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Iwan Suroso
Universitas Muria Kudus
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Other

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Competitive Advantage: Market Orientation and Innovation for the Performance of Furniture SMEs Suroso, Iwan; Rusdianto, Hutomo
Journal of Economics and Public Health Vol 4 No 1 (2025): Journal of Economics and Public Health: March 2025
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jeph.v4i1.6287

Abstract

The purpose of this study is to analyze market orientation on the performance of furniture SMEs in Jepara, analyze the influence of innovation on the performance of furniture SMEs in Jepara, analyze the influence of market orientation on the competitive advantage of furniture SMEs in Jepara, analyze the influence of innovation on the competitive advantage of furniture SMEs in Jepara and analyze the influence of competitive advantage on the performance of furniture SMEs in Jepara. The approach used in this study is a quantitative approach. The research sample was 155 respondents from furniture SME owners in Jepara, Data collection using questionnaires and analyzed using SEM. The results of the study indicate that market orientation can improve business performance in furniture SMEs in Jepara. Innovation can improve business performance in furniture SMEs in Jepara. Market orientation can improve competitive advantage in furniture SMEs in Jepara. Innovation can improve competitive advantage in furniture SMEs in Jepara. Competitive advantage can improve business performance in furniture SMEs in Jepara, but the findings of this study on the weakest contribution are in market orientation, this is due to unstable market conditions due to the increasing development of information media throughout the world with the support of the digitalization era.
KP Pengaruh Promosi, Kemudahan Penggunaan dan Kepercayaan Konsumen terhadap Keputusan Pembelian pada Tokopedia di Kabupaten Kudus Suroso, Iwan; Tsamama Ghina Ramandha
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 3 (2025): Desember : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i3.3218

Abstract

This study aims to analyze the influence of promotion, ease of use, and consumer trust on purchasing decisions among Tokopedia users in Kudus Regency. The background of this research is based on the rapid development of e-commerce in Indonesia, where purchasing decisions are increasingly shaped by digital marketing strategies, technological usability, and consumer perceptions of trust and security. A purposive sampling technique was applied to obtain 120 respondents who had made at least one purchase through Tokopedia within the last six months. Data were collected through structured questionnaires and analyzed using descriptive statistics, classical assumption tests, multiple linear regression, hypothesis testing, and the coefficient of determination test with the assistance of SPSS version 29. The findings revealed that, partially, ease of use and consumer trust significantly and positively influenced purchasing decisions, emphasizing the importance of user-friendly platforms and consumer confidence in online transactions. In contrast, promotion did not show a significant direct effect, indicating that consumers may prioritize trustworthiness and usability over promotional offers when making purchase decisions. However, when tested simultaneously, promotion, ease of use, and consumer trust collectively demonstrated a significant and positive impact on purchasing decisions. These results highlight that while individual promotional strategies may not be decisive, their combined effect alongside usability and trust contributes to shaping consumer behavior. This study concludes that Tokopedia and similar e-commerce platforms should focus on enhancing user experience and building consumer trust, while integrating promotions strategically as complementary support to strengthen purchasing decisions in the digital marketplace.
Pengaruh Pengetahuan, Motivasi, E-Commerce, dan Media Sosial Terhadap Minat Berwirausaha Kearifan Lokal Pada Generasi Z Mulyanto, Mulyanto; Krisnanda, Krisnanda; Suroso, Iwan; Septanti, Anissya Lutfi
Manajemen dan Kewirausahaan Vol. 5 No. 1 (2024): Manajemen & Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v5i1.9217

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh pengetahuan kewirausahaan, motivasi berwirausaha, e-commerce, dan penggunaan media sosial terhadap minat berwirausaha berbasis kearifan lokal Gusjigang pada generasi Z di Kabupaten Kudus. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan data primer. Sebanyak 130 responden dalam penelitian ini. Teknik penarikan sampel yang digunakan adalah nonprobability sampling dengan jenis purposive sampling. Analisis data dilakukan dengan menggunakan alat tes Smart-PLS. Hasil penelitian menunjukkan bahwa pengetahuan kewirausahaan berpengaruh negatif dan tidak signifikan terhadap minat berwirausaha berbasis kearifan lokal Gusjigang pada generasi Z. Motivasi berwirausaha, e-commerce, dan penggunaan media sosial berpengaruh positif dan signifikan terhadap minat berwirausaha berbasis kearifan lokal Gusjigang pada generasi Z. Berdasarkan hasil analisis data, dapat disimpulkan bahwa tingkat pengetahuan kewirausahaan tidak secara langsung mempengaruhi terhadap minat generasi Z untuk berwirausaha berbasis kearifan lokal Gusjigang di Kabupaten Kudus. Namun, motivasi berwirausaha, e-commerce dan penggunaan media sosial dapat meningkatkan minat generasi Z terhadap wirausaha berbasis kearifan lokal Gusjigang di Kabupaten Kudus. Sehingga, peningkatan dari factor-faktor tersebut dapat memperbesar minat generasi Z terhadap berwirausaha dengan memanfaatkan kearifan lokal Gusjigang.   This study aims to examine and analyze the influence of entrepreneurial knowledge, entrepreneurial motivation, e-commerce, and social media usage on entrepreneurial interest based on the local wisdom of Gusjigang among Generation Z in Kudus Regency. This is a quantitative study using primary data. There were 130 respondents in this research. The sampling technique employed is nonprobability sampling with purposive sampling. Data analysis was conducted using the Smart-PLS tool. The results show that entrepreneurial knowledge has a negative and insignificant effect on entrepreneurial interest based on the local wisdom of Gusjigang among Generation Z. Entrepreneurial motivation, e-commerce, and social media usage have a positive and significant effect on entrepreneurial interest based on the local wisdom of Gusjigang among Generation Z. Based on the data analysis, it can be concluded that entrepreneurial knowledge does not directly influence the interest of Generation Z in entrepreneurship based on the local wisdom of Gusjigang in Kudus Regency. However, entrepreneurial motivation, e-commerce, and social media use can increase Generation Z's interest in entrepreneurship based on the local wisdom of Gusjigang in Kudus Regency. Therefore, enhancing these factors can increase Generation Z's interest in entrepreneurship by leveraging the local wisdom of Gusjigang.
Keputusan Pembelian Natural Cosmetics dengan Predicator Green Awareness dan Green Brand Trust Suroso, Iwan; Hesty, Ratih; Kuncoro, Amin
Jurnal Bingkai Ekonomi (JBE) Vol 6 No 2 (2021): Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v6i2.122

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh variabel green brand awareness dan green brand trust terhadap keputusan pembelian natural cosmetics product Sariayu di Kabupaten Kudus. Desain penelitian menggunakan penelitian deskriptif kuantitatif dengan menggunakan data primer. Populasi dalam penelitian ini konsumen produk Sariayu Martha Tilaar. Hasil dari pengujian yang telah dilakukan dinyatakan bahwa ada pengaruh positif dan signifikan antara variabel green brand awareness dan green brand image terhadap keputusan pembelian secara parsial. Namun secara parsial variabel green brand trust tidak berpengaruh terhadap keputusan pembelian natural cosmetics product.
Pengaruh Pengetahuan Motivasi E Commerce dan Media Sosial Terhadap Minat Berwirausaha Kearifan Lokal Pada Generasi Z Mulyanto, Mulyanto; Krisnanda, Krisnanda; Suroso, Iwan; Septanti, Anissya Lutfi
Manajemen dan Kewirausahaan Vol. 5 No. 1 (2024): Manajemen Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v5i1.9217

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh pengetahuan kewirausahaan motivasi berwirausaha e commerce dan penggunaan media sosial terhadap minat berwirausaha berbasis kearifan lokal Gusjigang pada generasi Z di Kabupaten Kudus Penelitian ini merupakan penelitian kuantitatif dengan menggunakan data primer Sebanyak 130 responden dalam penelitian ini Teknik penarikan sampel yang digunakan adalah nonprobability sampling dengan jenis purposive sampling Analisis data dilakukan dengan menggunakan alat tes Smart PLS Hasil penelitian menunjukkan bahwa pengetahuan kewirausahaan berpengaruh negatif dan tidak signifikan terhadap minat berwirausaha berbasis kearifan lokal Gusjigang pada generasi Z Motivasi berwirausaha e commerce dan penggunaan media sosial berpengaruh positif dan signifikan terhadap minat berwirausaha berbasis kearifan lokal Gusjigang pada generasi Z Berdasarkan hasil analisis data dapat disimpulkan bahwa tingkat pengetahuan kewirausahaan tidak secara langsung mempengaruhi terhadap minat generasi Z untuk berwirausaha berbasis kearifan lokal Gusjigang di Kabupaten Kudus Namun motivasi berwirausaha e commerce dan penggunaan media sosial dapat meningkatkan minat generasi Z terhadap wirausaha berbasis kearifan lokal Gusjigang di Kabupaten Kudus Sehingga peningkatan dari factor faktor tersebut dapat memperbesar minat generasi Z terhadap berwirausaha dengan memanfaatkan kearifan lokal Gusjigang < em>< p> < p> This study aims to examine and analyze the influence of entrepreneurial knowledge entrepreneurial motivation e commerce and social media usage on entrepreneurial interest based on the local wisdom of Gusjigang among Generation Z in Kudus Regency This is a quantitative study using primary data There were 130 respondents in this research The sampling technique employed is nonprobability sampling with purposive sampling Data analysis was conducted using the Smart PLS tool The results show that entrepreneurial knowledge has a negative and insignificant effect on entrepreneurial interest based on the local wisdom of Gusjigang among Generation Z Entrepreneurial motivation e commerce and social media usage have a positive and significant effect on entrepreneurial interest based on the local wisdom of Gusjigang among Generation Z Based on the data analysis it can be concluded that entrepreneurial knowledge does not directly influence the interest of Generation Z in entrepreneurship based on the local wisdom of Gusjigang in Kudus Regency However entrepreneurial motivation e commerce and social media use can increase Generation Z s interest in entrepreneurship based on the local wisdom of Gusjigang in Kudus Regency Therefore enhancing these factors can increase Generation Z s interest in entrepreneurship by leveraging the local wisdom of Gusjigang < em>< p>
Co-Authors - Sukirman - Sukirman Amin Kuncoro Amin Kuncoro Amin Kuncoro, Amin Anissya Lutfi Septanti Arumsari, Nurul Rizka Budianto, Achmad Dina Lusianti Hesty Ristanto Hesty, Ratih Hutomo Rusdianto, Hutomo Jayawarsa, A.A. Ketut Krisnanda Krisnanda Mamik Indaryani Marlien, RA Maulanisa Arifa Elfaz Mulyanto Mulyanto Mulyanto Nurmawati, Diani Ratih Hesty Ratih Hesty Utami Puspitasari Ratih Milati Ilham Septanti, Anissya Lutfi Supriyono Supriyono Susanti, Diah Ayu Tsamama Ghina Ramandha Umar Chadiq Umar Chadiq Utami, Ratih Hesty