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POLA KOMUNIKASI VIRTUAL PADA PENGGUNA APLIKASI NIMOTV DIKALA PANDEMI Widyariani, Ida Ayu Cintya; Joni, I Dewa Ayu Sugiarica; Suryawati, I Gusti Agung Alit; Damasemil, Calvin
E-Jurnal Medium Vol 4 No 2 (2023): Jurnal Ilmu Komunikasi Vol 4 No 2 Tahun 2023
Publisher : E-Jurnal Medium

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This study discusses the Virtual Communication Patterns for Users of the Nimo TV Application During a Pandemic. This study aims to look at the communication patterns that occur between the host and viewer who carry out the virtual communication process without face-to-face during a pandemic through live streaming media. The research conducted is descriptive qualitative using observation and interview methods as the host and viewer in order to obtain data that is in accordance with the research. The results of this study indicate that the communication pattern that occurs between the host and viewer in the Nimo TV live streaming application is a two-way traffic communication pattern with the type of public communication. As for this study, it was found that the success factors and the obstacle factors for the occurrence of virtual communication in the Nimo TV live streaming application. Keywords: Virtual Communication Patterns, Live Streaming, Nimo TV Application
STRATEGI KOMUNIKASI PEMASARAN TERPADU (IMC) KEBUN RAYA EKA KARYA BALI DALAM MENINGKATKAN BRAND AWARENESS Kartini, Ni Made; Joni, I Dewa Ayu Sugiarica; Pradipta, Ade Devia
E-Jurnal Medium Vol 5 No 1 (2024): Jurnal Ilmu Komunikasi Vol 5 No 1 Tahun 2024
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The largest botanical garden in Indonesia and one of Bali's protected forests is Eka Karya Bali Botanical Garden. Located in the Bali Province's Candikuning Village, Baturiti District, and Tabanan District. Established in 1959, it has an area of 157.5 hectares and has a tagline “Let's go to the Botanical Garden”. Have brand awareness as a "Picnic and Education Recreation Area". The purpose of this study is to describe and explain the integrated marketing communication strategy (IMC) that has been implemented by Eka Karya Bali Botanical Garden in increasing brand awareness. This research uses a descriptive qualitative approach with the paradigm of post-positivism. Purposive sampling and snowball sampling are used in informant determination approaches. Information gathered through observation, documentation, and interviews. The findings of this study demonstrate that Eka Karya Bali Botanical Garden's integrated marketing communication strategy (IMC) combines a variety of promotions with the goal of raising brand awareness. Eka Karya Bali Botanical Garden uses the idea of the marketing mix, which consists of the four Ps: product, place, price, and promotion, to raise brand awareness. Advertising, sales promotion, interactive marketing, direct marketing, personal selling, public relations and publicity, events, and e-word of mouth are the eight components that make up the promotion mix. Keywords: Integrated Marketing Communication Strategy (IMC), Brand Awareness, Eka Karya Bali Botanical Garden, Marketing Mix, Promotion Mix.
Motif Dalam Menonton YouTube Channel RANS Entertainment Pada Kalangan Dewasa Kota Denpasar Meyra, Miranda Sanna; Suryawati, I Gusti Agung Alit; Joni, I Dewa Ayu Sugiarica; Damasemil, Calvin
E-Jurnal Medium Vol 4 No 1 (2023): Jurnal Ilmu Komunikasi Vol 4 No 1 Tahun 2023
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Abstract The Daily Vlog presented by RANS Entertainment has become a favorite program for RANS YouTube viewers that covers and tells the real life of the daily activities of the RANS family. The purpose of this research is to find out the motives for watching YouTube RANS Entertainment among adults in Denpasar City. Data in quantitative descriptive research using the positivist paradigm were collected through questionnaires and analyzed using descriptive statistical analysis techniques. Based on the uses and gratification theory and a combination of motives according to McQuail, Papacharissi and Rubin, this study found that the motive that most encouraged respondents to watch RANS Entertainment's YouTube Channel was the convenience motive and the lowest motive was integration and social identity and the cross tabulation results obtained, respondents those aged 39-45 years have a higher motive or drive in watching RANS Entertainment's YouTube Channel than the other two age categories. Keywords: Motives, YouTube Video, Vlog, RANS Entertainment, Adults.
Personal Branding Akun (@arisdogonzalez) Sebagai Aktivis LGBTQ+ di Indonesia Melalui Media Sosial Instagram Palandi, Joan Alexandra Jethrovany; Joni, I Dewa Ayu Sugiarica; Pradipta, Ade Devia
E-Jurnal Medium Vol 5 No 1 (2024): Jurnal Ilmu Komunikasi Vol 5 No 1 Tahun 2024
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The rapidly changing technological landscape, Indonesian society is deeply integrated with the internet and social media. Social media platforms such as Instagram are particularly popular, and personal branding is a growing priority for users. As social media platforms such as Instagram continue to gain in popularity, personal branding has become an increasingly important endeavor for individuals seeking to distinguish themselves and establish their identity online. LGBTQ+ activist Arisdo Gonzalez, for example, has built a powerful image online and uses Instagram to showcase who he is in both his professional and personal life. This qualitative study examines how Arisdo Gonzalez has shaped his personal branding on Instagram using eight key concepts identified by Peter Montoya. By analyzing interviews with Arisdo Gonzalez, book and journal texts, and observations of his social media accounts, this research shows that he has effectively utilized these concepts to enhance his personal branding.
SELF-DISCLOSURE PENGGUNA APLIKASI KENCAN ONLINE BUMBLE Riz, Vallerie Velove; Joni, I Dewa Ayu Sugiarica; Pradipta, Ade Devia; Damasemil, Calvin
E-Jurnal Medium Vol 4 No 2 (2023): Jurnal Ilmu Komunikasi Vol 4 No 2 Tahun 2023
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The existence of internet technology provides convenience or shortcuts for some people who need social interaction. In the midst of various problems faced by society due to the pandemic and the difficulty of interacting directly, the Bumble application is here as an online dating application that offers us to find friends and partners according to our wishes. This study aims to find out the reasons for using the Bumble application among active users and also to find out the self-disclosure process of users of the Bumble online dating application. This research is a type of qualitative descriptive research using a post-positivism paradigm. Informants were selected using purposive sampling and snowball sampling techniques. Data obtained through interviews, document studies and observation. The data analysis technique used in this study uses the data analysis technique of Miles and Huberman, namely data reduction, data presentation and the final step of drawing conclusions. The theory of self-disclosure in this study is described through four areas that are shaped like windows or commonly called the Johari Window. The window has four main areas or quadrants where each area has a different meaning (DeVito, 2018: 59). Self-disclosure through Bumble is done to feel closer and more comfortable in the introduction stage with new people. Self-disclosure by Bumble users who became informants in this study included age, work, hobbies, experiences, family circumstances, and love. Barriers that Bumble users find in finding friends or partners include busy work, feeling easily bored, introverted nature and difficulty opening up. Keywords: Self-Disclosure, Intepersonal Communication, New Media, Bumble.
Representasi Feminisme Dalam Manhwa Ebony Di Kakaopage (Analisis Wacana Kritis Sara Mills) Dewi, Dewa Ayu Prisma Yana; Suryawati, I Gusti Agung Alit; Joni, I Dewa Ayu Sugiarica; Damasemil, Calvin
E-Jurnal Medium Vol 4 No 1 (2023): Jurnal Ilmu Komunikasi Vol 4 No 1 Tahun 2023
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Women in the mass media, basically talk about the women representation in the mass media, the media has always made women as an object. The depiction of women in the mass media is often stereotyped. One of the mass media that still stereotypes women is comics. Women are often portrayed as victims in the comics. There is a korean comics depicting a woman who is different from the general stereotype. In South Korea, comics published online and in print are called Manhwa. The Manhwa called Ebony, features a woman who has an ambitious, confident, courageous and feminist figure who breaks her country's patriarchal system for gender equality. This study aims to clarify how the representations of feminism on Ebony Manhwa in Kakaopage. This research used a descriptive qualitative research method using criticaI discourse anaIysis by Sara Mills. The resuIts of this study showed that there are two types of feminism represented in this Manhwa. There is Iiberal feminism, as shown by the resistance movement to achieve gender equality and women's rights, and post-modern feminism, as shown by women who are intellectual, strong, confident, brave and woman support woman. Keyword: Representation, Feminism, Manhwa, Kakaopage, Sara Mills Critical Discourse Analysis
KRITIK BAHAYA SAMPAH PLASTIK DALAM MURAL “SILENT” DI KULIDAN KITCHEN SPACE KARYA DJAMUR KOMUNITAS (ANALISIS SEMIOTIKA CHARLES SANDERS PIERCE) Ganeshwara, I Komang Bayu; Purnawan, Ni Luh Ramaswati; Joni, I Dewa Ayu Sugiarica
E-Jurnal Medium Vol 4 No 1 (2023): Jurnal Ilmu Komunikasi Vol 4 No 1 Tahun 2023
Publisher : E-Jurnal Medium

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Djamur Komunitas is an art community that based in Bali established in 2007. Their members spread in almost all the districts in Bali. Most of their artworks speak about criticism, especially for environmental issues. One of their art work, titled “Silent”, can be found in Kulidan Kitchen Space. That mural can be seen in an area on its backyard wall. Mural “Silent” drew in an event named TrashStock Festival 2017. This study used descriptive qualitative research with a constructivist paradigm. The data collecting used some techniques, such as interview, observation, documentation, literature study and analysis of symbols. The result shows that the mural “Silent” contains messages for Balinese people to be more aware and more careful about environmental sustainability, so Bali’s nature is not damaged due to the construction of tourism facilities. This is reinforced by a statement from the painter directly who stated that each symbol in the “Silent” mural has its own meaning, which serves to convey the criticism. Keywords: Representation, Mural, Community Djamur, Plastic Waste.
PENGARUH TERPAAN VIDEO TIKTOK @CERITAMODISFASHION DALAM MENINGKATKAN BRAND AWARENESS MODIS FASHION STORE PADA REMAJA KOTA DENPASAR Melania, Bulan; Suryawati, I Gusti Agung Alit; Joni, I Dewa Ayu Sugiarica; Damasemil, Calvin
E-Jurnal Medium Vol 4 No 1 (2023): Jurnal Ilmu Komunikasi Vol 4 No 1 Tahun 2023
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One of the women's clothing outlets that uses the TikTok application as a marketing medium is Modis Fashion Store, as evidenced by the TikTok account @Ceritamodisfashion which now has 2.1 million followers on the TikTok application. This study aims to determine the effect of Tik Tok @Ceritamodisfashion content in increasing Modis Fashion Store Brand Awareness among teenagers in the city of Denpasar. The results found in this study are 76.7% of the Fashion Store's Fashion Store Brand Awareness in teenagers in Denpasar, which is influenced by exposure to the video content of TikTok @Ceritamodisfashion. The remaining 23.3% is influenced by other variables outside of this study. However it has positive and significant . Keywords: Brand Awareness, Modis Fashion Store
"Save Ralph" Sebagai Media Kampanye Uji Coba Kosmetik Tanpa Hewan (Analisis Semiotika Charles S. Peirce) Natalia, Della; Joni, I Dewa Ayu Sugiarica; Pradipta, Ade Devia; Damasemil, Calvin
E-Jurnal Medium Vol 4 No 2 (2023): Jurnal Ilmu Komunikasi Vol 4 No 2 Tahun 2023
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Mockumentary short animation film ‘Save Ralph’ is a campaign made by animal protection organizations and charity fundraiser, Humane Society International. This campaign film raised the issue of cosmetic animal testing represented as signs in every scene that contains messages. This study aims to analyze the messages from ‘Save Ralph’ as a cruelty-free campaign media. This study uses Charles Sanders Peirce’s analytical semiotic theory by examining the signs as representamen, object, and interpretant. This research uses qualitative descriptive methods, using a constructive paradigm. Primary data were obtained from this study's object, based on its scenes. The result of this study shows the meaning contained in ‘Save Ralph’ is to encourage the cosmetic animal testing free represented by the negative impacts experienced by animals as the victim of cosmetic testing.
Online Learning and Effective Communication During The Pandemic Despitasari, Ni Wayan Putri; Joni, I Dewa Ayu Sugiarica
Jurnal Pustaka Komunikasi Vol 8, No 1 (2025): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v8i1.4725

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It has been reported in the literature that students experience a variety of communication difficulties while participating in online learning, both among themselves and with instructors. During this pandemic, as is widely known, extensive research on online learning has been carried out in order to better understand it. Research on communication between lecturers and students, on the other hand, is still extremely scarce. As a result, the purpose of this study is to determine whether effective communication between lecturers and students has occurred in online learning. The quantitative nature of this study is demonstrated by the use of a five-point Likert scale online questionnaire with six closed-ended questions. An analysis of the data collected from 500 student participants representing public and private universities was carried out quantitatively using the descriptive statistics method. When it comes to online learning environments during the COVID-19 pandemic, the findings show that participants have a generally positive experience with them, according to the findings. The fact that their classes are conducted online does not prevent them from maintaining effective communication and interaction with their classmates and lecturers. This demonstrates the efficiency with which online classroom communication can be conducted. The current study's implications and limitations are also discussed.
Co-Authors -, Alexandra Ade Devia Pradipta Adhi Prasetyo, Sasmandanu Agestiary Saputri, Ni Kadek Agung Mataram, Gusti Gede Antara, I Putu Juni Aristia Dewi, Putu Ratih Aryawan, Dewi Nandini Astawan, Putu Nala Parisudani Atsyukayanti, Putu Wela Ayuningtyas, Ananda Vidya Azmir, Miranda Bagus Wicaksono, R. Agung Rezky Br Tarigan, Della Ayu Lopiga Cahyani, Siva Eka Putri Carina Widyasmara, Ratih Meila Carolina Poetiray, Kezia Judith Cinintya Manu, Ni Putu Cokorda Istri Sinta Sukma Ratih, Cokorda Comawati, Ni Luh Ary Damasemil, Calvin Dana Devi, Putu Jista Prajna Despitasari, Ni Wayan Putri Deviyanti, Ni Putu Laksmitha Dewi Yuri Cahyani Dewi, Dewa Ayu Prisma Yana Dharmayanti, Ni Putu Gita Diah Natalia, Ni Kadek Ayu Duta Prasatya, I Gede Anang Eggy Eriska, Ni Made Enik Trijayanti, Ni Komang Eva Irene, Ni Made Ayu Dwi Fairya Arnantika, Ni Wayan Febriani, lda Ayu Dyah Ganeshwara, I Komang Bayu Giga Nanda, Kadek Awidya GItamaharani Arya, Ni Made Amalika Haresvari, Made Amanda I Dewa Gede Aditya Dharma Putra, I Dewa Gede Aditya I Gusti Agung Alit Suryawati Indah Widia Sari, Ni Luh Ketut Indah Yuliarsini, Luh Putu Inggra Swathy, I Dewa Ayu Julianditya Dharmayanti, Pande Made Kartika, Hernanda Kusuma Yanti, Ni Made Wiwin Kusuma, Ida Bagus Eka Dharma Kusumayani, Ni Komang Leni Laksmi Indraswari, Ida Ayu Pradnyana Lestari, Tanty Dwi Linggar Sari, Virdha Marta Mas Pradnyadewi, I Gusti Agung Ayu Putu Maulida, Dwinny Sukma Mayos, Elisa Aprillia Mayreena Wibowo, Vinsensa Dianda Melania, Bulan Melitasari, Indriana Mentari Pramesti, Ni Nyoman Tri Meyra, Miranda Sanna Milenia, Anastasia Natalia, Della Ni Luh Ramaswati Purnawan Ni Made Kartini, Ni Made Ni Made Ras Amanda Gelgel Ni Nyoman Dewi Pascarani Nikki Vernishia, Ni Putu Anasthasia Nindya Saraswati, Ni Putu Ayunda Nuky Prastya, I Kadek Sanjita Palandi, Joan Alexandra Jethrovany Paramitha, Ni Putu Nadia Pascarani, Ni Kadek Dewi Perkasa, Syahdad Permana, I Putu Surya Prabasari, Ni Luh Putu Galuh Pradevi, Rinjani Pradnya Yoni, Ni Luh Kade Diah Pramesti, I Gusti Ayu Diah Pratiwi, Ayu Pramitria Prayuda, Ngakan Bayu Prema Utami, Ni Putu Shanti Rabani, Olgheri Paco Syah Rachmad, Radinda Annisa Ramadhan, Febiano Regelinda Janggat, Martha Gloria Riz, Vallerie Velove Sadyani Putri, Ni Made Mahindri Santoso, Fitriani Dyah Saraswati, Widia Satria Dwipayana, I Made Krisna Savarino, Jocelyn Williams Silvia, Dinna Rafika Simatupang, Rebecca Aprilia Sitorus, Irmei Febe Sumerta Putri, Ni Made Ambarani Surya Ascaya, Gede Andre Surya Dewi, I Desak Putu Kurnia Suryadipta Wardhana, Anak Agung Ngurah Agung Suyun Yustika, I Made Dwi Swari Pidada, Ida Ayu Prita Dara Tri Adhyatmika, I Gede Nyoman Arya Utami, Bella Putri Viola Deviyanthi, Ni Wayan Wahyu Permana, Fauzia Putri Wati Sudiarta, Ni Made Sri Pradnya Widiasari, Hairunnisa Widyariani, Ida Ayu Cintya Wijaya, Marini Fransiska Witono, Trisnawati