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All Journal Jurnal Pendidikan Geografi Undiksha GEA, Jurnal Pendidikan Geografi Tourism & Hospitality Essentials Journal Briliant: Jurnal Riset dan Konseptual Jurnal Geografi Edunesia : jurnal Ilmiah Pendidikan Jurnal Nuansa Akademik: Jurnal Pembangunan Masyarakat The Journal Gastronomy Tourism Sosietas: Jurnal Pendidikan Sosiologi Sosio-Didaktika: Social Science Education Journal Journal of Tourism Education De`Teksi : Jurnal Teknik Sipil Sosio Religi: Jurnal Kajian Pendidikan Umum
bagja waluya, bagja
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Journal : Tourism

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PENGARUH ELEMEN EKOWISATA TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN KE TAMAN HUTAN RAYA IR. H. DJUANDA Waluya, Bagja; Jamil, Rima Sophal
THE Journal : Tourism and Hospitality Essentials Journal Vol 6, No 1 (2016)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v6i1.2007

Abstract

Forest tourism always improve itself to be better as like as the progressive of sustainable tourism and tourist has knew to go back to nature. The sustainable tourism well going on it is the ecotourism. One of the ecotourism area who famous is it Ir.H.Djuanda grand forest park. As a nature-based tourism Ir.H.Djuanda grand forest park need strategy to increase number of visit’s, they using elements of ecotourism strategy. Elements of ecotourism as independent variable (X) is nature, education and sustainability, and dependent variable (Y) is visit decision. Sustainable and education differentiating ecotourism from “nature-based tourism”. This type of research was descriptive verificative research and sampling methode use was systematic random sampling with the amount of sampling was 100 domestic tourist who has visited Ir.H.Djuanda grand forest park. Techniques of data analysis and hypothesis testing used was multiple linear regression analysis. The result showed that the dimension of the element of ecotourism education and visit decision dimension on purchase timing at the lowest score if we compared to other dimension. However it can be concluded that the elements of ecotourism Ir.H.Djuanda grand forest park and the visit decision to Ir.H.Djuanda grand forest park in the category of avarage, and also elements of ecotourism has influence the visit decision.
PENGARUH PROGRAM MARKETING PUBLIC RELATIONS TERHADAP KEPUTUSAN BERKUNJUNG DI PANTAI PANGANDARAN (Survei pada Wisatawan yang Berkunjung ke Destinasi Pariwisata Pantai Pangandaran) Wijaya, Christy Regina; Waluya, Bagja; Setyorini, Heri Puspito Diyah
THE Journal : Tourism and Hospitality Essentials Journal Vol 2, No 2 (2012)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v2i2.1939

Abstract

Pangandaran beach is one tourism destination in West Java, situated in the district of Ciamis ± 92 km south of the town of Ciamis. Pangandaran beach tourism destination, the type of nature tourism which is famous for its beaches. However, a decline in the level of tourist arrivals caused by several factors: less optimal promotion by tourism destination managers Pangandaran beach, unavailability of information centers which provide services to tourists, and tsunami disaster in July 2006 which destroyed most of the existing facilities in the area of Pangandaran beach. Because it would need to hold research to increase tourist visit through marketing public relations programs implemented by the managers of Pangandaran beach tourism destination. The research problem: 1)How does an idea a marketing public relations, 2)How is the idea of the decision to visit, 3)How does a marketing public relations visiting decision. This study aims to obtain an overview of marketing public relations, to obtain a marketing public relations descriptions, of the visiting decision and the influence of marketing public relations visiting decision. Data analysis technique are used path analysis (path analysis) with a sampling technique used systematic random sampling of 100 respondents. The results showed that the marketing public relations programs have a significant influence on the decision to visit. The biggest influence of marketing public relations programs visiting decision obtained through events and the smallest effect is obtained through public service activities. As for suggestions for tourism destination managers Pangandaran beach, should be more social activities to publications tourist or private sector to participate in this social activities, and make social activities are held regularly on the agenda the manager of Pangandaran beach tourism destination.
PENGARUH KEUNGGULAN BERSAING DI KAWASAN WISATA AIR PANAS TAMAN AIR SABDA ALAM HOTEL DAN RESORT CIPANAS KABUPATEN GARUT DALAM MENINGKATKAN KEPUTUSAN BERKUNJUNG (Survei Terhadap Pengunjung di Kawasan Wisata Air Panas Taman Air Sabda Alam) Fitriyani, Pipit; Waluya, Bagja
THE Journal : Tourism and Hospitality Essentials Journal Vol 3, No 1 (2013)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v3i1.1967

Abstract

Kabupaten Garut memiliki banyak potensi unggul untuk ditawarkan kepada wisatawan khususnya dalam bidang pariwisata. Salah satu potensi pariwisata di Kabupaten Garut adalah Cipanas Kecamatan Tarogong yang memiliki banyak atraksi wisata salah satunya adalah Kawasan Wisata Air Panas Taman Air Sabda Alam. Berdasarkan data kunjungan, pertumbuhan kunjungan di Taman Air Sabda Alam mengalami pertumbuhan yang paling kecil dibanding dengan pesaingnya pada tahun 2008-2009. Akan tetapi pada tahun 2009 ke 2010 Taman Air Sabda Alam berhasil meningkatkan jumlah kunjungan sebesar 8,6%. Hal ini menunjukkan bahwa Taman Air Sabda Alam terus berusaha untuk meningkatkan jumlah kunjungan melalui berbagai strategi. Sehingga diharapkan Taman Air Sabda Alam untuk lebih meningkatkan eksistensinya dalam meningkatkan jumlah kunjungan. Salah satu upaya untuk meningkatkan dan mengembalikan jumlah kunjungan adalah dengan melaksanakan strategi keunggulan bersaing. Jenis penelitian ini adalah deskriptif dan verifikatif sehingga menggunakan metode explanatory survei. Teknik penarikan sampel yang digunakan adalah systematic sampling melalui pendekatan cross sectional method dan untuk teknik analisis data yang digunakan dalam penelitian ini adalah regresi linier berganda yaitu sampel yang diambil dari keseluruhan populasi sebanyak 100 pengunjung.Berdasarkan hipotesis penelitian, maka keunggulan bersaing memiliki pengaruh yang signifikan sebesar 59,2% dalam upaya meningkatkan tingkat kunjungan.
PENGARUH PROGRAM MARKETING COMMUNICATION TERHADAP KEPUTUSAN BERKUNJUNG DI TAMAN NASIONAL UJUNG KULON (Survei pada Wisatawan yang Berkunjung ke Taman Nasional Ujung Kulon) Nurjanah, Novarin; Waluya, Bagja
THE Journal : Tourism and Hospitality Essentials Journal Vol 2, No 2 (2012)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v2i2.1947

Abstract

Banten is one province in Indonesia which has a variety of objects and the potential tourism. One of the tourist area is Ujung Kulon National Park. Ujung Kulon National Park is a kind of ecological tourism (ecotourism) that located in Pandeglang. This national park is very well known to foreign tourists and domestic tourists, primarily as a place of preservation of the Javan rhino (one-horned rhino and buffalo). However, tourist arrivals Ujung Kulon National Park in 2010 has decreased, therefore necessary to conduct research on aspects related to increasing the number of visits. including through programs conducted by the marketing communication manager Ujung Kulon National Park. Based on this, the researcher interested to conduct research The Influence of Marketing Communication Programs towards Visiting Decision in Ujung Kulon National Park. The problem of this study are 1). How the idea of marketing communication programs, 2). How the idea of the decision to visit, 3). How does influence marketing communication programs to the visiting decision. This study aims to obtain marketing communication description, visiting decision description and the influence of marketing communications programs to the visiting decision. The technical analysis of the data in this study is used the analysis of the path (path analysis) with a sampling technique is systematic random sampling of 100 respondents. The results of this study indicate that marketing communication programs have a significant influence on the decision to visit. Greatest effect is obtained through advertising and the smallest effect is obtained through the event and experience. This is because advertising is a means of promotion through various media such as print and electronic media that can provide more information to tourists. Suggestion for managers Ujung Kulon National Park, should further develop marketing programs through organized events and improve the quality of tourist attractions as well as provide information best time to visit the National Park Ujung Kulon.
Tourism and Hospitality Essentials (THE) Journal, Vol.II, No.1, 2012 - 245 ANALISIS FAKTOR-FAKTOR PENDORONG MOTIVASI WISATAWAN NUSANTARA TERHADAP KEPUTUSAN BERKUNJUNG KE KEBUN RAYA BOGOR (Survei Pada Wisatawan Nusantara yang Berkunjung ke Kebun Raya Bogor) Hermansyah, Danu; Waluya, Bagja
THE Journal : Tourism and Hospitality Essentials Journal Vol 2, No 1 (2012)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v2i1.1936

Abstract

Bogor Botanical Gardens (KRB), has a tourist attraction (DTW) in the form of natural beauty and have never experienced a change from the previous hundred years. Tourists (wisnus) contributed 97% of the number of visits, but the number of visits wisnus from year to year decline, with the known factors that drive wisnus who visited the BBG, BBG manager can know wisnus needs when traveling, need for such wisnus can be met and can be marketed through various marketing programs. Based background, then the formulation of this study as follows: 1) Describing the factors driving wisnus to KRB. 2) How would the decision to visit KRB. 3) How does the influence of the push factors driving the decision wisnus to visit KRB. This type of study is a deskritif and verifikatif, so the method used is the explanatory survey. Sampling technique is systematic random sampling with a sample size of 100 respondents. Data analysis technique used is of the Path Analysis with SPSS 18.0 software. The results showed that the response domestic tourists of push factors Driving Been Against Decision to KRB is generally considered quite high. Factors that gets the highest ratings of the relaxation factor of 0.227 or 22.7%, because KRB has a very beautiful natural setting and have the cool air that makes wisnus want to make a visit to the KRB in order to refresh themselves both physically and mentally, while the response factor wisnus about family and friend togetherness undervalued. Domestic tourists responses to the decision in general been quite high in value. Factors that gets the highest ratings on the choice of brands for 20.74%. This is because KRB has a very good name in the minds of domestic tourists regarding both the popularity and uniqueness tourist attraction owned by KRB, and the introduction of the tourist attraction offered by KRB While assessors are the lowest is in the choice of products and services that is equal to 19.3%. Verificative results indicate that the push factors driving have a significant high value in influencing the decision to visit that is equal to 82.43%. This means that the better the factors that drive the more powerful it wisnus decision to KRB, there is a sub-variable that does not have a significant influence is relaxation. This is because every wisnus who visited the KRB aims to relax but now will make a visit to the KRB wisnus obstacles by traffic jam that often occur in the city of Bogor, the heavy rains that often inhibits wisnus to visit and day trips to the KRB and the unavailability of the area parking on the weekend.
Pengaruh Culture Event di Anjungan Bengkulu Taman Mini Indonesia Indah Jakarta Terhadap Citra Destinasi Wisata Provinsi Bengkulu Lestari, Annisa Asri; Waluya, Bagja; Andari, Rini
THE Journal : Tourism and Hospitality Essentials Journal Vol 7, No 2 (2017)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v7i2.9017

Abstract

Bengkulu is one of the provinces in Indonesia, which has many potentials in terms of natural and cultural diversity. Looking at the numbers of potentials for cultural tourism around the province, Bengkulu Province was expected to increase the number of tourists for its unique characteristic and good image adhering in the minds of prospective tourists as a cultural destination. Problems occurred in Bengkulu Province is a fluctuating level of tourist visits to the province, and the growth level tends to be low. This is due to the image of Bengkulu Province as a tourist destination that is not good enough in the minds of prospective tourists. Hence, Anjungan Bengkulu, which is located in Indonesian Miniature Park, Jakarta was having the effort to overcome this problem. Therefore, the researcher chose Cultural Event as the solution that can be implemented to improve the Destination Image of the province. On this study, the independent variable (X) was Cultural Event, consisting of Spectacularisation, Theme, Participation and Immersion. The dependent variable (Y) was Destination Image. The type of the research used was a descriptive explanatory survey, and supported by the cross-sectional method. The samples in this study were 108 respondents consisting of individual visitors at the Anjungan Bengkulu Cultural Event, the sampling technique used was purposive sampling. Data analysis technique employed was multiple regressions. The result showed that the implementation of Cultural Event at Anjungan Bengkulu was assessed in the high category, with a dimension of "Spectacularisation" received highest score, and the lowest one was the "theme". Subsequently, visitors’ response regarding Destination Image at Anjungan Bengkulu was also categorized in a very high level, with a dimension of cognitive image received highest score and dimension of affective image became the lowest one. Results showed that there is a significant influence between Culture Event and Destination Image.
Pengaruh Motivasi Wisatawan Lokal Terhadap Keputusan Berkunjung Ke Taman Kota Di Kota Tangerang Selatan Fatah, Fikri Abdul; Waluya, Bagja; Yuniawati, Yeni
THE Journal : Tourism and Hospitality Essentials Journal Vol 7, No 1 (2017)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v7i1.6841

Abstract

One of the famous, and still developing, attractions in South Tangerang are Taman Kota. It is a city-park located at the center of the city, there is a red bridge inside which is very popular among the people of South Tangerang. There is also the tributary of Cisadane and lots of bushy trees, which provide natural shades. There is a decrease in visitors of Taman Kota from 2011 to 2014 because there are a lot of tourism attraction competitors in South Tangerang. One of the efforts done by Taman Kota to increase the decision to visit is by improving the management understanding of tourist motivation. The independent variable in this research is tourist motivation (X) which consists of some sub variables, which are nature, value for money, and physical activities. The dependent variable is the decision to visit (Y) which consists of product selection, brand selection, line of selection, time of visit selection and the frequency attending the attraction. The research types used are descriptive and verification. The method used was an explanatory survey. The samples of this research are 100 respondents, which were drawn by using systematic random sampling. Hypothesis testing data analysis technique used was multiple regressions. Tourists’ responses regarding to the motivation in Taman Kota were considered high. The result from this research shows that the most influential sub variable is nature, and the less is on the physical activities. Tourists’ responses to the decision to visit were also considered high. Line of the selection indicators got the highest score; meanwhile, the time of visit selection got the lowest score. Based on the testing through SPSS 20 for windows, there is a simultaneous and partial influence between tourist motivation and the decision to visit. The recommendation to the management of Taman Kota to increase the decision to visit is by optimizing the object as tourism appeal for physical activities.
STORYTELLING DAN STRATEGI PEMASARAN EKOWISATA: SEBUAH KAJIAN PUSTAKA Nugraha, Verza Aldirindra; Maryani, Enok; Waluya, Bagja
Tourism and Hospitality Essentials Journal Vol 14, No 1 (2024)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jtee.v13i2.77808

Abstract

AbstrakIndustri ekowisata telah berkembang pesat dalam beberapa tahun terakhir, dengan wisatawan yang semakin menginginkan pengalaman berwisata yang unik, otentik, dan berkelanjutan. Menurut data dari World Tourism Organization (UNWTO), sektor ekowisata tumbuh sekitar 20% per tahun, lebih cepat dibandingkan pariwisata secara keseluruhan. Selain itu perkembangan teknologi dan media social menjadi salah satu tantangan bagi operator ekowisata untuk mencari strategi pemasaran yang efektif dan inovatif. Salah satu pendekatan yang semakin mendapat perhatian adalah Storytelling, atau teknik bercerita. Artikel ini bertujuan untuk menganalisis peran storytelling sebagai salah satu metode dalam pemasaran ekowisata. Melalui metode tinjauan pustaka, diperoleh temuan bahwa konsep Storytelling dapat meningkatkan pengalaman wisatawan, kepuasan terhadap produk, layanan ekowisata, kesadaran terhadap konservasi lingkungan, pelestarian budaya lokal, dan keterlibatan masyarakat setempat. Beberapa faktor storytelling yang paling berdampak dalam pemasaran ekowisata ialah memorable experience, autentitas cerita, dan penggunaan teknologi (media sosial). Faktor-faktor ini dapat membangun hubungan emosional yang kuat antara calon wisatawan dengan destinasi tersebut.Kata kunci:Storytelling, pemasaran, ekowisata, autentisitas, pengalaman wisatawan, pariwisata berkelanjutan.AbstractThe ecotourism industry has rapidly developed in recent years, with travelers increasingly seeking unique, authentic, and sustainable travel experiences. According to data from the World Tourism Organization (UNWTO), the ecotourism sector is growing at around 20% per year, faster than tourism as a whole. Additionally, the development of technology and social media poses a challenge for ecotourism operators to find effective and innovative marketing strategies. One approach that is gaining attention is storytelling, or the art of narrative. This article aims to analyze the role of storytelling as a method in ecotourism marketing. Through a literature review method, findings indicate that the concept of storytelling can enhance tourist experiences, satisfaction with ecotourism products and services, awareness of environmental conservation, preservation of local culture, and engagement of local communities. Some of the most impactful storytelling factors in ecotourism marketing are memorable experiences, story authenticity, and the use of technology (social media). These factors can build a strong emotional connection between potential tourists and the destination.Keywords: storytelling, marketing, ecotourism, authenticity, tourist experience, sustainable tourism
Motivasi Wisatawan Mengunjungi Destinasi Wisata Dark Tourism Rusmiati, Debi; Andari, Rini; Waluya, Bagja
Tourism and Hospitality Essentials Journal Vol 12, No 1 (2022)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jtee.v12i1.77800

Abstract

AbstrakDestinasi wisata yang terkait dengan kejadian kelam (dark tourism) mendapatkan banyak perhatian dalam dua puluh tahun terakhir. Pertanyaan mengenai apa motivasi wisatawan yang berkunjung ke destinasi wisata dark tourism terus dikaji. Artikel ini bertujuan untuk memahami apa saja motivasi pengunjung yang berkunjung ke destinasi dark tourism. Studi literatur terkait kajian-kajian yang berkenaan dengan dark tourism digunakan untuk memahami motivasi pengunjung. Berdasarkan literatur, ditemukan sembilan jenis motivasi yang muncul pada aktivitas wisata dark tourism, yaitu Experience, History, Education, Culture and Identity, Remembrance, Thrill-seeking, Site, Exhibits, Death and Dying. Selain itu, ragam daya tarik yang terkait dengan dark tourism di Desa Ciburial Kabupaten Bandung juga didiskusikan. Kajian ini memberikan pemahaman mengenai ragam motivasi wisatawan dalam mengunjungi destinasi wisata dark tourism, khususnya di Indonesia.Keywords: dark tourism, motivasi, destinasi wisataAbstractTourist destinations related to dark tourism have received a lot of attention in the last twenty years. The question of what is the motivation of tourists who visit dark tourism destinations continues to be studied. This article aims to understand what are the motivations of visitors who visit dark tourism destinations. Literature studies related to studies related to dark tourism are used to understand the motivation of visitors. Based on the literature, nine types of motivation were found in dark tourism activities, namely Experience, History, Education, Culture and Identity, Remembrance, Thrill-seeking, Site, Exhibits, Death and Dying. In addition, various attractions related to dark tourism in Ciburial Village, Bandung Regency were also discussed. This study provides an understanding of the various motivations of tourists in visiting dark tourism destinations, especially in Indonesia.Keywords: dark tourism, motivation, tourist destinations
Co-Authors ahmad yani ANNISA JOVIANI ASTARI Azis, Muhamad Abdul Christy Regina Wijaya, Christy Regina Danu Hermansyah, Danu Dede Rohmat Diana, Dian Elly Malihah Enok Maryani Epon Ningrum Erlina Wiyanarti Fatah, Fikri Abdul Fitriyani, Endah Gita Siswhara Heri Puspito Diyah Setyorini, Heri Puspito Diyah Himayah, Shafira Iwan Setiawan Kanah Kanah, Kanah Khofifah, Winda Lestari, Annisa Asri Mamat Ruhimat, Mamat Mirna Nur Alia Abdullah Mufahir, Abdul Novarin Nurjanah, Novarin Nugraha, Verza Aldirindra Nurlia, Dewi Asri Nurlia, Dewi Asri Oce Ridwanudin Panjaitan, Budi Rahmah Parlina, Ade Apin Pentha Adiaksa, Pramandito Pipit Fitriyani, Pipit Rahayu Mulyati, Rahayu Rahma, Isma Yullia Rani Aprilyani Ridwana, Riki Rima Sophal Jamil, Rima Sophal Rini Andari, Rini Rusmiati, Debi Ruuhulhaq, Muhammad Saiful Septiyana, Anis Setia Yudana, Gilang Setianisa, Talita Rizki Siti Komariah Sri Hayati, Sri Taniady, Vicky Tsaqif Dliyatul Haq , Fayrill Yeni Yuniawati, Yeni Yuliana, Rinrin Zhafirin, Ghaza Naufal