Article Per Year (5 Year)
p-Index From 2021 - 2026
3.625
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Teknologi El Dinar The Indonesian Accounting Review Jurnal Akuntansi Multiparadigma Jurnal Manajemen & Keuangan Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen Jurnal Samudra Ekonomi dan Bisnis PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat Jurnal Manajerial Journal of Industrial Engineering & Management Research (JIEMAR) Jurnal ABM Mengabdi Akuntansi Bisnis & Manajemen (ABM) Jurnal Manajemen dan Profesional Journal of Applied Business, Taxation and Economics Reseach Jurnal Pengabdian Kepada Masyarakat International Journal Administration, Business & Organization The Contrarian: Finance, Accounting, and Business Research Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen Jurnal Pengabdian Kepada Masyarakat
Hanif Mauludin
STIE Malangkucecwara Malang
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

Published : 29 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search
Journal : Akuntansi Bisnis

 1 
ANALISIS KUALITAS PELAYANAN, PENGARUHNYA TERHADAP IMAGE Hanif Mauludin
Akutansi Bisnis & Manajemen ( ABM ) Vol 7 No 1 (2000): April
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The study was undertaken with the rationale that service quality is an important aspect for organization leaders to consider, especially for service oriented organizations to satisfy their customer. Satisfying the customers provides the organization with a good corporate image. A good corporate image serves as an effective strategy in winning the competition with other businesses of the same type. Leading companies who wish to keep their status should always keep service quality mind. It has to be an absolute concern as the organization does not only have to face the competitors but also the customers who continuously change, vary, and are aware of their needs. Therefore, continuous enhancement of service quality has to be provided. This study is aimed at 1) determining the service quality level of public hospital in Tuban, form the patient perspective; 2) determining influence of service quality on corporate image. Service quality is measured in five dimensions know as servqual technique. The five dimensions serve as tangibility (x1), reliability (x2), responsiveness (x3), assurance (x4), empathy (x5). The research was conducted at the regional public hospital of Tuban, with the VIP, first class, and second class patients as the analysis units. Sampling was done by stratified random sampling technique obtain 73 respondents. Gap analysis was used by comparing performance and expectation, while regression analysis was used by the inter-variable relationship of the hypothesis. As many as 18 items were used as main instrument of the questionnaire which was distinguished into five quality variables used to collect the data, both through interview and questionnaires to be filled out by respondents. Verification of research instruments showed high reliability and validity. The result of this study showed that gap analysis technique used could provide information from the patient?s perspective at the service quality at the public hospital of Tuban was good. Statistical testing revealed that significant influence was evident of service quality and corporate image, with R=0.83 and R2=0.66. The most dominant variables, however, for corporate image were tangibility and reliability. In conclusion, the result of this study support some theories developed by the Parasuraman (Servqual), Brown (Customer Satisfaction/Revenue Enhancement Models) and Elhaitammy (Service Excellence). Furthermore, this confirms the hypothesis that significant influence is evident quality on the corporate image
PERAN BRAND IMAGE SEBAGAI MODERATOR CELEBRITY ENDORSER PADA KEPUTUSAN PEMBELIAN Erawati, Sherly Hesti; Amalia, Novika Salsabila; Mauludin, Hanif; Liana, Yuyuk
Akutansi Bisnis & Manajemen ( ABM ) Vol 30 No 2 (2023): Oktober
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35606/jabm.v30i2.1276

Abstract

In the hypercompetitive era, the use of celebrity endorser s and brand image as determinants of purchasing decisions is still a major concern of marketing practitioners. The study aims to assess the influence of celebrity endorser s and brand image on purchasing decisions. The study involved 60 respondents who used a skincare product defined as Gen Z. Using the Structural Equation Modeling (SEM) approach with Partial Least Squares (PLS) analysis, the study introduced a new perspective by positioning brand image as a moderation variable, a model with a limited precedent on previous research. The findings of this study reveal that celebrity endorser s as well as brand image have a significant influence on purchasing decisions. Furthermore, this study shows that brand image acts as a positive moderation. Strengthen the link between celebrity support and purchase decisions. The results highlight the multifaceted dynamics that play a role in consumer decision-making in the context of skin care beauty products, highlighting the important role of brand image as an important factor in increasing the influence of celebrity support on consumer purchasing decisions."
Pengaruh Pesan Iklan Menggunakan Media TV terhadap Minat Konsumen Mauludin, hanif
Akutansi Bisnis & Manajemen ( ABM ) Vol 14 No 3 (2007): Desember
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan penelitian ini adalah untuk mengetahui bagaimana pengaruh pesan iklan yang ditinjau dari isi pesan, format pesan, dan sumber pesan terhadap minat konsumen. Sebanyak 150 responden pengguna produk kartu prabayar dari berbagai provider digunakan sebagai sampel penelitian. Penelitian ini menekankan kajian pada konsep pesan iklan ditinjau dari isi pesan, format pesan, dan sumber pesan secara signifikan berpengaruh terhadap minat konsumen.
Moderasi Personalitas atas Nilai Sosial dan Minat Karir Mahasiswa sebagai Akuntan Publik (Personality Moderation of Social Values and Career Interests of Students as Public Accountants) Sonhaji, Sonhaji; Kartika, Catharina Vira; Mauludin, Hanif
Akutansi Bisnis & Manajemen ( ABM ) Vol 29 No 2 (2022): Oktober
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35606/jabm.v29i2.1105

Abstract

Pengaruh personalitas terhadap pemilihan karir telah banyak dikaji sebagai anteseden yang menghasilkan temuan yang berbeda. Kebaruan dari Penelitian ini adalah menguji pengaruh nilai sosial terhadap pilihan karir sebagai akuntan publik dengan personalitas sebagai moderasi. Penelitian dilakukan pada mahasiswa jurusan akuntansi sekolah ekonomi Malangkucecwara. Data dikumpulkan menggunakan kuesioner dan didistribusikan pada 52 responden. Uji hipotesis dengan partial least square. Penelitian ini membuktikan bahwa Personalitas memoderasi pengaruh nilai social terhadap minat karir mahasiswa akuntansi sebagai akuntan publik.Temuan ini sekalgus menegaskan bahwa nilai sosial dan minat karir sebaiknya tidak dilihat dari satu sisi, peran aspek personalitas juga sangat kuat.
Budaya Organisasi “Akhlak” dan Lingkungan Kerja Mampu Meningkatkan Kepuasan Kerja dan Kinerja ("Akhlak" Organizational Culture and Work Environment Increase Job Satisfaction and Performance) Ratnasari, Siwi Dyah; Bunyamin, Bunyamin; Bagyo, Yupono; Mauludin, Hanif; Liana, Yuyuk; Taufan, Syafriandani Irgayansah
Akutansi Bisnis & Manajemen ( ABM ) Vol 31 No 1 (2024): April
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35606/jabm.v31i1.1389

Abstract

Budaya organisasi adalah persepsi bersama yang dimiliki oleh semua anggota organisasi. Budaya Organisasi dalam penelitian ini diadopsi dari nilai-nilai yang dikembangkan oleh BUMN yang dikenal dengan "Akhlak". Tujuan penelitian adalah untuk menganalisis pengaruh budaya organisasi "Akhlak" dan lingkungan kerja terhadap kepuasan kerja dan kinerja karyawan. Populasi penelitian ini adalah karyawan PT PLN (Persero) UP3 Malang. Teknik pengambilan sampel dengan metode sampel jenuh. Teknik pengumpulan data menggunakan angket. Analisis data penelitian menggunakan aplikasi PLS 3.2 cerdas. Hasil penelitian menunjukkan bahwa Budaya Organisasi " Akhlak " mampu meningkatkan kinerja karyawan. Budaya organisasi juga dapat meningkatkan kepuasan kerja. Hasil lain menunjukkan bahwa lingkungan kerja dan kepuasan kerja tidak mampu meningkatkan kinerja karyawan, tetapi memediasi pengaruh budaya organisasi terhadap kinerja. Keaslian penelitian: penelitian ini menyoroti budaya organisasi yang dimiliki BUMN di Indonesia, yaitu "AKHLAK"
Co-Authors Agussalim Andriansyah Amalia, Novika Salsabila Aminul amin Bambang Haryadi Bunyamin Bunyamin Bunyamin Bunyamin Bunyamin Darti Djuharni Devi Novitasari, Devi Djafri, Taufik Driana Leniwati Dyah Aruning Puspita Edi Sudiarto Enggar Nursasi Evi Maria Evi Maria Harjoyo, Hegi Irawan Budi Prasetyo Jainudin, Syarul Kadarusman . Kartika, Catharina Vira Kukuh Mulyadi Kuncahyo, Adhin Achmad Kurnia, Neni Lidia Andiani Mahardianyah, Mahardianyah Mira Kurniawati Mulyadi, Kukuh Nilhar, Nurun Nida Patma, Tundung Subali Rahmania, Benita Rina Irawati Sa'adah, Lailatus Sherly Hesti Erawati Siti Munfaqiroh Siwi Dyah Ratnasari Sonhaji Sonhaji Sugiharto, Didik Priyo Suhartati Noviana Taufan, Syafriandani Irgayansah Tumirin Wibisono, Galih Wiyarni Wiyarni Yupono Bagyo Yuyuk Liana