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All Journal Public Inspiration : Jurnal Administrasi Publik Jurnal Pemerintahan dan Politik Jurnal Bali Membangun Bali Postgraduated Community Service Journal Jurnal Abdi Daya International Journal of Education, Vocational and Social Science Asian Journal of Management, Entrepreneurship and Social Science
Toto Noerasto
Universitas Warmadewa
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Ni Luh Djelantik’s Political Campaign Strategy in the 2024 Bali Regional Representative Council Election Alvino Joshua Lallo Putra; Anastacia Patricia Novlina Nurak; Toto Noerasto
Bali Membangun Bali: Jurnal Bappeda Litbang Vol 6 No 1 (2025): April 2025
Publisher : Badan Riset dan Inovasi Daerah Provinsi Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51172/jbmb.v6i1.420

Abstract

Purpose: This research was conducted to determine the political campaign strategy used by Ni Luh Putu Ary Pertami Djelantik in winning votes in the 2024 Regional Representative Council (Dewan Perwakilan Daerah/DPD) Legislative Election. Research method: This research uses a qualitative approach by collecting data through observation, interviews and documentation. With a sample size of 3 (three) people. The data analysis technique uses an interactive analysis. Results and discussion: The political campaign strategy implemented by Ni Luh Putu Ary Pertami Djelantik includes an emotional approach to voters, emphasis on social issues especially in Bali, creating a simple image, and highlighting herself as the only female candidate in the DPD legislative election Bali 2024. She succeeded in implementing an effective campaign strategy in the 2024 Bali DPD legislative election. Implication: Her approach included strengthening his image through the role of a "mamak" who is close to the community, using social media to strengthen personal branding, focusing on issues of women's empowerment, and paying attention to social and humanitarian problems.
Co-Authors A. A. Ayu Dewi Larantika A.A. Ayu Dewi Larantika Alvino Joshua Lallo Putra Anastacia Patricia Novlina Nurak Diah Rukmawati I Gusti Agung Istri Anindyagani I Ketut Jika I Made Mardika I Made Sanjaya I Made Yudhiantara I Made Yudi Dwipayana Ida Ayu Cri Vinantya Laksmi Mirsa Umiyati Ni Komang Asri Novitasari Ni Luh Sephia Adnyani Putri Ni Luh Sephia Adnyani Putri Ni Putu Dinda Kalpika Putri Pradnyana, I Putu Hadi Putra, Alvino Joshua Lallo Putu Ayu Sriasih Wesna Windy Candrayana, Kadek