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Analysis of e-Service Quality, e-Trust, Promotion, e-Customer Satisfaction, and e-Customer Loyalty of Flip Application Customers in the Special Region of Yogyakarta Prasetyo, Edo Budi; Oetomo, Hadi; Liestyana, Yuli; Sukarno, Agus; Sutanto, Hery
Journal of International Conference Proceedings Vol 6, No 6 (2023): 2023 WIMAYA Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i6.2642

This research aims to find the effect of service quality, e-trust, and promotion on customer loyalty mediated by e-customer satisfaction with the Flip application in the Special Region of Yogyakarta. This research uses purposive sampling techniques. The number of samples used in this research was 105 respondents. The data analysis tool used in this research is Partial Least Square (PLS). The results in this study are (1) e-service quality positively affects customer satisfaction, (2) e-service quality positively affects customer loyalty, (3) e-trust positively affects customer satisfaction, (4) e-trust positively affects customer loyalty, (5) promotion positively affects customer satisfaction (6) e-customer satisfaction positively affects customer loyalty (7) e-service quality positively affects customer loyalty through e-customer satisfaction (8) e-trust positively affects customer loyalty through e-customer satisfaction (9) promotion positively affects customer loyalty through e-customer satisfaction. The research team suggests that Flip companies pay more attention to e-service quality through several indicators, such as improving the application to avoid frequent errors, compensating users if an application system error occurs during transactions, and providing better service assistance contacts.

Social Capital, Knowledge Sharing, Innovation, and Performance of Coffee Producer SMEs in Purworejo, Central Java Khurrohmah, Mifta; Liestyana, Yuli; Wahyuningsih, Tri
Jurnal Ilmiah Manajemen Kesatuan Vol. 10 No. 3 (2022): JIMKES Edisi Desember 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v10i3.1469

Indonesian SMEs compete globally for profits, market share, and needed resources. However, the performance of SMEs can be influenced by current economic conditions, the Covid-19 pandemic has caused SME revenue turnover to decline due to economic constraints, a decrease in people's purchasing power, and the power of online marketing not maximized. The solutions that come to mind are the development of social capital, knowledge sharing, and applying innovation in business operations. This study aimed to determine whether social capital, knowledge sharing, and innovation have a direct or indirect effect on the performance of SMEs, especially in the coffee industry in Purworejo Regency, Central Java. Respondents in this study were 33 SMEs of the coffee industry in Purworejo, Central Java. Data were obtained from questionnaires and data analysis using the multiple regression method with F test, partial t-test, and coefficient of determination test (R2). The results show that social capital, knowledge sharing, and innovation significantly affect coffee SMEs' performance in the Purworejo industry. In contrast, partially, social capital and innovation have a significant effect on the performance of SMEs. On the other hand, knowledge sharing has no significant effect on the performance of SMEs.

The Influence of In-Shop Emotion on Repurchase Intention through Customer Satisfaction at Lotte Grosir Solo Darpito, Surpiko; Alrafi, Krisnha; Probosari, Ninik; Satoto, Shinta; Liestyana, Yuli
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research aims to analyze the direct influence of in-shop emotion on repurchase intention, as well as its indirect influence through the mediation of customer satisfaction and customer loyalty at Lotte Grosir Solo. This study falls under quantitative research, employing non-probability sampling with purposive sampling as the chosen method. The population comprises a portion of Lotte Grosir Solo consumers, with a required sample size of 100 respondents selected based on predetermined criteria. Data collection took place in February 2023 through questionnaires distributed via Google Forms. SmartPLS 3.2.9 was used as the data analysis method. The test results indicate that all three variables (predictor and two mediators) effectively explain the criterion construct. From the study, it was found that in-shop emotion has a positive but not significant direct influence on repurchase intention. However, in-shop emotion has a positive and significant influence on both mediations, and subsequently, both mediations have a positive and significant impact on repurchase intention. In conclusion, this research demonstrates that in-shop emotion indirectly, through its mediations, has a positive and significant impact on repurchase intention.

Analysis of e-Service Quality, e-Trust, Promotion, e-Customer Satisfaction, and e-Customer Loyalty of Flip Application Customers in the Special Region of Yogyakarta Prasetyo, Edo Budi; Oetomo, Hadi; Liestyana, Yuli; Sukarno, Agus; Sutanto, Hery
Journal of International Conference Proceedings Vol 6, No 6 (2023): 2023 WIMAYA Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i6.2642

This research aims to find the effect of service quality, e-trust, and promotion on customer loyalty mediated by e-customer satisfaction with the Flip application in the Special Region of Yogyakarta. This research uses purposive sampling techniques. The number of samples used in this research was 105 respondents. The data analysis tool used in this research is Partial Least Square (PLS). The results in this study are (1) e-service quality positively affects customer satisfaction, (2) e-service quality positively affects customer loyalty, (3) e-trust positively affects customer satisfaction, (4) e-trust positively affects customer loyalty, (5) promotion positively affects customer satisfaction (6) e-customer satisfaction positively affects customer loyalty (7) e-service quality positively affects customer loyalty through e-customer satisfaction (8) e-trust positively affects customer loyalty through e-customer satisfaction (9) promotion positively affects customer loyalty through e-customer satisfaction. The research team suggests that Flip companies pay more attention to e-service quality through several indicators, such as improving the application to avoid frequent errors, compensating users if an application system error occurs during transactions, and providing better service assistance contacts.

Does Supply Chain Information Sharing Affect the Business Performance of Batik MSMEs in Yogyakarta City? Novanty, Tety; Liestyana, Yuli; Utami, Yekti; Wahyuningsih, Tri; Satmoko, Agung
Journal of International Conference Proceedings Vol 6, No 6 (2023): 2023 WIMAYA Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i6.2641

Â This study examines the impact of supply chain information sharing on business performance as mediated by operational performance and supply chain integration. This study uses a questionnaire to collect data. This study includes primary data collected from 53 respondents and is focused on batik MSMEs in Yogyakarta City, Special Region of Yogyakarta, Indonesia. PLS-SEM analysis using SmartPLS 4.0 is the research's analysis method. The results of this study are: 1. Supply chain information sharing positively affects supply chain integration. 2. Supply chain information sharing positively affects business. 3. Supply chain information sharing positively affects operational performance. 4. Supply chain integration positively affects operational performance. 5. Supply chain integration positively affects business performance. 6. Operational performance positively affects business performance. 7. Supply chain information sharing positively affects business performance mediated by supply chain integration. 8. Supply chain information sharing positively affects business performance mediated by operational performance. The research team suggests that batik MSMEs in Yogyakarta City should work to adapt products to satisfy urgent customers' needs quickly.

Analysis of Green Product, Green Advertising, Green Perceived Value, Green Trust, and Green Purchase Intention of Aqua Product in Special Region of Yogyakarta Nurhalisa, Suci; Wahyuningsih, Tri; Liestyana, Yuli; Utami, Yekti; Tugiyo, Tugiyo
Journal of International Conference Proceedings Vol 6, No 6 (2023): 2023 WIMAYA Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i6.2653

Consumer's concern for environmental sustainability raises consumption behavior for environmentally friendly products . This study investigates the impact of green products, green advertising, and green perceived value on green purchase intention, with green trust serving as a moderating variable. The population of this research is all consumers of AQUA product in Yogyakarta. The sample of 190 respondents has been chosen with the The technique of purposive sampling. The Partial Least Squares (PLS) method is used in this study to test hypotheses. based Structural Equation Model (SEM) approach.Â The data collection method uses a Likert scale. Based on the research results, green products, green advertising, and green perceived value significantly influence green trust. There is a Green Trust, substantial Effect on green purchase intention. Green trust acts as a bridge between green products and green purchase intent. Green trust serves as a link between green advertising and green buying intent. Green trust acts as a bridge between green perceived value and green buying intent.

Analysis of Green Marketing Mix and the Purchase Intention of Environmentally Friendly Product Dewi, Alivia Zahra Kirana; Liestyana, Yuli; Wahyuningsih, Tri; Utami, Yekti; Oetomo, Hadi; Tugiyo, Tugiyo; Sudaryatie, Sudaryatie
Journal of International Conference Proceedings Vol 7, No 4 (2024): 2024 Wimaya Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i4.3757

The study aims to analyze the effect of green marketing on the purchase intention of environmentally friendly products. The variables used are green product, green price, green place, green promotion, and purchase intention. This research uses quantitative methods. The data collection method was a questionnaire distributed to 132 respondents who knew about environmentally friendly products. The analytical method used is multiple regression analysis. The results of this research show that green products, green prices, and green promotions have a positive effect on purchase intention. Meanwhile, green places do not positively influence purchase intention. Green places do not affect purchase intention because the location or distribution of environmentally friendly products is not a consideration for potential buyers. Several factors may have caused the green place not positively to affect purchase intention. However, researchers have not examined this; it is hoped that future researchers can examine the phenomenon of green places not positively affecting purchase intention.

Analyzing the Influence of Brand Ambassadors, Promotion, and Viral Marketing on Purchase Decisions for a Snack Brand Laksana, Dwi Hari; Liestyana, Yuli; Marbun, Nursabilla
International Journal of Applied Business and International Management Vol 10, No 1 (2025): April 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v10i1.3788

This study analyzes the effect of brand ambassadors, promotion, and viral marketing on purchase decisions of Tos Tos, a brand of tortilla chips snack. This study uses primary data. This study uses quantitative research with a population of NCT Dream fans in Indonesia. The sample taken in this study consisted of 105 respondents using a non-probability sampling method with a purposive sampling technique. The study used a questionnaire. The results of this study found that brand ambassadors, promotions, and viral marketing together have a significant effect on the decision to purchase Tos Tos snack. Brand ambassadors affect the decision to purchase Tos Tos snack. Promotion affects the decision to purchase Tos Tos snack. Viral marketing affects the decision to purchase Tos Tos snack. The researcher suggests that the Tos Tos snack company can maintain the number of advertisements on social media, the quality of message delivery, the reach of promotions, prize offers, and special offers offered. When viewed from the average promotion indicator, the special offer indicator has the lowest value, so the company needs to re-evaluate what special offers should be given to consumers. Consumers, when making purchasing decisions, will consider who advertises the product. The results of the research show that the promotion of the Tos Tos snack is very attractive to NCT Dream fans.

The Influence of Market Timing Ability, Stock Selection Skill, Fund Age, and Fund Size on The Performance of Sharia Mutual Funds Sukarno, Agus; Oetomo, Hadi; Sutanto, Hery; Liestyana, Yuli; Herlianto, Didit
Equator Journal of Management and Entrepreneurship (EJME) Vol 13, No 2 (2025): Equator Journal of Management and Entrepreneurship
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/ejme.v13i2.90893

This study aims to analyze the effect of Market Timing Ability, Stock Selection Skill, Fund Age, and Fund Size on the Performance of Sharia Equity Mutual Funds for the period January 2021 to December 2024. This type of research uses a quantitative approach. The research sample used was Islamic stock mutual funds that were active from January 2021 to December 2024 totaling 22 stock Islamic mutual funds. Samples were taken using purposive sampling method with various sampling criteria. The research data were analyzed using multiple linear regression analysis, as well as the research method using the classical assumption test, and hypothesis testing t and F. The results of hypothesis testing show that Market Timing Ability, Stock Selection Skill, Fund Age, and Fund Size have a joint effect on performance. Sharia Equity Mutual Funds for the 20121-2024 period, Market Timing Ability has no effect on the Performance of Sharia Equity Mutual Funds for the 2021-2024 period, Stock Selection Skill has no effect on the Performance of Sharia Equity Mutual Funds for the 2021-20224 period, Fund Age has no effect on the Performance of Sharia Equity Mutual Funds for the 2021-2024 period, Fund Size has no effect on the Performance of Sharia Equity Mutual Funds for the 2021-2024 period.

Pengaruh Lingkungan Bisnis Terhadap Strategi Manufaktur: Studi Pada Perusahaan Manufaktur Di Kabupaten Bantul Yuli Liestyana .; R. Hendri Gusaptono; Khoirul Novia Sufatmawati
Jurnal Manajemen Maranatha Vol 9 No 1 (2009)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v9i1.65

The study analyzed the effect of business environment factors on manufacturing strategy. Data was collected from 43 organisations in Bantul, Yogyakarta. The analyses using Multivariate Multiple Regression Analysis (MMRA) found the results that simultaneously the factors of business environment effected manufacturing strategy. But, partially they did not. Only business cost, labor availability, and market dynamism significantly influenced manufacturing strategy.Keywords: Business environment, Manufacturing strategy, Multivariate Multiple Regression Analysis

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