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All Journal CITIZEN CHARTER E-Jurnal Medium JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Jurnal Inovasi Ilmu Sosial dan Politik
Ni Nyoman Dewi Pascarani
Universitas Udayana
Arts Humanities Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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STRATEGI KOMUNIKASI PEMASARAN TERPADU NATURE CAKES DALAM MEMBANGUN BRAND AWARENESS HEALTHY CAKES Purwita, Gst Ayu Mika Indah; Pascarani, Ni Nyoman Dewi; Suryawati, I Gusti Agung Alit
E-Jurnal Medium Vol 1 No 1 (2019)
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ABSTRACT Nature Cakes is a MSME engaged in the business of Food, especially Cakes. Nature Cakes innovates by developing new cakes, so that new cakes are created besides tasty, also healthy for the body, in accordance with the jargon carried by "the real healty cakes". The purpose of the research is to find out the integrated marketing communication strategy undertaken by Nature Cakes in building a brand awareness of healthy cakes. The approach used in the study is a descriptive qualitative approach with the post-positivism paradigm. The researcher determined the informant by using purposive sampling. Data obtained through direct observation interviews and documentation studies. analytical techniques used in research through several stages, namely data reduction, data presentation, and conclusion. The results of the study show that Nature Cakes uses the Integrated Importance Communication Strategy in building Awarenes healthy cakes brand. Keyword: UMKM, IMC, Nature Cakes, Brand Awareness
Majalah “Galang Kangin” sebagai Media Penyampaian Nilai Bagi Jemaat Gereja Kristen Protestan di Bali (GKPB) Wilayah Kota Denpasar Merry S, Claudiya; Alit Suryawati, I Gusti Agung; Pascarani, Ni Nyoman Dewi
E-Jurnal Medium Vol 1 No 1 (2017)
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The use of internal magazines in an organization, often published by a public relations department (PR) of a corporation nature. This is in contrast to the religious organization of the Gereja Kristen Protestan di Bali (GKPB) which does not have a PR department, but performs a PR function by publishing an internal magazine as a medium for disseminating value. This study aims to find out how the magazine Galang Kangin role as a medium for delivering value for GKPB congregation in the city of Denpasar. This research uses descriptive qualitative method with data collection technique using interview technique, observation and documentation study. Techniques of determining informants by way of purposive and snowball. Informants in the interview numbered 6 people, with details 2 editors team and 4 GKPB active congregation in Denpasar City. The results showed Galang Kangin magazine is an internal media among GKPB congregations that convey three values namely, theological values, institutional values of churches and social values that can be positively accepted by GKPB congregation in the city of Denpasar. In line with the development of online cybercommunity media today, publishing Galang Kangin Magazine needs to be published in the form of blog or website so that it can be read by society more broadly. Keywords: Church, Galang Kangin Magazine, Public relations, Value
KONSTRUKSI KECANTIKAN PEREMPUAN DALAM IKLAN DOVE VERSI BERAGAM KECANTIKAN SATU INDONESIA Santika Dewi, Putu Ayu; Alit Suryawati, I Gusti Agung; Pascarani, Ni Nyoman Dewi
E-Jurnal Medium Vol 1 No 1 (2019)
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ABSTRACT Advertisement is a form of activity to promote an idea, product, or service that is conveyed by persuasion, one of them is by showing the aesthetic beauty of women. Beauty is pictured as a woman with slim waist, fair skin, and with long dark straight hair. However, the stereotype of beauty has been changing these days as shown in a Doveadvertisement Beragam Kecantikan Satu Indonesia version. By using qualitative research methods with the constructivist paradigm and Roland Barthes’ semiotics analysis, the researcher found a different construction of beauty in a Doveadvertisement Beragam Kecantikan Satu Indonesia version. The concept of beauty that is constructed in this advertisement refers to variety of women's beauty. It can be seen at the variety of sizes, hair styles, skin color, and age that is portrayed in this advertisement. This shows that the post-modern concept of beauty is referring to plurality, heterogeneity, and very subjective. Key Words : Advertisement, Beauty, Construction, Women, Semiotics
Tingkat Kesiapan Penggunaan Teknologi Pengemudi Layanan Transportasi Online Go-Jek Di Bali Manurung, David Yohanes; Pascarani, Ni Nyoman Dewi; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 1 (2019)
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ABSTRACT The height of Indonesian internet users using smartphones is the reason for Go-jek’s online transportation service to emerge. Go-jek is a taxi booking through a smartphone application that can be downloaded. Go-jek is expected to provide solutions and to address public concerns about the public transportation service. The goal of this research is to learn driver’s technology readiness using Go-jek application. Using the concept of technology readiness index and a quantitative approach of research, the result of this research that Go-jek drivers in Bali are explorers type of the five types of technology customers. Research show the driver has a positive view of Go-jek application. Drivers had the motivation and confidence to use technology and often learned much about new technologies. So, Go-jek drivers in Bali had no problem using the application that communication on the part of Go-jek drivers with the customers is going well. Keywords: Driver, Go-jek, Online Transportation, Technology Readiness
REPRESENTASI PEREMPUAN DALAM FILM MARLINA SI PEMBUNUH DALAM EMPAT BABAK Astawan, Putu Nala Parisudani; Sugiarica Joni, I Dewa Ayu; Pascarani, Ni Nyoman Dewi
E-Jurnal Medium Vol 1 No 1 (2019)
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ABSTRACT Marlina the Murderer in Four Acts, is one of the films that describes women's resistance to fighting negative stereotypes circulating in the community. It’s still strong patriarchal culture caused women to be depicted as weak and number two. However, women come up from adversity because women have a strong soul. This research uses Roland Barthes's semiotic analysis by looking for denotative meanings, connotative meanings and myths in analyzing the signs in films that represent women in this film. The results show that in the film Marlina the Murderer in Four Acts show the signs that represent women, that women, even though they are considered as the second class are able to show their strong side and can fight, women also have the courage to voice what they want and showing women still need protection. Keywords: Film, Women, Representation,Semiotics
FRAMING FERIYANI LIM DALAM KASUS FOTO MESRA ABRAHAM SAMAD DAN FERIYANI LIM DI PORTAL BERITA ONLINE TRIBUNNEWS.COM Maheswari, I Gst. Ag. Dyah; Amanda Gelgel, Ni Made Ras; Pascarani, Ni NyomanDewi
E-Jurnal Medium Vol 1 No 1 (2017)
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ABSTRACT Media has full authority in determining the priority issues and protrusion the aspect of news. Women looked dominant as an object highlighted in the news. Content imbalance between men and women makes framing news about women more attractive to investigate. Based on the background of these issues, this study aims to find how the framing of Feriyani Lim in the case of Abraham Samad and Feriyani Lim's intimate photo in Tribunnews.com. Research data: Tribunnews.com news period February 3, 2015 - 11 March, 2015. This study uses a constructivism with approach of qualitative research. Analysis research method of framing models by William A Gamson used for identify the framing device and reasoning device. Framing device consist of : (1) metaphors, (2) depiction, (3) catchphrases, (4) Examplaar, (5) Visual Image. Reasoning devices consist  of: (1) roots, (2) appeals to principle, (3) concequences. The results showed depictions of Ferniyani Lim tend to show Feriyani Lim's image as a woman who is considered sexy, prostitute, has Chinese ethnic and has a luxurious lifestyle. Keywords: framing, intimate photos, women
Strategi Manajemen Krisis Public Relations PT. Angkasa Pura I Bandara Internasional I Gusti Ngurah Rai Bali dalam Menghadapi Dampak Erupsi Gunung Agung 2017 Sekarbuana, Made Widya; Alit Setyawati, I Gusti Agung; Pascarani, Ni Nyoman Dewi
E-Jurnal Medium Vol 1 No 2 (2018)
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ABSTRACT The crisis is an unexpected occurrence and the impact of the dramatic situation in an organization or company without having any time constraints and objectives, as well as airport services management company PT Angkasa Pura I Airport International I Gusti Ngurah Rai of Bali that is experiencing a crisis due to the eruption of Mount Agung in the year 2017 which resulted in the closure of the airport operations that occurred November 27, 2017 until November 29, 2017. The impact of the presence of such matters is the buildup of passenger numbers as many as 59,000 and 443 cancellations. Public Relations Ngurah Rai play a role in the crisis situation of the company by forming a crisis management strategy are related through public relations work program. Public relations crisis management strategy which became reference in this study is based on a concept expressed by Rhenald Kasali with mempertimbangan stages of the crisis that occurred in the field of appropriate concepts Steven Fink. This study uses qualitative methods ' descriptive data collection techniques in the form of an interview and documentation study based on purposive technique. Results of the study show that there are four strategy crisis management at PT. Angkasa Pura I international airport I Gusti Ngurah Rai Bali, namely identification and analysis, program execution, and recovery strategy governing programme, contained in the four stages of crisis due to Mount Agung 2017 for the company are pre-alert, phase interference, the stage of crisis, and the recovery phase. Keywords: Crisis, Crisis management Strategy, Public Relations
IMPLEMENTASI STRATEGI KOMUNIKASI PEMASARAN TERPADU MAYBANK BALI MARATHON 2017 Yudena, Aulia Bunga; Alit Suryawati, I Gusti Agung; Pascarani, Nyoman Dewi
E-Jurnal Medium Vol 2 No 02 (2018)
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ABSTRACT Marketing communication is a driving factor for success within a company, to introduce companies and establish relationships with consumers. One effort that can be done by the company as a form of innovation from the development of communication technology to gain the trust of the community is to hold certain activities. PT Bank Maybank Indonesia as a bank that supports the lifestyle of people who like sports, especially running sports, makes an activity namely Maybank Bali Marathon (MBM). This research was conducted to find out how the integrated marketing communication strategy of the Maybank Bali Marathon Corporate Communication Division was in carrying out the Maybank Bali Marathon 2017. The research was a qualitative - descriptive study using data collection techniques in the form of interviews and document studies. The results of this study indicate that MBM uses an integrated marketing communication strategy (IMC) centrally. In addition, the marketing communication activities carried out by MBM focus more on social media (online) compared to offline activities. Keywords: communication strategy, integrated marketing communication, Maybank Bali Marathon
Analisis Penggunaan Fashion Androgini Sebagai Media Komunikasi di Kota Denpasar Perkasa, Syahdad; Sugiarica Joni, I Dewa Ayu; Pascarani, Ni Nyoman Dewi
E-Jurnal Medium Vol 1 No 1 (2017)
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Androgynous fashion can be said as a non-verbal communication medium because it does not use oral or written words in the delivery of the message. Where the elements contained in androgynous fashion such as clothing, hairstyles, and accessories worn by androgynous fashion users consciously or unconsciously can convey a message of emotion, feelings, behavior, or personality of the user. The purpose of this study is to find out what messages to be conveyed by users of androgynous fashion and how androgynous fashion is used as a medium to communicate. Data collection was done by observation method, interview and documentation study. This research is a qualitative research with explorative study method. The analysis technique that used in this research is interactive model analysis, Milles and Huberman. The results of this study is to show that androgynous fashion is not only used as a medium to convey a message of emotion, feelings, behavior or personality of the user, but also used to express themselves and distinguish someone with others, both in terms of the profession, hobbies and interest. Androgynous fashion is also a form of self-liberation from the gender barriers and social constructs that exist in society. In addition, androgynous fashion is also used as an effort to communicate social class status in the society. Keywords: Androgynous Fashion, Medium of Communication, Non-verbal, Message.
Pengaruh Penggunaan Selebriti Endorser Terhadap Brand Awareness Akun Instagram @georgiosstore Di Kalangan Siswi SMA Negeri 1 Denpasar Mentari Pramesti, Ni Nyoman Tri; Pascarani, Ni Nyoman Dewi; Sugiarica Joni, I Dewa Ayu
E-Jurnal Medium Vol 1 No 1 (2017)
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Nowadays, online media is very effective to advertise goods and services, one of online media is Instagram. Marketers have to be more creative in creating advertisements. One of the strategies to advertise in online media is by using celebrity endorser. This study aims to determine the influence of celebrity endorser towards the establishment of brand awareness on @georgiosstore’s Instagram account among female students at SMAN 1 Denpasar. This research used quantitative approach in the form of explanation which conducted through survey. The data was collected by giving questionnaires to the sample of 256 respondents from female students of SMAN 1 Denpasar. This research was conducted by using non probability sampling technique and purposive sampling method. Indicators of this study were tested using validity test and reliability test. The hypotheses were tested using simple linear regression analysis. This study resulted on the regression coefficient of celebrity endorser (X) is 0,430 (positive) with significance level 0.000 smaller than ? = 0.05, it shows that there is positive influence of celebrity endorser towards the establishment of brand awareness among female students of SMAN 1 Denpasar. Keywords: Brand Awareness, Celebrity Endorser, Instagram
Co-Authors Ade Devia Pradipta Ade Rolan, Ade Aldi Juliant Loebaloe, Aldi Juliant Alit Setyawati, I Gusti Agung Anak Agung Intan Drupadi, Anak Agung Intan Anak Agung Mita Widhyastuti, Anak Agung Mita Antara, I Putu Juni Apsari, Ni Luh Putu Desi Arini Dewi, Ida Ayu Putu Astawan, Putu Nala Parisudani Astiti Sari, Ni Kadek Diah Ayu S Joni, I Dewa Ayut Dewantari Putri, Ayut Bagus Dwipa Adnyana Putra, Bagus Dwipa Adnyana Cahaya Pratiwi, Komang Putri Cahya Wulantari, Dewa Ayu Anggun Carina Widyasmara, Ratih Meila Dewi, K. Ade Yulia Diah Desvi Arina, Ni Luh Putu Dwi Yuni Astuti Dwijayanti, A A Istri Putri Giga Nanda, Kadek Awidya Handayani, Mery Heryanti, Tannya Aeni I Dewa Ayu S Joni I Dewa Ayu Sugiarica Joni, I Dewa Ayu I Gusti Agung Alit Suryawati I kadek Alit Manuartha, I kadek Alit I Ketut Winaya I Komang Agus Rudiyasa I Nyoman Triadnyana, I Nyoman I Putu Dharmanu Yudartha I Putu Dharmanu Yudharta, I Putu Dharmanu I Wayan Yuda Krisna, I Wayan Indah Widia Sari, Ni Luh Ketut Irva Dewi, Apricilia Ayu Kadek Rianita Indah Pratiwi, Kadek Rianita Indah Kadek Wiwin Dwi Wismayanti Karlina, Ni Made Devi Komang Ayu Kusuma Wardani, Komang Ayu Kusuma, Arya Pramana Laksmi Indraswari, Ida Ayu Pradnyana Maheswari, I Gst. Ag. Dyah Manurung, David Yohanes Mentari Pramesti, Ni Nyoman Tri Merry S, Claudiya Monalisa Ayu, Monalisa Murfiyaningrum, Arita Nurul Natalia, Natasha Fera Nawidiya, Ni Putu Sanisa Ni Luh Putu Wijayanti, Ni Luh Putu Ni Luh Ramaswati Purnawan Ni Luh Tut Tri Ratnawati, Ni Luh Tut Tri Ni Made Indra Ramawati, Ni Made Indra Ni Made Ras Amanda Gelgel Ni Made Rima Pranita, Ni Made Rima Ni Putu Anik Prabawati Ni Putu Diah Sanjiwani Ni Wayan Supriliyani Perkasa, Syahdad Pradiptha, Ade Devia Pradnya Yoni, Ni Luh Kade Diah Pratamawisadi, I Gede Aditya Pratiwi, Ketut Alit Purwita, Gst Ayu Mika Indah Putri, Saras Pillary Putu Eka Purnamaningsih Rambu Kahi Bili, Eunike Cahya Pratama Ratih Mayuni, I Gst. Ayu Agung Romario, Bryan Sanjiwani, I.A Agung Anindia Santika Dewi, Putu Ayu Saraswati, Widia Sekarbuana, Made Widya Sitorus, Luke Nicolaf Subudi Darma, Made Dwi Sumerta Putri, Ni Made Ambarani Sutriya, Boy Tedi Erviantono Wahyu Permana, Fauzia Putri Wahyuni, Mentari Tryana Widhiastiti, Ni Made Setiawati Witono, Trisnawati Yastami, Ni Kadek Ayu Yoga Sumantara, I Wayan Yudena, Aulia Bunga Yuliartha, Hady