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All Journal CITIZEN CHARTER E-Jurnal Medium JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Jurnal Inovasi Ilmu Sosial dan Politik
Ni Nyoman Dewi Pascarani
Universitas Udayana
Arts Humanities Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Strategi Brand Communication PT. Puncak Keemasan Dunamis Indonesia dalam Membangun Awareness terhadap Produk Animasi Beakbug Dwijayanti, A A Istri Putri; Alit Suryawati, I Gusti Agung; Pascarani, Ni Nyoman Dewi
E-Jurnal Medium Vol 1 No 1 (2017)
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Puncak Keemasan Dunamis Indonesia is a part of Holding Company Puncak Keemasan Group which is engaged in the field of animation industry with a vision to raise awareness of local content of Indonesian culture through animation products. Beakbug is the first animated brand of the company with the icon of Bali Starling which aims to lift the character of flora and fauna and also cultural traditions that exist in Indonesia. The purpose of this research is to find out how the brand communication strategy PT. Puncak Keemasan Dunamis Indonesia in building awareness of beakbug animation products. This research used descriptive qualitative approach. The result has been shown that the Brand Communication Strategy of PT. Puncak Keemasan Dunamis Indonesia in building awareness of beakbug animation product has been done by using Brand Visualization concept which consists of logo and Brand Activation consisting of Social Media Activation, Marketing Event Activation, Direct Marketing Activation, Promotion Activation, except Sponsorship Activation. Keywords: Animation, Beakbug, Brand Awareness, Strategy Brand Communication
STRATEGI KOMUNIKASI PEMASARAN BALI FOOD SAFARI DALAM MENINGKATKAN AWARENESS KONSUMEN Murfiyaningrum, Arita Nurul; Purnawan, Ni Luh Ramaswati; Pascarani, Ni Nyoman Dewi
E-Jurnal Medium Vol 1 No 1 (2018)
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ABSTRACT Bali Food Safari (BFS) is a culinary tour in Bali which was established in November 2013 with a unique mystery culinary dinner tour concept. This research have a purpose to describe the intergrated marketing communication strategic of BFS for increasing consumer awareness based on Intergrated Marketing Communication (IMC) theory with descriptive-qualitative approach. The result of this research is showed that BFS using six channel from IMC, which is advertising, direct marketing, sales promotion, interactive marketing, personal selling, and word of mouth. And one channel that not used by Bali Food Safari yet is public relations. Bali Food Safari marketing communication activities is pointed on online media which is advertising and promotion by Facebook and Instagram. But the consistency of message delivery in channels that used is not consistent yet, this is indicated by lack of use the mystery word which is the keyword of mystery culinary dinner tour. Keywords : Intergrated Marketing Communication Strategy, Awareness, Mystery Culinary Dinner Tour, Bali Food Safari.
Strategi Komunikasi Melalui Media Sosial Dalam Pembentukan Citra Balebengong Sebagai Media Jurnalisme Warga Pradnya Yoni, Ni Luh Kade Diah; Pascarani, Ni Nyoman Dewi; Sugiarica Joni, I Dewa Ayu
E-Jurnal Medium Vol 1 No 1 (2017)
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ABSTRAK The development of communication media these days leads to new challenges among media institutions. Writer interested in knowing the Strategy of BaleBengong on forming its image as a citizen journalism media through social media Twitter and Blog. Writer using descriptive qualitative method with snowball sampling to do this research. Through its social media account, BaleBengong invites people to share informations openly without any strict rules, but still with full responsibility. Balebengong’s communication strategy to form its image as citizen journalism media is poured verbally and non-verbally. Before the communication strategy is formed, Balebengong with the help of Sloka Institute, did a research about Balinese people’s habit on social media. Based on that research, BaleBengong then form its communication strategy, especially for through social media. Verbal communication strategy by BaleBengong showed on their tweets and blog article. BaleBengong name and logo was taken from a Balinese traditional building where people can speak their mind and share informations without any strict social barrier. Keywords: BaleBengong, Communication strategy, Image, Social media
STRATEGI KOMUNIKASI BALI SHARKS DALAM MENGEDUKASI MASYARAKAT BALI UNTUK MENJAGA EKOSISTEM LAUT Heryanti, Tannya Aeni; Pascarani, Ni Nyoman Dewi; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 1 (2017)
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ABSTRACT Damage on marine ecosystem is one of the problems in Indonesia that impact to human life. The imbalance of the food chain in the oceans caused by excessive shark exploitation is one of the causes of damage to marine ecosystems. Another reason is the lack of public awareness caused by ignorance of the importance of maintaining marine ecosystems. The lack of government efforts to repair damage made Bali Sharks as a non-profit organization to help provide education and information to the people, especially the people in Bali. In this study, the author tries to find out Bali Sharks’ communication strategy in educating the people of Bali to maintain the marine ecosystem. This research is a descriptive qualitative research with data collection using participant observation, in-depth interview, and documentation study. Informants selected based on purposive sampling. Data analysis used Milles and Huberman interaction model. The results of this study show that Bali Sharks provides education to the people of Bali through new media, print media, electronic media, special events, and personal sales as channels in the communication strategy undertaken. The communication messages are based on the purpose and vision of Bali Sharks mission which generally consists of information and education about sharks and current marine ecosystem conditions, and solutions to improve marine ecosystems. The messages convey use different techniques and channels to see based by audience ‘s needed. Communicators are not only from Bali Sharks’ team but also the Bali Sharks’ audience who re-spread the information to other audiences. The communication strategy of Bali Sharks is expected to raise the awareness of the Balinese community on issues related to shark protection from over-exploitation, salvation of marine ecosystems, and more conservative in choosing seafood. Keywords: strategy communication, non-profit organization, damage on marine ecosystem, Bali Sharks, save sharks
PENGARUH TERPAAN IKLAN SHOPEEBABY SHARK VERSI PRILLY ‘ADA SHOPEE, SELALU DI HATI’ TERHADAP BRAND AWARENESS SHOPEE Astiti Sari, Ni Kadek Diah; Pascarani, Ni Nyoman Dewi; Alit Suryawati, Dr. I Gusti Agung
E-Jurnal Medium Vol 1 No 1 (2019)
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ABSTRACT As many as 70% of the people of Denpasar City still use television as a media in seeking information.Shopee uses baby shark songs that have been viral and Prilly as the millennial generation representative in the advertisement because 51% of Shopee stakeholders are millennial generation.The purpose of this study was to determine the effect of exposure to Prilly version of Shopee advertisement on the brand awareness of Shopee in the millennial generation in Denpasar City.The theory used in this study is Dennis McQuail's Stimulus Organism Theory.This type of research is quantitative associative.The findings in this study, the stimulus of Shopee advertising exposure to the millennial generation in the city of Denpasar only reached conviction stage.Because, in the act of using services or actions (actions) the millennial generation of Denpasar City has a low level or rarely in the use of Shopee services.With a moderate level of relationship, exposure to Shopee ads has a low influence but positif and significant on Shopee brand awareness Keywords:brand awareness,millenial,Shopee, Television,
REPRESENTASI CITRA DIRI LAKI-LAKI DALAM IKLAN (Studi Pada Iklan Rokok U-Mild) Sutriya, Boy; Alit Suryawati, I Gusti Agung; Pascarani, Ni Nyoman Dewi
E-Jurnal Medium Vol 1 No 1 (2019)
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ABSTRACT Advertising these days has been the inseparable part from media massa whether it is print media, electronic media and internet media as new media. Advertising is designed to create certain tastes to comodity or product, and that is what the ads of ‘rokok u-mild versi cowo tau kapan harus bohong’ trying to tell. in this advertisement, the director is tried to describe how do you represent of male self-image. The goal of this study is to find out the represent of self image that is shown in cigarette advertisements, with qualitative descriptive methods approach and Roland Barthes semiotic analysis methods. The result of this study showing masculine self-image but also understanding women’s feeling. Keywords: Advertising, U-Mild Cowo Tau Kapan Harus Bohong, Representation of MaleSelf-image, Semiotics
Komunikasi Pemasaran Terpadu Mata Najwa On Stage 2016 Dalam Meningkatkan Jumlah Khalayak (Studi Pada Activation & Media Mix Department Metro TV Jakarta) Handayani, Mery; Purnawan, Ni Luh Ramaswati; Pascarani, Ni Nyoman Dewi
E-Jurnal Medium Vol 1 No 2 (2018)
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ABSTRACT Mata Najwa is one of favourite talk show programme of Metro TV. Beside on air program, Mata Najwa also have an off air program called Mata Najwa On Stage. The purpose of this research is to know the implementation of Integrated Marketing Communication in increasing the audience on Mata Najwa On Stage 2016. In this case, activation & media mix department is the one who coordinated the whole program. This research is a qualitative research with qualitative descriptive methods. Analytic technique that is use in this research is Miles and Huberman Interactive Analysis Technique. The result of this research show that activation & media mix department Metro TV Jakarta already implemented Integrated Marketing Communication in increasing the number of audience, however not all of the elements were used. From six of Shimp and Andrew Integrated Marketing Communication concepts, only three have been used on Mata Najwa On Stage 2016. Keywords : Komunikasi Pemasaran Terpadu, Mata Najwa On Stage, Metro TV Jakarta
STRATEGI KOMUNIKASI POLITIK RAI MANTRA DAN JAYA NEGARA DALAM MEDIA SOSIAL INSTAGRAM PADA PEMILIHAN KEPALA DAERAH KOTA DENPASAR 2015 Diah Desvi Arina, Ni Luh Putu; Amanda Gelgel, Ni Made Ras; Dewi Pascarani, Ni Nyoman
E-Jurnal Medium Vol 1 No 2 (2018)
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ABSTRACT Rai Mantra and Jaya Negara are candidates for Mayor and Vice Mayor of Denpasar in 2015 who take advantage of instagram during the campaign process. The purpose of this research is to know the political communication strategy of Rai Mantra and Jaya Negara on instagram at Denpasar Election 2015. This research used qualitative method with post-positivist paradigm. Data obtained from primary data and secondary data with the unit of analysis of this research is the communication strategy of candidate pair Rai Mantra and Jaya Negara and their team used in instagram. Data collection techniques were obtained through interviews, document studies and textual observation. Data analysis technique of this research consists of several components, data reduction, data presentation and conclusion. The result of this research is Political Communication Strategy of Rai Mantra and Jaya Negara in instagram at Denpasar Election 2015 done with three stages: segmentation, targeting, positioning. Segmentation is done at the beginning of its political communication strategy planning by mapping to enable their team and candidates to target their audiences, analyze audience behavior and create programs. Targeting is done by selecting the user segment of instagram of youth and the same age as the candidate. The third stage is the positioning done by uploading photos representing various community activities. Keywords: Denpasar Election 2015, Political Communication, Strategy, Social Media
STRATEGI KOMUNIKASI KODIM 1611/BADUNG DALAM SOSIALISASI KEGIATAN KOMUNIKASI SOSIAL KREATIF TAHUN 2017 Saraswati, Widia; Pascarani, Ni Nyoman Dewi; Sugiarica Joni, I Dewa Ayu
E-Jurnal Medium Vol 2 No 02 (2018)
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ABSTRACT Indonesian Army has made various efforts and actions to create harmony with Indonesian citizens which is known as Territorial Development that is organized through Creative Social Communication activity. Current study aims to find out how the communication strategy carried out by 1611th/Badung Military District to socialize Creative Social Communication activities in 2017. This research is a qualitative descriptive study. The result analysis using four elements of Anwar Arifin: 1). The audience is determined by Command in the form of directive which are Elementary and Junior High School Students in Denpasar and Badung. 2). The message is determined based on the theme and material that is issued directly. 3). Establishing Method, by means of its execution canalizing, the form of its contents: informative and persuasive. 4). Selection of Media Use, which are using directive based on command, face-to-face and technical meeting. Keywords: Communication Strategy, 1611th/Badung Military District, Creative Social Communication
STRATEGI KOMUNIKASI PEMASARAN TERPADU MANGSI COFFEE DALAM MEMPERKENALKAN KOPI ARABIKA BALI SEBAGAI PRODUK UNGGULAN LOKAL Yoga Sumantara, I Wayan; Pascarani, Ni Nyoman Dewi; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 1 (2017)
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Mangsi Coffee is a brand of local origin of Bali since 2004 that produces Arabica Coffee comes from the region of Kintamani. Mangsi Coffee have innovation that is mixed with spices derived from nature, so it has the characteristic as well as competitive power as local products. The purpose of this research is to know the marketing communication strategy used Mangsi Coffee in introducing Balinese Coffee Arabica to local people. This research is using descriptive qualitative approach. The informants were selected by using purposive. The data were obtained by doing interview, direct observation and documentation study. The technique of analyzing the data that used in this research through several steps that was data reduction, data display and conclusion drawing. The result of this research shows the strategy integrated marketing communication (IMC) conducted by Mangsi Coffee in each and every products have some difference in strategy, 5S Mangsi Original product in aluminium sachet separate sugar was introduced to local people with strategies, personal selling, sales promotion, advertising, direct selling, public relation, and interactive marketing. While eleven other Mangsi product packaged in paper box only use the strategy of advertising, direct selling, public relation, and interactive marketing. Mangsi Coffee in introducing Bali Arabica Coffee as a local superior product also uses the concept word of mouth, which is considered as the strongest and trusted promotion concept. Keywords : Mangsi Coffee, Arabica Coffee Bali, Integrated Marketing Communication Strategy, IMC
Co-Authors Ade Devia Pradipta Ade Rolan, Ade Aldi Juliant Loebaloe, Aldi Juliant Alit Setyawati, I Gusti Agung Anak Agung Intan Drupadi, Anak Agung Intan Anak Agung Mita Widhyastuti, Anak Agung Mita Antara, I Putu Juni Apsari, Ni Luh Putu Desi Arini Dewi, Ida Ayu Putu Astawan, Putu Nala Parisudani Astiti Sari, Ni Kadek Diah Ayu S Joni, I Dewa Ayut Dewantari Putri, Ayut Bagus Dwipa Adnyana Putra, Bagus Dwipa Adnyana Cahaya Pratiwi, Komang Putri Cahya Wulantari, Dewa Ayu Anggun Carina Widyasmara, Ratih Meila Dewi, K. Ade Yulia Diah Desvi Arina, Ni Luh Putu Dwi Yuni Astuti Dwijayanti, A A Istri Putri Giga Nanda, Kadek Awidya Handayani, Mery Heryanti, Tannya Aeni I Dewa Ayu S Joni I Dewa Ayu Sugiarica Joni, I Dewa Ayu I Gusti Agung Alit Suryawati I kadek Alit Manuartha, I kadek Alit I Ketut Winaya I Komang Agus Rudiyasa I Nyoman Triadnyana, I Nyoman I Putu Dharmanu Yudartha I Putu Dharmanu Yudharta, I Putu Dharmanu I Wayan Yuda Krisna, I Wayan Indah Widia Sari, Ni Luh Ketut Irva Dewi, Apricilia Ayu Kadek Rianita Indah Pratiwi, Kadek Rianita Indah Kadek Wiwin Dwi Wismayanti Karlina, Ni Made Devi Komang Ayu Kusuma Wardani, Komang Ayu Kusuma, Arya Pramana Laksmi Indraswari, Ida Ayu Pradnyana Maheswari, I Gst. Ag. Dyah Manurung, David Yohanes Mentari Pramesti, Ni Nyoman Tri Merry S, Claudiya Monalisa Ayu, Monalisa Murfiyaningrum, Arita Nurul Natalia, Natasha Fera Nawidiya, Ni Putu Sanisa Ni Luh Putu Wijayanti, Ni Luh Putu Ni Luh Ramaswati Purnawan Ni Luh Tut Tri Ratnawati, Ni Luh Tut Tri Ni Made Indra Ramawati, Ni Made Indra Ni Made Ras Amanda Gelgel Ni Made Rima Pranita, Ni Made Rima Ni Putu Anik Prabawati Ni Putu Diah Sanjiwani Ni Wayan Supriliyani Perkasa, Syahdad Pradiptha, Ade Devia Pradnya Yoni, Ni Luh Kade Diah Pratamawisadi, I Gede Aditya Pratiwi, Ketut Alit Purwita, Gst Ayu Mika Indah Putri, Saras Pillary Putu Eka Purnamaningsih Rambu Kahi Bili, Eunike Cahya Pratama Ratih Mayuni, I Gst. Ayu Agung Romario, Bryan Sanjiwani, I.A Agung Anindia Santika Dewi, Putu Ayu Saraswati, Widia Sekarbuana, Made Widya Sitorus, Luke Nicolaf Subudi Darma, Made Dwi Sumerta Putri, Ni Made Ambarani Sutriya, Boy Tedi Erviantono Wahyu Permana, Fauzia Putri Wahyuni, Mentari Tryana Widhiastiti, Ni Made Setiawati Witono, Trisnawati Yastami, Ni Kadek Ayu Yoga Sumantara, I Wayan Yudena, Aulia Bunga Yuliartha, Hady