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All Journal Ilmu Administrasi Publik FIKRI : Jurnal Kajian Agama, Sosial dan Budaya JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Syntax Literate: Jurnal Ilmiah Indonesia Scientific Journal of Reflection : Economic, Accounting, Management and Business Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Airlangga Journal of Innovation Management Journal of Industrial Engineering & Management Research (JIEMAR) Jurnal Ekonomi Efektif Ekonomi dan Bisnis Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya Jurnal Peradaban Masyarakat (JPM) Jurnal Manajemen dan Pemasaran Jasa Jurnal Pengabdian Masyarakat Bangsa Jurnal Inovasi Pengabdian Masyarakat Pasundan Community Service Development
Marissa Grace Haque, Marissa Grace
Program Studi Pengelolaan Sumberdaya Alam dan Lingkungan, Sekolah Pascasarjana Institut Pertanian Bogor
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : Journal of Industrial Engineering

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The Role of Brand Image, Food Safety, Awareness, Certification on Halal Food Purchase Intention: An Empirical Study on Indonesian Consumers Purwanto, Agus; Haque, Marissa Grace; Sunarsi, Denok; Asbari, Masduki
Journal of Industrial Engineering & Management Research Vol. 2 No. 3 (2021): June 2021
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (581.938 KB) | DOI: 10.7777/jiemar.v2i3.144

Abstract

The purpose of this study was to determine the factors that influence customer interest in buying halal processed food. We use the voluntary sampling method with 110 respondents who are halal food customers in Indonesia. The data analysis was performed using the SEM-PLS method. The research was conducted for one month by distributing questionnaires directly to respondents. This study to analyze brand image, perceived quality, perceived value, halal certification, health, halal awareness, and halal marketing as factors that influence customers' halal purchase intentions. The results showed that halal awareness, brand image, halal certification, health reasons, and perceived value have a positive and significant effect on purchase intention.
Co-Authors Abdelsalam Adam Hamid Agus Purwanto Andriani, Meta Apriyanthi, Rezky Arumi, Putri As-Syifa, Salsabila Nur Asbari, Masduki Azhar Alam Babun Suharto Chairunnisa, Greisa Eka Lutfia Khoirun Nisa Ernaningsih, Indria Fatmawati, Erma Hadiah Fitriyah Haryanti, Enny Lifa, Vito Madihah, Siham Martiza, Annisa Dwimarya Nelmida, Nelmida Puspita Puspita Putra, Rama Aldian Putri, Vidiyanna Rizal Santi Rimadias Saville, Ramadhona Simatupang, Batara Maju Sparta, Sparta Sunarsi, Denok Teguh Iman Santoso Zaidan, Zaid Muhammad ZULFISON, ZULFISON