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All Journal Sainteks Fokus Bisnis Proceeding Seminar LPPM UMP Tahun 2014 Management Analysis Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Media Ekonomi Prosiding Seminar Nasional Hasil-hasil Penelitian dan Pengabdian Pada Masyarakat International Journal of Economics and Management Research
Suyoto Suyoto
Universitas Muhammadiyah Purwokerto
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences

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Journal : Media Ekonomi

 1 
ANALISIS PENGARUH IKLAN TELEVISI, EKUITAS MEREK, DAN DAYA TARIK CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK WARDAH Atika Wiguna; Suyoto Suyoto
Media Ekonomi Media Ekonomi : Vol 16 No 2 Juli 2016
Publisher : Lembaga Publikasi Ilmiah dan Penerbitan (LPIP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/medek.v16i2.1757

Abstract

This was a quantitative research aiming to find out the effect of every variable studied namely advertisement on television, brand equity, attraction of celebrity endorser towards the decision of buying Wardah cosmetic product. The sampling technique used in this research was non probability technique in a form of purposive sampling method that determines samples based on certain criteria. The population of this research was all students in University of Muhammadiyah Purwokerto, and the samples of this research involved 125 respondents. The methods of data analysis used in were validity test, reliability test, classic assumption test, multiple regressions analysis, coeffiecient of determination, and hypothesis test. The result of analysis showed that advertisement on television partially affected positively towards the decision of buying, and the hypotesis was accepted with tobtained 3,582 > ttable 1,979, equity affected positively towards the decision of buying, and the hypothesis was accepted with tobtained 6,317 > ttable 1,979, celebrity endorser affected towards the decision of buying with tobtained 2,841 > ttable 1,979. Furthermore, the independent variables (advertisement on television, brand equity, and celebrity endorser) simultaneously affected the dependent variable (decision of buying) . Keywords: Advertisement on Television. Brand Equity, Celebrity Endorser, and Decision of Buying.
PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK, KEPERCAYAAN, DAN NILAI NASABAH TERHADAP KEPUASAN NASABAH (Studi pada PD BPR BKK Purbalingga Cabang Bukateja) Okky Mudinarko; Suyoto Suyoto
Media Ekonomi Media Ekonomi : Vol 17 No 2 Juli 2017
Publisher : Lembaga Publikasi Ilmiah dan Penerbitan (LPIP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/medek.v17i2.2143

Abstract

This study aimed to determine to correlation between four independent variables of quality servive, quality products, trust, and customer value on customer satisfaction variable. This study was explanatory research using quantitative approach of multiple regression. Sample of this study were 103 customers of the bank. Data analysis techniques used in the study were multiple regression analysis, t-test, F-test, and classical assumption testing. Data of this study was taken using quistionnaire distributed to customers of the bank and analyzed using SPSS 16 version.The resulf of F-test analysis showed that factor of service quality, product quality, trust and customers value gave effect simultaneously with 52,7% of the value of Adjusted R Square on customer satisfaction in the bank. In addition, 47,3% of the remaining value were affectted by other factors which were not discussed in this study. The result of partial t-test showed that service quality gave the biggest effect on customer satisfaction in the bank. The more accessable the bank service was, the more interested people in the bank would be. Marketing strategy showed significant effect in improving service quality. Thus, the better the marketing management in the bank was, the more interested people in the bank would be.
Analisis Persepsi Minat Mahasiswa Berpartisipasi Dalam Program MBKM Dalam Meningkatkan Softskill Lulusan Muhammad Fuad; Suyoto Suyoto; Ugung Dwi Ario; Ika Yustina Rahmawati; Alfato Yusnar Kharismasyah
Media Ekonomi Media Ekonomi : Vol 22 No 1 Januari 2022
Publisher : Lembaga Publikasi Ilmiah dan Penerbitan (LPIP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/medek.v22i1.14890

Abstract

Penelitian ini bertujuan untuk mengetahui minat mahasiswa terhadap program Merdeka Belajar Kampus Merdeka (MBKM), persepsi mahasiswa terhadap peningkatan Soft Skill mengikuti MBKM, dan pengaruh minat mahasiswa mengikuti program MBKM terhadap peningkatan soft skill lulusan. Sampel penelitian 74 mahasiswa dengan teknik sampling menggunakan purposive sampling. Instrumen pengambilan sampel menggunakan kuisioner dengan skala likert lima tingkat, yang diedarkan kepada responden menggunakan Google Form. Data dianalisis menggunakan statistic deskriptif dan statistic induktif dengan analisis regresi. Hasil analisis statistic deskriptif menunjukkan bahwa rata-rata persepsi responden terhadap peningkatan softskill mahasiswa mengikuti MBKM sangat tinggi yaitu 4,48 dari skala likert lima tingkat. Rata-rata minat mahasiswa mengikuti MBKM juga sangat tinggi yaitu 4,37 dari skala liker lima tingkat. Hasil analisis regresi menunjukkan bahwa minat mahasiswa mengikuti MBKM berpengaruh signifikan terhadap peningkatan Soft Skill mahasiswa, dengan nilai R-squared cukup besar (0.62). Ini berarti bahwa variasi peningkatansoftskill lulusan dapat dijelaskan oleh minat mahasiswa mengikuti program MBKM.
Co-Authors Agung Miftahudin, Agung Ahmad Zainal Abidin Akhmad Darmawan Alfalisyado Alfalisyado Alfalisyado Alfalisyado Alfato Yusnar Kharismasyah Atika Wiguna Erny Rachmawati Farhan Sofyan Dermawan Fatmah Bagis Fauzan Ozan Haidar Hadi Pramono Hariyaty Hariyaty Hengky Widhiandono, M.Si. S.E. Hermin Endratno Herni Justiana Astuti Ika Yustina Rahmawati Mastur Mujib Ikhsani Muhammad Agung Miftahudin, Muhammad Agung Muhammad Fuad Nadila Nuraning Okky Mudinarko Rafif Widianto Restu Frida Utami Rizaldi Anggito Yudha Totok Haryanto Ugung Dwi Ario