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All Journal JURNAL HUBUNGAN INTERNASIONAL Jurnal Inovasi Ilmu Sosial dan Politik Jurnal Sosial Humaniora Sigli Jurnal Bali Membangun Bali Mitra Mahajana: Jurnal Pengabdian Masyarakat Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Dedikasi: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Sosial Indonesia
Anastacia Patricia Novlina Nurak
Universitas Warmadewa, Indonesia
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Ni Luh Djelantik’s Political Campaign Strategy in the 2024 Bali Regional Representative Council Election Putra, Alvino Joshua Lallo; Nurak, Anastacia Patricia Novlina; Noerasto, Toto
Bali Membangun Bali: Jurnal Bappeda Litbang Vol 6 No 1 (2025): April 2025
Publisher : Badan Riset dan Inovasi Daerah Provinsi Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51172/jbmb.v6i1.420

Abstract

Purpose: This research was conducted to determine the political campaign strategy used by Ni Luh Putu Ary Pertami Djelantik in winning votes in the 2024 Regional Representative Council (Dewan Perwakilan Daerah/DPD) Legislative Election. Research method: This research uses a qualitative approach by collecting data through observation, interviews and documentation. With a sample size of 3 (three) people. The data analysis technique uses an interactive analysis. Results and discussion: The political campaign strategy implemented by Ni Luh Putu Ary Pertami Djelantik includes an emotional approach to voters, emphasis on social issues especially in Bali, creating a simple image, and highlighting herself as the only female candidate in the DPD legislative election Bali 2024. She succeeded in implementing an effective campaign strategy in the 2024 Bali DPD legislative election. Implication: Her approach included strengthening his image through the role of a "mamak" who is close to the community, using social media to strengthen personal branding, focusing on issues of women's empowerment, and paying attention to social and humanitarian problems.
Co-Authors Artini, Ni Putu Bayu Adhinata D.A Wiwik Dharmiasih DEWI, A A I Krisna Gangga DEWI, A A Istri Krisna Gangga DEWI, Anak Agung Istri Krisna Gangga DEWI, Kadek Goldina Puteri DEWI, Kadek Goldina Puteri Dewi Eko Wardani, Sri Budi ISWARI, A A Esti Widya KURNIAWATI, Ni Pitu Ayu Tika Noerasto, Toto Nugraha, A.A.B Surya Surya Widya Putra, Alvino Joshua Lallo Sri Budi Eko Wardani Wijaya, Chintiya Meydayanti