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All Journal IMAGE STRATEGIC Journal of Business Management Education (JBME) Almana : Jurnal Manajemen dan Bisnis International Journal of Applied Business Research Journal of Information System, Applied, Management, Accounting and Research Jurnal Akuntansi dan Manajemen Jurnal Ilmiah Manajemen Kesatuan Journal Evaluation in Education (JEE) Journal of Islamic Economics and Business Media Penelitian dan Pengembangan Kesehatan
Bambang Widjajanta, Bambang
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Religion Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Medicine & Pharmacology Social Sciences Other

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From Regret to Growth: Post-Purchase Dissonance Meaning Reconstruction, and Eudaimonic Well-Being in Digital Education Service Consumption Nurpratama, Mohamad Reza; Gaffar, Vanessa; Widjajanta, Bambang; Lisnawati, Lisnawati; Irawan, Rini Larasati
Journal Evaluation in Education (JEE) Vol 7 No 2 (2026): April
Publisher : Cahaya Ilmu Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37251/jee.v7i2.2419

Abstract

Purpose of the study: This study investigates the transformative role of Meaning Reconstruction (MR) in mediating the relationship between Post-Purchase Dissonance (PPD) and Eudaimonic Well-Being (EWB) in the context of digital education service consumption in Indonesia. Methodology: This study employs a quantitative explanatory design using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Data were collected through web scraping from 500 publicly accessible posts on Twitter (X), Reddit, and TikTok discussing post-purchase experiences with digital education services in Indonesia (2020–2024). Computational text analysis using a fine-tuned IndoBERT model was applied to derive construct scores for PPD (X1–X3), MR (M1–M4), and EWB (Y1–Y4). Indicators were quantified using algorithmically normalized NLP-based semantic intensity scores ranging from 1 to 7, representing computational estimations of construct magnitude rather than self-reported NLP-based normalized semantic score (1–7) responses. Main Findings: Results confirm that PPD significantly influences MR (β=0.446, p<0.001) and MR strongly predicts EWB (β=0.481, p<0.001). The direct path PPD→EWB is significant (β=0.176, p<0.001), while the indirect effect via MR is also significant (β=0.214, t=8.248, p<0.001), with a Variance Accounted For (VAF) of 54.8%, indicating partial mediation. R²(MR)=0.199 and R²(EWB)=0.338. All measurement model criteria are satisfied: outer loadings >0.70, AVE >0.50, CR >0.70, and HTMT <0.85. Novelty/Originality of this study: Reconstruction as a critical transformative mechanism, reframing post-purchase dissonance from a purely negative outcome into a catalyst for consumer psychological growth. The use of computational text analysis (NLP + web scraping) as an alternative to conventional surveys further contributes methodological novelty.
Co-Authors Agus Rahayu Aisyah, Anni Aji, Sunan Purwa Alfy, Riadh Andriana, Denny Asep Kurniawan Asunka, Gallant Asunka, Gallant Azwar Haekal, Azwar Azzahra, Fahira Budi Prasetiyo, Budi Eeng Ahman, Eeng Fadllillah, Nida Fajri, Fadilla Nur Ginna Indah Wulan Avrianti, Ginna Indah Wulan Girang Razati, Girang Hari Mulyadi, Hari Hartati, Ajeng Sri Hendrayati, Heni Heny Hendrayati Irawan, Rini Larasati Iwan Setiawan Juliania, Gadis Almira Juniati, Chealsy L. Lisnawati Lili Adi Wibowo Lisnawati Lisnawati Maghfur, M. Mahri, Nadya Martri Aji Buana, Dwinto Maulana, Fajar Gumelar Maulida, Sulistiani Mulyana, Helmi Mutia, Fitrahtul Nurfitriani Nurfitriani, Nurfitriani Nurfitrianti, Marisa Nurpratama, Mohamad Reza Pratama, Rommy Pratami, Tyas Oki Puspo Dewi Dirgantari Ramadhani, Ulfha Ramadhian, M. Arief Rahman Ratih Hurriyati Rennyta Yusiana Ridwan Purnama, Ridwan Ruhiyantina, Nurrisbayanti Salsabila, Audra Sulastri Sulastri SUMIYATI SUMIYATI Utama, Dian H Vanessa Gaffar Wijaya, Ni Putu Nurwita Pratami Zaki, Hafizah Omar