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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) JURNAL MANAJEMEN AGRIBISNIS JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian DWIJENAGRO: JURNAL ILMIAH MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Nandur
Ida Ayu Listia Dewi
Program Studi Agribisnis Fakultas Pertanian Universitas Udayana
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Daya Saing Kopi Arabika Bali Sebagai Komoditi Ekspor DEWI, IDA AYU LISTIA; DJELANTIK, AAA WULANDIRA SAWITRI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.1, Juli 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JAA.2023.v12.i01.p57

Abstract

Competitiveness of Bali Arabica Coffee as an Export Commodity This study aims to examine the competitiveness of Balinese coffee from comparative advantage, and identify factors supporting the competitiveness of Balinese Arabica coffee. The research location was carried out in Catur Village, Kintamani District, Bangli Regency. Determining the location of research with a purpose method. Comparative advantage is seen from the value of the RCA index and competitive advantage is identified based on the Berlian Porter approach. The results of the analysis show that Bali coffee has low comparative competitiveness as shown by the RCA value of Bali coffee for 5 consecutive years < 1. There are several factors that can increase the competitive advantage of Balinese Arabica coffee, according to Berlian Poter's approach, including: 1. Intermediate factor requirements other natural resources that support Bali Arabica coffee to become IG products. Experienced human resources more than 20 years. 2. Demand from foreign markets has decreased due to covid but the domestic market has increased rapidly. 3. Competition between coffee-producing countries makes each producer have to maintain the quality of its product. 4. There are many government roles related to regulations from upstream to downstream industries. The conclusion that can be drawn is that although the comparative advantage of Balinese coffee has low competitiveness, it will be covered by competitive advantages, especially Bali Arabica coffee which has a very good taste which has been registered as a Geographical Indication product.
Strategi Pemasaran Roasted Bean Kopi Arabika (Coffea Arabika) di Unit Usaha Pengolahan (UUP) Catur Paramitha Desa Catur Kabupaten Bangli Provinsi Bali PRATAMA, YOGA; WIJAYANTI, PUTU UDAYANI; DEWI, IDA AYU LISTIA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.2, Desember 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

Marketing Strategy Roasted Bean Arabica (Coffea Arabica) in Unit Usaha Pengolahan (UUP) Catur Paramitha, Catur Village, Kintamani District, Bali. Coffee is one of the most widely grown crops and is a product that is in great demand in Indonesia. The growth and development of coffee enthusiasts makes coffee a promising business with considerable profits. Catur Kintamani Village is a village located in Bangli Regency which is the center of Kintamani Arabica coffee plantation and processing. Marketing strategy is a combination of activities that are planned and implemented in accordance with company decisions. This study aims to identify and identify internal environmental factors and external environmental factors owned by the UUP. Catur Paramitha who then set an alternative marketing strategy for Kintamani Arabica roasted coffee beans. The results of the data obtained through interviews, observation, and documentation. The informants consist of three internal informants who are in the UUP internal environment. Chess Paramitha and five informants are in the external environment. Analysis of the data used is the IFAS Matrix, EFAS Matrix, IE Matrix and SWOT Matrix. The results showed that there were four internal environmental factors, four strengths and four weaknesses. While the external environmental factors there are four opportunity factors and three threat factors. The results of the IFAS and EFAS matrix calculations show UUUP. Catur Paramitha in the IE matrix is in position II (growth and build) and the SWOT matrix is in Quadrant 1 (2.723: 3.134) which is an SO strategy in the SWOT diagram by maintaining product quality for market expansion and utilizing technology in the production business as well as expanding the marketing network of roasted beans, arabica coffee.
Analisis Permintaan Kopi Bubuk di Kota Denpasar WIJAYANTI, NI NYOMAN FITRIA ERA; SUDARMA, I MADE; DEWI, IDA AYU LISTIA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.2, Desember 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

Demand Analysis of Ground Coffee in Denpasar City. Demand for ground coffee in Denpasar is uncertain because there is no definite data that can describe the level of public consumption of ground coffee. People's tastes are very relative and are changing over time. Consumers in buying a product will often buy more at a low price and will reduce purchases of a product at a high price and switch to substitute goods for that good. The purpose of this study is to analyze the affectdemand factors for ground coffee in Denpasar City and the effect of changes in ground coffee prices, prices of other goods and income on changes in ground coffee demand in Denpasar City. The data used is quantitative data obtained from secondary and primary data sources. Methods of data collection is done by the method of questionnaires and literature study. This study used a purposive sampling technique of 100 samples which were then analyzed using multiple linear regression analysis with the Cobb-Douglas model. The independent variables in this study are the price of ground coffee (X1), the price of tea (X2), the price of instant coffee (X3), the price of granulated sugar (X4), income (X5), and the number of family members (X6). The function of the model is lnY= 2.066 ¬ 0.561 lnX1** + 0.852 lnX2** + 0.123 lnX3 ¬ 0.463 lnX4 + 0.171 lnX5* + 0.624 lnX6**. Factors that affectdemand for ground coffee in Denpasar City are the price of ground coffee, the price of tea and the number of family members. Variables of instant coffee prices, sugar prices and income have no effect on the demand for ground coffee in Denpasar City. The price elasticity of ground coffee is inelastic. Tea and instant coffee are substitutes for ground coffee, while granulated sugar is complementary to ground coffee.
Analisis Strategi Pemasaran PT Bali Coklat (Pod Chocolate) EDSA, INDY; SUSRUSA, KETUT BUDI; DEWI, IDA AYU LISTIA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.1, Juli 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JAA.2023.v12.i01.p21

Abstract

Marketing Strategy Analysis of Bali Coklat (Pod Chocolate) In the midst of competition, Bali Coklat needs a strategy to attract market attention by creating products according to their demands. Diverse market demands require company to use marketing target strategy hence the effective services can be deployed in the target market. This study discussed the process of market segmentation, targeting, and determining the market position to generate a marketing strategy based on the marketing mix. Data collection through questionnaires was distributed to 100 consumers of Pod Chocolate in Badung Regency with non-probability random sampling. This quantitative descriptive study used cluster analysis, correspondence analysis, and multidimensional scaling in SPSS and Microsoft Excel. Market segmentation which are based on demographics, consumer behaviours and psychographics forms three segments. Segment-1 is the target market which has the largest size, very positive appeal and been classified as active, modern, optimistic, and established in psychographics. The market position shows Delicacao as the company's closest competitor but has no resemblance to other similar companies when is viewed from product attributes. Pod Chocolate has superiority in quality, safety, variety, store and impression while packaging, taste, price, discounted prices and advertising can still be improved thus the marketing mix strategy will be implemented to those attributes.
Strategi Pengembangan Urban Farming di Kelompok Tani Cempaka, Kota Jakarta Selatan EFRIYANTI, NOVI; DEWI, RATNA KOMALA; DEWI, IDA AYU LISTIA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.1, Juli 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JAA.2023.v12.i01.p53

Abstract

Urban Farming Development Strategy in Cempaka Farmers Group, South Jakarta City The increase in population and the high demand for agriculture have made urban farming an urgency that must be developed by urban communities. Urban farming activities in the Cempaka Farmer Group require an appropriate strategy formulation in order to develop. The purpose of this study is to identify internal and external factors, then alternative strategies and determine priority strategies for urban farming development in Cempaka Farmers Group, South Jakarta City. Priority strategies are obtained through matrix analysis of IFE, EFE, SWOT, and QSPM. The results of the analysis obtained on internal factors, the main strength in farmer groups is that they already have the group's vision and mission (0.197). The main weakness is that the production of urban farming is still lacking and many are not worth selling (0.083). On external factors, the main opportunity is the existence of government assistance in the form of programs, training, and agricultural tools for urban agriculture actors (0.370). The biggest threat is agricultural land that does not belong to the Cempaka Farmer Group (0.164). Based on the results of the priority analysis of the chosen strategy, namely carrying out activities in farmer groups to the maximum with the help of outside parties, the government, and currently developing technology.
Analisis Struktur, Perilaku dan Kinerja Pasar Komoditi Paprika (Studi Kasus : Wijaya Farm di Kecamatan Baturiti Kabupaten Tabanan Provinsi Bali) FARHANI, NADYA; DEWI, IDA AYU LISTIA; SUTARI, NI WAYAN SRI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.2, Desember 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

Analysis of Structure, Conduct, and Performance of the Bell Pepper Commodity Market (Case of Study: Wijaya Farm in Baturiti District, Tabanan Regency, Bali Province). Bell pepper is one of the horticultural crops that has the potential to be developed in Indonesia, indicated by the high demand for bell pepper from various consumer backgrounds but has not been matched by anticipatory development efforts towards market behavior, where Wijaya Farm is still difficult to implement an effective marketing system for bell pepper commodities. The purpose of this research is to analyze the structure, conduct and market performance of paprika commodity at Wijaya Farm. The research method used is market structure analysis with the degree of market concentration and product differentiation, and market behavior is analyzed by describing the pattern of marketing channels and marketing functions, market performance is analyzed by calculating marketing margins and marketing efficiency. The results show that the market structure is oligopoly. The market conduct shows that there are three patterns of marketing channels, channel I (Wijaya Farm, retailers, end consumers), channel II (Wijaya Farm, restaurants, end consumers) and channel III (Wijaya Farm, household consumers). The market performance shows that the total margin on channel I is Rp 11,670.00, margin on channel II is Rp 19,500.00 and channel III is Rp 00.00. Channel I had the smallest percentage of marketing efficiency that is equal to 2.88%, so that channel I is the most efficient channel.
Kontribusi Usahatani Kakao terhadap Pendapatan Petani (Studi Kasus Di Subak Abian Suci Desa Gadungan Kecamatan Selemadeg Timur Kabupaten Tabanan) SUWINASIH, NI MADE; DEWI, NI LUH PRIMA KEMALA; DEWI, IDA AYU LISTIA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.2, Desember 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

Contribution of Cocoa Farming to Farmers' Income (Case Study in Subak Abian Suci Gadungan Village East Selemadeg District Tabanan Regency). Cocoa is a superior commodity for plantations that has an important role for the national economy, namely as a source of income, as a provider of employment and foreign exchange in the country that occupies the third position. This study aims to calculate the amount of contribution of cocoa farming to farmers' incomes in Subak Abian Suci, and to find out the obstacles faced by farmers in cocoa farming in Subak Abian Suci. Sample determination techniques using saturated sampling or census techniques. The sample in this study was determined by selecting all cocoa farmers who received seed assistance in 2011 which amounted to 30 cocoa farmers. The data collection was carried out in December 2021 until January 2022 in Subak Abian Suci, Banjar Pangkung Langkuas, Gadungan Village, East Selemadeg District, Tabanan Regency. The analysis of data used to calculate farmers' sources of income is by analyzing agricultural income. The results showed that the highest source of income for farmers was cocoa farming income in 2021, which was an average income of Rp 15,411,838 /year with an average arable area of 0.39 Ha and a contribution of 42.57% of the total farmer's income of Rp 36. 199,745/year. The obstacles faced by farmers in cocoa farming in Subak Abian Suci consist of technical barriers, namely disease and climate pests and non-technical barriers, namely difficulty accessing information technology. Suggestions that need to be considered are that members in Subak Abian Suci maintain cocoa farming and develop cocoa farming by utilizing technological developments in cocoa farming to be able to compete with other products and improve cocoa quality. Should carry out more intensive cocoa plant care to deal with pests of diseases and erratic weather.
Pengaruh Harga dan Kualitas Produk terhadap Minat Beli Masyarakat Secara Online pada Masker Wajah Organik di Kota Denpasar RIZKYTA, FIRSTNANDA ASHRY; WIJAYANTI, PUTU UDAYANI; DEWI, IDA AYU LISTIA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.2, Desember 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

The Influence of Price and Product Quality toward Society Purchasing Intention Internet Online on Organic Face Masks in Denpasar City. One of the organic agricultural products that can be processed into beauty products is a face mask. The number of companies that issue various types of products, makes consumers have many choices to buy organic face mask products. The purpose of this study is to determine and analyze the influence of price and product quality toward society purchase intention internet online on organic face masks in Denpasar City. The types of data used are quantitative and qualitative data. The sample in this study amounted to 96 respondents using purposive sampling technique. Data analysis was carried out using the SEM-PLS approach. The results of this study indicate that the price and product quality variables have a positive and significant effect on people's online buying interest in organic face masks in Denpasar City. The price variable shows that price affordability is the highest parameter, this proves that organic face masks that are sold can be purchased by all groups. The product quality variable shows the highest durability parameter. The durability in this study is seen from the durability of the packaging, this proves that the packaging of organic face masks sold is good, durable, not easily damaged and dirty. Suggestions for online shop owners for organic face masks should pay attention and improve the quality of their products, such as the function of the organic face masks themselves so that purchase intention increases.
Aktivitas Rantai Pasok Usaha Pengolahan Kopi Arabika Kintamani Berbasis SCOR Pada Unit Pengolahan Hasil Catur Paramita DEWI, IDA AYU LISTIA; DEWI, RATNA KOMALA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.2, Desember 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

SCOR-Based Kintamani Arabica Coffee Processing Business Supply Chain Activities at the Catur Paramita Processing Unit. The objectives of this research are 1. to describe the mechanism of activity in the UPH Catur Paramita Arabica coffee processing supply chain using the SCOR approach. 2. Measuring the performance of SCOR-based Arabica coffee processing supply chain activities at UPH Catur Paramita. The research location was determined using a purposive method with the consideration that Catur Village is the center of Balinese Arabica coffee production and is the only UPH in Catur Village that continues to collaborate with farming community institutions. This research is qualitative. Qualitative data is obtained directly from primary data, including planning, procurement, production, and distribution processes. The sampling method is snowbolling sampling, and the starting point is the processing industry. Data analysis was carried out using qualitative descriptive methods. The research results show that written planning and other records have yet to be carried out continuously. There are no harvest timings yet, which creates further problems for UPH Catur Paramita. Evaluation and supervision of the implementation of standard production procedures are not carried out regularly. The delivery document is in the form of a purchase receipt. Returns of damaged products have yet to be fully documented. Four activities that need improvement by UPH Catur Paramita, namely plan, make, and return, each of which is very poor. Source activity is in the poor category.
Analisis Penetapan Harga Pokok Produksi Kacang Disco di UD Kecak Mama SENA, NI MADE ESTER WIDYANTI; DEWI, RATNA KOMALA; DEWI, IDA AYU LISTIA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.1, Juli 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JAA.2023.v12.i01.p40

Abstract

Analysis Determining The Cost Of Production Disco Beans at UD Kecak Mama The COVID-19 pandemic conditions, as well as the business's location, determine UD Kecak Mama business competitiveness. To keep this competition at bay, competitive pricing might be used. It will necessitate a more exact method. The purpose of this research is to determine the cost of production with the UD Kecak Mama method, the cost of production with the full costing method, and the difference between the two. The method used is full costing. According to the findings of the study, UD Kecak Mama's computation calculates the cost of production solely by varying the packing size, so that the results were Rp. 9.738,00 per pack of 200 gr and Rp. 19.475,00 per pack of 400 gr. The full costing method determines a unique production cost for each taste and packaging variations. The cost of production obtained ranges from Rp. 10.108,00 to 11.020,00 for per pack of 200 gr, and Rp. 20.216,00 to Rp. 22.040,00 for per pack of 400 gr. The difference between these two ways is that the production costs for each disco bean flavored variant quite far in all that different. As a result, the full costing method's cost of production is still lower than the selling price, and UD Kecak Mama should employ the full costing method for its cost of production because it has meticulously examined the costs.
Co-Authors A. A. A. WULANDIRA SAWITRI DJELANTIK AAA WULANDIRA SAWITRI DJELANTIK AIRLANGGA WIJAYA Aminuyati ANAK AGUNG SAGUNG SARI MAHESWARI AYUNING TIYAS CHRISTHOPER, MICHAEL GEORGE DESYTA YUVITASARI SAPUTRI DEWA AYU PUTRI YULIARI DEWI, NI PUTU EVI PRAHASTYA Dio Dewansa DWI PUTRA DARMAWAN EDSA, INDY EFRIYANTI, NOVI Eka Swarnadi Luh EVA YUNITA FARHANI, NADYA FARIHA AMSA GABRIELLA BRENDA CHRISTIE GDE NUSHA SUPUTRA GIMTA EIKEL DOANTA GUSTI NGURAH ABUNG MATALIANA I DEWA AYU OKA DAMAYANTHI I Dewa Ayu Sri Yudhari I DEWA AYU SRI YUDHARI I Dewa Putu Oka Suardi I GEDE MADE ARTHA SUDEWA WIJAYA I GEDE NGURAH SWARNA DWIJA INDRATANAYA I Gede Setiawan Adi Putra I GEDE WAHYU WIDIARTHA I GEDE WEGANANDA FAJAR SANGURJANA I GEDE WIRATHAMA BHASKARA PUTRA I GUSTI AGUNG AYU AMBARAWATI I GUSTI AYU AGUNG LIES ANGGRENI I KADEK EDI SWARTIKA I Ketut Rantau I Ketut Suamba I Made Antara I Made Sarjana I MADE SUDARMA I Nyoman Gede Ustriyana I NYOMAN GEDE USTRYANA I PUTU SURYA PRATAMA I WAYAN BUDIASA I WAYAN NOVA SUPRATMAN I WAYAN WIDYANTARA I WAYAN WINDIA Ida Ayu Maharani A.P. Ida Ayu Putri Lingga Sari IDA AYU TRISNAYANTI SAVITRI IDA BAGUS SAHADEWA ISMI NABILA JESSICA ARILA KADEK ITA MEGA PRATIWI KADEK WINA CITRA WATI KETUT BUDI SUSRUSA KETUT SWASTIKA LIZA PRISKA NOVI YANTI M.TH. HANDAYANI Mega Hudha Ayu Lukitasari NI KADEK JUNIASIH NI KADEK MARITA DEWI NI LUH MADE INDAH MURDYANI DEWI NI LUH PRIMA KEMALA DEWI, NI LUH PRIMA KEMALA NI LUH RISKA WIRYANTINI NI LUH TRISNA DIPA WAHYUNINGSIH NI MADE HENY SUANDANI NI MADE METRI WIDHYAPURI Ni Made Sinta Pradnya Dewi NI MADE SRI WEGA YANTI NI MADE VONAMM DELON SUPANTA PANDE Ni Nyoman Ayu Dewi Sukariani NI PUTU ADELIA SARASWATI ERAWAN NI WAYAN LIA WIDYANTARI NI WAYAN PUTU ARTINI Ni WAYAN SRI ASTITI Ni Wayan Sri Sutari NOVIA MILA CAHYANI Putu Udayani Wijayanti RATNA KOMALA DEWI RIZKYTA, FIRSTNANDA ASHRY SAGUNG DWIYANTI INDRASWARI SAUMIA KRISNA DEVI DASI SENA, NI MADE ESTER WIDYANTI SUWINASIH, NI MADE WIJAYANTI, NI NYOMAN FITRIA ERA windi Arihta Ginting ZOVANY RIMALEMNA BR SEMBIRING