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All Journal Jurnal Kajian Komunikasi Jurnal Pemberdayaan Masyarakat Madani (JPMM) Wacana: Jurnal Ilmiah Ilmu Komunikasi LUGAS Jurnal Komunikasi Jurnal Inovasi Ilmu Sosial dan Politik JURNAL PUSTAKA KOMUNIKASI JURNAL PUBLISITAS Abdi Kami : Jurnal Pengabdian Kepada Masyarakat KOMUNIKATA57 Jurnal Pengabdian Teratai Jurnal Cyber PR Indonesian Journal Economic Review (IJER) Indonesian Journal of Education and Social Studies Jurnal Indonesia : Manajemen Informatika dan Komunikasi kawanad
Mayang Riyantie, Mayang
Universitas Subang
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Journal : Jurnal Pemberdayaan Masyarakat Madani (JPMM)

 1 
FINANCIAL MANAGEMENT TRAINING FOR FISHERMEN IN INDRAMAYU TO SUPPORT BLUE ECONOMY IMPLEMENTATION Rabbaniyah, Lathiefah; Riyantie, Mayang; Utari, Eka Dewi; Suhendry, Bayu; Zahra, Siti Fatimah; Pramudya, Alfonsus Liguori; Lestari, Sri
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol. 9 No. 1 (2025): Jurnal Pemberdayaan Masyarakat Madani (JPMM) (DOAJ & SINTA 4 Indexed)

Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JPMM.009.1.10

Abstract

This community service initiative aims to enhance financial literacy and family financial management skills among fishing communities in Karangsong Village, Indramayu Regency, to support the implementation of blue economy principles. Low levels of financial literacy have contributed to the inability of fishers to manage their highly fluctuating incomes, increasing household economic vulnerability, particularly during the lean season. This program involves various activities, including socialization sessions, basic financial record-keeping training, budgeting workshops, education on emergency funds, and improving understanding of access to formal financial services. The outcomes of this initiative include improved knowledge and skills among fishers in managing household finances, developing budgeting habits, adopting basic financial record-keeping practices, and initiating a savings culture. In line with the sustainable development goals of the blue economy, this effort is expected to strengthen the economic resilience of fishing families, reduce their dependency on middlemen, and promote smarter financial behavior.
EMPOWERING MSMEs IN INDRAMAYU REGENCY THROUGH WEBSITE BUILDER UTILIZATION AS A BRANDING STRATEGY FOR MARKET EXPANSION Nida, Ria Rahma; Suhendry, Bayu; Atmadja, Ferry Setyadi; Riyantie, Mayang
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol. 9 No. 1 (2025): Jurnal Pemberdayaan Masyarakat Madani (JPMM) (DOAJ & SINTA 4 Indexed)

Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JPMM.009.1.12

Abstract

This community engagement initiative addressed digital transformation challenges among rural Micro, Small, and Medium Enterprises (MSMEs) in Indramayu, where only 30% utilized digital tools despite contributing significantly to Indonesia's economy (Dinas Koperasi Indramayu, 2023). The program provided hands-on training in website development using Wix and WordPress platforms, coupled with mentoring sessions for 30 selected MSMEs. Implementation followed three key phases: (1) digital needs assessment through community surveys, (2) practical workshops on website creation and digital marketing tools, and (3) individualized business mentoring. Post-intervention evaluation revealed that 93.3% of participants successfully established functional business websites, with 85% integrating Google My Business. Participating enterprises reported an average 25% sales increase and expanded market reach, including international orders for 50% of businesses. The initiative achieved multiple sustainable development outcomes: creating 10 digitalrelated jobs (SDG 8), establishing a replicable digitalization model (SDG 9), and reducing rural-urban disparities (SDG 10). Key challenges included internet connectivity issues (affecting 20% of participants) and requests for ongoing technical support (78% of participants), underscoring the need for infrastructure development and sustained assistance programs. This experience demonstrates that targeted capacity-building interventions can effectively bridge the digital divide for rural enterprises when combined with local partnership approaches.
Co-Authors Aat Ruchiat Nugraha Agus Hitopa Sukma Alifah Kusumaningrum Aris Fatoni Barizki, Rezzi Nanda Dastriyanti, Dastriyanti Dewi Nurmalasari, Dewi Diah Fatma Sjoraida Hamboer, Maria Jashinta Elisabet Iswahyu Pranawukir Junias Robert Gultom Lastuti, Yeti Lathiefah Rabbaniyah Misnan, Misnan Nafiah Ariyani, Nafiah Naufal, Hanif Afif Negara, Dwi Ringga Edwid Dian Nida, Ria Rahma Nuraini Purwandari Pramudya, Alfonsus Liguori Putri, Jenisa Amalia Romli Romli, Romli Rr Sri Kartikowati Shebira, Hani Silitonga, Cindy Aulia Sitinah, Sitinah Soraya, Haniifah Sri Lestari Suhendry, Bayu Tiurmaida, Serepina Udi Rusadi Utari, Eka Dewi Zahra, Siti Fatimah