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Journal : ManBiz: Journal of Management and Business

Pengaruh Inovasi Produk Terhadap Penjualan Coklat Berhantu pada Mf Dessert Nur’aziza; Santi Yunus; Kalvin Parinding; Nuryana Haprin DJ Achmad; Rita Yunus
ManBiz: Journal of Management and Business Vol. 3 No. 3 (2024): ManBiz: Journal of Management and Business 
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manbiz.v3i3.5572

Abstract

Innovation is a mechanism for companies to adapt to a dynamic environment. Therefore, companies must be able to develop new thoughts and ideas, provide innovative products, and improve services to satisfy customers. This research aims to determine the effect of product innovation on sales of Haunted Chocolate at MF Dessert in Palu City. This study used descriptive qualitative method. The results show that in August, sales were relatively high due to product introductions to customers. However, in September and October, sales declined before the innovation was implemented, mainly due to a decrease in interest in sweets. After the innovation was implemented, sales in November and December increased because customers were attracted to the new flavors, many preferring pandan and cappuccino flavors to the original flavors. In conclusion, sales of Haunted Chocolate before the innovation had decreased due to lack of interest in sweet foods. Innovation has a positive effect on sales, as evidenced by an increase in sales after the innovation is implemented.
Analisis Strategi Pengembangan Usaha Jasa Kebersihan: Studi Kasus Usaha Jasa Sini Sa Clean Wahyul; Rita Yunus; Kalvin A. Parinding; Yunus Sading; Musdayati
ManBiz: Journal of Management and Business Vol. 3 No. 3 (2024): ManBiz: Journal of Management and Business 
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manbiz.v3i3.5575

Abstract

The cleaning service business SINI sa CLEAN is a business that has quite promising potential for development, even though it is very promising, SINI sa CLEAN is currently unable to compete in a broad scope. SINI sa CLEAN must be able to develop and continue to innovate so that it can survive and be able to compete. So an appropriate development strategy is needed. The type of research used in this research is descriptive qualitative and the data sources in writing this article were taken from primary data and secondary data. The analysis technique used in this research is the SWOT analysis technique, recording and observation to produce accurate information. The aim of this research is to determine the internal and external factors of the SINI sa CLEAN cleaning service business to find out the business development strategy and to find out the SINI sa CLEAN cleaning service business development strategy. The research results show that the total internal factors of strengths and weaknesses as the X axis are 0.73, while the total external factors of opportunities and threats as the Y axis are 2.83. So the strategic position for developing the SINI sa CLEAN cleaning service business is in quadrant I, namely in the S-O strategy position which has the strength and opportunity to be able to develop the SINI sa CLEAN cleaning service business.