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All Journal Serupa : The Journal of Art Education Jurnal Pelita Pendidikan Journal of Politic and Government Studies Jurnal Teknik Mesin E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis CHEMPUBLISH JOURNAL Jurnal Ilmiah Mahasiswa Pendidikan Guru Sekolah Dasar Jurnal Basicedu Didaktik : Jurnal Ilmiah PGSD STKIP Subang Jurnal Ilmiah ASET ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Jurnal Teknik Mesin International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) MAHADAYA Jurnal Bahasa, Sastra, dan Budaya Jurnal Basicedu Jurnal Akuntansi, Perpajakan dan Auditing
Putri Pratiwi
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Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mathematics Mechanical Engineering Social Sciences Other

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Journal : ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING

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Pengaruh Brand Image, Promosi dan Kualitas Produk Terhadap Keputusan Pembelian Smartphone Infinix Citra Rizkiana; Edy Suryawardana; Putri Pratiwi; Aprih Santoso
ARBITRASE: Journal of Economics and Accounting Vol. 3 No. 3 (2023): March 2023
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v3i3.712

Abstract

This study aims to determine: (1) the effect of brand image on Infinix smartphone decisions, (2) the effect of promotion on Infinix smartphone purchasing decisions, (3) the effect of product quality on Infinix smartphone purchasing decisions. The population of this study are consumers who use or buy Infinix smartphones at Pandawa Elektronik Semarang. The sampling technique used probability sampling simple random sampling method, in order to obtain a total sample of 96 respondents. The data collection technique uses a questionnaire that has been tested for validity and reliability. The data analysis technique uses the classical assumption test, multiple linear regression analysis, t test and the coefficient of determination (R2). The results showed that brand image had a positive and significant effect on purchasing decisions, promotion had a positive and significant effect, product quality had a positive and significant effect on purchasing decisions. The value of the coefficient of determination is 0.571 or 57.1 percent. Purchase decisions are influenced by brand image, promotion and product quality variables, while the remaining 42.9 percent are influenced by other variables outside the model that are not present in this study.
Co-Authors Abdul Rahman Adha Aulia Alfiati Syafrina Aprih Santoso Armansyah Armansyah Asmara Yanto Betti Leindarita Citra Rizkiana Cut Millisa Dina Aulia Elida Hafni Siregar Fachrunnisa Ernanda Manurung Frizky Yurian Hamna, Hamna I Gusti Ketut Agung Ulupui Indah Muliasari Israwati Israwati. Latrey, Nabila R. Lili Andriani Mastariyanto Perdana Motoh, Theopilus C Rozi Saferi Santi Perawati Setiana, Soni Mulyawan Silvia Fardila Soliha Suryawardana, Edy Ummah BK, Muh. Khaerul Veithzal Rivai Zainal Wiwik W Yusron Wikarya Yuwanto . Zakil Hadi