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All Journal International Journal of Humanities Education and Social Sciences E-JRM Jurnal bintang manajemen
Restu Millaningtyas
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Journal : E-JRM

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Pengaruh Persepsi Konsumen, Brand Equity Instagram Terhadap Kepuasan Pelanggan Pada Pengguna Fitur Instagram Shopping (Survey Pada Pengguna Aplikasi Instagram Mahasiswa Jurusan Manajemen Angkatan 2018 & 2019 Universitas Islam Malang) Kharisma M.Haqiqi; M Ridwan Basalamah; Restu Millaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 06 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to determine how the influence of consumer perceptions, Instagram Brand equity on customer satisfaction on users of the Instagram shopping feature (Survey on Instagram application users of 2018 & 2019 Management Department Students, Islamic University of Malang). The sample in this study based on Slovin was taken using purposive sampling technique and measured by simple formulas and calculations so that the number of samples was 92 respondents. The data collection method used is the method of distributing questionnaires to respondents. The data analysis technique used in this research is multiple linear regression. The results showed that the variable consumer perception and Brand equity simultaneously had a significant effect on customer satisfaction, the variable consumer perception partially had a significant effect on customer satisfaction and the variable Brand equity had a significant effect on purchasing decisions. Keywords: Perception, Brand Equity, Customer Satisfaction.
Pengaruh Work Environment, Kontrak Psikologis, Dan Work Life Balance Terhadap Turnover Intention Pada Karyawan (Studi Kasus Pada PT ZEE Indonesia) Fitri Dwi Nur Khasanah; Muhammad Ridwan Basalamah; Restu Millaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 13 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to examine the effect of work environment, psychological contract, and work life balance on employee turnover intention "(Case Study at PT. ZEE INDONESIA)". This research was conducted using quantitative descriptive analysis method. The sample in this study used a saturated sample, ie the entire population was the sample with 45 employees as respondents. The data analysis technique used is multiple linear regression.Based on the results of data analysis, it can be concluded simultaneously or jointly that the work environment, psychological contract, and work life balance have a significant effect on turnover intention. While partially the work environment has no significant effect on turnover intention, psychological contracts have a significant effect on turnover intention, and work life balance have a significant effect on turnover intention. Keywords :  Work  Environment,  Psychological  Contract, Employment  Contract,  Work  Life  Balance,  Turnover Intention. 
Analisis Perbandingan Brand Equity E-Commerce Shopee Dan Lazada Di Kalangan Mahasiswa Unisma Radha Maudyna R; Siti Asiyah; Restu Millaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 06 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The implementation of social restrictions during the pandemic encourages consumers to take advantage of online shopping, thereby encouraging the growth of online shopping facilities. Two brands that are known by the public are Shopee and Lazada. This phenomenon provides the basis for this research, namely to compare the brand equity of the two brands.This study aims to examine and analyze: 1) Shopee and Lazada online shopping service brand awareness, Shopee and Lazada online shopping service quality perceptions, Shopee and Lazada online shopping service brand associations, Shopee and Lazada online shopping service brand loyalty.The study used a quantitative descriptive approach with purposive sampling technique in order to obtain as many as 86 respondents. The analysis technique used paired sample t-test.The results showed that there were 1) significant differences between shopee's brand awareness compared to lazada, 2) significant differences between shopee's brand associations and lazada's, 3) significant differences between shopee's perceived quality and lazada, 4) there is no significant difference between shopee and lazada brand loyalty. Keywords : Brand Equity, Brand Awareness, Brand Association, Perceived Quality, Brand Loyalty
Pengaruh Promosi, Keragaman Produk, Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Di E-Commerce Lazada (Studi Pada: Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Islam Malang Angkatan 2019) Hamzah Hamzah; Achmad Agus Priyono; Restu Millaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of promotion, product diversity and service quality on purchasing decisions in Lazada e-commerce. This research method uses quantitative methods. The population used by Students of the Faculty of Economics & Business, Islamic University of Malang, Class of 2019, was 100 respondents using a purposive sampling technique with criteria set by the researchers. Data collection method is by using a questionnaire and documentation. The data analysis technique used is multiple linear regression analysis using the IBM SPSS 16 program. The results of this study indicate that promotion, product diversity and service quality simultaneously influence purchasing decisions. Partially promotion has an effect on purchasing decisions, product diversity has partially had an effect on purchasing decisions, Service quality has partially had an effect on purchasing decisions. Keywords: Promotion, Diversity, Product, Service Quality, Purchase Decision
Co-Authors Abdul Kodir Djaelani Abraham Affandy Achmad Agus Priyono Afi Rachmat Slamet Afi Racmat Slamet Agus Hermawan Ahmad Abi Dardak Ahmad Molyadi Alya Novia Chamidah Ameirul Widiananda Basalamah, Muhammad Ridwan Bella Saputri Cindy Kharisma Eka Farida Fitri Dwi Nur Khasanah Hadi Sunaryo Hainun Mansyur Hamzah Hamzah Harvanto Harvanto Idatul Faizati IMAM SANUSI Ismy Dahlia Safitri Jeni Susyanti Kharisma M.Haqiqi Lia Koesmetikawati Makrifatul Adelia Maya Andini Mega Lestari Melisari Melisari Moh. Amin Muhammad Mansur Mukhamad Mansyur N. Rachma Nailatul Hasanah Nofelinda Jesika Mayangsari Nur Hidayati Nurul Yunia Sari Nurwahdania Nurwahdania Nyiwa Zumrotul Khasanah Pardiman Pardiman Puji Handayati Puspita Nirmala Rihhadatul Aisy Radha Maudyna R Raudatul Jannah Rois Arifin Samsul Maarif Savira Salsabillah Amalia Silviana Bilqis Elvin Zulvani Siti Asiyah Subur Widiyanto Sudarmiatin Sunaryo, Hadi Syarif Efendi Verdy Febrian Cahyo Utomo Wahid Syaifudin Windy Meilinda Auerin Yesri Rahma Mediantin Zaneta Cahaya Fitri