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Ira Wikartika, Ira

Universitas Pembangunan Nasional Veteran Jawa Timur

Author-ID : 488139

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Increasing Company Value Through Internal and External Factors of the Company with Dividend Policy as a Moderating Variable Salsabillah Akustika; Ira Wikartika
Indonesian Journal of Business Analytics Vol. 3 No. 4 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i4.5231

This study aims to test whether company value can be influenced by institutional ownership, leverage, tax avoidance and using dividend policy as a moderating variable in LQ45 index companies for the 2019-2022 period. Based on purposive sampling there are 18 companies to be tested. Data testing uses the moderation regression test (MRA) method with SPSS. The results showed that there was a partial positive significant effect on institutional ownership also leverage on company value. While tax avoidance is significantly negative on company value. dividend policy can moderate the effect of institutional ownership and leverage on firm value, but is incapable of moderating the effect of tax avoidance on firm value.

PENDAMPINGAN PENERAPAN DIGITAL MARKETING DALAM UPAYA MENGEMBANGKAN UMKM WONG HAYYU CRAFT DI KELURAHAN KAUMAN BLITAR Irfan Wahyu Jatmiko; Ferdy Irwansyah; Zeinnisa Inggit Raytasyah; Muhammad Ahmi Husein; Ira Wikartika
Jurnal Bakti Masyarakat Indonesia Vol. 5 No. 2 (2022): Jurnal Bakti Masyarakat Indonesia
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jbmi.v5i2.22576

Blitar City is one of the cities in East Java Province, famous for its outstanding creative economic potential. In theKelurahan in Blitar City, namely Kauman Village, there are micro, small, and medium enterprises (MSMEs) thathave the potential to be developed. In this community service activity, the author partners with MSMEs, which areengaged in the business of producing hand-knitted crafts. In the pandemic conditions two years ago, MSME "WongHayyu Craft" felt the impact so that the income generated decreased. MSME "Wong Hayyu Craft,â€ a partner of thiscommunity service implementation program, has been established for seven years. However, MSME owners in theirbusiness activities have struggled in doing marketing; MSME owners do marketing that is still minimal andconventional. Therefore, SMEs "Wong Hayyu Craft" need to be provided with assistance and training on theimportance of implementing digital marketing in running their business so that marketing is carried out better andexpands target consumers. The training method was of line by inviting participants to the home of MSME ownerWong Hayyu Craft," and the training process took the form of direct discussion and question and answer. Inaddition, the author assists MSMEs â€œWong Hayyu Craftâ€ in making Google Maps, Instagram, and Shopee and howto manage these digital media optimally. From the results obtained from this community service activity, MSMEsmust adapt to technological advances to develop their business and compete and survive in the current digitalizationera. ABSTRAK: Kota Blitar adalah salah satu kota yang terletak di Provinsi Jawa Timur yang terkenal dengan potensi ekonomikreatifnya yang melimpah. Pada Kelurahan yang terdapat di Kota Blitar yaitu Kelurahan Kauman, di sana terdapatusaha mikro kecil dan menengah (UMKM) yang memiliki potensi untuk dikembangkan. Pada kegiatan pengabdianmasyarakat ini penulis bermitra dengan UMKM yang bergerak dalam bidang usaha produksi kerajinan rajut tangan.Pada kondisi pandemi yang terjadi dua tahun lalu UMKM â€œWong Hayyu Craftâ€ merasakan dampak tersebutsehingga pendapatan yang dihasilkan mengalami penurunan. UMKM â€œWong Hayyu Craftâ€ yang menjadi mitra dariprogram pelaksanaan pengabdian masyarakat ini sudah berdiri selama 7 tahun. Akan tetapi pemilik UMKM dalamkegiatan usahanya memiliki kendala dalam melaksanakan pemasaran, pemilik UMKM melakukan pemasaran yangmasih minim serta konvensional. Maka dari itu UMKM â€œWong Hayyu Craftâ€ perlu diberikan pendampingan sertapelatihan tentang pentingnya penerapan digital marketing dalam menjalankan usahanya agar pemasaran yangdilakukan menjadi lebih baik serta memperluas target konsumen. Metode pelaksanaan pelatihan dilaksanakan secaraluring dengan mengundang partisipan dirumah pemilik UMKM Wong Hayyu Craftâ€ dan proses pelatihan berbentukdiskusi dan tanya jawab langsung. Selain itu penulis memberikan bantuan untuk UMKM â€Wong Hayyu Craftâ€berupa pembuatan Google Maps, Instagram, dan Shopee serta cara mengelola media digital tersebut dengan optimal.Dari hasil yang diperoleh dari kegiatan pengabdian masyarakat ini adalah UMKM harus beradaptasi dengankemajuan teknologi agar mampu mengembangkan usahanya serta mampu bersaing dan bertahan di era digitalisasipada saat ini.

Digital marketing analysis on the consumer decision-making process of millennials and Gen Z generation groups on the TikTok application Estetia Adistsany Salwanisa; Ira Wikartika
EQUILIBRIUM : Jurnal Ilmiah Ekonomi dan Pembelajarannya Vol 11, No 2 (2023)
Publisher : Universitas PGRI Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/equilibrium.v11i2.17374

This study investigates the impact of digital marketing on consumer behaviour in purchase decision-making among Millennials and Gen Z generations. The study employs convenience sampling with twenty respondents through a qualitative and exploratory research method. The research examines consumer behaviour based on their purchasing experiences. Findings reveal that digital marketing changes how consumers recognize problems, search for information, and evaluate products. User-generated content, such as reviews and recommendations, significantly influences consumers' information search process. Additionally, consumers tend to utilize comparative methods when assessing products. The study provides valuable insights for marketing practitioners in designing effective strategies to influence consumer behaviour in the digital era. A deep understanding of the role of digital marketing is crucial in achieving successful marketing goals in an increasingly connected digital landscape.

Analysis of the Influence of Behavioral Bias on Investment Decisions of Young Investors in Surabaya Herman Saputro; Ira Wikartika
East Asian Journal of Multidisciplinary Research Vol. 2 No. 10 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i10.6269

The purpose of this study was to determine the effect of the illusion of control, financial literacy and herding bias on the investment decision making of young investors in Surabaya. The population in this study are capital market investors who are domiciled in Surabaya. The sampling technique used in this study was a purposive sampling technique with the results of sample calculations obtained by a total of 95 respondents. This study used quantitative method with data collection techniques using questionnaires which were distributed to respondents in the city of Surabaya which were then analyzed using SmartPLS 4. The results of this study indicate that there is a positive effect on financial literacy on investment decisions for young investors in Surabaya, while the illusion of control and herding bias variables have no effect on investment decisions on young investors in Surabaya.

Pendampingan Digitalisasi Marketing Desa Kebondalem melalui Aplikasi Google Maps: Upaya Meningkatkan Pengembangan UMKM Nadhiya Hana Aushafina; Ira Wikartika
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 4 No. 3 (2023): September
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) AMIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpni.v4i3.366

This service aims to increase the marketing and reach of Micro, Small and Medium Enterprises (MSMEs), especially in Kebondalem Village, using digital technology, especially the Google Maps platform. MSMEs have an important role in maintaining economic stability and their ability to survive amidst the Corona outbreak in early 2020 is clear proof. During this time, trade and marketing transformed significantly into digital with the use of various technologies. However, MSMEs in Kebondalem Village face challenges in adopting digital marketing. Therefore, using Google Maps is a relevant solution. Google Maps is a platform that allows MSMEs to show their location visually on a map. The app is designed with a simple interface and is easy to use, even by individuals who are not tech savvy. With Google Maps, it is hoped that MSMEs in Kebondalem Village can expand their market coverage. It will be easier for the public to find and contact MSMEs that are registered on Google Maps, providing opportunities for MSMEs to increase sales and survive in this digital era. Thus, it is hoped that this service can make a positive contribution to the development of MSMEs at the local level and the economy

Penerapan Strategi Pemasaran Digital Pada UMKM Kopi Murni Pak Tuwo Sebagai Upaya Peningkatan Penjualan Produk Khairunnisa Rosyadah; Ira Wikartika
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 3 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Cv. Utility Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v4i3.1226

Kuliah Kerja Nyata (KKN) Tematik activities are a form of community service carried out by a group of students to help solve problems that exist in an area without expecting anything in return and aiming to achieve equitable development. This service activity aims to empower MSME actors in the digitalization era to achieve maximum results. Creativity and innovation are needed to create opportunities for business actors to increase people's purchasing power. For this reason, the Thematic KKN activities were carried out by Universitas Pembangunan Nasional “Veteran” Jawa Timur students for one of the MSMEs in Pulosari Village, Bareng District, Jombang Regency, namely Kopi Murni Pak Tuwo. This activity aims to increase MSMEs understanding of digital marketing as an effort to develop businesses with good product marketing achievements. The implementation method uses the FGD (Focus Group Discussion) method with MSMEs actors Kopi Murni Pak Tuwo. The results of this activity are increased literacy related to digital marketing for the owner of MSMEs Kopi Murni Pak Tuwo and wide market reach that influences the increase in product sales.

Behavioural bias in investment decisions: moderate role of self-control Muhadjir Anwar; Sulastri Irbayuni; Ira Wikartika; Heri Pratikto
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 9, No 1 (2023): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020231798

Behavioural aspects in making financial or investment decisions have been inspired by the increasing role of behaviour as determinants of buying and selling securities. This study aims to analyze the effect of loss aversion and mental accounting on investment decisions and the role of self-control as a moderating variable on the effect of loss aversion and mental accounting on investment decisions. The research sample was 137 Small and Medium Footwear Industries in Mojokerto City. The sampling technique was probability sampling. Thus, this research used simple random sampling. The respondents of this research were the owners or managers of Small and Medium Industries (SMIs). The primary data was obtained directly from respondents’ answers to questionnaire statements. The data analysis method was Structural Equation Model-Partial Least Square (SEM-PLS). The results showed that: First, loss aversion and mental accounting have a significant positive effect on investment decisions. Second, self-control is not moderate the effect of loss aversion on investment decisions but moderates the effect of mental accounting on investment decisions. Psychomotor aspects of mental accounting from owners or managers of SMIs is realizing that the existing accounts receivable is the primary source of income for the business.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpni.v4i3.366

Pengembangan UMKM dengan Sosialisasi Pemasaran Digital dan Pembukuan Keuangan terhadap Masyarakat di Kelurahan Rembang. Ronnald Christanto Admanegara; Ira Wikartika
Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Universitas Muhammadiyah Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57214/pengabmas.v5i3.321

Potensi UMKM yang ada di kelurahan Rembang, kota Blitar sangatlah besar dan beragam. Berdasarkan beragam potensi yang ada, ketahanan dan pengembangan usaha menjadi salah satu hal yang dapat dilaksanakan untuk kegiatan pengabdian. Mempertahankan usaha berdasarkan aspek keuangan menjadi salah satu permasalahan UMKM, dengan para pelaku yang susah untuk mengelola asset keuangan, menentukan harga produk, yang kemungkinan mengalami kerugian. Begitupun juga dengan pengembangan usaha dengan pemasaran yang belum menggunakan digital sedangkan pada era yang telah disrupsi menggunakan media sosial. Metode yang digunakan yaitu dengan melakukan sosialisasi pemasaran digital dan pembukuan keuangan terhadap pelaku UMKM serta warga. Hasil pengabdian ini adalah para warga serta pelaku UMKM dapat melakukan pengembangan usaha serta mengurangi kemungkinan kerugian.

Sosialisasi Door To Door Digital Marketing UMKM Desa Sumberjo Tegar Satria Adi; Ira Wikartika
Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Universitas Muhammadiyah Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57214/pengabmas.v5i3.333

Sumberjo Village as a tourist village that is rich in natural resources, ultimately encourages the formation of various kinds of MSMEs. However, until now, the knowledge of MSMEs regarding the use of social media and digital marketing is still considered lacking. Some MSMEs still apply conventional methods in marketing so that the profits and market reach they get are not optimal. The purpose of this activity is to provide understanding to MSME actors in Sumberjo Village about digital marketing procedures to help MSME players expand their market so they can compete with competitors. This activity was carried out through door-to-door socialization with several stages of the method including observation and interviews, lectures and discussions, as well as demonstrasions and practices. Communities need to be equipped with the basics and equipped with knowledge of the use of digital marketing so that development and increased sales can be realized as well as expectations as an MSME-friendly tourist village.

Co-Authors - Kustini Achmad Abdi Syarifudin Adbel Twosheila Mosa Buciarda Adjar, Dinda Dwi Puspita Afitra Azzahra Agustina Safira, Isna Aji Arroziqi, Lintang Alfarizi, Mochammad Ismail Alif Febriansyah Aliffia Putri Pradani Alvina Marcelia Alvina Marcelia Amanda, Farah Wahyuningtyas Andarini, Sonja Andre Yusuf Trisna Putra Angelita, Debry Octavia Anggara, Zakky Rudy Anggraheny Sulistyana Annisa Ayu Salsabillah Annisa’ Laras Atie Ardi Maulana Efendi Arindra Ramadhani, Aura Asia, Crysanti Chandra Aura Arindra Ramadhani Aurel Julanda Happy Pridya Ayu Rachmawati Ayundha Evanthi Azizah, Nurul Bayu, M Rizky Bayu Pratama Billah, Mu’tasim Charity Serepina Sihotang Cholishah Anas Irhamma Clarysa Galuh Fitri Dhani Ichsanuddin Nur Dhava Candra Ardiansyah Dika Prasetyo Dinda Mariana Eko Purwanto Eko Purwanto Elfina Nur Hidayati Erliyanti, Nove Kartika Estetia Adistsany Salwanisa Fadhiilah, Rofi'atul Fajar Syaiful Akbar Fani Khoirotunisa Fani Khoirotunnisa Fani Khoirotunnisa Farras Nafis Fadhila Fatikhatuinniam, Annauval Faya Pratama Kuncoro Putra Femilia, Dian Eka Ferdy Irwansyah Fionita, Rivana Amelia Firda Nur Salsabila Firdaus, Andrew Baihaqi Firmansyach Maulana Hariyono G. Oka Warmana Gagas Pandu Khrisna Heri Pratikto Herman Saputro I Bagus Rendy Brahmastra Ilham Hidayatullah Indah Juliyanti Intan Sulistyowati Irfan Wahyu Jatmiko Irmaya Octavia Elrossi Aisyah Isna Agustina Safira Jenita Nur Ahadiah Kaisya Dinsa Novfrida Karina Sanggraeini Kusuma Winata Khairunnisa Rosyadah khalid, Achmad khalid badaruddin Khoirotunnisa, Fani Kiky Asmara Kinanti, Nadya Arum Laras Atie, Annisa’ Levy Mochammad Tsaqif Lintang Aji Arroziqi M Rizky Bayu Pratama Mardhiyyah, Febriyanti Marta Amanda Panjaitan Mentari Clara Dewanti Mila Irian Diana Mila Kusuma Putri Mochammad Ismail Alfarizi Muhadjir Anwar Muhadjir Anwar Muhammad Ahmi Husein Muhammad Inam Aufiyak Muhammad Nashir Hasan Muhammad Syafiqul Hamizan Mu’tasim Billah Nadela Difia Putri Nadhiya Hana Aushafina Nafisa Dean Putri Aqila Nashir Hasan, Muhammad Niken Rahmawati Nilamsari, Belgis Norizul Inayah Nur Shadrina Prameswari Nurjanti Takarini NURUL AZIZAH Panjaitan, Gary Gilbert Goklas Phung, Cavin Kleinsteuber Prameswari, Nur Shadrina Prasetiawati, Fisca Ardi Pratama, Maulana Rifqi Putri Tasya Nabillah Rachmalia Indah Anggraini Rachmasari, Shanti Septiana Raden Roro Dwi Rizky P Rafika Sari Rahma, Aliefiya Rahman Amrullah Suwaidi Rangga Kurnia Putra Ranum Sari, Amira Rasyidah, Resa Rezhota Gemirangga Rismasari, Dini Aprilia Rizka Fatiha Zahra Rizqina, Rr. Rachmalia Nadia Ronnald Christanto Admanegara Salsabillah Akustika Salsabillah, Annisa Ayu Savira Ditya Nafitri Sibarani, Steven Arrow Rinel Siti Alya Noviani Siti Aminah Styven Arlian Valentino Subhanulfikri, Faiz Sulastri Irbayuni Sulistyo, Yuwono Syahniar, Emiliana Nisa Taufikurrahman Taufikurrahman Taufikurrahman, M.Pd Tegar Satria Adi Tegar Satria Adi Tsany, Annisa Roisita Tuhfatul Ahbab Venita Restu Al’Amin Vicky Chandra Vinka Savita Sari Vitria Dinata Laksono Wahyu Nurbayzura Wanda Prastiti Rizky Wahyudi Wardhani, Amelia Ayu Wijayanti, Nur Rohmah Yuniningsih Yuniningsih Yuwono Sulistyo Zahra Aini Nasyifa Zakky Rudy Anggara Zeinnisa Inggit Raytasyah Zumrotul Fitriyah Zumrotul Fitriyah

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