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All Journal Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura EKONOMIS : Journal of Economics and Business Jurnal Pendidikan Ekonomi (JURKAMI) JURNAL SeMaRaK JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Abdimas Berdaya : Jurnal Pembelajaran, Pemberdayaan dan Pengabdian Masyarakat REKA ELKOMIKA: Jurnal Pengabdian kepada Masyarakat Jurnal Dharma Bhakti Ekuitas Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat Jurnal Ilmiah Wahana Pendidikan El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Pengabdian dan Edukasi Sekolah (Jubaedah) Rengganis Jurnal Pengabdian Masyarakat Jurnal Abdimas Kartika Wijayakusuma Jurnal Ilmu Manajemen Advantage AJAD : Jurnal Pengabdian kepada Masyarakat AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Abimanyu: Journal of Community Engagement Jurnal Multidisiplin Madani (MUDIMA) East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Sosial dan Abdimas Journal Of Human And Education (JAHE) Al-Khidmah Jurnal Pengabdian Masyarakat Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Amkop Management Accounting Review (AMAR) Komunita: Jurnal Pengabdian dan Pemberdayaan Masyarakat IIJSE Journal of Computer Science Contributions (Jucosco)
Ira Wikartika, Ira
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Determinants of Investment Interest Among Management Students, Case Study: Students of Universitas Pembangunan Nasional Veteran Jawa Timur Firdaus, Andrew Baihaqi; Wikartika, Ira
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 8 No. 3 (2024)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v8i3.466

Abstract

Investment involves the long-term allocation of funds with the objective of generating profits. Notably, the number of investors has experienced a significant increase over the years. This phenomenon can be attributed to several factors that positively influence the growth of future investment users, thereby motivating the investment interest of potential investors to allocate their capital in the Indonesian capital market. This research aims to analyze investment interest by examining the influence of financial literacy, financial self-efficacy, risk perception, and return perception on investment interest among Management students of UPN "Veteran" East Java. The population for this study comprised Management students from the 2020 to 2023 batches at UPN "Veteran" East Java. The sampling technique employed was stratified random sampling, with 100 respondents selected as the sample. Data collection was carried out through a questionnaire method, and the data analysis technique utilized was PLS. The findings of the study indicate that financial self-efficacy, return perception, and risk perception significantly influenced investment interest, while financial literacy did not have a significant effect on student investment interest.
ANALISIS PROFITABILITAS PERUSAHAAN SUB SEKTOR FARMASI YANG TERDAFTAR DI BURSA EFEK INDONESIA Salsabillah, Annisa Ayu; Anwar, Muhadjir; Wikartika, Ira
JURNAL SeMaRaK Vol. 5 No. 1 (2022): JURNAL SeMaRaK
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/smk.v5i1.18419

Abstract

Pelaksanaan penelitian ini ditujukan untuk mengidentifikasi dan mengukur pengaruh struktur modal, pertumbuhan perusahaan, dan likuiditas terhadap profitabilitas perusahaan subsektor farmasi yang terdaftar di Bursa Efek Indonesia antara tahun 2016 dan 2020. Subjek penelitian ini adalah 10 (sepuluh) perusahaan farmasi. Antara 2016 dan 2020, perusahaan tersebut tercatat di Bursa Efek Indonesia. Uji asumsi klasik dan analisis regresi linier berganda digunakan dalam analisis data. Variabel struktur modal terhadap profitabilitas memiliki besaran nilai t-hitung sebesar 2,856 serta besaran nilai signifikansi sebesar 0,006, variabel pertumbuhan perusahaan memiliki nilai t-hitung sebesar 3,579 dan nilai signifikansi sebesar 0,001, dan variabel likuiditas memilikinilai t-hitung sebesar 1,996 dan nilai signifikansi 0,052. Semua variabel penelitian memiliki F- hitung sebesar 6,046 dan lebih besar dari besaran nilai F-tabel. Struktur modal dan pertumbuhan perusahaan berpengaruh positif dan substansial terhadap profitabilitas, sedangkan likuiditas berpengaruh positif tetapi tidak signifikan terhadap profitabilitas.Kata kunci: likuiditas, pertumbuhan perusahaan, profitabilitas, struktur modal
Company Value Analysis of Automotive Subsector Companies Listed on the Indonesia Stock Exchange Wikartika, Ira
Jurnal Multidisiplin Madani Vol. 4 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v4i6.9549

Abstract

The purpose of this study is to examine, evaluate, and establish how business size, leverage, and liquidity affect firm value. This research employs a quantitative methodology. The study's population consists of the 15 automotive subsector businesses that were listed on the Indonesia Stock Exchange (IDX) between 2017 and 2019. Using the purposive sampling method, the sampling procedure produced a sample of fourteen enterprises. With the aid of SPSS 25, the hypothesis was investigated via the Multiple Linear Regression Analysis method. Firm Value served as the dependent variable in this study, whereas Liquidity, Leverage, and Firm Size served as independent factors. The study's conclusions show that while leverage had no bearing on business value, firm size and liquidity did
Faktor yang Mempengaruhi Nilai Perusahaan dengan Moderasi Ukuran Perusahaan pada Sektor Healthcare di Bursa Efek Indonesia Syahniar, Emiliana Nisa; Wikartika, Ira
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1347

Abstract

Company value is used to assess the importance of a company from the point of view of various parties, such as investors who are concerned with the valuation of a company through its share price. The high value of the company shows that the company is in a prosperous condition. The purpose of this research is to prove the overall effect of investment opportunity set, capital structure, and tax planning on company value with company size as a moderating variable in healthcare sector companies recorded on the Indonesia Stock Exchange for 2019-2023. The sampling technique in this research uses a purposive sampling technique and uses the Moderated Regression Analysis (MRA) method. The test results show that investment opportunity sets and tax planning have a significant positive contribution to firm value, capital structure has no contribution to firm value. Company size cannot moderate investment opportunity set and capital structure on company value, company size can moderate tax planning to increase company value in healthcare sector companies on the Indonesia Stock Exchange 2019-2023.
Examining How Financial Literacy Moderates the Factors Affecting Investment Decision in Capital Market Azzahra, Afitra; Wikartika, Ira
Amkop Management Accounting Review (AMAR) Vol. 6 No. 1 (2026): January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v6i1.2573

Abstract

The shifting global economic landscape has heightened public awareness regarding the importance of effective financial management as a means to achieve financial independence. Investment is one strategy employed to reach this objective. However, In reality, personal investment choices are often shaped by psychological influences, which can result in irrational investment behavior. This exploration seeks to observe how experienced regret, risk tolerance, and influencers affect investment decisions in the capital market among Generation Z investors in Surabaya City, while considering financial literacy as a moderating factor. This search employed a quantitative approach, gathering the primary data through questionnaires that distributed to 160 respondents. The sample was chosen using purposive sampling, and the data analysis was conducted using the SEM-PLS method supported by SmartPLS software. The study findings indicate that experienced regret and risk tolerance contribute to investment decisions, whereas influencers do not. Financial literacy was proven to significantly moderate the correlation between experienced regret, risk tolerance, and influencers on investment decision.
Implementasi Media Sosial TikTok sebagai Instrumen Branding dan Promosi bagi Revio Space Surabaya Chandra, Vicky; Wikartika, Ira
KOMUNITA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 5 No 1 (2026): Februari
Publisher : PELITA NUSA TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60004/komunita.v5i1.469

Abstract

Kegiatan ini mengamati penggunaan TikTok sebagai alat pemasaran digital untuk meningkatkan upaya pembentukan merek dan promosi “Revio Space”, sebuah penyedia ruang kerja bersama dan kantor virtual di Surabaya. Dengan pendekatan kualitatif, penulis secara langsung terlibat dalam perencanaan dan produksi konten melalui langkah-langkah terstruktur, termasuk pembuatan kalender konten, rencana edit, dan penjadwalan publikasi. Kecerdasan Buatan (AI) dimanfaatkan untuk mengidentifikasi waktu unggah optimal, tema konten yang sedang tren, dan preferensi audiensi, memungkinkan strategi konten yang lebih tepat sasaran. Implementasi strategi sistematis ini menunjukkan peningkatan visibilitas merek dan penguatan citra Revio Space di platform digital. Temuan mengungkapkan bahwa meskipun pendekatan berbasis AI efektif dalam meningkatkan jangkauan dan keterlibatan, terdapat kebutuhan akan konsistensi visual yang lebih kuat dan elemen ajakan bertindak yang lebih jelas untuk mengoptimalkan konversi. Kegiatan ini menyimpulkan bahwa integrasi strategi konten terstruktur dengan dukungan teknologi AI dapat membantu untuk memperkuat kehadiran digital bisnis ruang kerja bersama, namun memerlukan penyempurnaan dalam eksekusi visual dan komunikasi persuasif untuk memaksimalkan hasil pemasaran.
Efektivitas Instagram Marketing menggunakan aplikasi PLN Mobile di PT PLN Unit Induk Distribusi Jawa Timur Zahra, Rizka Fatiha; Wikartika, Ira
Al-Khidmah Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2026): JANUARI-APRIL
Publisher : Institute for Research and Community Service (LPPM) of the Islamic University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/jak.v6i1.5145

Abstract

The use of social media, particularly Instagram, has become an effective digital communication strategy for delivering public service information to the community. PT PLN (Persero) Unit Induk Distribusi Jawa Timur utilizes Instagram as a digital education platform to enhance public awareness and usage of the PLN Mobile application. This topic was selected due to existing challenges in communicating technical information to the public, including limited information reach and low understanding of application features. The methods applied in this study include direct observation of Instagram content, analysis of social media insights, and interviews with representatives from the Communication and General Affairs Division. The findings indicate that visual and interactive content, especially educational videos and storytelling formats, significantly increase audience engagement and content reach. Furthermore, Instagram functions effectively as a two-way communication medium that supports public understanding of digital services. These results highlight the importance of implementing adaptive, relevant, and easily understood digital educational content strategies to support the optimization of PLN Mobile utilization among the public.
ANALISIS FAKTOR PERILAKU KONSUMTIF PADA PEMAIN GENSHIN IMPACT GENERASI Z DI INDONESIA Winata, Karina Sanggraeini Kusuma; Wikartika, Ira
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 11, No 1 (2026): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v11i1.5844

Abstract

The increase in digital spending in the video game sector has encou?raged the emergence of consumptive behavior among Genshin Impact players, particularly Generation Z. This study aims to analyze the influence of Peer Conformity, Financial Technology, Financial Literacy, and Locus of Control on the consumptive behavior of Generation Z Genshin Impact players. The research employed a quantitative approach by distributing questionnaires to 108 Generation Z Genshin Impact players, and the data were analyzed using Partial Least Square–Structural Equation Modeling (PLS-SEM). The results indicate that peer conformity and financial technology  and locus of control have an impact  on consumptive behavior, while financial literacy has no significant signficant impact toward consumptive behavio
Co-Authors Adjar, Dinda Dwi Puspita Agustina Safira, Isna Ahmi Husein, Muhammad Aji Arroziqi, Lintang Alfarizi, Mochammad Ismail Amanda, Farah Wahyuningtyas Angelita, Debry Octavia Anggara, Zakky Rudy Arindra Ramadhani, Aura Asia, Crysanti Chandra Azzahra, Afitra Bayu, M Rizky Bayu Pratama Billah, Mu’tasim Fadhiilah, Rofi'atul Femilia, Dian Eka Firdaus, Andrew Baihaqi Irian Diana, Mila khalid, Achmad khalid badaruddin Khoirotunnisa, Fani Kinanti, Nadya Arum Laras Atie, Annisa’ Mardhiyyah, Febriyanti Muhadjir Anwar Nashir Hasan, Muhammad Nilamsari, Belgis NURUL AZIZAH Phung, Cavin Kleinsteuber Prameswari, Nur Shadrina Prasetiawati, Fisca Ardi Pratama, Maulana Rifqi Rachmasari, Shanti Septiana Rafika Sari Rahma, Aliefiya Ranum Sari, Amira Rismasari, Dini Aprilia Rizqina, Rr. Rachmalia Nadia Salsabillah, Annisa Ayu Sibarani, Steven Arrow Rinel Subhanulfikri, Faiz Sulistyo, Yuwono Syahniar, Emiliana Nisa Tsany, Annisa Roisita Vicky Chandra Wardhani, Amelia Ayu Wijayanti, Nur Rohmah Winata, Karina Sanggraeini Kusuma Zahra, Rizka Fatiha