruan, bahkan mempunyai signifikan yang lebih tinggi yaitu 7.638. Bisa dikatakan bahwa word of mouth (WOM) merupakan aspek yang paling dipertimbangkan dalam mempengaruhi minat beli konsumen masyarakat Raci Bangil Pasuruan.
Indonesia’s Culinary Evolution: From Street Food to Michelin Stars Dexter, Angeline; Qomariah, Nur; Zaiddurrohman, Muhammad
Indonesia Discourse Vol. 1 No. 2 (2024): July-December, 2024
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/indi.v1i2.22657

Abstract

This study explores the dynamic transformation of Indonesia’s food culture, tracing its journey from humble street food stalls to internationally acclaimed fine dining establishments. This research delves into the social, cultural, and economic factors that have shaped Indonesia’s culinary scene, highlighting how traditional flavors and techniques have been reinterpreted in contemporary settings. The study examines the growing recognition of Indonesian cuisine on the global stage, particularly in light of the recent introduction of Michelin stars in the country. By investigating the fusion of local ingredients with international cooking methods, the research underscores the significance of culinary innovation in elevating Indonesia's food culture. The analysis focuses on key moments of change, such as the rise of high-end Indonesian restaurants, the increasing influence of food media, and the integration of culinary tourism in the national economy. The study also emphasizes the role of street food in preserving Indonesia’s cultural identity while driving culinary experimentation. This research contributes to a deeper understanding of how globalization and modernization intersect with traditional food practices, offering insights into the role of food in national identity and cultural pride. Additionally, it addresses the challenges and opportunities facing Indonesia’s culinary industry, including sustainability, cultural preservation, and the balancing of tradition with modernity. By tracing Indonesia’s culinary evolution, this work highlights the importance of food as a key element of cultural diplomacy and economic development in the globalized world.
Co-Authors Cinantya, Celia Dayanti, Elly Dexter, Angeline Eko Suhartoyo, Eko Ervianto, Angga Hairun nisa Hakim, Fauzi Arif Rohman Halimatussadi’yah, Halimatussadi’yah Jalarwati, Saika Maulana Amin, Ilham Maulani, Imas Muhammad Isa, Hidayatulloh Mukhlish, Imam Puji Astuti Qolbuani, Lulu Qolbuani Rizki Azhari, Muhammad Holqi Samsia, Samsia Surya Wati Susanti Susanti Wailissa, Sitti Ainun Zaiddurrohman, Muhammad