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All Journal Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK) NUR EL-ISLAM : Jurnal Pendidikan dan Sosial Keagamaan Dinasti International Journal of Digital Business Management Buletin KKN Pendidikan Jurnal Ranah Komunikasi Jumat Pertanian: Jurnal Pengabdian Masyarakat International Journal of Management Science and Information Technology (IJMSIT) Bussman Journal : Indonesian Journal of Business and Management The Journal of System Engineering and Technological Innovation Riwayat: Educational Journal of History and Humanities WASATHON Jurnal Bincang Komunikasi
Dani Kurniawan, Dani
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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THE ROLE OF BUSINESS COMMUNICATION IN BRIDGING DEVELOPMENT STRATEGIES AND SOCIAL NETWORKS FOR THE ‘BUNDA COLLECTION’ FASHION MSME Aurellia, Ladyva; Kurniawan, Dani; Muntaha, Ahmad
Jurnal Ranah Komunikasi Vol 9 No 2 (2025): Jurnal Ranah Komunikasi (JRK)
Publisher : Departemen Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/rk.9.2.82-90.2025

Abstract

The sustainability and growth of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia is highly dependent on adaptive business strategies and effective utilization of social networks. This study aims to analyze how business development strategies and the role of networking support the success of Bunda Collection, a fashion MSME in Klaten, in developing from a micro scale to national and international levels. This research uses a qualitative case study approach with data collection methods through interviews, observation, and document analysis to gain in-depth understanding. The results showed that Bunda Collection succeeded through the implementation of comprehensive strategies, including product innovation, marketing digitalization, and operational efficiency. Networking proved to be an important factor in every phase of development, from gaining initial market access, expanding the reseller network, to surviving the crisis and pandemic. The synergy between a well-planned strategy and a strong network, which is also supported by organizations such as IWAPI, results in competitiveness, market expansion, and solid business resilience. This study confirms that the integration of the two is key to the success of MSMEs..
Customer Satisfaction Based on Marketing Mix Strategy (7P) at PT Tirta Perkasa Sejahtera Bondowoso Cahyono, Inge Cellianada; Kurniawan, Dani; Agustin, Indri; Winarni, Arik Muji; Tripriyono, Setiyo Budi; Muhammady, Maghfur El; Qomariah, Nurul; Nursaid, Nursaid; Mu’ah, Mu’ah
International Journal of Management Science and Information Technology Vol. 5 No. 2 (2025): July - December 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v5i2.6087

Abstract

This study aims to describe customer satisfaction based on the marketing mix strategy (7Ps) which includes product, price, place, promotion, people, process, and physical evidence at PT Tirta Perkasa Sejahtera Bondowoso. This study uses a qualitative approach with a descriptive research type. Data were obtained through in-depth interviews, direct observation, and documentation related to the company's service and marketing activities. Data analysis was carried out through the stages of data reduction, data presentation, and conclusion drawing. The results show that the marketing mix strategy (7Ps) has been consistently implemented by the company and contributes to the level of customer satisfaction. Customers consider product quality, ease of service access (place), and fast and responsive service processes to be the aspects that most influence their satisfaction. Meanwhile, the promotion strategy and physical evidence elements are considered to still have room for improvement to strengthen the overall customer experience. This study provides an in-depth overview of how the implementation of the 7Ps can increase customer satisfaction and serve as a reference for improvement for companies in designing more effective marketing strategies.
Co-Authors Abdullah, M. Hasan Afiffah, Aliftya Virgy Agus Rahayu Agustin, Indri Andini, Nisye Friska Anggraini, Indah Dewi Ansori Ismantoko, Mohammad Fahrul Aurellia, Ladyva Cahyono, Inge Cellianada Calista, Ladyva Aurellia Farid Aji Prakosa Hardika Dwi Hermawan Husni Syahrudin Ibermarza Ifani, Muhammad Zulfi Jannah, Azzahrah Miftahul Khusnul Amalin Krisnadhi Hariyanto, Krisnadhi Muhammady, Maghfur El Mukhlasin, Latutik Muntaha, Ahmad Mu’ah, Mu’ah Nisa, Nadia Noor Afy Shovmayanti Nursaid Nurul Qomariah Puspo Dewi Dirgantiri Rahmayanie, Ananda Muslimah Rosi, Annisa Salsabila Rum Rosyid Sigit PRASTOWO subaderi, subaderi Trilestari, Linda Tripriyono, Setiyo Budi Vanessa Gaffar Wahju Rijanto, Ong Andre Winarni, Arik Muji Wiseza, Fitria Carli