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All Journal Jurnal Keuangan dan Perbankan IJIBE (International Journal of Islamic Business Ethics) IJBE (Integrated Journal of Business and Economics) Jurnal Penamas Adi Buana International Journal of Social Science and Business JURNAL AKUNTANSI DAN MANAJEMEN MUTIARA MADANI JURNAL MAKRO MANAJEMEN Inter Komunika: Jurnal Komunikasi Mediakom : Jurnal Ilmu Komunikasi Jurnal Ilmiah Manajemen Kesatuan wacana equiliberium (jurnal pemikiran penelitian ekonomi) Jurnal Pengabdian Masyarakat Indonesia Jurnal Sosial dan Teknologi Devotion: Journal of Research and Community Service DedikasiMU: Journal of Community Service Journal of Management and Digital Business Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Cerdika: Jurnal Ilmiah Indonesia Research Horizon Riwayat: Educational Journal of History and Humanities Jurnal Ar Ro'is Mandalika (Armada) Jurnal Intelek Dan Cendikiawan Nusantara Economic and Business Horizon
Emeralda Ayu Kusuma
Sekolah Tinggi Ilmu Ekonomi Indonesia Surabaya, Indonesia
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Peran Fomo dalam Memediasi Pengaruh Flash Sale dan Gratis Ongkir terhadap Impulse Buying Gen Z pada Marketplace Shopee Septyan Aditya Putra; Emeralda Ayu Kusuma
Jurnal Sosial Teknologi Vol. 6 No. 4 (2026): Jurnal Sosial dan Teknologi
Publisher : CV. Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsostech.v6i4.32791

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis peran Fear of Missing Out (FOMO) dalam memediasi pengaruh Flash Sale dan Gratis Ongkir terhadap Impulse Buying konsumen Generasi Z pada marketplace Shopee di Surabaya.Penelitian ini termasuk penelitian kuantitatif dengan populasi konsumen Generasi Z pengguna Shopee di Surabaya yang jumlahnya tidak diketahui secara pasti (infinite population). Teknik penentuan sampel menggunakan purposive sampling dengan kriteria responden berusia 17–28 tahun, pernah bertransaksi di Shopee, serta mengetahui program Flash Sale dan Gratis Ongkir . Jumlah sampel yang diperoleh sebanyak 153 responden. Teknik pengumpulan data dilakukan melalui penyebaran kuesioner secara daring. Analisis data menggunakan Partial Least Squares–Structural Equation Modeling (PLS-SEM). Hasil uji hipotesis menunjukkan bahwa Flash Sale dan Gratis Ongkir berpengaruh positif dan signifikan terhadap Fear of Missing Out (FOMO). Namun, Flash Sale dan Gratis Ongkir tidak berpengaruh signifikan secara langsung terhadap Impulse Buying. Fear of Missing Out (FOMO) terbukti berpengaruh positif dan signifikan terhadap Impulse Buying. Selain itu, FOMO mampu memediasi secara penuh pengaruh Flash Sale dan Gratis Ongkir terhadap Impulse Buying.
Pengaruh Inovasi Produk, Promosi dan Persepsi Nilai Terhadap Loyalitas Pengguna Garnier di Surabaya Ivan Dwi Wibowo; Emeralda Ayu Kusuma
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 3 No. 02 (2026): APRIL - MEI 2026
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menguji pengaruh Inovasi Produk, Promosi, dan Persepsi Nilai terhadap Loyalitas Pengguna Garnier di Kota Surabaya. Inovasi produk diukur melalui keunggulan fitur dan kualitas produk yang berkelanjutan; promosi diukur melalui intensitas dan daya tarik pesan pemasaran; sedangkan persepsi nilai diukur melalui manfaat fungsional dan emosional yang dirasakan pengguna dibandingkan dengan pengorbanan yang dilakukan. Jenis penelitian ini adalah penelitian kuantitatif. Populasi penelitian adalah pengguna produk Garnier di Kota Surabaya. Proses pengambilan sampel menggunakan metode purposive sampling, dengan kriteria responden yang telah menggunakan produk Garnier secara berulang dalam periode tertentu. Berdasarkan metode tersebut, diperoleh sampel sebanyak 110 responden. Teknik pengumpulan data dilakukan melalui penyebaran kuesioner dengan skala Likert. Teknik analisis data menggunakan regresi linier berganda melalui bantuan program SPSS 25. Hasil penelitian menunjukkan bahwa Inovasi Produk, Promosi, dan Persepsi Nilai berpengaruh positif dan signifikan terhadap Loyalitas Pengguna Garnier di Kota Surabaya. Hal ini mengindikasikan bahwa semakin baik inovasi yang diciptakan, efektifnya promosi yang dilakukan, serta tingginya nilai yang dirasakan konsumen, maka akan semakin kuat loyalitas pengguna terhadap merek Garnier.
Integrating Human Judgment to Address Algorithmic Bias in HR Practices in the Indonesian Context Emeralda Ayu Kusuma
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4147

Abstract

Algorithmic decision-making is increasingly adopted in variance accounted for to streamline processes like recruitment, performance evaluations, and promotions, but it raises ethical concerns about bias, fairness, and transparency. This study aims to examine the risks, fairness challenges, and the role of human judgment in these systems. Using a qualitative literature review, the research analyzes existing studies to explore the benefits and ethical implications of algorithms in human resources. The findings reveal that algorithms enhance efficiency and objectivity but can perpetuate biases from historical data, potentially leading to unfair outcomes, particularly for marginalized groups. Human judgment is critical to ensure ethical decisions, addressing nuances like cultural fit that algorithms may overlook. In contexts like Indonesia, where cultural values influence workplace dynamics, tailored approaches are essential. The study concludes that organizations should implement regular audits, transparency protocols, and training for professionals to oversee algorithms effectively. Future research should develop fairness-focused algorithms and hybrid models integrating human oversight, especially in non-Western settings, to promote inclusive practices. This review contributes to balancing technological innovation with ethical considerations, fostering equitable human resources practices globally.
Pengaruh E-WOM dan Persepsi Harga terhadap Keputusan Pembelian KFC di Tiktok (Studi Kasus Konsumen Gen Z di Surabaya) Intan Permata Sari; Emeralda Ayu Kusuma
Cerdika: Jurnal Ilmiah Indonesia Vol. 6 No. 7 (2026): Cerdika: Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v6i7.3423

Abstract

Penelitian ini bertujuan untuk menguji pengaruh Electronic Word of Mouth dan persepsi harga terhadap keputusan pembelian KFC di platform TikTok pada konsumen Generasi Z di Kota Surabaya. Electronic Word of Mouth diukur melalui intensitas ulasan, komentar, dan pengalaman konsumen yang dibagikan di TikTok, sedangkan persepsi harga diukur melalui keterjangkauan harga, kesesuaian harga dengan kualitas, dan manfaat yang dirasakan oleh konsumen. Jenis penelitian ini adalah penelitian kuantitatif. Populasi penelitian adalah konsumen Generasi Z di Kota Surabaya yang pernah melakukan pembelian KFC melalui platform TikTok. Proses pengambilan sampel menggunakan metode purposive sampling, yaitu pemilihan sampel dengan kriteria-kriteria yang telah ditentukan. Berdasarkan metode purposive sampling diperoleh sampel sebanyak 110 responden. Teknik pengumpulan data dilakukan melalui penyebaran kuesioner dengan skala Likert. Teknik analisis data dilakukan dengan menggunakan regresi linier berganda dengan bantuan program SPSS versi 20. Hasil penelitian menunjukkan bahwa Electronic Word of Mouth dan persepsi harga berpengaruh positif terhadap keputusan pembelian KFC di TikTok pada konsumen Generasi Z di Kota Surabaya.
Enhancing Marine Pilot Team Performance through Competence, Work Environment, and Operational Leadership Arifin Arifin; Emeralda Ayu Kusuma
Economic and Business Horizon Vol. 5 No. 4 (2026): July
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.5.4.2026.1172

Abstract

Marine pilotage is a safety-critical port operation that requires effective coordination among competent personnel, supportive working conditions, and operational leadership to ensure safe, timely, and reliable vessel movements. This study aims to examine the effects of competence and work environment on marine pilot team performance and to investigate the mediating role of operational leadership. A quantitative explanatory design was employed using a census of 55 personnel involved in the marine pilot work system at Semen Indonesia Tuban Port. Data were collected through structured questionnaires and analyzed using Partial Least Squares Structural Equation Modeling. The results indicate that competence, work environment, and operational leadership each have a positive and significant effect on marine pilot team performance. Furthermore, operational leadership serves as a partial mediator, strengthening the effects of competence and work environment on team performance while maintaining significant direct relationships. These findings demonstrate that reliable pilotage performance depends not only on competent personnel and supportive operational conditions but also on effective operational leadership that translates these resources into coordinated, safe, and efficient operational execution.
Manajemen keuangan perusahaan dan nilai perusahaan: Peran profitabilitas, likuiditas, dan efisiensi aset pada sektor energi di Indonesia Rachel Oktavia Audina; Emeralda Ayu Kusuma
Journal of Management and Digital Business Vol. 6 No. 2 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i2.3084

Abstract

Firm value reflects investors’ perceptions of a company’s performance and prospects, particularly in the capital-intensive energy sector. This study examines the effect of profitability, liquidity, and activity ratios on firm value in energy companies listed on the Indonesia Stock Exchange during 2020–2024. A quantitative approach with multiple linear regression is applied using purposive sampling, resulting in 7 firms and 35 observations. Profitability is proxied by Return on Assets (ROA), liquidity by Current Ratio (CR), activity ratio by Total Asset Turnover (TATO), and firm value by Price to Book Value (PBV). The results show that ROA, CR, and TATO have a positive and significant effect on firm value. These findings indicate that efficient asset utilization, adequate liquidity, a strong activity ratio, and strong profitability serve as important signals for investors in assessing firm performance and increasing firm value in the capital market.
Co-Authors Achmad Juraidi Ambarwati Ambarwati Annisa Amalia Raharja Ardilla Ayu Kirana Ardilla Ayu Kirana Ardilla Ayu Kirana Arifin Arifin David Efendi David Efendi Dewi Maryam Djanegara, Moermahadi Djawoto Djawoto Djawoto, Djawoto Henri Subiakto I Made Laut Mertha Jaya Ikhsan Budi Riharjo Ikhsan Budirihardjo Ilahiyah, Mar’a Elthaf Intan Permata Sari Ivan Dwi Wibowo Junaidi Junaidi Mar'atus Zahro Meria Octavianti Muhammad Ibnu Hamdani Sunyoto Musyaffa, Farrel Enrico Pontjo Bambang Mahargiono Pramono, Danan Wuryanto Rachel Oktavia Audina respatia, wimba Rika Rahayu Rismawati Rismawati Rismawati Septyan Aditya Putra Siska Armawati Sufa Sulistiyanto Sulistiyanto, Sulistiyanto Suwarno Suwarno Wahidahwati Wahidahwati Warsono, Heribertus Yudho Widiartob, Hermono