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All Journal Ekonomi Bisnis Journal The Winners Jurnal Manajemen Teori dan Terapan Binus Business Review Indikator: Jurnal Ilmiah Manajemen & Bisnis Jurnal Manajemen Bisnis dan Kewirausahaan Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Dynamic Management Journal Jurnal Ilmu Manajemen & Ekonomika Journal of Central Banking Law and Institutions

Tinjung Desy Nursanti

Universitas Bina Nusantara

Author-ID : 530213

Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 37 Documents Claim Missing Document

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Articles

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Pengaruh Experiential Marketing terhadap Sikap Konsumen Motor Yamaha pada PT Laksana Kencana Gemilang Tinjung Desy Nursanti; Melisa Melisa
Binus Business Review Vol. 2 No. 1 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i1.1111

Today’s business competition is not just relying on product quality but further the quality of service. As the development of the era, marketers need an approach that combines the practice of non-traditional marketing that is integrated to enhance personal and emotional experience associated with the brand (experiential marketing). This corresponds closely with the customer experience and very different from the traditional marketing system that focuses on the functions and benefits of a product. This study is descriptive and causal. Descriptive study aims to determine consumer attitudes and causal research aims to influence experiential marketing on consumer attitudes on PT Laksana Yamaha Kencana Gemilang. Data was collected by distributing questionnaires and through literature study. Analysis of the data used in this research is Fishbein and regression models. The results showed that consumer attitudes Yamaha are positive and the influence of Experiential Marketing of consumer attitudes are significantly by 20.9%, while the remaining 79.1% influenced by other variables not examined in this study.

Pengaruh Dukungan Supervisor dan Pemberdayaan Terhadap Organizational Citizenship Behavior Tinjung Desy Nursanti; Aida Dwi Anissa
Binus Business Review Vol. 5 No. 1 (2014): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v5i1.1205

Study aims to determine and obtain a clear picture of supportive supervisor, empowerment, and organizational citizenship behavior; and to determine the impact of supportive supervisor and empowerment towards organizational citizenship behavior of employees in PT Setia Makmur Cemerlang. Research used explanatory survey method, while the sample was taken from employees of the company. Research instrument (questionnaires) was used as primary data collection to explain the causal relationship between supportive supervisor and empowerment on organizational citizenship behavior of employees in PT Setia Makmur Cemerlang. Analysis used simple linear regression and multiple linear regression method. Result of this study shows that there is significant influence between supportive supervisor and empowerment towards organizational citizenship behavior.

Analisis Pengaruh Suasana Toko, Variasi Merchandise, dan Kualitas Pelayanan terhadap Keputusan Pembelian Aksesoris Gadget: Studi Kasus Gerai Wellcommshop Mal Citraland Tinjung Desy Nursanti; Herlina Herlina
Binus Business Review Vol. 3 No. 1 (2012): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v3i1.1324

The growing technological applications encourage people to use gadgets as the easiest way to connect their daily lives. The demand for gadgets creates new kind of business opportunities. Many companies can produce supporting product such gadget accessories. One company that engaged in the provision of gadget accessories is Wellcomshop. The company is aggressively increasing sales of gadget accessories. Therefore, the company wants to evaluate the variables that influence purchasing decisions of gadget accessories. The purpose of this study is to determine whether there is influence between variables store atmosphere, merchandise varieties, and quality of service in determining purchasing decisions in Wellcomm Accessories Gadget Shop Mall Citraland. This study is an associative research and using a simple method of correlation and multiple regressions. The population in this study is the consumer Wellcommshop Citraland Mall, while the samples are 90 respondents. The results show that the variation of merchandise (x2) and quality of service (x3) has a significant influence on purchase decisions. While, the atmosphere of the store (x1) does not significantly influence purchasing decisions.

Pengaruh Faktor Internal dan Eksternal Terhadap Return Saham Perusahaan Makanan dan Minuman di Bursa Efek Indonesia Periode 2008–2011 Erric Wijaya; Tinjung Desy Nursanti
Jurnal Ilmu Manajemen & Ekonomika Vol 6, No 2 (2014): Jurnal Ilmu Manajemen dan Ekonomika, Volume 6 No. 2, Juni 2014
Publisher : Indonesia Banking School

This study aims to look at the impact of internal and external factors to the stock return of food and beverage companies listed in the Indonesia Stock Exchange 2008 to 2011 period. The method used is the regression equation analysis of panel data using a common effect type.The results show that the internal factors such current ratio, debt to equity ratio and return on assets showed a positive and significant influence on the company's stock return of food and beverage industry in the BEI. While external factors namely SBI interest rate and economic growth showed a different result, where the SBI interest rate has a negative and significant relationship to the company's stock return, while economic growth has no significant negative relationship to the stock returns.

The Influence of Role Ambiguity and Role Conflict on Employee Creativity at PT XYZ Tinjung Desy Nursanti; Juliano Satria Indra Putra
Jurnal Ilmu Manajemen & Ekonomika Vol 9, No 2 (2017): Jurnal Ilmu Manajemen & Ekonomika Vol. 9, No. 2, June 2017
Publisher : Indonesia Banking School

The objectives of this research are to determine the influence of role ambiguity and role conflict on employee creativity either partially or simultaneously. This research used associative method by collecting primary and secondary data obtained through the literature study, interviews, and distributing questionnaires to 30 respondents that happens to be the employee of PT XYZ. Then data is processed using multiple regression method. From the data analysis, it is shown that role ambiguity has a positive and significant influence to employee creativity as much as 36,9%. Another result of this research shows that role conflict doesn’t have a significant influence on employee creativity with a value of 7,6%. While another result of this research shows that role ambiguity and role conflict simultaneously had positive influence significantly as much as 40,4% on employee creativity at PT XYZ

The Development of Option Market and The Role of Indonesia Financial Service Au-thority (OJK) In Indonesia Capital Market Period 2004-2019 Tinjung Desy Nursanti
Jurnal Ilmu Manajemen & Ekonomika Vol 12, No 1 (2019): Jurnal Ilmu Manajemen dan Ekonomika, Vol. 12, No.1, December 2019
Publisher : Indonesia Banking School

The purpose of this paper is to describe several things related to the notion of options, stock options, transaction mechanisms, applicable legislation based on the study of literature, the previous research, and various information from financial sites related to the topic mentioned above. Therefore, the research questions that needs to be answered are as follows: 1. What are the developments in options markets in Indonesia? 2. What is the role of the Financial Services Authority (OJK) in developing options trading transactions related to the legal aspect in Indonesia Stock Exchange or capital market? Meanwhile, option is basically a contract between two parties that contains the right for the option buyer to buy or sell the underlying asset of the contract at the certain time and price agreed upon at the beginning of the contract. The discussion will be emphasized on the development of derivative transactions and the role of Financial Services Authority (OJK) in increasing the number of derivative transactions in Indonesia period 2004-2019 regarding the change of legal aspect.

The Influence of Job Resources Toward Employee Engagement and Its Impact On Turnover Intention of the Employees of PT Bank DKI Tinjung Desy Nursanti; Theresha Then
Jurnal Ilmu Manajemen & Ekonomika Vol 11, No 1 (2018): Jurnal Ilmu Manajemen dan Ekonomika, Vol. 11, No.1, December 2018
Publisher : Indonesia Banking School

The purpose of this study was to determine the influence of job resources toward employee engagement and its impact on turnover intention either partially or simultaneously as well as providing advice to the management of PT Bank DKI to its employees. The method used is the associative method where data are primarily collected through interview, and distributing questionnaires to 100 employees as respondents, as well as obtaining secondary data through the study of literature. The data is processed through path analysis method. From the analysis of the data, it is found that job resources have positive and significant effect on employee engagement but, job resources has negative and not significant on turnover intention. Another result obtained is that the employee engagement has negative and significant effect on turnover intention. While simultaneously, job resources and employee engagement have negative and significant impact on turnover intention

The Role of Work Engagement in Mediating the Influence of 360 Degree Leadership and Digital Literacy on Team Effectiveness in FJB Jakarta Construction Company Faiz Rabbani Fasy; Rifat Indrawan Laya; Tinjung Desy Nursanti
Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 2 (2023)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/indikator.v7i2.19308

This study aims to find out the role of Work Engagement in mediating the influence of 360-Degree Leadership and Digital Literacy on the Team Effectiveness of construction services company FJB in Jakarta. The research method used in this study is a quantitative-associative method. The data was collected by distributing a five-point Likert scale questionnaire to FJB construction service employees as a cross-sectional sample. Questionnaire data was then recapitulated and processed using a path analysis approach that included descriptive and verification analysis. Path analysis is used to calculate the effect of 360-degree leadership and digital literacy on team effectiveness through work engagement. Total respondents who became the sample in this study were 113 respondents. The results of the path analysis show that the 360-degree leadership variable is also the digital literacy variable, both directly and indirectly, having a positive effect on work engagement, and the work engagement variable also has a positive and significant effect on the team effectiveness variable. The influence of the 360-degree leadership and digital literacy variables on team effectiveness through work engagement also shows positive and significant results.

Influencing Factors of Credit Decision on Heavy Equipment Financing: Study at PT Caterpillar Finance Indonesia Nadine Kallya Putri; Tinjung Desy Nursanti
Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Vol. 9 No. 1 (2023): Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and B
Publisher : STIE Indonesia Banking School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35384/jemp.v9i1.380

This study aims to determine how character, capacity, capital, collateral, conditions affect credit decisions at PT Caterpillar Finance Indonesia. The population in this study is 300 Credit Write Up. The analytical technique used is multiple regression. For the classical assumption test, the normality test, multicollinearity test, and heteroscedasticity test are used. The results showed that Character, Capacity, Capital, Collateral, Conditions had an effect on Credit Decision. The predictive ability of the five variables on Credit Decisions is that 74.2% Credit Decisions are influenced by the variables of Character, Capacity, Collateral, Condition and Capital and 25.8% is influenced by other variables.

Beyond Batik Lasem: Utilizing Instagram for MSMES’ Growth Opportunity and Challenges Tinjung Desy Nursanti; Evy Steelyana; Ine WawoRuntu
Binus Business Review Vol. 15 No. 2 (2024): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v15i2.11226

The research explored the distinctive attributes and unique impact of Lasem’s online batik shops on the development, cultural preservation, and women’s empowerment of Micro, Small, and Medium Enterprises (MSMEs). Employing a descriptive qualitative method, the researchers integrated theories of women’s empowerment, local economic development, and cultural preservation to analyze data. Data were collected through in-depth interviews, participatory observations, and document studies. Meanwhile, thematic analysis was conducted, involving data coding, categorization, and interpretation. The findings indicate that Lasem’s online shops, which hold daily, weekly, or spontaneous Instagram live sales sessions, significantly influence these areas. These shops highlight the town’s cultural heritage and leverage its Internet infrastructure. The research reveals substantial employment of women of all ages in Lasem’s online batik sector, emphasizing platforms that teach skills and promote economic independence. Live sales attract foreign clients, enhancing Lasem’s global reputation and promoting tourism and cultural preservation despite its remote location. Results show that the Instagram live sales environment is modest but growing, with most online shops offering frequencies. Social media participation by women significantly boosts financial independence and skill development. Live sales events also draw international buyers, and online marketing promotes Lasem’s culture. The research supports several Sustainable Development Goals (SDGs): Decent Work and Economic Growth (SDG 8) through skill development and income generation for women; Industry, Innovation, and Infrastructure (SDG 9) through digital marketing for cultural preservation and tourism; and Sustainable Consumption and Production (SDG 12) through quality packaging and ethical consumption. These efforts enhance economic empowerment, cultural sustainability, and responsible consumerism.

Co-Authors Aida Dwi Anissa Aida Dwi Anissa, Aida Dwi Andela Putri Maharani Andela Putri Maharani, Andela Putri Andre Anggara Belinda Debora Kurniati Christina Gloria Haruka Assa Cooky Tri Adhikara Cooky Tri Adhikara, Cooky Tri Ebenhaezer Samudera Ebenhaezer Samudera, Ebenhaezer Erric Wijaya, Erric Evy Steelyana Faiz Rabbani Fasy Fajar Widiansyah Fajar Widiansyah, Fajar Ferli, Ossi fitria ningsih Guna, Adhi Haryadi Sarjono Haryadi Sarjono Herlina Herlina Herlina Herlina Indah Syah Pratiwi Siregar Ine WawoRuntu Juliano Satria Indra Putra Laksmi Sito Dwi Irianti Laksmi Sito Dwi Irianti, Laksmi Sito Dwi Laksmi Sito Dwi Irvianti Laksmi Sito Dwi Irvianti Laksmi Sito Dwi Irvianti, Laksmi Sito Dwi Lestari, Fidya Lisa Lisa, Lisa Masruroh MASRUROH Masruroh Masruroh Melisa Melisa Melisa Melisa Mustikayani, Mustikayani Nadia Annisa Rosara Nadine Kallya Putri Nasution, Annio Indah Lestari Nurrahma, Adynda Rahmah Faradhiba Fitri Raymond Putra Edfran Reijaldy Lamdha Fandji Rifat Indrawan Laya Salsabila DF, Dhiya Sem Christina Hawila Sibagariang Sem Christina Hawila Sibagariang, Sem Christina Hawila Syamsul Arifin Theresha Then Willy Natan Wiyarti, Evy Steelyana Yulnizar, Afreilya

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