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FRAMING MEDIA PROGRAM BADUNG ANGELUS BHUANA 2024 DAN PERSONAL BRANDING POLITIK GIRI PRASTA Anastacia Patricia Novlina Nurak; Carolina Augi Widya Putri
Moderat : Jurnal Ilmiah Ilmu Pemerintahan Vol 12 No 2 (2026): Mei 2026
Publisher : Program Studi Ilmu Pemerintahan FISIP Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/moderat.v12i2.5943

Abstract

"This study analyzes how local media framed the Badung Angelus Bhuana (BAB) Program 2024 and how these framing patterns contributed to strengthening the political image of I Nyoman Giri Prasta ahead of the 2024 Regional Head Election (Pilkada) in Badung Regency, Bali. Specifically, the study employs Entman’s (1993) framing framework to identify problem definition, causal interpretation, moral evaluation, and treatment recommendation in coverage by local and regional online media from January 2023 to December 2024. The data were drawn from 26 news articles published by five local outlets (Bali Post, NusaBali, Radar Bali, Antara News, and Detik Bali) that explicitly contained the keywords “Badung Angelus Bhuana” or “BKK Badung.” The findings reveal one dominant pattern: the media consistently framed BAB as a positive policy closely associated with Giri Prasta, marked by a temporal shift from technocratic framing (budgetary information and procedures), to symbolic framing (emphasizing customary rituals and the narrative of “Badung sharing for Bali”), and ultimately to personalization framing (directly attributing the program’s success to Giri Prasta’s leadership). This pattern normalized BAB as a legitimate political instrument that is reasonable and worth continuing, while minimizing space for critique of governance aspects or the electoral calculations underlying the program. These findings underscore the importance of media framing analysis for understanding how public policy can be constructed as a source of political legitimacy within the context of decentralized democracy at the local level."
Productivity Improvement Strategy Through Participatory Approach, Digital Marketing, and Occupational Safety in Knife Craftsmen Groups in Sukawati Village, Gianyar A A I Krisna Gangga DEWI; Ni Pitu Ayu Tika KURNIAWATI; Anastacia Patricia Novlina NURAK; Ni Putu ARTINI; A A Esti Widya ISWARI
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2025): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Juni – September 2025)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v4i2.1602

Abstract

The Swandya Prapen knife craftsmen group in Sukawati Village plays a significant role in the local home industry sector but faces challenges in marketing, occupational safety, and productivity. This community service program aimed to empower the craftsmen group by implementing digital marketing strategies, providing occupational health and safety (OHS) training, and utilizing a participatory approach to enhance their productivity. Activities included hands-on training, technical guidance, and collaborative evaluation based on the group’s specific needs. The program successfully increased the craftsmen’s ability to promote their knives through digital platforms, improved workplace safety practices, and fostered stronger teamwork within the group. As a result, the productivity and market competitiveness of the Swandya Prapen knife craftsmen improved significantly. In addition, the artisans became more aware of the importance of adopting personal protective equipment and maintaining a safe workspace to sustain their long-term health and performance. The participatory approach also encouraged more active involvement of members in decision-making, strengthening ownership and commitment to shared goals. This initiative highlights the effectiveness of combining digital tools, safety measures, and participatory methods in advancing the sustainability and growth of traditional knife-making communities while simultaneously preserving cultural heritage and empowering local economies.
Ni Luh Djelantik’s Political Campaign Strategy in the 2024 Bali Regional Representative Council Election Alvino Joshua Lallo Putra; Anastacia Patricia Novlina Nurak; Toto Noerasto
Bali Membangun Bali: Jurnal Bappeda Litbang Vol 6 No 1 (2025): April 2025
Publisher : Badan Riset dan Inovasi Daerah Provinsi Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51172/jbmb.v6i1.420

Abstract

Purpose: This research was conducted to determine the political campaign strategy used by Ni Luh Putu Ary Pertami Djelantik in winning votes in the 2024 Regional Representative Council (Dewan Perwakilan Daerah/DPD) Legislative Election. Research method: This research uses a qualitative approach by collecting data through observation, interviews and documentation. With a sample size of 3 (three) people. The data analysis technique uses an interactive analysis. Results and discussion: The political campaign strategy implemented by Ni Luh Putu Ary Pertami Djelantik includes an emotional approach to voters, emphasis on social issues especially in Bali, creating a simple image, and highlighting herself as the only female candidate in the DPD legislative election Bali 2024. She succeeded in implementing an effective campaign strategy in the 2024 Bali DPD legislative election. Implication: Her approach included strengthening his image through the role of a "mamak" who is close to the community, using social media to strengthen personal branding, focusing on issues of women's empowerment, and paying attention to social and humanitarian problems.