Claim Missing Document
Check
Articles

PERILAKU PHUBBING REMAJA PEMAIN GAME PLAYER UNKNOWN’S BATTLE GROUND (PUBG) MOBILE DI KOTA DENPASAR Bagus Wicaksono, R. Agung Rezky; Pradipta, Ade Devia; Sugiarica Joni, I Dewa Ayu
E-Jurnal Medium Vol 2 No 1 (2021): Jurnal Ilmu Komunikasi Vol 2 No 1 Tahun 2021
Publisher : E-Jurnal Medium

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRACT The purpose of this research is to explain the teenagers phubbing behavior in PUBG mobile game players in Denpasar City. This study uses a qualitative approach and uses the theory of media dependency, where this theory states that the more a person depends on a medium to meet their needs, the more important the media becomes for that person and uses Behavioral Cognitive theory. Behavioral Theory wants to analyze only behaviors that are visible, measurable, described and predictable and Cognitive Theory states that humans do not react passively to the environment, but as living beings who always try to understand their environment using the "SR" (stimulus - response) model describes the information process between "stimulus" (stimulus) and "response" (response). The results of this study indicate that a person performs phubbing behavior while playing the Game Player Unknown Battle Ground (PUBG) Mobile with a different form of behavior for each individual. Keywords: New Media, Player Unknown's Battle Ground, Phubbing, Media Dependency, Behavioral and Cognitive.
STRATEGI KOMUNIKASI PEMASARAN TERPADU THE KAYON JUNGLE RESORT DALAM MENINGKATKAN BRAND AWARENESS Aristia Dewi, Putu Ratih; Sugiarica Joni, I Dewa Ayu; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 2 (2021): Jurnal Ilmu Komunikasi 2021
Publisher : E-Jurnal Medium

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Kayon Jungle Resort is a five-star resort located in Payangan District, Gianyar Regency, Bali which has the tagline "Trully Ubud Escape" with the brand image as "The Best Honeymoon Resort". The purpose of this research is to determine the integrated marketing communication strategy used by The Kayon Jungle Resort in increasing brand awareness. This research uses a descriptive qualitative approach with a post-positivism paradigm. This study used purposive sampling and snowball sampling techniques to determining the informants. Data collected by observation, in-depth interviews and documentation. The results of this research indicate the marketing communication strategy used by The Kayon Jungle Resort in increasing brand awareness by applying the concept of a marketing mix with 4 elements, namely: product, place, price, promotion and promotional mix which consists of of 8 elements, such as advertising, sales promotion, personal selling, direct marketing, interactive marketing, public relations and events. Keyword: Integrated Marketing Communication Strategy, Brand Awareness, The Kayon Jungle Resort, Marketing Mix, Promotional Mix
Representasi Feminisme Dalam Film Perempuan Tanah Jahanam Swari Pidada, Ida Ayu Prita Dara; Sugiarica Joni, I Dewa Ayu; Pradipta, Ade Devia
E-Jurnal Medium Vol 2 No 1 (2021): Jurnal Ilmu Komunikasi Vol 2 No 1 Tahun 2021
Publisher : E-Jurnal Medium

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Films unconsciously often create gender-biased relationships. Women are often placed in a weak and marginalized position. The film Perempuan Tanah Jahanam is one of the Indonesian films that dares to break the stereotype of women in society by raising the issue of feminism in its story. The main character in_this_film_is shown as_a strong and courageous woman. The aims of this study is to explain the representation of feminism in the film Perempuan Tanah Jahanam. This research uses qualitative approach with John Fiske's semiotic analysis method Television Codes. The results of this study indicate that the representation of feminism that is reflected through the four main female characters is postmodern feminism because they highlight how women can show their existence by being themselves. Postmodern feminism is reflected in women who are depicted as hard-working, dare to make decisions, fight sexual harassment, woman support woman, have a great love for family. Keywords: film Perempuan Tanah Jahanam, feminism, semiotic, John Fiske codes of televisions
Motif Mengunggah Video TikTok ke Dalam Media Sosial Instagram di Kalangan Remaja di Kota Denpasar Mayreena Wibowo, Vinsensa Dianda; Purnawan, Ni Luh Ramaswati; Sugiarica Joni, I Dewa Ayu
E-Jurnal Medium Vol 1 No 2 (2021): Jurnal Ilmu Komunikasi 2021
Publisher : E-Jurnal Medium

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

TikTok is a social media platform that supports its users to create and upload short videos easily and quickly. Although its reputation is better than Instagram in Top Apps Worldwide for July 2020 and has different typical users, many users have also uploaded TikTok videos on Instagram. The purpose of this research is to find out the motives of teenagers in Denpasar City to upload TikTok videos on Instagram. Data in this quantitative descriptive study were collected using a questionnaire and analyzed using descriptive statistic analysis techniques. Based on the uses and gratification theory as well as a combination of motives according to McQuail and Papacharissi and Rubin, the results show that the most encouraging motive for teenagers in Denpasar who upload TikTok videos on Instagram is pass time motive, while that is a less encouraging motive is social integration and interaction motive. Keywords: Motive, TikTok Video, Instagram, Teenager
Personal Branding Young Activist Pada Akun Instagram Melati Wijsen Dana Devi, Putu Jista Prajna; Sugiarica Joni, I Dewa Ayu; Pradipta, Ade Devia
E-Jurnal Medium Vol 2 No 2 (2021): Jurnal Ilmu Komunikasi Vol 2 No 2 Tahun 2021
Publisher : E-Jurnal Medium

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Personal branding is how an individual represent their skills, ideas, and belief. A brand for public figure like young activist is important to be formed in order to gain sympathy and acceptance from the society. In this research, reasearcher wants to describe how young activist, Melati Wijsen formed and applied personal branding through social media instagram. This research used qualitative descriptive approach and analyzed using Peter F. Montoya’s Eight Laws Of Personal Branding. The result of this research shows that young activist, Melati Wijsen has a brand as an activist who is inspiring, consistent, hard working and humble. Melati Wijsen has successfully implemented Eight Laws Of Personal Branding in forming her brand, with The Law Of Leadership, The Law Of Personality, and The Law Of Visibility being the most stand out concept in forming her personal brand through social media instagram. Keyword : Personal Branding, Young Activist, Eight Laws Of Personal Branding, Instagram
Representasi Isu Kesehatan Mental Dalam Video Musik Heavy Oleh Grup Musik Linkin Park Comawati, Ni Luh Ary; Alit Suryawati, I Gusti Agung; Sugiarica Joni, I Dewa Ayu
E-Jurnal Medium Vol 2 No 1 (2021): Jurnal Ilmu Komunikasi Vol 2 No 1 Tahun 2021
Publisher : E-Jurnal Medium

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

As one of the mass communication media, music video comes as a medium for communicating message to the audience through audio and visual. Linkin Park's music video “Heavy” is one of the music video that depicts about one's struggle against inner demons. The study aims to look at representations of mental health issues in Linkin Park's “Heavy” music video. Researcher used qualitative approaches and examined data with concepts of mental health issues, Hall’s representation theory and the Triangle Meaning theory from Peirce. The results showed that “Heavy” music video represents mental health issues with behaviors that show symptoms of mental state including: (1) anxiety symptoms shown through repetitive behaviour and body language (2) symptoms of anger emotions are shown as throwing things and fighting (3) emotional symptoms of sadness indicated by body language, (4) difficulty completing daily work and alcohol consumption. Keywords: Mental health issue, Music Video, Charles Peirce
ANALISIS RESEPSI PENDIDIKAN SEKS DALAM FILM DUA GARIS BIRU (STUDI PADA FORUM KOMUNIKASl OSlS SMA/SMK KOTA DENPASAR) Febriani, lda Ayu Dyah; Sugiarica Joni, I Dewa Ayu; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 2 (2021): Jurnal Ilmu Komunikasi 2021
Publisher : E-Jurnal Medium

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research took the issue of how pubIic acceptance of sex education that presented in Dua Garis Biru. The aim of the study is to expIain the interpreted messages of sex education in Dua Garis Biru by the members of OSIS Communication Forum of SMA/SMK in Denpasar. This research used the descriptive quaIitative method and the theory of reception anaIysis of the encoding-decoding modeI by Stuart HaII. The resuIt shows that 12 scenes were containing the message of sex education in Dua Garis Biru. The five informants interpreted the 12 scenes and they were divided into two different positions. Four informants are in a dominant-hegemonic position, which indicates the audience, can accept and give a positive response to each scene in the entire fiIm. AIthough one informant is in a negotiated position, which indicates a combined opinion and had an aIternative interpretation of the received message codes. Keywords: Reception AnaIysis, Sex Education, Dua Garis Biru Movie
Pola Komunikasi Orang Tua dengan Anak dalam Adaptasi Kelas Online di Desa Umejero Kecamatan Busungbiu pada Masa Pandemi Covid-19 Haresvari, Made Amanda; Amanda Gelgel, Ni Made Ras; Sugiarica Joni, I Dewa Ayu
E-Jurnal Medium Vol 2 No 2 (2021): Jurnal Ilmu Komunikasi Vol 2 No 2 Tahun 2021
Publisher : E-Jurnal Medium

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

During the Covid-19 pandemic, the government implemented Distance Learning or online classes from home throughout Indonesia, including in Umejero Village, Busungbiu, Singaraja. The purpose of this research is to find out how parents and children communicate in the online class adaptation that occurred during the pandemic era in Umejero. This research is descriptive qualitative research that uses theories of communication patterns between parents and children by Yusuf Syamsu, namely permissive communication patterns (liberating), authoritarian communication patterns (authoritarian), and authoritative communication patterns (democratic). Data collection techniques that are used are in-depth interviews with 6 informants consisting of 3 parents and 3 elementary school students in Umejero, documentation and observation. The results are all the theories of communication patterns by Yusuf Syamsu were used in Umejero, one family used permissive patterns, one family used authoritative patterns, and one family used combined permissive and authoritarian patterns. Keywords: Communication Pattern, Parents, Children, Distance Learning.
PESAN KEMANUSIAAN DALAM FILM THE SHAPE OF WATER (STUDI ANALISIS SEMIOTIK ROLAND BARTHES) Wijaya, Marini Fransiska; Sugiarica Joni, I Dewa Ayu; Amanda Gelgel, Ni Made Ras
E-Jurnal Medium Vol 2 No 1 (2021): Jurnal Ilmu Komunikasi Vol 2 No 1 Tahun 2021
Publisher : E-Jurnal Medium

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Film is one of the communication media that has the ability to convey a message and becomes an effective and educative media as a reference for humanity for the community. One of the films that raises the message of various important issues in humanity is The Shape of Water. The purpose of this research is to explain the messages of humanity in the film The Shape of Water through a qualitative approach. This research uses the semiotic analysis of Roland Barthes to examine the meaning of denotation, connotation and myth contained in the film. The results of this research show that the human values in the The Shape of Water include messages of helping each other, realizing equality, having a good attitude towards others, establishing intimacy and affection, as well as reminding and advising each other. Keyword: The Message of Humanity, Film, The Shape of Water, Semiotics Roland Barthes
STRATEGI KOMUNIKASI FBI BALI RADIO DALAM MENINGKATKAN PENDENGAR PROGRAM HI BALI Milenia, Anastasia; Alit Suryawati, I Gusti Agung; Sugiarica Joni, I Dewa Ayu
E-Jurnal Medium Vol 2 No 2 (2021): Jurnal Ilmu Komunikasi Vol 2 No 2 Tahun 2021
Publisher : E-Jurnal Medium

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

There's 62 radio stations in Bali which makes the competition becomes very tight. FBI Bali Radio made its efforts to attract and increase the number of listeners in order to continue to compete in business of media. The purpose of this research was to examine the communication strategy of FBI Bali radio in increasing the number of listeners for the Hi Bali program. This research type is qualitative descriptive using data collection techniques in the form of interviews, observations, and document studies. The result of this research is that in implementing its communication strategy, FBI Bali Radio using the strategy of knowing the audience, Composing messages, Determining the methods such as Redundancy, Canalizing, Informative, Persuasive, and Educational. Furthermore, in the context of media selection, apart from relying on on air and streaming, FBI Bali radio also uses social media Keywords: FBI Bali radio, Communication Strategy, increasing listeners.
Co-Authors -, Alexandra Ade Devia Pradipta Adhi Prasetyo, Sasmandanu Agestiary Saputri, Ni Kadek Agung Mataram, Gusti Gede Antara, I Putu Juni Aristia Dewi, Putu Ratih Aryawan, Dewi Nandini Astawan, Putu Nala Parisudani Atsyukayanti, Putu Wela Ayuningtyas, Ananda Vidya Azmir, Miranda Bagus Wicaksono, R. Agung Rezky Br Tarigan, Della Ayu Lopiga Cahyani, Siva Eka Putri Carina Widyasmara, Ratih Meila Carolina Poetiray, Kezia Judith Cinintya Manu, Ni Putu Cokorda Istri Sinta Sukma Ratih, Cokorda Comawati, Ni Luh Ary Damasemil, Calvin Dana Devi, Putu Jista Prajna Despitasari, Ni Wayan Putri Deviyanti, Ni Putu Laksmitha Dewi Yuri Cahyani Dewi, Dewa Ayu Prisma Yana Dharmayanti, Ni Putu Gita Diah Natalia, Ni Kadek Ayu Duta Prasatya, I Gede Anang Eggy Eriska, Ni Made Enik Trijayanti, Ni Komang Eva Irene, Ni Made Ayu Dwi Fairya Arnantika, Ni Wayan Febriani, lda Ayu Dyah Ganeshwara, I Komang Bayu Giga Nanda, Kadek Awidya GItamaharani Arya, Ni Made Amalika Haresvari, Made Amanda I Dewa Gede Aditya Dharma Putra, I Dewa Gede Aditya I Gusti Agung Alit Suryawati Indah Widia Sari, Ni Luh Ketut Indah Yuliarsini, Luh Putu Inggra Swathy, I Dewa Ayu Julianditya Dharmayanti, Pande Made Kartika, Hernanda Kusuma Yanti, Ni Made Wiwin Kusuma, Ida Bagus Eka Dharma Kusumayani, Ni Komang Leni Laksmi Indraswari, Ida Ayu Pradnyana Lestari, Tanty Dwi Linggar Sari, Virdha Marta Mas Pradnyadewi, I Gusti Agung Ayu Putu Maulida, Dwinny Sukma Mayos, Elisa Aprillia Mayreena Wibowo, Vinsensa Dianda Melania, Bulan Melitasari, Indriana Mentari Pramesti, Ni Nyoman Tri Meyra, Miranda Sanna Milenia, Anastasia Natalia, Della Ni Luh Ramaswati Purnawan Ni Made Kartini, Ni Made Ni Made Ras Amanda Gelgel Ni Nyoman Dewi Pascarani Nikki Vernishia, Ni Putu Anasthasia Nindya Saraswati, Ni Putu Ayunda Nuky Prastya, I Kadek Sanjita Palandi, Joan Alexandra Jethrovany Paramitha, Ni Putu Nadia Pascarani, Ni Kadek Dewi Perkasa, Syahdad Permana, I Putu Surya Prabasari, Ni Luh Putu Galuh Pradevi, Rinjani Pradnya Yoni, Ni Luh Kade Diah Pramesti, I Gusti Ayu Diah Pratiwi, Ayu Pramitria Prayuda, Ngakan Bayu Prema Utami, Ni Putu Shanti Rabani, Olgheri Paco Syah Rachmad, Radinda Annisa Ramadhan, Febiano Regelinda Janggat, Martha Gloria Riz, Vallerie Velove Sadyani Putri, Ni Made Mahindri Santoso, Fitriani Dyah Saraswati, Widia Satria Dwipayana, I Made Krisna Savarino, Jocelyn Williams Silvia, Dinna Rafika Simatupang, Rebecca Aprilia Sitorus, Irmei Febe Sumerta Putri, Ni Made Ambarani Surya Ascaya, Gede Andre Surya Dewi, I Desak Putu Kurnia Suryadipta Wardhana, Anak Agung Ngurah Agung Suyun Yustika, I Made Dwi Swari Pidada, Ida Ayu Prita Dara Tri Adhyatmika, I Gede Nyoman Arya Utami, Bella Putri Viola Deviyanthi, Ni Wayan Wahyu Permana, Fauzia Putri Wati Sudiarta, Ni Made Sri Pradnya Widiasari, Hairunnisa Widyariani, Ida Ayu Cintya Wijaya, Marini Fransiska Witono, Trisnawati