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All Journal CITIZEN CHARTER E-Jurnal Medium JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Jurnal Inovasi Ilmu Sosial dan Politik
Ni Nyoman Dewi Pascarani
Universitas Udayana
Arts Humanities Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Iklim Komunikasi Organisasi Starbucks Bali Discovery Mall Sitorus, Luke Nicolaf; Alit Suryawati, I Gusti Agung; Pascarani, Ni Nyoman Dewi
E-Jurnal Medium Vol 1 No 1 (2017)
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Organization culture had become one of the main factors of Starbucks secret as one of the most successful coffee shop in the world. Kopelman, Brief, and Guzzo tend to agree when they said that organization culture provide a context for climate organization concept. The definition of climate of organizational communication itself means a combination from many perceptions of communication activities such as conflicts among the staff, and a chance for organization growth itself. The purpose of this research is to explain the organization communication climate of Starbucks, as the highest sales rate store in Bali. This research is using descriptive qualitative technique. The informants were selected by using purposive approach; the data were obtained by doing interview, direct observation, and documentation study. The technique of analyzing data that used in this research through several steps, start from reduction, data display, and conclusion drawing. The result of this research shows the climate of organizational communication of Starbucks Bali Discovery Mall is already positive. It is because researcher found Starbucks Bali Discovery Mall could fulfill all 6 factors of climate of organizational communication. The process of communication top-down, bottom-up, or same level communication were running smoothly. Keywords: Climate of Organizational Communication, Starbucks Bali Discovery Mall.
STRATEGI CORPORATE COMMUNICATION PT GARUDA INDONESIA DALAM MEMPERTAHANKAN CITRA GARUDA INDONESIA SEBAGAI MASKAPAI TERBAIK DI ASIA TAHUN 2013-2014 Ayu, Monalisa; Alit Suryawati, I Gusti; Dewi Pascarani, Ni Nyoman
E-Jurnal Medium Vol 1 No 1 (2016)
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ABSTRACT Communication becomes an important in building an organization or company in order to produce the positive image in the public mind. It is highly considered by the Corporate Communications Division from PT. Garuda Indonesia in maintaining image credibility that formed long ago in the community. The company that engaged in the field of aviation services has been named as the best airline in Asia by APEX (Airline Passenger Experience Association) for two consecutive years since 2013 and it surpass four other airlines such as Singapore Airlines, Cathay Pacific, Korean Air, and EVA. The purpose of this research is to find out the strategy of Corporate Communication Division of PT. Garuda Indonesia in maintaining the image as the best company in Asia among 2013-2014. This research uses the descriptive-qualitative method. The results of this research is to indicate that the strategy done by the Corporate Communications Division of PT. Garuda Indonesia is started by determining the company’s object first. Afterwards, the company empowers three big potential of resources in order to obtain the company purposes. Then, the purpose of the company is communicated to all of the public by the official site of Garuda Indonesia and holds the Focus Group Discussion (FGD) activity with the crew of media. The last step is to hold the “door to door” activity or the spreading of the satisfaction marking form to all prime public of Garuda Indonesia in the end of the year as the evaluation form of the Corporate Communication strategy applied during this time. Keywords: Strategy, Corporate Communication, Image, Garuda Indonesia
PERANAN HUMAS PERUSAHAAN APLIKASI TRANSPORTASI ONLINE UBER BALI DALAM MENJAGA HUBUNGAN DENGAN DRIVER Natalia, Natasha Fera; Pascarani, Ni Nyoman Dewi; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 1 (2018)
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ABSTRACT The presence of Uber in Bali raise a controversy so that the action of rejection frequently happened such as demonstration and sweeping was done by the local transportation and conventional taxi alliance. Those action of rejection often contained a violence that cause the Uber driver feel unsafe and harmed. The Uber Bali public relation hold up the role to keep the relation with their drivers as one of the stakeholders who have an important role for the company. Therefore, the study, entitled "Peranan Humas Perusahaan Aplikasi Transportasi Online Uber Bali dalam Menjaga Hubungan dengan Driver” have a purpose to find out the role by Uber Bali public relation in order to maintain the relation with their drivers. The method applied is analysis descriptive qualitative method with qualitative research and post-positivism paradigm. The results from this research based on the role concept of public relations according to Dozier and Broom, Uber Bali’s public relation intent to hold the role as an expert presciber and communication facilitator. As an expert presciber Uber Bali try on offer to solve the problems happened whether to supervise the emergency condition from the management, stakeholders, as well as the problem appear from the area. As a communication facilitator, Uber Bali’s public relation hold a role to provide a sharing session regarding the promo or the latest regulation as well as correspondence session with the driver if theres any concern from them. Key Words: Public Relation, Uber Bali, Driver, Stakeholders
Strategi Komunikasi Pemasaran Mave Magazine dalam Mempertahankan Eksistensi sebagai Majalah Lifestyle di Bali Witono, Trisnawati; Pascarani, Ni Nyoman Dewi; Joni, I Dewa Ayu Sugiarica
E-Jurnal Medium Vol 1 No 1 (2019)
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ABSTRACT The mass media has became a medium that is needed by the society to search the latest information that is happening around them. As well as magazine, the evolution of mass media has became a challenge for Mave Magazine to survive as a lifestyle magazine. The main purpose on this research find out that Mave Magazine's marketing communication strategy in maintaining existence as a lifestyle magazine in Bali. The type of research using is a descriptive qualitative approach with a post-positivism paradigm. Data collection techniques are interviews and observations. Based on the results of interviews and observations, it found that Mave Magazine is maintaining its existence as a Bali lifestyle magazine by applying the promotional mix elements to the target market and also following the trends of media evolution so that Mave Magazine was always known to the public. Keywords: Marketing Communication Strategic, Promotion Mix, Lifestyle Magazine.
STRATEGI KOMUNIKASI PEMASARAN TERPADU BALI UNITED DALAM MEMBANGUN BRAND IMAGE SEBAGAI KLUB SEPAKBOLA PROFESSIONAL Yuliartha, Hady; Pascarani, Ni Nyoman Dewi; Alit Suryawati, I Gusti Agung
E-Jurnal Medium Vol 1 No 1 (2017)
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Bali united is one of the football club’s brand which in developing in Indonesia. It former name is Persisam Putra Samarinda and headquartered in Borneo. In February, 15th 2015 Putra Samarinda moved to Bali and changed it name to Bali United FC. Along with the name changing, Bali United build a new brand image as a pro-ffesional football club using the integrated marketing communication. The purpose of this study is to describe the integrated marketing communication strategy of Bali United to build their brand image. This research using qualitative descriptive approach that will explain the result from interview and some data that the researcher got from Bali United, which is then connected with the framework of thinking and the concept of integrated marketing communication. To be qualify as a professional football club, Bali United meet five aspects. Bali United using the medium of marketing communication as an integrated marketing communication strategy in building the brand image as professional footbal club. The medium are consist of advertising, sales promotion, direct marketing, intercative/internet marketing. Public relations, and personal selling. The message that was delivered by Bali United in every integrated marketing communication strategy always consistent to reach the brand image as a professional football club. Keywords: brand image, integrated marketing communication, professional football club
Rekonstruksi Perjuangan Zapatista Di Meksiko Dalam Lagu Bayang Tak Berwajah Oleh Geekssmile Kusuma, Arya Pramana; Amanda Gelgel, Ni Made Ras; Dewi Pascarani, Ni Nyoman
E-Jurnal Medium Vol 1 No 1 (2019)
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ABSTRACT The purpose of this research to determine thereconstruction of the zapatista struggle in Bayang Tak Berwajah music lyric from band named Geekssmile . This reasearch uses a qualitative semiotic approach. The technique of determining informants in this study used a purposive technique. Data obtained through in-depth interviews, and documentation. Data analysis techniques used are data reduction, data presentation, and conclusion. Geekssmile wants to spread the message about how the negative impact of an armed conflict. Geekssmile wants to educate they listeners that war is a bad thing and must be avoided, because it only brings obscurity and evil. So that the listeners are not easily provoked and carried away in a of unfavorable conflict. Keywords: Geekssmile, semiotic, message, music lyric
REPRESENTASI ETNIS TIONGHOA DI INDONESIA DALAM FILM NGENEST Carina Widyasmara, Ratih Meila; Sugiarica Joni, I Dewa Ayu; Dewi Pascarani, Ni Nyoman
E-Jurnal Medium Vol 1 No 1 (2017)
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Become one of the recognized ethnic, even its position is listed in Pasal 2 UU Nomor 12 Tahun 2012 on the citizenship of the Indonesian Republic, do not make Chinese etnic get an equal treatment in the community. At least that is what Ernest Prakasa is trying to tell in the Ngenest film. In this film, Ernest as the director who also as the main character tries to describe how Chinese ethnic as a minority in the Indonesian society with all kinds of problems and impact that must be accepted. The purpose of this research is to find out the representation of Chinese ethnic in Indonesia in the film. Using qualitative descriptive approach as well as Roland Barthes semiotics analysis method. The result of this study indicate, there are particular treatments that must be accepted by Ernest because of his different cultural backgrounds and the labeling of ethnic Chinese from the community. Keywords: Film, Ngenest, Representation Chinese Ethnic, Semiotics
STRATEGI PERENCANAAN D’OZ RADIO BALI PADA PROGRAM OZ BALIHOP Cahaya Pratiwi, Komang Putri; Pascarani, Ni Nyoman Dewi; Purnawan, Ni Luh Ramaswati
E-Jurnal Medium Vol 1 No 2 (2018)
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ABSTRACT The increasingly competitive radio competition encourages D'OZ Radio Bali to make a new program to improving their benefits materially company. OZ BALIHOP (Bali Places Hang Out) then present and become the new program D'OZ Radio Bali. The purpose of this research is to know the strategy of planning the Bali Radio program on D'OZ OZ BALIHOP. This research uses the concept of the planning program that is part of the strategic management aspects of the programs broadcast by the SWOT analysis. This type of research is qualitative. Informants are chosen using a purposive technique. The data obtained through interviews. Data analysis techniques used are interactive models by Miles and Huberman. The results showed that the strategy of planning the Bali Radio program on D'OZ OZ BALIHOP is a strategy SO (Strengths – Opportunities) that is a strategy that maximizes the strength owned by exploiting the opportunities that exist. SO the strategy conducted by D'OZ Radio Bali is creating new program OZ BALIHOP with different broadcasting technique with other radio programs especially in Bali, understand the characteristics of their listener with some researches the new place with regard to the content of the broadcasts of OZ BALIHOP to expand the range of broadcast content that discusses about the culinary and lifestyle. Then give the space for listeners who do not listen to OZ BALIHOP OZ directly through the creation of special programs OZ BALIHOP instagram, and then after the program runs also conducted an evaluation regarding the response of listeners at a certain period to optimize the amount of listeners so that the purpose of this new programs OZ BALIHOP to getting listeners and materially benefit can also be achieved. Keywords: D’OZ Radio Bali, OZ BALIHOP, SWOT Analysis, Strategy Planning Programs.
Strategi Komunikasi Pemasaran Terpadu LPD Desa Adat Kelan dalam Mempertahankan Loyalitas Nasabah Irva Dewi, Apricilia Ayu; Pascarani, Ni Nyoman Dewi; Purnawan, Ni Luh Ramaswati
E-Jurnal Medium Vol 1 No 1 (2019)
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ABSTRACT The purpose of this research to determine the marketing communication strategy used by the LPD Desa Adat Kelan in maintaining customer loyalty. This reasearch uses a qualitative approach. The technique of determining informants in this study used a purposive technique. Data obtained through in-depth interviews, and documentation. Data analysis techniques used are data reduction, data presentation, and conclusion. The results of this study indicate that the integrated marketing communication strategy carried out by the LPD Desa Adat Kelan in maintaining customer loyalty focuses on sales promotion and public relations. While the advertising elements, personal sales, direct marketing, and interactive marketing are more aimed at introducing everything about LPDs and products in it. The marketing communication strategy that has been carried out is not yet integrated, considering that not all the elements used have the same message consistency. Keywords: LPD Desa Adat Kelan, Customer Loyalty, Integrated Marketing Communication Strategy (IMC)
Stereotip Penduduk Pendatang di Bali: Analisis Framing terhadap Harian Bali Post Antara, I Putu Juni; Sugiarica Joni, I Dewa Ayu; Pascarani, Ni Nyoman Dewi
E-Jurnal Medium Vol 1 No 1 (2018)
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ABSTRACT The issue of migrants is an annual phenomenon which has always been a topic of the news after the Eid. Migrants can be a problem for a region with a high population density such as Bali. These problems can escalate into conflict due to public opinion about migrants. As the largest print media in Bali, Bali Post has a major role in the formation of stereotypes of migrants in Bali. The purpose of this study was to determine the stereotype of migrants formed by the Bali Post. This qualitative study using the constructivist paradigm. The analysis technique used is framing analysis with Pan and Kosicki model. The results showed that the stereotypes of migrants in the Bali Post news tend to be negative, such as slum life, do not obey the administration and tend to work in informal sectors Keywords:framing analysis, Bali Post, migrants, stereotypes
Co-Authors Ade Devia Pradipta Ade Rolan, Ade Aldi Juliant Loebaloe, Aldi Juliant Alit Setyawati, I Gusti Agung Anak Agung Intan Drupadi, Anak Agung Intan Anak Agung Mita Widhyastuti, Anak Agung Mita Antara, I Putu Juni Apsari, Ni Luh Putu Desi Arini Dewi, Ida Ayu Putu Astawan, Putu Nala Parisudani Astiti Sari, Ni Kadek Diah Ayu S Joni, I Dewa Ayut Dewantari Putri, Ayut Bagus Dwipa Adnyana Putra, Bagus Dwipa Adnyana Cahaya Pratiwi, Komang Putri Cahya Wulantari, Dewa Ayu Anggun Carina Widyasmara, Ratih Meila Dewi, K. Ade Yulia Diah Desvi Arina, Ni Luh Putu Dwi Yuni Astuti Dwijayanti, A A Istri Putri Giga Nanda, Kadek Awidya Handayani, Mery Heryanti, Tannya Aeni I Dewa Ayu S Joni I Dewa Ayu Sugiarica Joni, I Dewa Ayu I Gusti Agung Alit Suryawati I kadek Alit Manuartha, I kadek Alit I Ketut Winaya I Komang Agus Rudiyasa I Nyoman Triadnyana, I Nyoman I Putu Dharmanu Yudartha I Putu Dharmanu Yudharta, I Putu Dharmanu I Wayan Yuda Krisna, I Wayan Indah Widia Sari, Ni Luh Ketut Irva Dewi, Apricilia Ayu Kadek Rianita Indah Pratiwi, Kadek Rianita Indah Kadek Wiwin Dwi Wismayanti Karlina, Ni Made Devi Komang Ayu Kusuma Wardani, Komang Ayu Kusuma, Arya Pramana Laksmi Indraswari, Ida Ayu Pradnyana Maheswari, I Gst. Ag. Dyah Manurung, David Yohanes Mentari Pramesti, Ni Nyoman Tri Merry S, Claudiya Monalisa Ayu, Monalisa Murfiyaningrum, Arita Nurul Natalia, Natasha Fera Nawidiya, Ni Putu Sanisa Ni Luh Putu Wijayanti, Ni Luh Putu Ni Luh Ramaswati Purnawan Ni Luh Tut Tri Ratnawati, Ni Luh Tut Tri Ni Made Indra Ramawati, Ni Made Indra Ni Made Ras Amanda Gelgel Ni Made Rima Pranita, Ni Made Rima Ni Putu Anik Prabawati Ni Putu Diah Sanjiwani Ni Wayan Supriliyani Perkasa, Syahdad Pradiptha, Ade Devia Pradnya Yoni, Ni Luh Kade Diah Pratamawisadi, I Gede Aditya Pratiwi, Ketut Alit Purwita, Gst Ayu Mika Indah Putri, Saras Pillary Putu Eka Purnamaningsih Rambu Kahi Bili, Eunike Cahya Pratama Ratih Mayuni, I Gst. Ayu Agung Romario, Bryan Sanjiwani, I.A Agung Anindia Santika Dewi, Putu Ayu Saraswati, Widia Sekarbuana, Made Widya Sitorus, Luke Nicolaf Subudi Darma, Made Dwi Sumerta Putri, Ni Made Ambarani Sutriya, Boy Tedi Erviantono Wahyu Permana, Fauzia Putri Wahyuni, Mentari Tryana Widhiastiti, Ni Made Setiawati Witono, Trisnawati Yastami, Ni Kadek Ayu Yoga Sumantara, I Wayan Yudena, Aulia Bunga Yuliartha, Hady