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Utilization of Customer Entrepreneurs as a Strategy to Improve Business Performance Performance of Micro, Small and Medium Enterprises (MSMEs) Khalik, Idham; Siregar, Ade Perdana
Dinasti International Journal of Management Science Vol. 6 No. 4 (2025): Dinasti International Journal of Management Science (March - April 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v6i4.4184

Abstract

The role of MSMEs is important in economic growth in Indonesia, it can improve people's welfare. Indonesian MSMEs contribute to Gross Domestic Product and national exports. Utilizing consumer participation in marketing is a strategy that can be carried out by following technological developments. Implementing consumer utilization requires consideration of customer knowledge management, entrepreneurial collaborative capability and customer network quality so that business performance increases. The aim of this research is to examine the role of customer knowledge management, entrepreneurial collaborative capability and customer network quality in mediating the influence of customer entrepreneurship on MSME business performance. The data analysis method used is Structural Equation Modeling (SEM) measurements using SmartPLS software. The research results are (1) customer knowledge management as a mediating influence of customer entrepreneurs has a significant positive effect on MSME business performance; (2) customer network quality as a mediating influence of customer entrepreneurs has a significant positive effect on MSME business performance; (3) entrepreneurial collaborative capability as a mediating influence of customer entrepreneurship has a significant positive effect on MSME business performance.
Efek Kepemimpinan Spiritual Terhadap Kinerja Dimediasi Oleh Etos Kerja Pegawai Korip, Fatkul; Adriani, Zulfina; Khalik, Idham
Jurnal Ilmiah Global Education Vol. 6 No. 2 (2025): JURNAL ILMIAH GLOBAL EDUCATION, Volume 6 Nomor 2
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v6i2.3711

Abstract

This study aims to analyze the effect of spiritual leadership on employee performance with work ethic as a mediating variable at the Bram Itam Sub-district Office, Tanjung Jabung Barat Regency. The research method used is quantitative with a saturated sampling technique involving 37 respondents. Data was collected through questionnaires and analyzed using descriptive methods and Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results of the study indicate that spiritual leadership does not have a direct significant effect on employee performance but has a positive and significant effect on work ethic. Furthermore, work ethic has a positive and significant effect on employee performance and significantly mediates the relationship between spiritual leadership and employee performance.
Implementation of Conversational Marketing as a Strategy to Improve Business Performance for Micro, Small and Medium Enterprises (MSMEs) Khalik, Idham; Perdana Siregar, Ade; Malinda SB, Istiqomah
Dinasti International Journal of Digital Business Management Vol. 6 No. 5 (2025): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i5.5431

Abstract

Corresponding Author: The fact that fewer micro, small, and medium-sized enterprises (MSMEs) are operating in Jambi Province suggests that their subpar performance is causing them to fail and have a negative effect on the province's GDP.  In order to fulfill their goals of sustaining and growing their firm, business organizations employ marketing tactics.  Unlike big corporations, micro, small, and medium-sized enterprises (MSME) pitch their products and services around the idea of entrepreneurship.One approach to implementing marketing for MSMEs is entrepreneurial marketing. Utilizing technology for online transactions, implementing a community-focused strategy is very important because the key to the success of this strategy is interaction. Conversational marketing is an innovative approach to understanding and meeting consumer requirements through two-way communication with consumers. Because technology is advancing at such a quick pace, MSMEs need to employ innovative marketing methods that are based on technology.  By examining the effect of entrepreneurial marketing on business success via conversational marketing mediation, this study addresses a significant knowledge vacuum. The objectives of this research are (1) the influence of entrepreneurial marketing on business performance in MSMEs; (2) examine the influence of conversational marketing on business performance in MSMEs; (3) examine the influence of entrepreneurial marketing on conversational marketing in MSMEs; (4) examine the role of conversational marketing in mediating the influence of entrepreneurial marketing on business performance in MSMEs. This research uses quantitative research methods which are carried out by forming and testing models. The data analysis method used is Structural Equation Modeling (SEM) measurements using SmartPLS software
PENGARUH DIFERENSIASI PRODUK DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG (STUDI KASUS MAHASISWA MANAJEMEN UNIVERSITAS JAMBI) Desqia, Desqia Nazalia; Khalik, Idham; Hasbullah, Husni
Jurnal Dinamika Manajemen Vol. 13 No. 3 (2025): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v13i3.43940

Abstract

Penelitian ini merupakan hasil penelitian kuantitatif yang bertujuan untuk mengetahui pengaruh diferensiasi produk dan word of mouth terhadap keputusan pembelian smartphone Samsung. Metologi penelitian yang digunakan adalah penelitian kuantitatif dan teknik pengambilan sampel menggunakan purposive sampling dengan jumlah sampel sebesar 90 responden. Teknik pengumpulan data dengan menggunakan kuesioner melalui bantuan google form yang diolah melalui SPSS versi 26 dan teknik analisis data menggunakan regresi linear berganda. Hasil penelitian ini menunjukkan bahwa diferensiasi produk berpengaruh positif dan signifikan terhadap keputusan pembelian. Kemudian word of mouth berpengaruh positif dan signifikan terhadap keputusan pembelian. Selanjutnya berdasarkan hasil perhitungan statistik uji simultan, menunjukkan bahwa diferensiasi produk dan word of mouth berpengaruh secara simultan terhadap keputusan pembelian smartphone Samsung pada mahasiswa Manajemen Universitas Jambi. Kata kunci: diferensiasi produk, word of mouth, keputusan pembelian, smartphone Samsung, dan mahasiswa Manajemen Universitas Jambi
Upaya Peningkatan Pendapatan Petani Sayuran dengan Konsep Circle Business Sampah Organik Pada Kelompok Tani Sidodadi Lestari Paal Lima Kota Jambi Khalik, Idham; Syarif, Agus; Nur Budi Utama, Ahmad; Armando, Y.G; Setyaji, Hajar
Journal of Community Engagement Research for Sustainability Vol. 3 No. 4 (2023): Juli
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/cers.3.4.207-214

Abstract

Sidodadi Lestari farmer group is a vegetable farmer group located in Paal Merah Jambi City whose area is directly adjacent to Jambi Sultan Thaha Airport, which means that the area is an area that is maintained as an airport peripheral area. As an agricultural area for vegetable commodities, the Sidodadi Lestari farmer group tries to cultivate its land with vegetable crops that are in demand by people in Jambi city, such as kale, spinach, slada, long beans, chili, and plants. The Sidodadi farmer group currently still uses chemical fertilizers mixed with commercially purchased manure. The group is appropriate as a model for the development of the circle business concept of organic waste to minimize waste and is expected to increase the income of the farmer group. The purpose of community service to the Sidodadi farmer group is to introduce the concept of Circle bussines organic waste through liquid fertilizer production technology in vegetable cultivation in the Sidodadi Lestari farmer group. The service method uses the method of socialization of activities, demonstration of making liquid organic fertilizer and practice by farmer groups. The implementation of the activity went according to plan, the Sidodadi Lestari farmer group was able to apply the Circle bussines concept of organic waste in their vegetable-based farming activities. The Sidodadi Lestari farmer group has the potential to increase income income by Rp.500,000 a month, and if the production capacity is increased, the potential income income will be greater.
The IMPACT OF ENTREPRENEURIAL LEADERSHIP ON EMPLOYEE PERFORMANCE AT THE DEPARTMENT OF INDUSTRY AND TRADE OF JAMBI PROVINCE WITH INNOVATIVE WORK BEHAVIOR AS AN INTERVENING VARIABLE Indriyani, Rima; Adriani, Zulfina; Khalik, Idham
Journal of Business Studies and Management Review Vol. 7 No. 2 (2024): JBSMR, Vol 7 No.2 June 2024
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v7i2.35250

Abstract

This study explores the impact of entrepreneurial leadership on innovative work behavior and employee performance within the public sector, focusing on the Jambi Province Industry and Trade Office—a critical entity in local economic development. Adopting a mixed-methods approach, the research involved a survey of 114 employees supplemented by qualitative observations, analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM). Findings indicate that entrepreneurial leadership significantly enhances innovative work behavior (Path coefficient = 0.63, p < 0.01), which in turn mediates the relationship between leadership and employee performance (Indirect effect = 0.27, p < 0.05). Additionally, the direct impact of entrepreneurial leadership on employee performance was also significant (Path coefficient = 0.36, p < 0.05), underscoring the dual pathways—direct and mediated—through which leadership styles conducive to innovation can improve organizational outcomes. These results underscore the transformative potential of entrepreneurial leadership in fostering innovation and enhancing performance within traditionally less dynamic public sector environments. The study contributes to the burgeoning literature on leadership in the public sector by demonstrating the pivotal role of leadership styles in enhancing innovation and operational efficiency.
Examining the interplay of brand satisfaction, trust, and loyalty among BSI mobile users: The mediating role of brand attachment Dahmiri, Dahmiri; Khalik, Idham; Bhayangkari, Sylvia Kartika Wulan; Syafri, Rista Aldilla
Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Vol. 11 No. 2 (2023): Jurnal Perspektif Pembiayaan dan Pembangunan Daerah
Publisher : Program Magister Ilmu Ekonomi Pascasarjana Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/ppd.v11i2.16759

Abstract

This study investigates the effects of brand satisfaction, trust, and loyalty among Bank Syariah Indonesia (BSI) mobile phone users. Additionally, it delineates the mediating role of brand attachment on a collective and individual scale. The study utilizes a sample drawn from diverse BSI customer bases across Indonesia. Data was gathered through structured questionnaires disseminated via WhatsApp, Facebook, and email, facilitated by Google Forms. The research adopted a quantitative methodology, incorporating statistical and hypothesis tests, with preliminary evaluations involving validity, reliability, and normality tests. Data analysis encompassed qualitative and quantitative methodologies, employing Structural Equation Modeling (SEM) for the quantitative segment. This pioneering research in Indonesia scrutinizes the interrelations between brand satisfaction, brand trust, and brand loyalty, specifically in the context of BSI mobile phone users, offering potential insights that might be pivotal for augmenting BSI's clientele. The findings demonstrate that the model's Goodness of Fit index meets the requisite criteria, illustrating the analytical competence of the model. Identifying service quality, marketing mix, and brand image as significant determinants influencing customer satisfaction is noteworthy. Furthermore, the research unveils that brand satisfaction, trust, and attachment are instrumental in shaping brand loyalty among BSI mobile users. Distinctively, brand satisfaction exerts an indirect influence on brand loyalty mediated by brand attachment, paralleled by a similar indirect influence of brand trust on brand loyalty through brand attachment. Incorporating brand attachment as a mediating variable in this study augments the comprehension of the interplay between these elements, yielding more substantial conclusions about their impact on brand loyalty.