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Ira Wikartika, Ira

Universitas Pembangunan Nasional Veteran Jawa Timur

Author-ID : 488139

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Analisis Pertumbuhan Laba dengan Ukuran Perusahaan Sebagai Variabel Moderasi pada Perusahaan Pertambangan yang Terdaftar Di Bursa Efek Indonesia Ardi Maulana Efendi; Yuniningsih Yuniningsih; Ira Wikartika
Jurnal Ilmiah Universitas Batanghari Jambi Vol 22, No 3 (2022): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v22i3.2560

This study aims to determine and analyze the effect of liquidity, leverage and activity on profit growth and to see the effect of firm size in moderating the relationship between liquidity, leverage and activity on profit growth. The data analysis method used is multiple regression analysis. The mining sector was chosen as the object of research because the mining sector has an important role in the Indonesian economy. The population in this study took mining companies that are still active on the Indonesia Stock Exchange with a time span of 2016-2020 and obtained as many as 45 companies as the research population. In selecting the research sample, purposive sampling method was used by considering certain criteria and data limitations during the observation period, so that 30 companies were obtained that could be used as research samples. The results of this study prove that leverage has a negative effect on profit growth and activity has a positive effect on profit growth. Meanwhile, Liquidity has no effect on profit growth. In addition, firm size cannot moderate the effect of liquidity, leverage and activity on profit growth.

Pendampingan Dan Pengembangan Umkm Di Kelurahan Kepanjenlor Kota Blitar Melalui Re-Branding Dan Integrated Marketing Communication (IMC) Isna Agustina Safira; Mu’tasim Billah; Muhammad Nashir Hasan; Aura Arindra Ramadhani; Annisa’ Laras Atie; Lintang Aji Arroziqi; Ira Wikartika; Muhammad Ahmi Husein
Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 2 (2022)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang

Re-Branding is an effort by a company to change and re-new their brand, with the intention to make it better. Re-branding does not ignore the initial goal of its company, which is profit-oriented. IMC is the approach that makes sure a communication of the brand is conformable for your marketing channel. The purpose of this service is to promote digitally and help the product development in order to increase the quality. The methods that are used in this service are observing the UMKM, designing logo with supergraphic, and conceiving the design of UMKM product inovation. The result of this service is the increase of enthusiasm of the UMKM in Kepanjenlor village, Kepanjen Kidul Sub-District, Blitar city. They are excited in the process of rebranding and IMC.

Pengenalan dan Pemanfaatan Marketplace Shopee Untuk Meningkatkan Penjualan UMKM Kelurahan Sananwetan Kota Blitar Wahyu Nurbayzura; Tuhfatul Ahbab; Nafisa Dean Putri Aqila; Intan Sulistyowati; Gagas Pandu Khrisna; Mentari Clara Dewanti; Ira Wikartika; Siti Aminah
Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 2 (2022)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang

The development of information technology today is very sophisticated and rapid. The development of the internet in Indonesia is also increasing. Based on the survey results of the Indonesian Internet Service Providers Association (APJII), there are 210.03 million internet users in the country in the period 2021-2022. The service activity carried out by the 143 KKN-T MBKM UPN "Veteran" East Java group was aimed at Micro, Small and Medium Enterprises (MSMEs) in the Sananwetan village. The purpose of this study is to introduce and explain the benefits of the Shopee marketplace to increase sales of Micro, Small and Medium Enterprises (MSMEs) in the Sananwetan village. Marketplace is an internet-based online media (web-based) where business activities and transactions are carried out between buyers and sellers. Buyers can find as many suppliers as possible with the desired criteria, so they get the right price. Shopee was chosen for MSMEs because the platform is tailored for each region and provides an easy, safe and fast online shopping experience for customers through strong payment and logistics support.

Strategi Branding Sentra Wisata Kuliner Jambangan Putri Tasya Nabillah; Elfina Nur Hidayati; Irmaya Octavia Elrossi Aisyah; Ira Wikartika; Fani Khoirotunnisa; Nurul Azizah
Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 2 (2022)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang

In essence, there is a connection between regional autonomy and the tourism sector where the tourism sector is able to accelerate the economic growth of a region. The Surabaya government made efforts to develop and inaugurate a tourist village, namely Kampung Jambangan for the sake of growth, development, and regional development. A branding strategy is needed to provide a good image of the Jambangan Culinary Tourism Center so that visitors or tourists visit this culinary center. The researchers conducted field observations first to determine the type of need to be carried out for branding. Researchers found the right branding steps to increase the number of tourists or visitors to the Jambangan Culinary Tourism Center by doing revitalization, community service, mass gymnastics, and did branding through social media. The purpose of the revitalization activity is to beautify the environment by planting vegetables so that they can reducing the production costs of sellers because they are able to utilize these vegetables. Community service is carried out to improve environmental cleanliness so that a balance between good environmental quality and good food quality is realized. Mass gymnastics is done to attract visitors because there are attractive prizes. Finally, branding through social media is able to expand the reach of audiences so that more and more individuals are familiar with the Jambangan Culinary Tourism Center.

Pengaruh Pendapatan, Gaya Hidup dan Literasi Keuangan Terhadap Perilaku Keuangan Pada Mahasiswa Manajemen Universitas Pembangunan Nasional "Veteran" Jawa Timur Savira Ditya Nafitri; Ira Wikartika
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 1 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i2.1358

Terdapat faktor yang bisa memberikan pengaruh untuk perilaku keuangan ialah pendapatan, gaya hidup serta literasi keuangan. Studi ini dilakukan dengan tujuan mengetahui pengaruh untuk pendapatan, gaya hidup serta literasi keuangan akan perilaku keuangan. Populasi pada studi ini ialah mahasiswa dari Program Studi Manajemen tahun Angkatan 2018 – 2020 di Universitas Pembangunan Nasional “Veteran” Jawa Timur sejumlah 1014 mahasiswa. Studi ini memakai rumus Slovin untuk penentuan sampel studi dan menampilkan hasil sejumlah 287 mahasiswa. Dengan Teknik analisis yang dipakai ialah dengan metode kuantitatif serta data primer dengan penyebaran kuisioner kepada para mahasiswa Manajemen tahun Angkatan 2018 – 2020 di Universitas Pembangunan Nasional “Veteran” Jawa Timur. Perolehan studi didapatkan perolehan jika pendapatan mempunyai pengaruh akan perilaku keuangan, gaya hidup memiliki pengaruh akan perilaku keuangan serta literasi keuangan mempunyai pengaruh akan perilaku keuangan di Mahasiswa Manajemen Universitas Pembangunan Nasional “Veteran” Jawa Timur. Kata Kunci : Gaya Hidup, Literasi Keuangan, Pendapatan, Perilaku Keuangan

Investment Decision Making With Investment Satisfaction As An Intervening Variable: Availability Bias And Financial Literacy Ira Wikartika; Ayundha Evanthi; Rahman Amrullah Suwaidi
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol 9 No 1 (2023): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jbmp.v9i1.1661

Good investment climate is expected to attract investors to invest their capital with the convenience offered. The role of investor behaviour is very important in the use of the capital market as a place to invest. Rational considerations and emotional aspects also influence investment decision making. Young investors tend to have an aggressive nature that is very influential on making investment decisions. Availability bias is the ease of obtaining information so that investors tend to make investment decisions based on the information that is most quickly obtained. Stock investment literacy for each individual has a different level and will influence decision making as a form of stock investment behaviour. This paper aims to analyse the effect of availability bias and investment literacy on the decision to invest in shares of young investors by using satisfaction as a mediating variable. The respondents of this research are young investors in Surabaya with a sample of 93 respondents and the data is analysed using PLS-SEM. The result of this research are only financial literacy which has a direct effect on investment satisfaction, and investment satisfaction is able to mediate the relationship between financial literacy and investment decision making on investors.

Analysis of Investment Decisions for Young Investors in Surabaya Ira Wikartika; Ayundha Evanthi; Rahman Amrullah Suwaidi
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3390

Indonesians are aware of the value of saving money and placing financial security first. It is envisaged that through fostering a favorable investment environment, the majority of investors will be interested in using the convenience provided to invest their wealth. Investment is the act of putting money into assets by either individuals or businesses with the goal of earning significant returns in the future. When using the capital market as a venue to invest for specific financial goals, the role of investor behavior is crucial. Investment is the act of investing a sum of money into one or more assets over a specific time period with the hope of making a profit or seeing the value of the investment rise. Investors engage in investment activities in order to generate income or increase their rate of return on investment in the future. Decisions about investments are influenced by both rational and emotional factors. According to the prospect hypothesis, people do not always make rational judgments when faced with risk and uncertainty; instead, they can be swayed by psychological variables and irrational conduct. These psychological elements have an impact on investment and have an impact on the outcomes. By employing satisfaction as a mediating variable, this study examined the impact of investment literacy on young investors' decisions to purchase shares. Young investors who invest in a variety of securities firms in the city of Surabaya make up the respondents to this study. The findings of this study show that financial literacy has a direct impact on investors' investment contentment and decision-making and that investment satisfaction can mediate the relationship between investors' investment literacy and decision-making

The Effect of Financial Knowledge, Financial Experience, and Locus of Control on Financial Management Behavior at Batik Msmes in Tuban I Bagus Rendy Brahmastra; Ira Wikartika
Journal of Social Research Vol. 2 No. 7 (2023): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v2i7.1171

The global financial recession that occurs in Indonesia is now one of the phenomena that can reduce the stamina of the national economy. With the recession in 2023, it will have a negative impact on MSMEs in Indonesia. MSMEs have a positive influence on the Indonesian economy and regional economy, one of which is Tuban Regency which is a batik producing area, but its existence is still not widely known to people. In opening a business such as batik MSMEs, knowledge, experience, and locus of control are needed, in managing the finances of these batik MSMEs. This study is intended to identify how the influence of financial knowledge, financial experience and locus of control on financial management behavior in Batik MSMEs in Tuban. This research method is quantitative by taking a sample of 95 respondents and the distribution of this questionnaire is assisted by Google Form. The samples in this study were taken using probability sampling techniques. The sample consisted of respondents from the Batik MSME Center in Tuban. The data used in this study are primary data and secondary data. The analytical techniques used in this study are (PLS) with validity tests, reliability tests and hypothesis tests. The results of this study found that the variables of financial knowledge, financial experience, and locus of control had an effect and were significant on the variables of financial management behavior. Financial knowledge plays an important role in the financial management behavior of Batik MSMEs. The higher an individual's understanding of financial knowledge, the higher the level of financial management behavior, so that financial knowledge has a positive influence on financial management behavior in Batik MSMEs in Tuban.

UPAYA PENINGKATAN JANGKAUAN PASAR UMKM MELALUI PENYELENGGARAAN BAZAR RAMADHAN DI DESA AMBULU Firmansyach Maulana Hariyono; Ira Wikartika
KARYA: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 1 (2023): KARYA: Jurnal Pengabdian kepada Masyarakat
Publisher : FKIP Universitas Samawa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Usaha Mikro, Kecil, dan Menengah atau biasa disebut UMKM telah menyumbangkan pengaruhnya terhadap perekonomian Indonesia. Pengaruh UMKM dalam perekonomian nasional sangat signifikan. Perkembangannya yang sangat pesat membuat minat masyarakat untuk terjun di bidang bisnis mikro, kecil, dan menengah semakin meningkat. Tidak jarang masyarakat yang terjun dalam dunia bisnis tidak dibekali kemampuan untuk memasarkan produknya. Oleh karena itu, produknya hanya menjangkau pasar yang sempit. Begitu juga yang dirasakan oleh pelaku UMKM di desa Sumurmati, Ambulu, dan Sumberbendo. Diperlukan sarana untuk memperluas jangkauan pasar seperti penyelenggaraan bazar. Penyelenggaraan bazar sebagai sarana sekaligus saluran pemasaran bertujuan untuk meningkatkan jangkauan pasar dari UMKM. Melalui observasi dan persiapan yang matang, kerjasama antara mahasiswa KKN-T dari tiga desa akan mempermudah penyelenggaraan bazar. Bazar Ramadhan “Ngabuburit Bermutu” diselenggarakan dengan berbagai rangkaian acara dan fasilitas. Dengan menghadirkan fasilitas berdagang seperti stan serta mendatangkan pengunjung dari berbagai desa, pelaku UMKM dapat memasarkan produk kepada warga diluar wilayah desa asalnya tanpa harus mendatangi satu persatu wilayah lain.

Sosialisasi Door To Door Digital Marketing UMKM Desa Sumberjo Tegar Satria Adi; Ira Wikartika
jurnal ABDIMAS Indonesia Vol. 1 No. 2 (2023): Juni: Jurnal ABDIMAS Indonesia
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jurai.v1i2.98

Desa Sumberjo sebagai desa wisata yang kaya akan sumber daya alam, pada akhirnya mendorong terbentuknya berbagai macam UMKM. Namun hingga saat ini, pengetahuan pelaku UMKM akan pemanfaatan media sosial dan pemasaran digital masih dinilai kurang. Beberapa UMKM masih menerapkan cara konvensional dalam pemasaran sehingga profit maupun jangkauan pasar yang didapatkan kurang maksimal. Tujuan dari kegiatan ini adalah memberikan pemahaman kepada pelaku UMKM desa Sumberjo tentang tata cara pemasaran digital guna membantu pelaku UMKM dalam meluaskan pasarnya. Kegiatan ini dilakukan melalui sosialisasi door to door dengan beberapa tahapan metode diantaranya observasi dan wawancara, ceramah dan diskusi, serta demonstrasi dan praktik. Masyarakat perlu dibekali dasar-dasar dan dibekali pengetahuan akan pemanfaatan pemasaran digital agar terwujudnya perkembangan dan peningkatan penjualan serta harapan sebagai desa wisata ramah UMKM dapat direalisasikan.

Co-Authors - Kustini Achmad Abdi Syarifudin Adbel Twosheila Mosa Buciarda Adjar, Dinda Dwi Puspita Afitra Azzahra Agustina Safira, Isna Aji Arroziqi, Lintang Alfarizi, Mochammad Ismail Alif Febriansyah Aliffia Putri Pradani Alvina Marcelia Alvina Marcelia Amanda, Farah Wahyuningtyas Andarini, Sonja Andre Yusuf Trisna Putra Angelita, Debry Octavia Anggara, Zakky Rudy Anggraheny Sulistyana Annisa Ayu Salsabillah Annisa’ Laras Atie Ardi Maulana Efendi Arindra Ramadhani, Aura Asia, Crysanti Chandra Aura Arindra Ramadhani Aurel Julanda Happy Pridya Ayu Rachmawati Ayundha Evanthi Azizah, Nurul Bayu, M Rizky Bayu Pratama Billah, Mu’tasim Charity Serepina Sihotang Cholishah Anas Irhamma Clarysa Galuh Fitri Dhani Ichsanuddin Nur Dhava Candra Ardiansyah Dika Prasetyo Dinda Mariana Eko Purwanto Eko Purwanto Elfina Nur Hidayati Erliyanti, Nove Kartika Estetia Adistsany Salwanisa Fadhiilah, Rofi'atul Fajar Syaiful Akbar Fani Khoirotunisa Fani Khoirotunnisa Fani Khoirotunnisa Farras Nafis Fadhila Fatikhatuinniam, Annauval Faya Pratama Kuncoro Putra Femilia, Dian Eka Ferdy Irwansyah Fionita, Rivana Amelia Firda Nur Salsabila Firdaus, Andrew Baihaqi Firmansyach Maulana Hariyono G. Oka Warmana Gagas Pandu Khrisna Heri Pratikto Herman Saputro I Bagus Rendy Brahmastra Ilham Hidayatullah Indah Juliyanti Intan Sulistyowati Irfan Wahyu Jatmiko Irmaya Octavia Elrossi Aisyah Isna Agustina Safira Jenita Nur Ahadiah Kaisya Dinsa Novfrida Karina Sanggraeini Kusuma Winata Khairunnisa Rosyadah khalid, Achmad khalid badaruddin Khoirotunnisa, Fani Kiky Asmara Kinanti, Nadya Arum Laras Atie, Annisa’ Levy Mochammad Tsaqif Lintang Aji Arroziqi M Rizky Bayu Pratama Mardhiyyah, Febriyanti Marta Amanda Panjaitan Mentari Clara Dewanti Mila Irian Diana Mila Kusuma Putri Mochammad Ismail Alfarizi Muhadjir Anwar Muhadjir Anwar Muhammad Ahmi Husein Muhammad Inam Aufiyak Muhammad Nashir Hasan Muhammad Syafiqul Hamizan Mu’tasim Billah Nadela Difia Putri Nadhiya Hana Aushafina Nafisa Dean Putri Aqila Nashir Hasan, Muhammad Niken Rahmawati Nilamsari, Belgis Norizul Inayah Nur Shadrina Prameswari Nurjanti Takarini NURUL AZIZAH Panjaitan, Gary Gilbert Goklas Phung, Cavin Kleinsteuber Prameswari, Nur Shadrina Prasetiawati, Fisca Ardi Pratama, Maulana Rifqi Putri Tasya Nabillah Rachmalia Indah Anggraini Rachmasari, Shanti Septiana Raden Roro Dwi Rizky P Rafika Sari Rahma, Aliefiya Rahman Amrullah Suwaidi Rangga Kurnia Putra Ranum Sari, Amira Rasyidah, Resa Rezhota Gemirangga Rismasari, Dini Aprilia Rizka Fatiha Zahra Rizqina, Rr. Rachmalia Nadia Ronnald Christanto Admanegara Salsabillah Akustika Salsabillah, Annisa Ayu Savira Ditya Nafitri Sibarani, Steven Arrow Rinel Siti Alya Noviani Siti Aminah Styven Arlian Valentino Subhanulfikri, Faiz Sulastri Irbayuni Sulistyo, Yuwono Syahniar, Emiliana Nisa Taufikurrahman Taufikurrahman Taufikurrahman, M.Pd Tegar Satria Adi Tegar Satria Adi Tsany, Annisa Roisita Tuhfatul Ahbab Venita Restu Al’Amin Vicky Chandra Vinka Savita Sari Vitria Dinata Laksono Wahyu Nurbayzura Wanda Prastiti Rizky Wahyudi Wardhani, Amelia Ayu Wijayanti, Nur Rohmah Yuniningsih Yuniningsih Yuwono Sulistyo Zahra Aini Nasyifa Zakky Rudy Anggara Zeinnisa Inggit Raytasyah Zumrotul Fitriyah Zumrotul Fitriyah

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