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All Journal Jurnal Dinamika Ekonomi dan Bisnis Journal on Education Jurnal Ekonomi, Manajemen, dan Akuntansi Universitas Ngudi Waluyo Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Ekonomi Jurnal Manajemen Jurnal Ilmu Hukum, Humaniora dan Politik (JIHHP) Jurnal Ekonomi, Bisnis dan Manajemen Journal of Student Research Jurnal Riset dan Inovasi Manajemen Jurnal Abdimas Indonesia Jurnal IlmiahManajemen, Bisnis dan Ekonomi Kreatif Jurnal Ilmiah Bisnis, Manajemen, dan Akuntansi
Bayu Kurniawan
Fakultas Ekonomi Dan Bisnis, Universitas PGRI Semarang
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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The Effect of Entrepreneurship Education and Social Media on Student's Entrepreneurial Intention : The Perspective of Theory of Planned Behaviour and Social Media Use Theory Sutrisno Sutrisno; Heri Prabowo; Bayu Kurniawan
Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Vol 9, No 4 (2023): December
Publisher : Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jk.v9i4.9044

Abstract

This study aims to investigate the effect of entrepreneurship education and social media use on students' entrepreneurial interest using the Theory of Planned Behaviour and Social Media Use Theory approaches. This study used a survey method with a quantitative research approach, involving 139 student respondents from Semarang City, Indonesia, through an online questionnaire. The data analysis techniques used were Structural Equation Modeling (SEM) and Partial Least Square (PLS). The results of this study indicated a positive and significant relationship between entrepreneurship education, social media, and students' entrepreneurial intention. Thus, based on the principles of the Theory of Planned Behaviour and Social Media Use Theory, entrepreneurship education provided understanding, skills, and support to consider self-employment as a career. In contrast, social media provides access to information, social interaction, motivation, role model influence, and norms that support entrepreneurship, creating an ecosystem that supports students' entrepreneurial intentions.
Co-Authors Alfionita Cindy Shelena Aulia Zulfa Efriyani Sumastuti Gultom, Henry Casandra Hanifa hidayaningsih Hanifa Nur Hidayaningsih Hendro Cahyono Henry C Goeltom Henry Casandra Gultom Heri Prabowo Ika Suci Wulandari Laily Ummayatul Aprilia Sari Mindi Permata Prianka Ratri Nastiti Qristin violinda Rr Hawik Ervina Indiworo Salsabila, Unik Hanifah Setyorini, Noni Sijabat, Rauly Sutrisno Sutrisno Sutrisno, Sutrisno Syifa Annisa Yasmin Zain Tasbicha Nur Fitriani Ulul Azmi Wahyu Ika Pramono Yanuar Yulianto Yoga Suryaputra Soeroso