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All Journal Journal on Education Community Engagement and Emergence Journal (CEEJ) JUMANTIK: Jurnal Mahasiswa dan Peneliti Kesehatan Jurnal Ilmiah Wahana Pendidikan Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Jurnal Adijaya Multidisiplin
Lilis Jubaedah
Universitas Negeri Jakarta
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Pengembangan Video Tutorial Cara Penggunaan Face Tape untuk Rias Geriatri pada Mata Kuliah Tata Rias Wajah Angelica Sugiono; Titin Supiani; Lilis Jubaedah
Journal on Education Vol. 7 No. 2 (2025): Journal on Education: Volume 7 Nomor 2 Tahun 2025 In Progress (Januari-Februari
Publisher : Mathematics Education Study Program

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v7i2.8265

Abstract

The result of the research carried out is a video tutorial that will be used as a learning medium in the Makeup Course. The video tutorials used have the aim of helping students to be able to properly understand the material being taught because these video tutorials can be watched and studied repeatedly without being hindered by limited time or space. The method used in the research carried out is the Research and Development method using the ADDIE model, ncludes Analysis, Design, Development, Implementation and Evaluation. This research and development has passed validation test by material and media experts, and practicality test by students. In the results of the validation test carried out by material experts, a score of 82% was obtained, which was in the "very worthy" category. Meanwhile, the validation test carried out by media experts obtained a score of 71.6% and was included in the "worthy" category. Then, a practicality test was carried out on 40 students of Jakarta State University, Cosmetology Education Study Program class of 2022, obtaining a score of 95.3% which was in the "very practical" category. Based on the results of a series of tests that have been carried out, the video tutorial "How to Use Face Tape for Geriatric Makeup" was declared suitable and practical to be used as a learning medium in the Makeup Course.
Studi Korelasi Penggunaan Makeup Sehari-Hari Dengan Kepercayaan Diri Pada Mahasiswi Fakultas Mipa Universitas Negeri Jakarta Putri Nabila; Dra. Eti Herawati; Lilis Jubaedah
Journal on Education Vol. 7 No. 2 (2025): Journal on Education: Volume 7 Nomor 2 Tahun 2025 In Progress (Januari-Februari
Publisher : Mathematics Education Study Program

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v7i2.8315

Abstract

To support individual confidence can be seen through physical appearance, one of the factors that can support the confidence of women or female students is the use of makeup. This study aims to find out the extent of the correlation between daily makeup use and self-confidence in students of the Faculty of Mathematics and Natural Sciences, State University of Jakarta. This study uses a quantitative method of correlation by conducting a survey, namely making a questionnaire consisting of 35 statements. The sample of this study was 82 students of the Faculty of Mathematics and Natural Sciences, State University of Jakarta class of 2021 and was selected using a simple random sampling technique. The indicators on the variables of makeup use are duration and frequency, while the confidence variables are self-confidence and ability, responsibility, rationality and rationality. The correlation results obtained in this study of 0.299 which are in the range of 0.200-0.399 show that the correlation level is low and positive.
Pengaruh Promosi dan Brand Image Terhadap Keputusan Pembelian Produk Setting Spray Merek X pada Mahasiswa Tata Rias Universitas Negeri Jakarta Luthfia Diva Maharani; Nurul Hidayah; Lilis Jubaedah
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 6 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i6.11355

Abstract

Seiring dengan tingginya persaingan dalam industri kosmetik, setiap merek dituntut memiliki strategi yang efektif untuk memperkenalkan dan mempertahankan produknya di pasar. Penelitian ini dilatarbelakangi oleh kesenjangan antara persepsi positif mahasiswa Tata Rias Universitas Negeri Jakarta terhadap promosi Dazzle Me dengan preferensi pembelian yang lebih tinggi terhadap merek lain. Tujuan penelitian adalah menguji pengaruh promosi dan brand image terhadap keputusan pembelian secara parsial maupun simultan, serta mengidentifikasi variabel yang paling dominan. Metode penelitian yang digunakan adalah pendekatan kuantitatif asosiatif dengan desain survei. Populasi penelitian mencakup seluruh mahasiswa Program Studi Pendidikan Tata Rias Universitas Negeri Jakarta. Sampel berjumlah 96 responden yang ditentukan menggunakan rumus Lemeshow dengan teknik purposive sampling. Instrumen penelitian berupa kuesioner skala Likert. Teknik analisis data meliputi uji regresi linear berganda, uji t, uji F, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa promosi berpengaruh positif dan signifikan terhadap keputusan pembelian. Brand image juga berpengaruh positif dan signifikan serta menjadi variabel paling dominan dengan koefisien regresi sebesar 0,990. Secara simultan, promosi dan brand image berpengaruh signifikan terhadap keputusan pembelian dengan kontribusi gabungan sebesar 73,2%. Berdasarkan temuan tersebut, disimpulkan bahwa promosi dan brand image merupakan faktor determinan dalam keputusan pembelian. Namun, perusahaan disarankan memprioritaskan penguatan citra merek sebagai faktor determinan utama melalui peningkatan kualitas produk, sertifikasi halal, serta kolaborasi dengan praktisi tata rias profesional.
Co-Authors Almira Syakina Angelica Sugiono Aniesa Puspa Arum Azkia Silmi Kaaffah Azlya Firdausi Dara Eminanda Minardi debyas khalifah sadellas Dinda Afia Artanti Dra. Eti Herawati Eti Herawati Febyola Febyola firda oktaviani Indah Cahyani Putri Jeanetta Putri Jenny Sista Siregar Kristanti Patria Ari Sukma Lintang Ayu Panjer Wengi Luthfia Diva Maharani Mari Okatini Armandari Nadhira Esthiningtyas Neneng Siti Silfi Ambarwati Nurina Ayuningtyas Nurul Hidayah Pratiwi Suciati Putri Nabila Riska Syawalani Ruth Tatyana Sagita Bunga Damayanti Salsabilla Safira Wijaya Sitti Nursetiawati Sri Irta Widjajanti Sri Irtadwidjajanti Titin Supiani Tsabitah Niswi Zahiyyah Zefanya Christy Gustanto Zhafira Aqila Oesman