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All Journal Ulul Albab: Jurnal Studi dan Penelitian Hukum Islam Ulul Albab: Jurnal Studi Islam Al-Iqtishad : Jurnal Ilmu Ekonomi Syariah (Journal of Islamic Economics) IJTIHAD Wahana Akademika: Jurnal Studi Islam dan Sosial Ziswaf : Jurnal Zakat dan Wakaf AL-FALAH : Journal of Islamic Economics Al-Iktisab: Journal of Islamic Economic Law PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Iqtishoduna: Jurnal Ekonomi Islam Wahana Akademika: Jurnal Studi Islam dan Sosial ISTIKHLAF: Jurnal Ekonomi, Perbankan & Manajemen Syariah Share: Jurnal Ekonomi dan Keuangan Islam
Mulyono Jamal
Institut Studi Islam Darussalam Gontor
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat

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Peningkatan Jangkauan Pemasaran di Era Digital Menggunakan Akun Shopee pada Savira Frozen Food Home Made: Expanding Marketing Reach in the Digital Era Using a Shopee Account at Savira Frozen Food Home Made Syamsuri, Syamsuri; Rumasukun, Muhammad Alfan; Rahayu, Amin Fonda Astiti Rob; Kamaluddin, Imam; Jamal, Mulyono
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 10 No. 9 (2025): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v10i9.9606

Abstract

Savira Frozen Food Home Made is a micro-enterprise producing homemade frozen foods made from chicken. Despite offering high-quality products and receiving positive customer reviews, the business continues to face challenges in expanding its marketing reach. This is primarily because Savira Frozen Food Home Made relies solely on WhatsApp to offer and promote its products. As a result, it can only reach customers who already have and have saved the business's contact number. Sales are still carried out directly from the home as well. This community engagement initiative aims to broaden the marketing reach of Savira Frozen Food Home Made through the Shopee e-commerce platform. By utilising this digital platform, business opportunities and potential increases in income through expanded market reach are expected to grow significantly. It may also enhance the competitiveness of micro-enterprise products in the business world. The implementation methods include training and mentoring in creating a Shopee account, developing digital marketing strategies, optimising Shopee Ads features, and managing customer service and delivery. The mentoring results show an increase in marketing reach, with the products reaching 6 out of the 21 sub-districts in Ponorogo. These results demonstrate that using digital platforms can effectively expand the market of micro-enterprises and increase the competitiveness of their products more broadly.
Co-Authors Ahmad, Rusyda Afifah Eko Nur Cahyo Haerul Akmal Hartomi Maulana Hidayatulloh, Ahmad Fauzi Imam Kamaluddin Iman Nur Hidayat Jamilah, Adinda Muftiviany Nur Kamaluddin , Imam Khasib Amrullah Labolo, Sultan Nanta Setia Dien Latifah, Nur Azizah Latifah, Nur Azizah Mellina, Tesa Mochammad Imron Awalludin Mohammad Ghozali, Mohammad Muhammad Alfan Rumasukun Nugraheni, Nuriwanda Azizah Putri, Nurmalasari Mulia Rahayu, Amin Fonda Astiti Rob Syamsuri Topandi Harahap, alfiansyah Usmanul Khakim Wibowo, Hendri Setiyo Zahro', Khurun'in Zahro’, Khurun’in Zarkasyi, Hamid Fahmi